Spacely
Spacely is a Japanese cloud platform for creating, editing, and distributing 360° VR content, primarily serving real estate, housing manufacturers, and enterprise training customers. It combines AI-powered features like virtual home staging and gaze analytics with a SaaS subscription and outsourced production services model.
- Company typePrivate
- Founded2016
- HeadquartersShibuya, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spacely does
Spacely is a Tokyo-based cloud software company founded in 2013 that operates a spatial data utilization platform for creating, editing, and distributing 360° panoramic VR content. The platform enables users — primarily real estate and housing companies — to capture property imagery with consumer 360° cameras or smartphones, upload it to Spacely's cloud, and receive auto-corrected, web-deliverable VR content within approximately 30 minutes. The core product is segmented into three modules: Real Estate VR (for rental management, brokerage, and sales), House VR (for housing manufacturers and builders), and Training VR (for enterprise workforce development, with named customers in manufacturing and banking). The platform is differentiated by AI-powered features including virtual home staging with automatic CG furniture placement, AI-driven size estimation, gaze analytics heatmaps, and customer follow-up URL tracking.
The underlying technology stack combines a web-based VR viewing engine with computer vision for automatic image correction and 3D reconstruction (the Dollhouse panorama-to-3D player), integrated with a mobile capture app (Spacely Photo Task) and a property data management system. The business model is primarily SaaS subscription with annual contracts (monthly credit card or annual bank transfer billing), complemented by transactional revenue from outsourced photography (starting at ¥3,500) and CG production (starting at ¥45,000). Distribution is hybrid: a self-serve product-led growth motion with 1-minute free trial sign-up serves SMBs, while a direct sales team (phone: 03-6452-5462) and partner channels serve enterprise accounts. As of 2025, Spacely reports 15,000+ users across 7,000+ companies since launch in November 2016, claims adoption by 40%+ of Japan's TOP100 rental management companies, and maintains a 99% service continuation rate. The company has raised approximately $7.4M in venture funding across three rounds (2018, 2019, 2022) from Archetype Ventures, DBJ Capital, and DNX Ventures, and operates offices in Tokyo, Fukuoka, and Osaka with a wholly-owned AI/VR R&D subsidiary called Spacely Lab.
Spacely firmographics
Firmographics- Name
- Spacely
- Legal name
- 株式会社スペースリー
- Website
- https://spacely.co.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spacely is a Japanese cloud platform for creating, editing, and distributing 360° VR content, primarily serving real estate, housing manufacturers, and enterprise training customers. It combines AI-powered features like virtual home staging and gaze analytics with a SaaS subscription and outsourced production services model.
- Ownership category
- akta.pro rank
Spacely industry classification
Industry- Product category
- Real Estate VR Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ), Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access) (MPAHANAE)
Keywords
Where Spacely is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Spacely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Cloud VR software subscription with annual contracts. Users pay monthly or annual subscription fees for access to VR creation, editing, storage, and analytics tools.
- Photography and CG Production Services: VR photography services starting from 3,500 yen and CG production services from 45,000 yen for customers who need outsourced content creation.
- Option Services: Additional optional services and features beyond the base subscription plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for new users to test the platform |
| Unit Pricing | Pay-as-you-go | Photography service starting price |
| Unit Pricing | Pay-as-you-go | CG production service starting price |
| Subscription | Annual | Annual subscription model for cloud VR software |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Spacely product offering
Product offeringCore offering
Spacely provides a cloud-based spatial data utilization platform that enables users to create, edit, manage, and distribute 360° panoramic VR content from smartphone or 360° camera photography. The platform is offered as a SaaS subscription with AI-powered automation features, and is tailored to three main verticals: real estate, housing manufacturers, and enterprise training. Additional services include outsourced VR photography and CG production.
