Mobilus

What Mobilus does

Mobilus Corporation (モビルス株式会社) is a Tokyo-headquartered communication technology company founded in September 2011 that builds an AI-powered customer experience (CX) platform for Japanese enterprises, financial institutions, and municipal governments. The company's "Mobi Series" portfolio spans the full contact-center automation stack: MOBI AGENT (omnichannel human-agent chat support), MOBI BOT (chatbot with claimed No.1 Japan market share in FY2017 and FY2018 per ITR), MOBI VOICE (AI voice bot capable of being published in as little as 5 minutes), MOBI CAST (LINE segment delivery), Visual IVR (visual inquiry routing), MooA (contact-center operations AI with auto-summarization and VOC analysis), and Security Suite (PCI DSS-compliant secure communications including Secure Path and Secure MFA). Technology is built on AWS infrastructure with native LINE API integration, third-party AI engines (LINE BRAIN, Studio Ousia QA ENGINE, AI Square QuickQA), speech synthesis from Toshiba Coestation, 3D avatar animation from Motionportrait MP Animation, and RPA connectors to BizRobo! and UiPath.

The business operates a hybrid SaaS and professional-services model. Enterprise pricing is quote-based, billed annually, with per-user licensing across modules; municipal packages are published at ¥100K-¥600K initial plus ¥120K monthly per option. CX Consulting and implementation services are bundled with deployments, and usage-based billing applies for storage (MooA, capped at 10GB per service) and message volumes (MOBI CAST). Go-to-market combines direct enterprise sales, an online self-serve trial/ordering portal, a sales-partner reseller program, and LINE-partner-channel distribution. Customer segments concentrate in financial services (Mizuho Securities, Yokohama Bank, Sanin Godo Bank, Sumitomo SBI Net Bank, Seven Bank, Nomura, SBI Securities) and insurance (Anicom, SBI Ikiki, Meiji Yasuda, SOMPO), with a growing municipal-government vertical (Fukuoka City, Shinagawa Ward, Ichikawa City, Ministry of the Environment).

Mobilus is publicly listed on the Tokyo Stock Exchange under ticker 4370.T and operates from Shinagawa-ku, Tokyo. Strategic partnerships include NTT Comware (capital and business alliance, June 2020), LINE Yahoo (Technology Partner Advanced tier), OKWave (capital partnership, 2016), AWS Japan, Twilio Japan, Studio Ousia, Toshiba Digital Solutions, and Motionportrait. The company holds Privacy Mark, ISMS, and PCI DSS certifications, and is led by founder and Representative Director Tomohiro Ishii, with a CFO from his University of Pennsylvania cohort and an IBM Japan veteran serving as advisor.

Name

Mobilus

Legal name

モビルス株式会社

Website

https://mobilus.co.jp

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobilus is a Tokyo-based, TSE-listed (4370.T) CX technology company providing AI-powered chat, voice, and LINE messaging automation through its Mobi Series platform for Japanese enterprises, financial institutions, and municipal governments.

Ownership category

akta.pro rank

Product category

Customer Experience (CX) Software Platform

NAICS

Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Computer Programming Services (7371), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Customer experience platform
• AI chatbot software
• Contact center automation
• Voice bot solutions
• LINE business messaging

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing (SaaS): Cloud-based subscription model for all Mobii series products (MOBI AGENT, MOBI BOT, MOBI VOICE, MooA, MOBI CAST, Visual IVR, Security Suite). Customers pay recurring fees for platform access, per-user licensing, and optional add-ons. Annual and multi-year contract options available.
2. Usage-based / Pay-per-use: MooA series uses usage-based billing based on storage consumption. Some services include message-based pricing (e.g., MOBI CAST pricing includes monthly message delivery fees). Cloud storage is capped at 10GB per service with 1GB per-file limit.
3. Municipal/Government Package: Special pricing for local government (自治体) sector including information distribution, FAQ auto-response, incident reporting, and human agent chat options, with fixed initial and monthly fees.
4. Professional Services: CX consulting, implementation, and customization services bundled with product deployment. Custom scenario creation (e.g., Excel-based bot scenarios) included in some package pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobilus sells an integrated AI-powered customer experience (CX) platform for enterprise contact centers and customer support operations. The Mobii series combines chat support (MOBI AGENT), AI chatbot (MOBI BOT), AI voice bot (MOBI VOICE), LINE segment messaging (MOBI CAST), operations support AI (MooA), visual call routing (Visual IVR), and PCI DSS-compliant security features. Products are sold as cloud-based subscriptions to Japanese enterprises and municipal governments, supported by CX strategy consulting and professional services.

