Goodroom
Goodroom (goodroom Co., Ltd.) is a Tokyo-based Japanese rental housing platform and subsidiary of gooddays group, operating across six Japanese metros with TOMOS renovated apartments, goodroom residence monthly co-living, and a サブスくらし subscription living service spanning 800+ properties, serving design-conscious urban renters and remote workers.
- Company typePrivate
- Founded2009
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Goodroom does
Goodroom (legal entity: goodroom Co., Ltd.) is a Tokyo-headquartered Japanese rental housing platform and subsidiary of the gooddays group, founded in 2009 and operating across six major Japanese metropolitan areas (Sapporo, Tokyo/Kanto, Nagoya, Osaka/Kansai, Hiroshima, Fukuoka). The company's core product is a digital-first property listing platform (goodrooms.jp) with native iOS and Android applications, aggregating renovated rental apartments under its proprietary TOMOS (トモス) brand, which features standardized renovation specifications including solid wood (naru) flooring, white kitchens, and tile bathrooms. Goodroom also operates goodroom residence, a monthly furnished co-living concept with shared amenities (saunas, work lounges), and サブスくらし (Subscription Living), a nationwide monthly subscription service providing access to 800+ hotels and monthly residences across Japan and Taiwan. Pricing tiers span ¥40,000-¥325,000+/month for standard rentals, ¥49,800-¥189,000/month for goodroom residence, and from ¥22,140 for short hotel stays.
The company monetizes through three primary recurring revenue streams: (1) rental property management for TOMOS-branded renovated units, (2) monthly co-living rentals through goodroom residence, and (3) the サブスくらし subscription living service. Customers are predominantly design-conscious urban renters, remote workers and digital nomads seeking flexible arrangements, and corporate housing clients. The company pursues a hybrid direct-to-consumer and product-led growth model, with content marketing via goodroom journal (millions of monthly readers) serving as a top-of-funnel engine, supplemented by organic social presence across Instagram, YouTube, TikTok, LINE, Twitter/X, Pinterest, and Facebook.
Beyond core rental operations, Goodroom has expanded into adjacent lifestyle categories under a unified brand portfolio: goodroom lounge (co-working spaces), goodcoffee (in-property coffee service), goodsauna (sauna facilities), and goodoffice (office space services). Leadership is led by President & CEO Hiroyuki Ogura and Director Sato Shiho. The company is privately held under gooddays group, with no disclosed funding rounds, M&A activity, partnerships, patents, or AI/ML capabilities in the available source data.
Goodroom firmographics
Firmographics- Name
- Goodroom
- Legal name
- goodroom Co., Ltd.
- Website
- https://goodrooms.jp
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodroom (goodroom Co., Ltd.) is a Tokyo-based Japanese rental housing platform and subsidiary of gooddays group, operating across six Japanese metros with TOMOS renovated apartments, goodroom residence monthly co-living, and a サブスくらし subscription living service spanning 800+ properties, serving design-conscious urban renters and remote workers.
- Ownership category
- akta.pro rank
Goodroom industry classification
Industry- Product category
- Residential Rental Housing and Co-living
- NAICS
- Accommodation (721), Hotels (except Casino Hotels) and Motels (72111), Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)
- akta.pro secondary industries
- Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Extended-Stay Brand Residences (Managed Residences) (THAGAEAM)
Keywords
Where Goodroom is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices7 records
Markets served
Goodroom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Rental Property Management: Goodroom manages and lists renovated rental properties (TOMOS brand) across six major Japanese metropolitan areas, earning rental income from property owners and facilitating tenant matching.
- Subscription Living (サブスくらし): Monthly subscription service allowing users to freely switch between 800+ hotels and monthly residences across Japan and internationally. Users pay monthly fees for access to the accommodation network.
- goodroom residence Monthly Rentals: Furnished monthly rental residences with shared amenities. Revenue generated from monthly rental fees ranging from ¥40,200 to ¥168,000 depending on location and unit size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard rental properties (TOMOS brand) - Monthly rent ranges |
| Subscription | Monthly | goodroom residence - Monthly furnished rental with amenities |
| Subscription | Pay-as-you-go | Weekly hotel stays via subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Goodroom product offering
Product offeringCore offering
Goodroom operates a rental housing platform in Japan that lists and manages renovated designer apartments under the TOMOS brand, monthly furnished co-living residences (goodroom residence), and a subscription-based living service (サブスくらし) providing access to 800+ hotels and monthly properties nationwide. The company connects tenants with curated design-conscious rental properties across six major Japanese metropolitan areas, also offering furniture-included flexible lease options starting from one month.
