Sage Care Ltd.
Sage Care Ltd. (Sagecare) is a UK regional domiciliary home care provider, founded in 1995 and operating 15+ branches across London, Southeast England, and East Anglia as a subsidiary of City and County Healthcare Group. It serves elderly and disabled clients, local councils, and NHS trusts with visiting, live-in, respite, and reablement care services.
- Company typePrivate
- Founded1995
- HeadquartersWembley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sage Care Ltd. does
Sage Care Ltd. (operating as Sagecare) is a UK regional domiciliary care provider founded in 1995, operating as a wholly-owned subsidiary of City and County Healthcare Group Ltd, which is described as the UK's largest home care group. The company delivers home care and personal assistance services across London, Southeast England, and East Anglia through a network of over 15 branches, having expanded from three founding offices in Hertfordshire and London. Service lines cover elderly care (including dementia and Alzheimer's support), physical disability care, learning disability support, respite care, live-in care, and reablement/rehabilitation following hospitalization. Customers comprise local authorities (Bedfordshire County Council, Hertfordshire County Council), NHS trusts (including Cambridgeshire Primary Care Trust), private self-funding individuals, and family/advocates arranging care on behalf of others.
The underlying technology stack centers on care management and scheduling systems for domiciliary care delivery, augmented by AI-enhanced call analytics built on Microsoft Azure that processes inbound call recordings to extract compliance data, themes, and actionable insights, with a tiered data deletion schedule for privacy management. The company holds Cyber Essentials certification and UKHCA membership with Code of Practice adherence as core compliance credentials.
The business model is a managed services and recurring private-pay hybrid. Public sector revenue flows through commissioned contracts with local councils and NHS trusts at negotiated hourly rates; private revenue flows through tailored monthly care packages commissioned directly by individuals or families based on assessed needs and budget. Go-to-market combines enterprise field sales into commissioning bodies with direct-to-consumer enquiry handling via a branch locator and website. Sagecare shares back-office, procurement, HR, IT, and governance functions with sibling subsidiaries within the City & County Healthcare Group (Abacare, Careline Homecare, Comfort Call, Conard Care, Constance Care), realizing group-level scale economies while operating as a regional brand.
Sage Care Ltd. firmographics
Firmographics- Name
- Sage Care Ltd.
- Legal name
- City and County Healthcare Group Ltd
- Website
- https://sage-care.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sage Care Ltd. (Sagecare) is a UK regional domiciliary home care provider, founded in 1995 and operating 15+ branches across London, Southeast England, and East Anglia as a subsidiary of City and County Healthcare Group. It serves elderly and disabled clients, local councils, and NHS trusts with visiting, live-in, respite, and reablement care services.
- Ownership category
- akta.pro rank
Sage Care Ltd. industry classification
Industry- Product category
- Home Care Services (Domiciliary Care)
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Dementia Personal Care (ADLs) Support (HSABAEAB)
- akta.pro secondary industries
- In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Sage Care Ltd. is headquartered
LocationHeadquarters
- HQ city
- Wembley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Sage Care Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public Sector Commissioning (Local Councils): Contracts with local authorities including Bedfordshire County Council, Hertfordshire County Council and Cambridgeshire Primary Care Trust to provide home care services to residents.
- NHS Trust Contracts: Commissioned by NHS trusts to provide home care and personal assistance services as part of integrated health and social care delivery.
- Private Pay (Self-Funding Individuals): Private individuals and families commission home care services directly, paying for care support outside of public funding arrangements.
- Advocate/Family Commissioning: Family members or advocates arrange and fund care services on behalf of loved ones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Tailored care packages based on individual assessment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sage Care Ltd. product offering
Product offeringCore offering
Sagecare delivers domiciliary home care and personal assistance services to elderly and disabled clients across London, Southeast England and East Anglia. Its core offerings include general home care (including dementia and Alzheimer's support), bespoke physical disability care, learning disabilities support, respite care, live-in care, and reablement/rehabilitation for post-illness or post-hospital recovery. Services are delivered through a network of 15+ local branches by trained care assistants visiting clients in their own homes.
Product overview
Sage Care Ltd. (operating as Sagecare) operates as a regional home care provider offering a unified portfolio of home care services across South East England, London, and East Anglia. The company, part of the City & County Healthcare Group, provides domiciliary care through multiple service lines: General Home Care Services (covering elderly care including dementia support, adult disability care, and family support), Physical Disability Care (bespoke support for adults with physical limitations), Learning Disabilities Support (for individuals with cognitive or mental health conditions), Respite Care Services (temporary relief for caregivers), Live-In Care (full-time residential care in client's home), and Reablement/Rehabilitation Care (post-illness or post-hospital recovery support). The company operates over 15 branches and primarily serves councils, NHS trusts, and private individuals needing care support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 15 branches across London, Southeast and East Anglia serving 1000s of clients
- +1 more outcomes
Companies that use Sage Care Ltd.
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Sage Care Ltd. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Sage Care Ltd. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- City and County Healthcare Group LtdcoreCity and County Healthcare Group is the parent company of Sagecare. The group is described as the UK's largest home care group. Sagecare operates as a subsidiary brand within the group, sharing management structure, back-office functions (finance, payroll, IT), policies, governance framework, and supply chain. The group is headquartered in Nottingham.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sage Care Ltd. competitors and assessment
Company assessmentDirect peers
- Abacare: Sister company within City & County Healthcare Group providing home care services across Central and North Wales. Same parent, same operating model, same commissioning relationships with Welsh councils — most directly comparable peer.
- Careline Homecare: Sister company within City & County Healthcare Group providing home care services in Northeast England. Identical service portfolio (elderly, dementia, physical and learning disability, respite) and identical group-level back-office stack.
- Comfort Call: Sister company within City & County Healthcare Group providing home care services and Extra Care housing-based support. Direct sibling peer with overlapping service lines and shared parent governance.
- Home Instead Senior Care UK: UK's largest franchised home care network providing elderly and dementia personal care in clients' homes. Directly comparable on service model, customer base, and county-council commissioning relationships.
- Bluebird Care: National UK home care franchise offering elderly, dementia, and disability personal care commissioned by councils, NHS, and private pay. Directly comparable in scale, geography, and service mix.
- Helping Hands Home Care: Large UK private-pay home care provider specialising in elderly, dementia, and complex live-in care. Comparable on core live-in and dementia personal-care offerings and on private-pay go-to-market.
- Agincare: UK family-owned home care and live-in care provider with branches across England. Comparable service portfolio including dementia, learning disability, and respite, with mixed council/private pay mix similar to Sagecare.
- Total Community Care: UK provider specialising in complex home care including live-in, reablement, and dementia support. Comparable niche overlap on complex needs and reablement commissioned by NHS and clinical referrers.
Emerging players
- Cera Care: Tech-enabled UK home care provider using AI-driven carer matching and care management. Comparable in elderly and dementia home care but differentiated by technology-first delivery and national scale; emerging competitive threat.
Broad incumbents
- Allied Healthcare: One of the UK's largest historic home care providers operating nationally across England, Wales, and Scotland. Overlaps on domiciliary elderly and complex care commissioned by councils and NHS, with broader geographic scale than Sagecare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sage Care Ltd. social profiles
Digital presenceSage Care Ltd. compliance and trust
Trust signalCompliance1 record
Sage Care Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage Care Ltd. leadership team
Management profileNumber of profiles
Sage Care Ltd. subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sage Care Ltd. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage Care Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage Care Ltd.
What does Sage Care Ltd. do?
Sagecare delivers domiciliary home care and personal assistance services to elderly and disabled clients across London, Southeast England and East Anglia. Its core offerings include general home care (including dementia and Alzheimer's support), bespoke physical disability care, learning disabilities support, respite care, live-in care, and reablement/rehabilitation for post-illness or post-hospital recovery. Services are delivered through a network of 15+ local branches by trained care assistants visiting clients in their own homes.
Is Sage Care Ltd. a public or private company?
Sage Care Ltd. is a private company. It is classified as corporate owned and is currently operating.
When was Sage Care Ltd. founded?
Sage Care Ltd. was founded in 1995. It employs 11 to 50 people.
Where is Sage Care Ltd. based?
Sage Care Ltd. is headquartered in Wembley, United Kingdom, in the Europe region.
How does Sage Care Ltd. make money?
Four revenue lines are on record. Public Sector Commissioning (Local Councils) is the primary driver. The others are NHS Trust Contracts, private Pay (Self-Funding Individuals) and advocate/Family Commissioning.
Who are Sage Care Ltd.'s main competitors?
Direct peers on record are Abacare, Careline Homecare, Comfort Call, Home Instead Senior Care UK, Bluebird Care, Helping Hands Home Care, Agincare and Total Community Care. Cera Care is listed as an emerging player. Allied Healthcare is listed as a broad incumbent.
Does Sage Care Ltd. have an API?
No public API is recorded for Sage Care Ltd..
What industry is Sage Care Ltd. in?
Sage Care Ltd.'s product category is Home Care Services (Domiciliary Care). Its primary akta.pro industry code is HSABAEAB, Dementia Personal Care (ADLs) Support, with a secondary code of HLADACAI, In-Home Dementia Care Services (Specialized Personal Care). Its NAICS code is 6216 and its SIC code is 8082.