Eulerian

What Eulerian does

Eulerian Technologies SAS is a Paris-headquartered SaaS company founded in 2006 that operates a unified marketing analytics platform combining Attribution, Analytics, and Activation in a single product. The platform serves marketing, acquisition, e-commerce, and business intelligence teams at mid-market and enterprise customers by collecting first-party data through server-side tracking, applying data-driven multi-touch attribution models (Markov and Shapley-based) and Marketing Mix Modeling, and activating audiences across 200+ connectors to media platforms, CRM systems, and BI tools. The company positions itself as a 100% French sovereign alternative to US-based analytics platforms, with data hosted exclusively in France and compliance with GDPR, CCPA, and Canadian privacy laws.

The platform's technology architecture includes a real-time event-based data warehouse, cross-device identity resolution, cookieless tracking capability, and a suite of AI features launched in 2024: the LEO autonomous agent for natural language data querying, the LLM Intelligence module for measuring AI-influenced conversions, and Model Context Protocol (MCP) integration for connecting external AI assistants to Eulerian's data ecosystem. Pricing is publicly disclosed across four tiers: Starter (free), Growth (€280/month or €3,000/year), Scale (€720/month or €8,000/year), and custom Enterprise. The company distributes through a hybrid go-to-market combining self-serve onboarding for SMBs and direct enterprise sales supported by regional offices in Madrid, Milan, and Montréal.

Eulerian targets enterprise customers across diverse verticals including banking (EVO Banco, GMF), telecommunications (Orange, SFR), media and broadcasting (Canal+, Sky), retail and e-commerce (Fnac Darty, Monoprix, Pixmania, Supersmart), hospitality (Hyatt, Meliá Hotels), financial services (Sofinco), and government (French Government). The company raised $5.35 million in January 2017 led by Isai with participation from Isatis Capital and operates with 51-100 employees across its four-country footprint. The founders Guillaume Fougnies (CTO) and Mathieu Jondet (CPO) continue to lead the company alongside a management team including a Global CRO, CFO, and country managers.

Name

Eulerian

Legal name

Eulerian Technologies, société par actions simplifiée

Website

https://eulerian.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Eulerian Technologies is a Paris-based SaaS provider of a unified marketing analytics platform combining attribution, analytics, and audience activation. It serves enterprise marketing and e-commerce teams across Europe and Canada with GDPR-native, 100% French sovereign technology and 200+ integrations.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Marketing analytics software
• Attribution platform
• Data activation
• Campaign analytics
• Marketing intelligence

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Starter Tier: Free tier providing basic analytics with limited customization, 3 rolling months history, and single site/user access. Serves as entry point for customer acquisition.
2. SaaS Subscription - Growth Tier: 280€/month or 3000€/year subscription offering unlimited history, advanced analytics, custom dimensions, fraud detection AI, and 95% SLA.
3. SaaS Subscription - Scale Tier: 720€/month or 8000€/year subscription adding media AI insights, unlimited API access, 200+ connectors, and advanced custom dimensions.
4. Enterprise Custom Pricing: Full platform access with comprehensive multi-site/multi-user workflow, unlimited attribution models, MMM, incrementality analysis, and 99.7% SLA with dedicated support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eulerian provides a marketing analytics and attribution software platform that enables businesses to consolidate cross-channel marketing data, measure campaign and conversion performance, and activate audiences. The platform integrates with 200+ third-party marketing and advertising tools to deliver attribution, analytics, and data activation capabilities for digital marketing teams.

Product overview

Eulerian offers a unified marketing analytics platform that combines three core modules—Attribution & MMM, Analytics, and Activation—along with Data Management capabilities, all powered by AI through LEO (autonomous AI agent), LLM Intelligence, and MCP integration. The platform is architected with a single premium first-party data collection that natively feeds all solutions. Pricing tiers range from a free Starter plan to Enterprise, with capabilities scaling from basic analytics to full Marketing Mix Modeling and predictive analytics. The platform integrates with 200+ third-party tools for media, CRM, analytics, and BI, and is distinguished by its 100% French sovereignty with data hosted exclusively in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Eulerian Marketing Analytics & Attribution Platform A B2B SaaS platform that provides cross-channel marketing attribution, campaign analytics, customer journey analysis, and audience data activation. It integrates with 200+ marketing, advertising, and data tools to consolidate marketing performance data and enable real-time audience segmentation for digital marketing teams at mid-market and enterprise organizations.