Product overview
Goodroom operates a platform-based rental housing ecosystem consisting of the core goodroom apartment search platform and multiple complementary sub-brands. The main platform connects users to TOMOS (renovation rentals with solid wood flooring and design kitchens) and third-party listings. The goodroom residence brand offers monthly furnished co-living with amenities like saunas and work lounges. The subscription lifestyle service (サブスくらし) provides flexible monthly stays across 800+ hotels and properties. Additional services include goodroom lounge (co-working), goodcoffee, goodsauna, and the editorial platform goodroom journal. The portfolio ranges from traditional rental search to furniture-equipped monthly rentals and subscription-based hotel living, targeting urban millennials, remote workers, and lifestyle-flexible consumers across Japanese cities (Sapporo, Tokyo, Nagoya, Osaka, Hiroshima, Fukuoka) and international markets (Taiwan).
Differentiator
Problem solved
Functional benefit
Brands
- TOMOS（トモス）: Goodroom's original renovation rental brand featuring renovated apartments with wooden flooring and modern design
- goodroom residence
- サブスくらし
Products and services
- goodroom Rental Apartment Search Platform
Companies that use Goodroom
Customer profileSegments4 records
Ideal customer profiles3 records
Goodroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Goodroom partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Goodroom competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Global short-term rental marketplace offering flexible stays. Competes for the same flexible-lifestyle traveler customer base, though Airbnb is asset-light marketplace while Goodroom operates managed inventory.
- Vrbo: Expedia-owned vacation rental platform. Overlaps with Goodroom's short-stay accommodation category for travelers and lifestyle renters seeking flexibility.
- SUUMO: Japan's dominant rental property search portal operated by Recruit. Competes with Goodroom's core apartment listing platform for SEO traffic and landlord relationships, though SUUMO does not offer furnished/subscription products.
- Ascott (The Ascott Limited / Oakwood): Global serviced-residence operator with Citadines and Oakwood brands. Comparable to goodroom residence in furnished serviced-apartment positioning, but at much larger international scale.
- LIFULL HOME'S: Major Japanese real estate listings platform covering rentals and sales. Competes for Japanese rental search demand and landlord supply; broader and more generalist than Goodroom's design-focused niche.
Direct peers
- Sonder: Tech-enabled flexible-stay accommodation operator combining apartment-style units with hotel-grade service. Mirrors Goodroom's subscription-style flexibility, amenity positioning, and design-led branding.
- Spilyard: Japan-based provider of furnished monthly apartments targeting short- and mid-term renters. Directly comparable to goodroom residence in product, customer (urban flexible renters), and unit economics.
- Kasa: Tech-enabled apartment-hotel operator offering flexible nightly and monthly stays in design-led units. Comparable to Goodroom's subscription living model and amenitized apartment positioning.
- Metro Residences: Serviced-apartment operator in Tokyo and other Asian metros offering furnished monthly rentals with hotel services. Overlaps directly with goodroom residence on customer (corporate and relocation tenants), pricing, and product.
Regional players
- Tokyu Stay: Japan-based serviced apartment/hotel chain offering furnished monthly-stay units in urban locations. Comparable to goodroom residence in customer (urban business and tourist renters) and amenity positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodroom social profiles
Digital presenceGoodroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodroom leadership team
Management profileNumber of profiles
Profiles2 records
Goodroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodroom
What does Goodroom do?
Goodroom operates a rental housing platform in Japan that lists and manages renovated designer apartments under the TOMOS brand, monthly furnished co-living residences (goodroom residence), and a subscription-based living service (サブスくらし) providing access to 800+ hotels and monthly properties nationwide. The company connects tenants with curated design-conscious rental properties across six major Japanese metropolitan areas, also offering furniture-included flexible lease options starting from one month.
Is Goodroom a public or private company?
Goodroom is a private company. It is classified as corporate owned and is currently operating.
When was Goodroom founded?
Goodroom was founded in 2009. It employs 1 to 10 people.
Where is Goodroom based?
Goodroom is headquartered in Tokyo, Japan, in the Asia region.
How does Goodroom make money?
Three revenue lines are on record. Rental Property Management is the primary driver. The others are subscription Living (サブスくらし) and goodroom residence Monthly Rentals.
Who are Goodroom's main competitors?
Broad incumbents on record are Airbnb, Vrbo, SUUMO, Ascott (The Ascott Limited / Oakwood) and LIFULL HOME'S. Direct peers are Sonder, Spilyard, Kasa and Metro Residences. Tokyu Stay is listed as a regional player.
Does Goodroom have an API?
No public API is recorded for Goodroom.
What industry is Goodroom in?
Goodroom's product category is Residential Rental Housing and Co-living. Its primary akta.pro industry code is THAMAFAB, Furnished Monthly Apartments (Urban/Residential), with a secondary code of THAMAHAG, Furnished Corporate Apartments (Urban, Mid-Rise). Its NAICS code is 721 and its SIC code is 6513.