Product overview

Mobilus (モビルス) offers a comprehensive CX (Customer Experience) platform consisting of multiple integrated products for enterprise customer support automation. The portfolio includes MOBI series products: MOBI AGENT (human-agent chat support system), MOBI BOT (chatbot with AI/CRM integration, claimed #1 market share in Japan), MOBI VOICE (AI voice bot for phone automation), MOBI CAST (LINE segment messaging), Visual IVR (visual routing for call centers), and MooA (operation support AI). These are complemented by Security Suite for secure communications, CX Consulting, and Secure Path for PCI DSS-compliant payment handling. The products work together as an integrated platform supporting omnichannel customer engagement across web chat, LINE, Facebook Messenger, and phone channels.

Differentiator

Problem solved

Functional benefit

Brands

• MOBI AGENT: Omnichannel chat support system for large-scale chat centers with AI-powered and human agent hybrid support.
• MOBI BOT
• MOBI VOICE
• MOBI CAST
• MooA
• Visual IVR
• Security Suite
• CX Consulting
• Secure Path
• CX-Branding Tech. Lab

Products and services

• MOBI AGENT Omnichannel human-agent chat support system for large-scale contact centers, enabling operator-assisted chat with AI assistance, canned responses, knowledge management, and real-time monitoring across LINE, web chat, Facebook Messenger, and other messaging apps. Targets enterprise customer service operations.
• MOBI BOT Chatbot system for customer support automation supporting rule-based and AI-powered response engines, scenario creation without programming, multi-channel deployment, and CRM integration. Claimed #1 market share in Japan for chatbot systems. Targets enterprise customer service automation.
• MOBI VOICE AI voice bot system for automated telephone response enabling voice-based customer interaction with scenario creation, automatic speech recognition, email notification of call contents, and deployment in as little as 5 minutes. Targets inbound call automation for enterprises and government.
• MOBI CAST LINE segment delivery system enabling targeted message distribution based on customer attributes, location, and preferences for marketing and notification purposes. Targets LINE-based marketing and resident communications.
• Visual IVR Visual interactive voice response system that presents call routing options visually on customer screens, directing inquiries to optimal channels and enabling self-resolution. Targets call centers seeking to reduce inbound call volume.
• MooA Operations support AI for contact centers that improves response quality and operational efficiency through automatic call logging, summarization, VOC analysis, and knowledge management. Uses usage-based billing by storage consumption. Targets contact center operations.
• Security Suite Security enhancement module for chat support including Secure Path for PCI DSS compliant credit card information handling and Secure MFA for multi-factor authentication. Targets financial institutions and regulated industries.
• CX Consulting Professional consulting service helping clients design AI-powered customer experiences through customer journey mapping and quantitative research for CX strategy development and solution roadmap implementation. Targets enterprises undertaking CX transformation.
• Secure Path PCI DSS compliant secure payment form service with single-tenant database option, encryption, and credit card data handling for secure transactions during chat interactions. Targets financial services and e-commerce customers.
• Mobilus x LINE Municipality Services Bundled LINE-based citizen services package for Japanese municipal governments including information distribution (initial 300,000 JPY, monthly 120,000 JPY), FAQ auto-response, incident reporting, and human agent chat options. Fixed initial and monthly pricing per module.
• MooA CommNavi New MooA operation support AI feature providing status monitoring and knowledge management enhancement using generative AI capabilities. Targets contact center operations managers.

Quantifiable outcome

• 99% monthly inquiry response rate at Sanin Godo Bank with six Mobilus solutions
• +7 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core, supporting and key.

