Eulerian
Eulerian Technologies is a Paris-based SaaS provider of a unified marketing analytics platform combining attribution, analytics, and audience activation. It serves enterprise marketing and e-commerce teams across Europe and Canada with GDPR-native, 100% French sovereign technology and 200+ integrations.
- Company typePrivate
- Founded2006
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Eulerian does
Eulerian Technologies SAS is a Paris-headquartered SaaS company founded in 2006 that operates a unified marketing analytics platform combining Attribution, Analytics, and Activation in a single product. The platform serves marketing, acquisition, e-commerce, and business intelligence teams at mid-market and enterprise customers by collecting first-party data through server-side tracking, applying data-driven multi-touch attribution models (Markov and Shapley-based) and Marketing Mix Modeling, and activating audiences across 200+ connectors to media platforms, CRM systems, and BI tools. The company positions itself as a 100% French sovereign alternative to US-based analytics platforms, with data hosted exclusively in France and compliance with GDPR, CCPA, and Canadian privacy laws.
The platform's technology architecture includes a real-time event-based data warehouse, cross-device identity resolution, cookieless tracking capability, and a suite of AI features launched in 2024: the LEO autonomous agent for natural language data querying, the LLM Intelligence module for measuring AI-influenced conversions, and Model Context Protocol (MCP) integration for connecting external AI assistants to Eulerian's data ecosystem. Pricing is publicly disclosed across four tiers: Starter (free), Growth (€280/month or €3,000/year), Scale (€720/month or €8,000/year), and custom Enterprise. The company distributes through a hybrid go-to-market combining self-serve onboarding for SMBs and direct enterprise sales supported by regional offices in Madrid, Milan, and Montréal.
Eulerian targets enterprise customers across diverse verticals including banking (EVO Banco, GMF), telecommunications (Orange, SFR), media and broadcasting (Canal+, Sky), retail and e-commerce (Fnac Darty, Monoprix, Pixmania, Supersmart), hospitality (Hyatt, Meliá Hotels), financial services (Sofinco), and government (French Government). The company raised $5.35 million in January 2017 led by Isai with participation from Isatis Capital and operates with 51-100 employees across its four-country footprint. The founders Guillaume Fougnies (CTO) and Mathieu Jondet (CPO) continue to lead the company alongside a management team including a Global CRO, CFO, and country managers.
Eulerian firmographics
Firmographics- Name
- Eulerian
- Legal name
- Eulerian Technologies, société par actions simplifiée
- Website
- https://eulerian.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eulerian Technologies is a Paris-based SaaS provider of a unified marketing analytics platform combining attribution, analytics, and audience activation. It serves enterprise marketing and e-commerce teams across Europe and Canada with GDPR-native, 100% French sovereign technology and 200+ integrations.
- Ownership category
- akta.pro rank
Eulerian industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Eulerian is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Eulerian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Starter Tier: Free tier providing basic analytics with limited customization, 3 rolling months history, and single site/user access. Serves as entry point for customer acquisition.
- SaaS Subscription - Growth Tier: 280€/month or 3000€/year subscription offering unlimited history, advanced analytics, custom dimensions, fraud detection AI, and 95% SLA.
- SaaS Subscription - Scale Tier: 720€/month or 8000€/year subscription adding media AI insights, unlimited API access, 200+ connectors, and advanced custom dimensions.
- Enterprise Custom Pricing: Full platform access with comprehensive multi-site/multi-user workflow, unlimited attribution models, MMM, incrementality analysis, and 99.7% SLA with dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry tier with essential analytics features for single site and user |
| Subscription | Monthly | Mid-tier with data history, advanced analytics, and activation capabilities |
| Subscription | Monthly | Upper-mid tier with CRM, segmentation, and engagement features |
| Subscription | Annual | Full-access enterprise tier with all innovations and expert support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eulerian product offering
Product offeringCore offering
Eulerian provides a marketing analytics and attribution software platform that enables businesses to consolidate cross-channel marketing data, measure campaign and conversion performance, and activate audiences. The platform integrates with 200+ third-party marketing and advertising tools to deliver attribution, analytics, and data activation capabilities for digital marketing teams.
Product overview
Eulerian offers a unified marketing analytics platform that combines three core modules—Attribution & MMM, Analytics, and Activation—along with Data Management capabilities, all powered by AI through LEO (autonomous AI agent), LLM Intelligence, and MCP integration. The platform is architected with a single premium first-party data collection that natively feeds all solutions. Pricing tiers range from a free Starter plan to Enterprise, with capabilities scaling from basic analytics to full Marketing Mix Modeling and predictive analytics. The platform integrates with 200+ third-party tools for media, CRM, analytics, and BI, and is distinguished by its 100% French sovereignty with data hosted exclusively in France.
Differentiator
Problem solved
Functional benefit
Products and services
- Eulerian Marketing Analytics & Attribution Platform A B2B SaaS platform that provides cross-channel marketing attribution, campaign analytics, customer journey analysis, and audience data activation. It integrates with 200+ marketing, advertising, and data tools to consolidate marketing performance data and enable real-time audience segmentation for digital marketing teams at mid-market and enterprise organizations.
Quantifiable outcome
- 300% increase in marketing performance on qualified targets reported by Photobox using DMP capabilities
- +2 more outcomes
Companies that use Eulerian
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles1 record
Eulerian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability7 records
Feature6 records
Eulerian partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Meta Business PartnercoreEulerian maintains official Meta Business Partner status, enabling deep integration with Facebook and Instagram advertising platforms for enhanced attribution and audience activation capabilities.
- 200+ Technology IntegrationscoreEulerian offers over 200 native connectors to major advertising platforms (Google, Facebook, Criteo), analytics tools (Google Analytics, Adobe Analytics), CRM systems, mobile measurement platforms (Adjust, AppsFlyer, Branch), and BI tools (Tableau, Power BI, Looker Studio).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eulerian competitors and assessment
Company assessmentDirect peers
- Piano Analytics (formerly AT Internet): Piano Analytics is the direct French-headquartered competitor to Eulerian, offering digital analytics and marketing measurement with a strong European data sovereignty and GDPR-compliance positioning. It competes head-to-head with Eulerian on attribution, audience analytics, and consent management across mid-market and enterprise French/European customers.
- Amplitude: Amplitude is a leading product and marketing analytics platform with comparable capabilities in cohort analysis, behavioral analytics, attribution, and AI-powered insights. It targets similar marketing, product, and growth teams and ships comparable AI assistants and MMM-style features.
- Mixpanel: Mixpanel is a product analytics platform with event-based tracking, funnel analysis, and attribution capabilities targeting similar product, growth, and marketing teams. It is a direct competitor in horizontal marketing and product analytics with comparable AI-augmented querying features.
- Matomo: Matomo is an open-source, privacy-focused web analytics platform headquartered in New Zealand with strong European adoption. It overlaps with Eulerian on GDPR-native analytics, cookieless tracking, and ownership-of-data positioning, and competes for privacy-conscious European mid-market customers.
- AppsFlyer: AppsFlyer is a leading mobile measurement and attribution platform with deep integrations into the same ad networks Eulerian connects to. It competes for a portion of Eulerian's attribution and activation use cases, particularly for mobile-first and app-driven customers.
- Adjust: Adjust is a mobile measurement and attribution platform that directly competes with Eulerian on attribution, MMP integrations, and audience activation. Eulerian integrates with Adjust as a complement but it remains a substitute platform for cross-channel attribution buyers.
Broad incumbents
- Adobe Analytics: Adobe Analytics is part of the Adobe Experience Cloud and offers enterprise-grade attribution, segmentation, and customer journey analytics. Eulerian explicitly names Adobe Analytics as a primary competitor; it competes at the upper end of Eulerian's enterprise segment and offers bundled pricing across a much broader martech portfolio.
- Google Analytics 4: Google Analytics 4 is the default free analytics platform for the majority of Eulerian's mid-market and SMB targets. It competes directly with Eulerian's analytics and attribution capabilities while being bundled with Google's broader ad ecosystem, putting pricing pressure on Eulerian's Starter and Growth tiers.
Emerging players
- Segment (Twilio): Segment is a customer data platform that overlaps with Eulerian's data collection, identity resolution, and audience activation capabilities. While it does not provide full attribution or MMM, it is an adjacent CDP that competes for some of Eulerian's data infrastructure and activation budget.
- Piwik PRO: Piwik PRO is a privacy-focused enterprise analytics suite offering web analytics, tag manager, and a customer data platform. It directly overlaps with Eulerian on GDPR-native, sovereign, cookieless analytics for European enterprises and competes for the same privacy-conscious mid-market and enterprise segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eulerian social profiles
Digital presenceEulerian compliance and trust
Trust signalCompliance3 records
Eulerian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eulerian leadership team
Management profileNumber of profiles
Profiles2 records
Eulerian subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eulerian funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eulerian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eulerian
What does Eulerian do?
Eulerian provides a marketing analytics and attribution software platform that enables businesses to consolidate cross-channel marketing data, measure campaign and conversion performance, and activate audiences. The platform integrates with 200+ third-party marketing and advertising tools to deliver attribution, analytics, and data activation capabilities for digital marketing teams.
Is Eulerian a public or private company?
Eulerian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eulerian founded?
Eulerian was founded in 2006. It employs 51 to 100 people.
Where is Eulerian based?
Eulerian is headquartered in Paris, France, in the Europe region.
How does Eulerian make money?
Four revenue lines are on record. SaaS Subscription - Starter Tier is the primary driver. The others are saaS Subscription - Growth Tier, saaS Subscription - Scale Tier and enterprise Custom Pricing.
Who are Eulerian's main competitors?
Direct peers on record are Piano Analytics (formerly AT Internet), Amplitude, Mixpanel, Matomo, AppsFlyer and Adjust. Broad incumbents are Adobe Analytics and Google Analytics 4. Emerging players are Segment (Twilio) and Piwik PRO.
Does Eulerian have an API?
Yes. Eulerian provides a real-time API that enables integration with the platform ecosystem. The Scale plan offers unlimited API access for integration with tools such as Looker Studio, Tableau, QlikView, and PowerBI. The API allows real-time access to all platform capabilities, enabling dashboard auto-updates, predictive model refinement, and personalized customer experiences. API access is gated by plan tier: Starter includes basic Server-to-Server (S2S) and CAPI activation, Growth adds advanced features, Scale provides unlimited API access, and Enterprise offers full API capabilities. Developer documentation is at doc.eulerian.com.
What industry is Eulerian in?
Eulerian's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 513210 and its SIC code is 7370.