Viva Energy Australia

What Viva Energy Australia does

Viva Energy Australia is one of Australia's largest integrated downstream energy companies. It operates the Geelong Refinery at 120,000 barrels per day — one of only two remaining oil refineries in Australia — and a national network of import terminals and depots. The company supplies approximately 25% of Australia's fuel needs and operates around 1,500 service stations across the Shell, OTR, Reddy Express, and Liberty brands. Beyond refining, Viva Energy manufactures polypropylene resins under the PlasVE brand at the Geelong Energy Hub, where it is Australia's only domestic polypropylene producer, and is the sole Australian manufacturer of bitumen, solvents, and avgas.

Revenue is generated across multiple streams: wholesale fuel refining (Geelong), retail fuel and convenience (transaction-based across company-operated and independent sites), convenience retail (substantially expanded by the March 2024 OTR Group acquisition for AUD 1,215 million, the 2022 Coles Express acquisition, and the February 2026 Liberty Convenience acquisition), polymer manufacturing and importing, and commercial/industrial sales to mining, oil and gas, aviation, marine, transport, defence, and manufacturing customers. Pricing includes published terminal gate pricing for bulk fuel buyers, Shell Card subscriptions at AUD 2.50 per card per month with Flybuys rewards at Reddy Express sites, and negotiated commercial contracts. The company operates as the exclusive Australian licensee of the Shell brand, following Vitol's 2014 acquisition of Shell's Australian downstream business and the company's 2018 ASX listing.

Viva Energy is executing a multi-pronged energy transition strategy anchored on the Geelong Energy Hub. Federal environmental approval was granted in April 2025 for a proposed LNG import terminal; hydrogen refuelling, solar generation, and ultra-low sulphur gasoline projects are also in development. Renewable fuel production includes ISCC Plus certified HVO renewable diesel, Sustainable Aviation Fuel infrastructure at the Pinkenba terminal (supported by AUD 2.39 million in ARENA funding), and a bio-LPG proof of concept (MoU with Origin Energy in November 2025). The company supplies the Australian Defence Force, holds a strategic role in national fuel security through Export Finance Australia-backed import arrangements, and is governed with significant Vitol (the world's largest independent oil trader) representation. Headcount is approximately 15,000 across Australian operations.

Name

Viva Energy Australia

Legal name

Viva Energy Australia Limited

Website

https://vivaenergy.com.au

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Viva Energy Australia operates the Geelong Refinery and approximately 1,500 service stations across Australia. It supplies roughly 25% of Australia's fuel, serving retail motorists, commercial fleets, mining, aviation, marine, and defence customers under Shell, OTR, Reddy Express, and Liberty brands.

Ownership category

akta.pro rank

Product category

Fuel Refining and Distribution

NAICS

Petroleum Refineries (324110), Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191), Petrochemical Manufacturing (32511)

SIC

Petroleum Refining (2911), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Chemicals & Allied Products (2800)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Refinery Blending & Product Quality Control (Gasoline/Diesel/Jet Blending, Additives) (EUALAGAJ), Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel refining and distribution
• Retail service stations
• Convenience retail stores
• Aviation fuel supply
• Industrial lubricants