Product overview
Spacely is a spatial data utilization platform built around a cloud-based VR creation and editing engine, encompassing three main product lines — Real Estate VR (covering rental management, brokerage, and sales), House VR (for housing manufacturers and builders), and Training VR (for enterprise workforce development). The core platform serves as the foundational engine enabling panoramic photography upload, AI-powered content generation, and multi-channel distribution. Key modules and features include Virtual Home Staging with AI auto-furniture placement, AI Size Estimation for spatial measurement, Customer Follow-up Analytics for tracking user engagement with shared VR content, VR Web Conferencing for real-time remote consultations, and a Photography App (Spacely Photo Task) integrated with property data management. The company also offers an outsourced production service and the Dollhouse 3D conversion player as an add-on feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Spacely — Cloud VR Platform (Real Estate VR) Cloud-based spatial data utilization platform enabling real estate companies (rental management, rental brokerage, sales brokerage, and new condominium sales) to create, edit, manage, and distribute 360° VR property tours with AI-powered features, gaze analytics, and customer follow-up tracking.
- House VR (住宅VR) VR solution for housing manufacturers, home builders, and remodelers providing virtual showrooms, virtual completion previews, and sales/marketing applications for new housing.
- Training VR (研修VR) VR-based training and education solution for enterprise workforce development, enabling creation of interactive training scenarios with quizzes, gaze heatmaps, and skill assessments for manufacturing, financial, and other industries.
- VR Photography and CG Production Services Outsourced professional VR photography/filming starting from ¥3,500 and CG production starting from ¥45,000, enabling clients without in-house capability to access VR content creation.
- VR TOP100-50 Release (Online Vacancy Support Service) Online service from Spacely offering attractive shareable property and housing content for real estate businesses, including vacancy countermeasures and vacation property utilization support.
Quantifiable outcome
- Inquiry, visit, and contract rates improve by average 2x for customers
- +8 more outcomes
Companies that use Spacely
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Spacely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature9 records
Spacely partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WealthParkcoreJoint webinars on DX in property management. Collaboration on research reports and training content for real estate property management companies.
- Japan E-Learning Consortium (日本イーラーニングコンソシアム)coreCo-hosts the VR Training Research Association (VR研修研究会), conducting regular seminars on VR training applications. Partnership has produced multiple joint webinars and research reports on VR in enterprise training.
- Goodroom (（株）グッとくる）coreJoint webinars on SNS marketing and property photography. Goodroom has 450,000 social media followers and shares best practices on Instagram marketing and VR content creation.
- Japan Home Staging Association (日本ホームステージング協会)minorJoint seminars on home staging and VR, including the VR Home Staging Awards competition.
- SHO-SANminorJoint webinars on Instagram marketing for housing manufacturers and builders, combining social media strategy with VR content.
- SRE HoldingscoreJoint DX seminars, combining AI property valuation with VR visualization. SRE Holdings is DX Prime 2021 award winner.
- Yamasan Co., Ltd. (株式会社ウチダレック)minorReal estate company in Tottori that achieved dramatic business improvements using VR and developed proprietary business reform tools.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Spacely competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Spacely social profiles
Digital presenceSpacely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spacely leadership team
Management profileNumber of profiles
Profiles2 records
Spacely subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spacely funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spacely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spacely
What does Spacely do?
Spacely provides a cloud-based spatial data utilization platform that enables users to create, edit, manage, and distribute 360° panoramic VR content from smartphone or 360° camera photography. The platform is offered as a SaaS subscription with AI-powered automation features, and is tailored to three main verticals: real estate, housing manufacturers, and enterprise training. Additional services include outsourced VR photography and CG production.
Is Spacely a public or private company?
Spacely is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spacely founded?
Spacely was founded in 2016. It employs 11 to 50 people.
Where is Spacely based?
Spacely is headquartered in Shibuya, Japan, in the Asia region.
How does Spacely make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are photography and CG Production Services and option Services.
Does Spacely have an API?
No public API is recorded for Spacely.
What industry is Spacely in?
Spacely's product category is Real Estate VR Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision). Its NAICS code is 5182 and its SIC code is 7372.