Pomfort
Pomfort is a Munich-based private software company that develops professional on-set software for film, TV, and live productions, serving Digital Imaging Technicians, VTR operators, and data managers with media asset management, color grading, and video playback products used on major Hollywood and live-event productions.
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pomfort does
Pomfort is a Munich-based private software company founded in 2010 that develops professional-grade software for film, television, and live production workflows. The company's product portfolio is organized into three core lines: Silverstack (media asset management including Lab, XT, Offload Manager, and MediaVerify for backup, offloading, QC, and LTO archiving); Livegrade 7 (digital imaging and on-set color management supporting ACES pipelines, HDR/SDR dual workflows, multi-camera signal routing, and integration with LUT boxes, SDI routers, and grading panels); and Reeltime (video playback and on-set review with streaming to companion viewer apps). A cloud-based collaboration platform, ShotHub, extends the offering into distributed production management.
The software is used by Digital Imaging Technicians (DITs), VTR operators, and data managers on feature films, series, commercials, and live events. Pomfort's primary users are individual freelance professionals who adopt the software and bring it onto productions — evidenced by use on Gladiator II, Supergirl, F1, Star Wars: The Mandalorian and Grogu, The Last of Us S2, Hamnet, and large concert productions including Katy Perry's Lifetimes tour and Karol G's Coachella headline show. Customers are acquired primarily through product-led growth (free 10-day trials), content marketing (DIT Cart Stories blog, tutorials), and presence at major industry events (Cine Gear Expo, IBC, BIRTV). Revenue is generated through a mix of permanent software licenses, subscription/temporary project licenses (10 days to multi-month), tiered product editions (Pro/Lite/Studio/Viewer), and training/education services, distributed globally via self-serve download through the Pomfort Account portal with localized sites in English, Chinese, and Japanese.
Pomfort firmographics
Firmographics- Name
- Pomfort
- Legal name
- Pomfort
- Website
- https://pomfort.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pomfort is a Munich-based private software company that develops professional on-set software for film, TV, and live productions, serving Digital Imaging Technicians, VTR operators, and data managers with media asset management, color grading, and video playback products used on major Hollywood and live-event productions.
- Ownership category
- akta.pro rank
Pomfort industry classification
Industry- Product category
- Professional Film Production Software
- NAICS
- Software Publishers (5132), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Media Management for Post (Proxy/Transcode, Project Organization) (MPAHAAAI)
- akta.pro secondary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
Keywords
Where Pomfort is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pomfort business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses: Pomfort generates revenue through software licensing with multiple tiers: permanent licenses for Silverstack, Livegrade, and Reeltime products, as well as subscription-based temporary licenses ranging from 10 days to multi-month periods. License management is handled through the Pomfort Account portal.
- Product Tiers (Pro/Lite/Studio): Products are offered in multiple editions (Pro, Lite, Studio, Viewer) with different feature sets and price points, allowing tiered revenue capture based on customer needs and production scale.
- Training and Education: Revenue generated through training programs and video tutorials accessible via Pomfort Account, including exclusive educational content for licensed users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 10-day trial available for Reeltime Pro |
| Freemium | Pay-as-you-go | Free 10-day trial available for Livegrade 7 |
| Freemium | Pay-as-you-go | Free 10-day trial available for Silverstack Lab |
| Freemium | Monthly | Free Pomfort Account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pomfort product offering
Product offeringCore offering
Pomfort designs, develops, and sells professional software applications for film and live productions. Its product suite spans three core categories: Silverstack (media asset management for backup, organization, offloading, and LTO archiving), Livegrade (digital imaging and on-set color management for DITs and cinematographers), and Reeltime (video playback and on-set review for VTR/video assist operators). The company additionally offers ShotHub, a cloud-based production management and collaboration service.
Product overview
Pomfort provides a comprehensive software ecosystem for film and live productions, organized into four interconnected product lines: (1) Media Asset Management centered on Silverstack (Lab, XT) with Offload Manager and MediaVerify for backup, organization, QC, and post workflows; (2) Digital Imaging anchored by Livegrade 7 with Livegrade Viewer for real-time on-set color management and creative grading; (3) Video Playback through the Reeltime family (Pro, Lite, Viewer, Cinema) enabling live monitoring, instant playback, and multi-camera review; and (4) Cloud Services including ShotHub for collaborative media management. Products are designed for set-to-post workflows and serve DITs, VTR operators, cinematographers, and post-production teams across feature films, series, commercials, and live events.
Differentiator
Problem solved
Functional benefit
Brands
- Silverstack: Media asset management software for backing up, organizing, and managing media assets for post workflows.
- Livegrade
- Reeltime
- ShotHub
Products and services
- Silverstack Lab
- Silverstack XT
- Offload Manager
- MediaVerify
- Livegrade 7 Professional digital imaging and on-set color management software that enables DITs and cinematographers to control, adjust, and preview images in real time while maintaining technical accuracy and creative vision. Supports multi-view, multi-grade, HDR/SDR dual pipeline workflows, ACES transforms, and integration with LUT boxes, SDI routers, and Tangent panels.