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Refining: Refining crude oil at Geelong Refinery to produce petrol, diesel, jet fuel, bitumen, solvents, and avgas. The refinery supplies approximately 50% of Victoria's fuel and 10% of Australia's total fuel needs. Revenue generated from wholesale fuel sales.
2. Fuel Marketing and Retail: Sale of fuel through approximately 1,500 Shell, OTR, Reddy Express, and Liberty service stations across Australia. Revenue from retail fuel sales and convenience store operations.
3. Convenience Retail (OTR): Revenue from OTR convenience stores acquired in March 2024, including 226 stores and 94 QSR outlets, with focus on higher-margin convenience offerings and store conversions.
4. Polymers: Manufacturing and sale of polypropylene resins (PlasVE brand), polyethylene, specialty compounds, and masterbatches. Australia's sole polypropylene manufacturer and major polyolefin importer.
5. Commercial and Industrial Sales: Bulk fuel, lubricants, bitumen, and specialty products supplied to mining, oil & gas, aviation, marine, transport, defence, and industrial sectors through dedicated account management.
6. Aviation Fuels: Supply of jet fuel, avgas, and related services to aviation customers at over 95 airports across Australia, including into-plane refuelling and Jet Valet premium services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Viva Energy refines crude oil at the Geelong Refinery and supplies petroleum products including petrol, diesel, jet fuel, bitumen, solvents, and avgas through ~1,500 retail service stations under Shell, OTR, Reddy Express, and Liberty brands. The company also manufactures polypropylene resins, distributes aviation and marine fuels, supplies bulk fuel and lubricants to mining, transport, defence, and industrial customers, and operates convenience retail stores (OTR, Liberty, Coles Express).

Differentiator

Problem solved

Functional benefit

Brands

• Coles Express: Convenience store and fuel retail brand acquired from Coles Group in 2022
• Shell V-Power Racing Team
• Geelong Cats AFLW
• Queensland Maroons
• Fuel2Sky
• Jet Valet
• PlasVE

Products and services

• Shell Fuels (Retail Petroleum Products) Shell-branded petrol and diesel sold through ~1,500 Shell-branded service stations across Australia, targeting retail motorists and small businesses requiring high-quality fuels including the Shell V-Power premium product line.
• OTR Convenience Stores Network of 226 convenience stores and 94 quick-service restaurant outlets acquired with OTR Group, offering higher-margin convenience products, food service, and fuel to retail motorists and travellers across Australia.
• Aviation Fuels Jet fuel, avgas, and related aviation services supplied to commercial airlines, charter operators, flight schools, business jets, and emergency aviation at over 95 Australian airports, including into-plane refuelling and Jet Valet premium business jet services.
• Marine Fuels Marine fuel oil (MFO), marine gas oil (MGO), very low sulphur fuel oil (VLSFO), and bunkering services supplied to commercial vessels, recreational boats, and shipping companies at 20+ marine refuelling facilities including barge, pipeline, and truck delivery.
• Bitumen Products Bitumen, polymer modified binders, cutters, and fluxes supplied to road construction companies, civil contractors, and airport and port developers for infrastructure projects across Australia.
• Polypropylene Resins (PlasVE) Australia's sole domestically manufactured polypropylene resins including PlasVE, PlasVEx (enhanced polypropylene), and PlasVE-Bio (bio-circular polypropylene) produced at Geelong Energy Hub for use in plastics manufacturing, packaging, and industrial applications.
• Renewable Diesel (HVO) Hydrotreated Vegetable Oil (HVO) renewable diesel offering up to 90% greenhouse gas reduction versus conventional diesel, produced from waste and residue feedstocks and ISCC Plus certified, supplied to transport, mining, and industrial customers seeking decarbonization solutions.
• Sustainable Aviation Fuel (SAF) Sustainable Aviation Fuel stored and blended at Pinkenba terminal for supply to Brisbane Airport, utilizing book-and-claim technology for sustainability attribute tracking, with Virgin Australia as offtake partner for SAF blended with conventional jet fuel.
• Jet Valet Premium Refuelling Service Premium business jet refuelling service offered at major Australian airports, targeting business jet operators requiring priority handling and high-quality aviation fuel supply.
• Industrial Lubricants and Oils Shell-branded industrial lubricants, coolants, detergents, and fuel handling equipment sold to manufacturing facilities and industrial operations through a dedicated technical sales team.
• Shell Card Fleet and personal fuel card offered at $2.50 per card per month, providing access to Shell and Liberty networks, Flybuys rewards at Reddy Express stations, fraud protection, and fleet management reporting tools for commercial and consumer users.
• Fuel2Sky Aviation Card Aviation fuel carnet card for general aviation businesses enabling access to jet fuel and avgas across Viva Energy's aviation network at 95+ Australian airports.
• Biofuel Solutions Biofuel solutions portfolio encompassing renewable diesel (HVO), sustainable aviation fuel (SAF), carbon offsetting, and bio-LPG development targeting transport, aviation, and industrial customers seeking low-carbon fuel alternatives.
• LPG Supply Liquefied Petroleum Gas (LPG) stored and distributed via Lara LPG Terminal to retail, commercial, and industrial customers for heating, cooking, and industrial applications.