Quantifiable outcome

• 300% increase in marketing performance on qualified targets reported by Photobox using DMP capabilities
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Meta Business PartnercoreTechnology or IntegrationEulerian maintains official Meta Business Partner status, enabling deep integration with Facebook and Instagram advertising platforms for enhanced attribution and audience activation capabilities.
• 200+ Technology IntegrationscoreTechnology or IntegrationEulerian offers over 200 native connectors to major advertising platforms (Google, Facebook, Criteo), analytics tools (Google Analytics, Adobe Analytics), CRM systems, mobile measurement platforms (Adjust, AppsFlyer, Branch), and BI tools (Tableau, Power BI, Looker Studio).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Piano Analytics (formerly AT Internet): Piano Analytics is the direct French-headquartered competitor to Eulerian, offering digital analytics and marketing measurement with a strong European data sovereignty and GDPR-compliance positioning. It competes head-to-head with Eulerian on attribution, audience analytics, and consent management across mid-market and enterprise French/European customers.
• Amplitude: Amplitude is a leading product and marketing analytics platform with comparable capabilities in cohort analysis, behavioral analytics, attribution, and AI-powered insights. It targets similar marketing, product, and growth teams and ships comparable AI assistants and MMM-style features.
• Mixpanel: Mixpanel is a product analytics platform with event-based tracking, funnel analysis, and attribution capabilities targeting similar product, growth, and marketing teams. It is a direct competitor in horizontal marketing and product analytics with comparable AI-augmented querying features.
• Matomo: Matomo is an open-source, privacy-focused web analytics platform headquartered in New Zealand with strong European adoption. It overlaps with Eulerian on GDPR-native analytics, cookieless tracking, and ownership-of-data positioning, and competes for privacy-conscious European mid-market customers.
• AppsFlyer: AppsFlyer is a leading mobile measurement and attribution platform with deep integrations into the same ad networks Eulerian connects to. It competes for a portion of Eulerian's attribution and activation use cases, particularly for mobile-first and app-driven customers.
• Adjust: Adjust is a mobile measurement and attribution platform that directly competes with Eulerian on attribution, MMP integrations, and audience activation. Eulerian integrates with Adjust as a complement but it remains a substitute platform for cross-channel attribution buyers.

Broad incumbents

• Adobe Analytics: Adobe Analytics is part of the Adobe Experience Cloud and offers enterprise-grade attribution, segmentation, and customer journey analytics. Eulerian explicitly names Adobe Analytics as a primary competitor; it competes at the upper end of Eulerian's enterprise segment and offers bundled pricing across a much broader martech portfolio.
• Google Analytics 4: Google Analytics 4 is the default free analytics platform for the majority of Eulerian's mid-market and SMB targets. It competes directly with Eulerian's analytics and attribution capabilities while being bundled with Google's broader ad ecosystem, putting pricing pressure on Eulerian's Starter and Growth tiers.

Emerging players

• Segment (Twilio): Segment is a customer data platform that overlaps with Eulerian's data collection, identity resolution, and audience activation capabilities. While it does not provide full attribution or MMM, it is an adjacent CDP that competes for some of Eulerian's data infrastructure and activation budget.
• Piwik PRO: Piwik PRO is a privacy-focused enterprise analytics suite offering web analytics, tag manager, and a customer data platform. It directly overlaps with Eulerian on GDPR-native, sovereign, cookieless analytics for European enterprises and competes for the same privacy-conscious mid-market and enterprise segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EulerianTech
• YouTubeyoutube.com/user/EulerianTechnologies
• LinkedInlinkedin.com/company/eulerian-technologies
• Facebookfacebook.com/euleriantechnologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eulerian