- Livegrade Viewer
- Reeltime Pro
- Reeltime Lite
- Reeltime Viewer
- Reeltime Cinema
- Pomfort ShotHub
Quantifiable outcome
- DITs report significant workflow improvements and time savings using Pomfort software on professional productions
- +1 more outcomes
Companies that use Pomfort
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Pomfort technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature17 records
Pomfort partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ArchiwarecoreArchiware P5 Archive integrates with Silverstack via S3 API, enabling direct LTO tape archiving workflows from within Silverstack's media management interface. This partnership provides productions with secure, cost-effective long-term archiving capabilities, combining Silverstack's media management with Archiware's tape archive technology.
- RED Digital CinemacoreRED Digital Cinema hosted Pomfort at their booth during Cine Gear Expo LA, featuring live demonstrations of Livegrade 7.2 features including in-camera grading on DSMC3 RED cameras. RED provides sneak previews of upcoming features to the Pomfort community.
- CineArkcoreCineArk hosted live Reeltime demonstrations in London, providing their custom Reeltime rig for hands-on training sessions. CineArk is a UK-based specialist film equipment rental company that supplies equipment and expertise for productions using Pomfort software.
- PhotoCineLive / PhotoCineRentcorePhotoCineLive (equipment lead) and PhotoCineRent (equipment supplier) are sister companies specializing in supplying cameras and gear for major concerts and large-scale multi-cam events. They equipped the Katy Perry Lifetimes tour production using Pomfort Livegrade.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pomfort competitors and assessment
Company assessmentDirect peers
- Codex (a DVS brand): Codex makes on-set data management, capture, and archiving hardware/software used on major productions. Its media management and LTO-backed workflows overlap directly with Pomfort's Silverstack product family for the same DIT and data manager personas.
- Filmworkz (formerly Filmlight / Daylight): Filmworkz (formerly Filmlight's Daylight product) provides on-set color, dailies, and look management tools targeting the same DIT and on-set grade workflows as Pomfort's Livegrade, particularly in feature and episodic production.
- Colorfront: Colorfront develops on-set and DI color management tools (e.g., On-Set Dailies, Express Dailies) that directly compete with Pomfort's Livegrade for real-time on-set color and with Silverstack in dailies/media handling for feature and high-end TV productions.
- Atomos: Atomos builds on-set monitor-recorders and playback devices that compete with Pomfort's Reeltime line for the video assist and on-set review use case. Both serve VTR operators and directors needing low-latency multi-camera playback and review.
- Assimilate (Scratch): Assimilate's Scratch is a finishing/dailies platform used in film production workflows. It competes with Pomfort at the set-to-post intersection, particularly around dailies processing and color management that overlap with Livegrade and Silverstack Lab.
Broad incumbents
- Avid Technology: Avid's media production platform (Media Composer, NEXIS) is the wider incumbent in film/TV production and post workflows. While it does not replicate Pomfort's on-set DIT niche, it competes for the same production-side budget and increasingly pushes into set-to-post media workflows adjacent to Silverstack.
- Blackmagic Design: Blackmagic Design's DaVinci Resolve and monitoring hardware serve the same on-set colorists, DITs, and colorists as Pomfort's Livegrade, while its broader camera and switching portfolio gives it a wider footprint across film production.
Others
- Marquis Broadcast: Marquis provides production-to-post workflow integration tools (e.g., Mojito, Medway) that interop with Avid and other post systems. It is an adjacent enablement player in the set-to-post pipeline that Pomfort also targets with Silverstack and ShotHub integrations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Pomfort social profiles
Digital presencePomfort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomfort leadership team
Management profileNumber of profiles
Profiles5 records
Pomfort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomfort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomfort
What does Pomfort do?
Pomfort designs, develops, and sells professional software applications for film and live productions. Its product suite spans three core categories: Silverstack (media asset management for backup, organization, offloading, and LTO archiving), Livegrade (digital imaging and on-set color management for DITs and cinematographers), and Reeltime (video playback and on-set review for VTR/video assist operators). The company additionally offers ShotHub, a cloud-based production management and collaboration service.
Is Pomfort a public or private company?
Pomfort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pomfort founded?
Pomfort was founded in 2010. It employs 11 to 50 people.
Where is Pomfort based?
Pomfort is headquartered in Munich, Germany, in the Europe region.
How does Pomfort make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are product Tiers (Pro/Lite/Studio) and training and Education.
Who are Pomfort's main competitors?
Direct peers on record are Codex (a DVS brand), Filmworkz (formerly Filmlight / Daylight), Colorfront, Atomos and Assimilate (Scratch). Broad incumbents are Avid Technology and Blackmagic Design. Marquis Broadcast is listed as an others.
Does Pomfort have an API?
No public API is recorded for Pomfort.
What industry is Pomfort in?
Pomfort's product category is Professional Film Production Software. Its primary akta.pro industry code is MPAHAAAI, Media Management for Post (Proxy/Transcode, Project Organization), with a secondary code of MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare). Its NAICS code is 5132 and its SIC code is 7819.