What Piwik PRO does

Piwik PRO is a privacy-first analytics and data activation platform founded in 2013 and headquartered in Wrocław, Poland, operating through Piwik PRO SA (Poland), Piwik PRO GmbH (Germany), and Piwik PRO LLC (United States). The company offers an integrated suite comprising web and mobile Analytics, Tag Manager, Consent Manager, and a Customer Data Platform (Data Activation), deployed as cloud SaaS, on-premises in client cloud subscriptions, or via the Cookie Information A/S channel. The platform is differentiated by HIPAA certification with a signable Business Associate Agreement, GDPR/CCPA/ISO 27001 compliance, EU-based data residency across Orange Flexible Engine, ElastX, Microsoft Azure EU, and Leaseweb infrastructure, server-side tagging integrations (Google Tag Manager Server, Jentis, Stape, TAGGRS), and a contractual promise that 100% of client data is owned by the client with no third-party sharing.

Piwik PRO sells tiered SaaS subscriptions (Business and Enterprise) with annual and multi-year billing, supported by professional services for implementation, training, and ongoing support. Pricing is quote-based for Enterprise and free-trial-enabled for Business, including a HIPAA-compliant Business plan with BAA. GTM combines enterprise field sales ("Request a demo"), a product-led 30-day free trial on sandbox infrastructure, and a commercial channel partnership with Cookie Information A/S acting as primary contracting party in some deals.

Named customers span regulated and enterprise verticals: Rochester Regional Health and Shepherd Center (healthcare), European Commission and Government of the Netherlands (public sector), Credit Agricole (financial services), Škoda (automotive), Würth (manufacturing), Columbia University (education), and DKMS (non-profit healthcare). Headcount is reported at 101–250. Marketing emphasises comparison and switch content (Switch from GA4, Switch from Matomo), webinars, an academy, and free tools (Cookie Scanner, ROI Calculator, Google Consent Mode Scanner) targeting privacy-conscious organisations seeking an EU-hosted alternative to US-headquartered analytics vendors.

Name

Piwik PRO

Legal name

Piwik PRO SA

Website

https://piwik.pro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Piwik PRO is a privacy-first analytics and data activation platform offering web analytics, tag management, consent management, and CDP modules with HIPAA, GDPR, and ISO 27001 compliance. It serves regulated enterprises — notably healthcare, public sector, financial services, and ecommerce — as an EU-hosted alternative to Google Analytics.

Ownership category

akta.pro rank

Product category

Web Analytics Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)

Keywords

• Web analytics platform
• Consent management software
• Customer data platform
• Tag management system
• HIPAA-compliant analytics

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Analytics Suite SaaS Subscription: Piwik PRO Analytics Suite is offered as a cloud-hosted SaaS with tiered subscription plans (Business and Enterprise). The Business plan includes HIPAA compliance features and BAA, with pricing based on data volume or features. Annual and monthly billing options available.
2. Professional Services: Implementation, training, and support services offered alongside the core platform to assist enterprise customers with deployment and optimization.
3. Partner Channel Sales: Products offered through commercial partners such as Cookie Information A/S and authorized resellers, who act as primary contracting parties in some cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Piwik PRO sells a privacy-first analytics and data activation SaaS suite that combines web/mobile analytics, tag management, consent management, and a customer data platform (CDP) into a single integrated platform. The platform is offered in tiered Business and Enterprise subscriptions with HIPAA-compliant variants for healthcare, and supports EU-based cloud hosting as well as on-premises deployment in client cloud subscriptions.