• LINE Yahoo CorporationcoreTechnology or Integration · 12 May 2026LINE Technology Partner (Advanced tier, Communication department) under LINE Yahoo Partner Program. Deep product integration with LINE official accounts, LINE Brain AI, LINE messaging APIs, and LINE Pay for payment processing.
• Transcosmos (トランスコスモス)supportingImplementation/ SI/ Consulting Partner · 25 August 2020Co-hosted seminar on digital transformation and LINE-based online procedure automation. Transcosmos provides BPO and digital marketing services alongside Mobilus solutions.
• Nihon Kotsu Shimbun (日本金融通信社)supportingGTM or Marketing Partner · 20 August 2020Co-organized financial industry webinar series. Nihon Kotsu Shimbun (Nikkin) is a financial industry media organization.
• Bell System24 (ベルシステム24)supportingImplementation/ SI/ Consulting Partner · 24 June 2020Co-hosted webinar on successful chat support setup and operations. Bell System24 provides contact center BPO services and shares operational expertise.
• Twilio JapankeyGTM or Marketing Partner · 29 May 2020Co-hosted webinar (May 2020) on COVID-19 response and work-from-home customer support solutions. Combined Twilio's cloud communications platform with Mobilus's chat/voice automation products.
• AI Square (株式会社エーアイスクウェア)supportingTechnology or Integration · 22 May 2020Co-hosted webinar on natural language processing and AI-powered auto-response. QuickQA AI engine provides automated response capabilities integrated with Mobilus chat platform.
• LINE Corporation (LINE BRAIN)coreTechnology or Integration · 24 March 2020LINE BRAIN partnership agreement signed March 2020. First to integrate LINE BRAIN AI technology (speech recognition, OCR, voice synthesis, image recognition) with Mobilus chat support platform.
• Fukuoka City (福岡市)keyOthers · 23 August 2019Development partnership for Fukuoka City LINE official account evacuation support features. 1.62M user scale providing real-world product testing environment. Signed disaster response support agreement.
• Amazon Web Services Japan (アマゾン ウェブ サービス ジャパン)keyTechnology or Integration · 2 August 2019Co-hosted seminar (August 2019) showcasing Amazon Connect cloud contact center with Mobilus chat solutions. AWS infrastructure hosting for Mobilus services.
• Ok Wave (OKBIZ for FAQ)supportingTechnology or Integration · 6 June 2019Integration partnership between Ok Wave's OKBIZ for FAQ/Helpdesk Support and Mobilus chat products for enterprise FAQ chatbot solutions.
• Toshiba Digital Solutions (東芝デジタルソリューションズ)keyTechnology or Integration · 27 March 2019Provided Coestation (voice synthesis) technology for Mobilus Virtual Operator product. Enables natural voice generation from text for AI avatar customer service applications.
• Motionportrait (モーションポートレート)keyTechnology or Integration · 27 March 2019Provided MP Animation technology for Mobilus Virtual Operator product. Enables 3D facial animation from a single photograph with blinking, head movement, and lip-sync capabilities.
• Takaoka Bank (山陰相互銀行)supportingOthers · 27 March 2019POC partner for AI agent-type voice bot solution. Working toward voice bot self-service for inbound inquiries.
• Quantumn Leap (クオンタムリープ)coreStrategic or Co-development Partner · 27 March 2019Co-organized Communication Tech Conference 2019 and 2021. Quantum Leep founder Nobuyuki Idei (former Sony CEO) collaborated on IDEI Bot virtual operator project using his own voice.
• Ichikawa City (市川市)supportingOthers · 19 March 2019MobiCast adopted for LINE-based resident information distribution. Participated in online resident registration pilot with LINE and Cybozu.
• Studio OusiakeyTechnology or Integration · 23 April 2018Product integration with Studio Ousia's QA ENGINE (deep learning-based question-answering system) powering Seven Bank's chatbot. QA ENGINE uses neural networks and NLP technology for automated customer inquiry response.
• Ok Wave (オウケイウェイヴ)coreStrategic or Co-development Partner · 22 February 2016Capital and business partnership. Strategic collaboration on FAQ and knowledge management solutions, integrating Ok Wave's FAQ platform with Mobilus's chat support system for hybrid chat solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genesys: Global leader in cloud contact center and CX orchestration. Competes with Mobilus in Japan's enterprise and BPO segments through Genesys Cloud CX, offering omnichannel routing, AI, and workforce engagement at significantly larger scale.
• Salesforce (Service Cloud / Financial Services Cloud): Mobilus integrates with Salesforce via CRM Connect, but Salesforce Service Cloud is also a competitor offering CRM-anchored CX, chatbots (Einstein Bots), and case management — directly overlapping with Mobilus's enterprise CX platform.
• Zendesk: Global CX platform offering ticketing, chat, voice, and AI agents. Competes with Mobilus's MOBI AGENT and MOBI BOT in mid-market and enterprise customer support automation, with growing Japan presence.
• NICE (CXone): Enterprise contact center software vendor with strong AI-driven quality management and voice analytics — overlapping directly with Mobilus's MooA (ops AI) and MOBI VOICE offerings in regulated verticals.
• Five9: Cloud contact center provider with AI and workflow automation capabilities that compete with Mobilus's MOBI VOICE and Visual IVR for inbound voice automation and intelligent routing.

Direct peers

• KARAKURI: Japanese generative-AI chatbot vendor specializing in customer support automation. Most direct Japanese competitor to Mobilus's MOBI BOT, with strong Japanese-language LLM optimization.
• AI Messenger (AI Messēji): Japanese conversational AI platform for customer support, with LINE integration capabilities similar to Mobilus's. Directly competes in the same Japanese enterprise chatbot market where Mobilus holds No.1 share.
• ChatPlus: Japanese SaaS chat and chatbot provider serving SMBs and enterprises. Competes with Mobilus's MOBI AGENT and MOBI BOT in the Japanese domestic market, particularly for mid-market deployments.

Emerging players

• Bell System24: Major Japanese contact center BPO operator and Mobilus implementation partner. Represents both a partner (co-hosted seminars) and an adjacent competitor as it expands its own digital CX offerings built on chat and AI automation.
• transcosmos: Large Japanese BPO and digital marketing services company that has invested in Mobilus (2017 funding round). Acts as both channel partner and adjacent competitor as it bundles its own contact-center services with CX automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobilus_corp
• Facebookfacebook.com/mobilus2016
• LinkedInlinkedin.com/company/mobilus-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilus