Helping Hands Homecare

Name

Helping Hands Homecare

Legal name

Midshires Care Limited

Website

https://helpinghandshomecare.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Parkinson’s & Movement-Disorder Personal Care Support (HSABABAJ), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Home care services
• Live-in care
• Visiting care
• Dementia care
• Elderly care

Headquarters

HQ city

Alcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live-in Care Services: Full-time residential care where a carer lives with the customer in their home, providing around-the-clock support. Tailored to individual requirements with no additional costs for couples' care.
2. Visiting Care Services: Regular support scheduled to suit customer needs, ranging from 30 minutes per week to several visits per day. Includes meal preparation, medication management, personal care, and nursing care.
3. Respite Care Services: Short-term support for when regular carers or family members need a break. Also provides care for those recovering from hospital stays.
4. Overnight Care Services: Dedicated carers providing expert care throughout the night for customers who need support during nighttime hours.
5. Condition-Led Care Services: Specialist care for individuals with ongoing, progressive, or terminal conditions including dementia, Parkinson's, stroke, cancer, cerebral palsy, spinal injury, brain injury, and complex care needs.
6. Nursing Care Services: Nurse-led clinical care enabling individuals with complex medical needs to live independently at home.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Helping Hands Homecare delivers personalised home care services across England and Wales through directly employed carers. Core offerings include live-in care (a carer resides with the customer providing 24/7 support), visiting care (scheduled visits from 30 minutes per week to multiple daily visits), respite care, overnight care, and condition-led specialist care for dementia, Parkinson's, stroke, cancer, cerebral palsy, spinal injury, brain injury, and complex clinical needs. All services are tailored via a free in-home care assessment and delivered by CQC and CIW-regulated staff.

Product overview

Helping Hands Homecare is a home care services provider offering a comprehensive portfolio of care services. The core offerings include Live-in Care (around-the-clock support with a carer living in the home) and Visiting Care (scheduled visits from 30 minutes per week to several visits daily). These are complemented by specialist condition-led care services for conditions including Dementia, Stroke, Parkinson's, Cancer, Cerebral Palsy, Spinal Injury, and Brain Injury. The company also provides clinical care through Nursing Care and Complex Care services. Additional everyday care offerings include Companionship, Overnight Care, Palliative Care, Personal Care, Elderly Care, and Domiciliary Care. All services are delivered by directly employed carers and are regulated by the Care Quality Commission (CQC) and Care Inspectorate Wales (CIW).

Differentiator

Problem solved

Functional benefit

Products and services

• Live-in Care A carer lives alongside the customer in their own home, providing around-the-clock support whenever needed. Includes care for couples at no additional cost.
• Visiting Care Regular support visits scheduled to suit customer needs, ranging from 30 minutes per week to several visits per day. Includes meal preparation, medication management, and personal care.
• Respite Care Short-term support for when regular carers or family members need a break. Also provides care for those recovering from hospital stays.
• After Hospital Care Expert care and nursing support to help customers settle back into their home and regain confidence after a stay in hospital.
• Dementia Care Practical and emotional support from experienced carers for individuals with dementia, tailored to their needs and preferences.
• Stroke Care Care and support to maximise recovery after a stroke, delivered by patient and compassionate carers.
• Parkinson's Care

Quantifiable outcome

• Can provide care in as little as 24 hours
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Parkinson's UKminorStrategic or Co-development PartnerPartnership with Parkinson's UK to provide specialised care for individuals with Parkinson's disease. Helping Hands works with Parkinson's UK to ensure carers receive appropriate training and that customers receive specialist support tailored to their condition.
• Care Quality Commission (CQC)coreOthersRegulatory body that monitors, inspects, and regulates home care services in England to ensure they meet fundamental standards of quality and safety.
• Care Inspectorate Wales (CIW)coreOthersRegulatory body that inspects and regulates care services in Wales, ensuring compliance with national care standards.
• TrustpilotcoreOthersCustomer review platform where Helping Hands maintains an Excellent rating with 5,050+ reviews, serving as a key indicator of customer satisfaction and service quality.
• homecare.co.ukminorOthersHome care directory and review platform where Helping Hands is listed, providing additional visibility and third-party validation of services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care: UK franchised network providing personal care, dementia care, and live-in care to elderly clients at home. Closest direct competitor with a near-identical service model across England, Wales, Scotland and Northern Ireland.
• Bluebird Care: UK franchised home care provider offering visiting care, live-in care, and condition-led services including dementia and Parkinson's. Operates a similar multi-branch, directly-employed-carer model across England and Wales.
• Caremark: National UK home care franchise delivering personal care, dementia support, respite, and live-in services to elderly and disabled clients in their own homes, with comparable service mix and regulatory exposure.
• Right at Home UK: UK franchised home care provider offering visiting and live-in care including dementia, Parkinson's and palliative support. Competes head-to-head with Helping Hands on quality positioning and condition-led services.
• Alina Homecare: Privately owned UK home care provider with directly employed carers delivering visiting, live-in, dementia and complex care. Similar scale and operating model, serving as a direct competitive reference point.
• Prestige Nursing & Care: UK-wide home care provider offering complex, nurse-led and live-in care across a comparable condition-led portfolio. Particularly relevant overlap on higher-acuity clinical and complex care segments.

Emerging players

• Cera Care: Tech-enabled UK home care provider combining a digital matching and family-facing platform with employed carers. Represents the digital-first competitive threat to traditional branch-based providers like Helping Hands.
• Elder: UK live-in care specialist with a digital matching platform. Direct overlap on the live-in care segment but operates with a technology-led sourcing model rather than a branch network.

Broad incumbents

• Barchester Healthcare: One of the UK's largest care home operators. Adjacent rather than directly competitive, but relevant as the principal residential alternative that Helping Hands' home care proposition is positioned against.
• HC-One: UK's largest residential care home operator. Relevant comparable for size, regulatory exposure (CQC), and the broader elderly care market in which Helping Hands competes for funding and demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/helping_handsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helping Hands Homecare