Product overview

Piwik PRO is a privacy-first analytics and data activation platform offered as a unified suite with modular components. The core Piwik PRO Analytics Suite includes Analytics (web & mobile), Tag Manager, Consent Manager, and Data Activation (Customer Data Platform) as integrated modules. The platform also offers specialized solutions for healthcare (HIPAA-compliant analytics), ecommerce, banking/financial services, energy/utilities, and government/public sector. Deployment options include Cloud (SaaS), On-Premises, and partner-hosted configurations through Cookie Information A/S. The platform distinguishes itself through privacy compliance (GDPR, HIPAA, CCPA), first-party data focus, and server-side tracking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Piwik PRO Analytics Suite
• HIPAA-Compliant Analytics
• Piwik PRO On-Premises

Quantifiable outcome

• 215% increase in page views and 79% drop in bounce rates for healthcare referral pages
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cookie Information A/ScoreChannel Partner/ Reseller/ DistributorCookie Information A/S is a commercial partner that offers Piwik PRO products as the primary contracting party in some arrangements. In these cases, Cookie Information acts as the data processor and Piwik PRO operates as a sub-processor.
• Google Tag ManagercoreTechnology or IntegrationNative integration with Google Tag Manager Server for server-side tagging capabilities, enabling clients to implement Piwik PRO tracking through GTM server containers.
• Microsoft AzurecoreOthersInfrastructure provider for cloud hosting services in Netherlands (EU West), Germany (DE Central), United States (US East), and Hong Kong (Southeast Asia). Piwik PRO On-Premises can also be deployed in client's own Azure subscription.
• Orange Cloud (France)coreOthersPrimary infrastructure provider hosting the Piwik PRO Analytics Suite on Orange Flexible Engine (FR Central) and Orange Cloud France (Paris) for EU-based data residency.
• ElastXcoreOthersInfrastructure provider for cloud hosting on ElastX Sweden (SWE Central) serving Scandinavian and Nordic region data residency requirements.
• LeasewebminorOthersAlternative infrastructure provider for cloud hosting services in US and Germany regions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Contentsquare: Digital experience analytics platform (acquired Heap) competing for enterprise analytics budgets across ecommerce, financial services, and travel verticals. Comparable in customer base and product analytics scope, with stronger AI/session-replay positioning.
• Adobe Analytics: Enterprise-grade web and cross-channel analytics suite within the Adobe Experience Cloud. Competes for the same large-enterprise analytics RFPs, especially in regulated industries with deep Adobe Experience Cloud footprints.
• Google Analytics: Dominant free web analytics platform against which Piwik PRO explicitly positions itself as a privacy-compliant, EU-hosted alternative. The primary incumbent Piwik PRO targets in displacement campaigns (e.g., 'Switch from GA4' resources).
• OneTrust: Leading consent management platform referenced in Piwik PRO's own competitive comparisons. Comparable privacy-compliance buyer audience and overlap with Piwik PRO's Consent Manager module.
• Segment: Customer Data Platform owned by Twilio that overlaps with Piwik PRO's CDP/Data Activation module. Comparable customer-base and CDP capabilities, though Segment focuses on data piping rather than full analytics suite.

Direct peers

• Matomo: Open-source web analytics platform and the original project from which Piwik PRO was commercialized. Direct competitor in privacy-focused web analytics with overlapping feature set (analytics, tag manager, consent manager) and a free self-hosted edition that competes on price.
• Mixpanel: Product and event analytics platform with strong SaaS customer overlap. Comparable as a privacy-conscious analytics alternative for product teams and digital businesses, though focused on event-based rather than session-based analytics.
• Fathom Analytics: Privacy-first web analytics SaaS offering cookieless tracking and GDPR compliance out of the box. Comparable as a lightweight, privacy-focused alternative targeting similar SMB and content-creator use cases.
• Amplitude: Product analytics platform targeting SaaS and digital-product customers, overlapping with Piwik PRO's product analytics use cases. Comparable buyer persona (product managers, growth teams) and EU data residency positioning.
• Plausible Analytics: Open-source, privacy-focused web analytics platform competing in the same cookie-free/GDPR-compliant segment. Comparable product scope and target buyer (privacy-conscious websites and SMBs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PiwikPro
• GitHubgithub.com/PiwikPRO
• Facebookfacebook.com/piwikpro
• LinkedInlinkedin.com/company/piwik-pro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piwik PRO