Quantifiable outcome

• Geelong Refinery supplies ~50% of Victoria's fuel and ~10% of Australia's total fuel
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Origin EnergyminorStrategic or Co-development Partner · 27 November 2025MoU signed to develop bio-LPG proof of concept at Viva Energy's Geelong refinery, sourcing used cooking oil and other feedstocks to establish a supply chain for bio-LPG supporting Australia's emissions reduction efforts.
• Cleanaway Waste ManagementminorStrategic or Co-development Partner · 16 October 2025MoU to supply purified used cooking oil from Cleanaway's Laverton facility to Viva Energy's Geelong refinery for co-processing into renewable diesel and low-carbon products. Partnership establishes closed-loop system where waste cooking oil is purified and co-processed with crude oil.
• OTR Group (On The Run)coreStrategic or Co-development Partner · 28 March 2024Viva Energy acquired OTR Group from Peregrine Corporation for AUD 1,215 million (USD 791 million), adding 226 convenience stores and 94 QSR outlets to expand convenience and mobility services. The acquisition significantly increased Viva Energy's convenience earnings contribution and transaction volume.
• Coles ExpresscoreStrategic or Co-development PartnerViva Energy acquired the Coles Express convenience business from Coles Group, creating the largest fuel and convenience network in Australia. Sites have been rebranded and integrated into Viva Energy's retail network.
• Virgin AustraliaminorStrategic or Co-development PartnerOfftake partner for SAF supply project at Brisbane Airport, where SAF will be blended with conventional jet fuel and delivered to Virgin Australia for aircraft refuelling.
• Alliance AirlinesminorStrategic or Co-development PartnerPartnership for carbon neutral jet fuel with inaugural 90-minute flight offsetting 14.5 tonnes of carbon emissions. Pioneer customer for Climate Active certified carbon neutral aviation fuel.
• Crown CoachesminorStrategic or Co-development PartnerFleet of over 150 buses and coaches using Opt-in Climate Active Carbon Neutral Diesel as demonstration of sustainable fuel solutions in transport sector.
• Australian Institute of Petroleum (AIP)minorOthersIndustry body of which Viva Energy is a member, coordinating fuel supply responses and communications during supply disruptions. AIP represents major fuel suppliers including Viva Energy, Ampol, BP, and Mobil.
• Rio TintominorStrategic or Co-development PartnerRenewable diesel trial in Pilbara iron ore operations using 20% HVO blend sourced from Viva Energy's Singapore biorefinery, achieving approximately 27,000 tonnes of annual CO2 emissions reduction.
• Waypoint REITminorChannel Partner/ Reseller/ DistributorWaypoint REIT is a separate listed entity (ASX: WPR) with 94.1% of rental income from anchor tenant Viva Energy. Owns properties leased to Viva Energy service stations and convenience stores.
• Shell (Vitol Group)coreOEM/ Whitelabel/ Licensing PartnerExclusive Australian licensee for Shell fuels and lubricants brand. Shell's Australian downstream business was acquired by Vitol in 2024, and Viva Energy continues as exclusive Shell licensee. Relationship enables access to Shell brand, technology, and fuels expertise.
• Tiwi Port and Marine, Department of DefenceminorStrategic or Co-development PartnerCollaboration with Indigenous-led organization supporting jobs and opportunities, partnering with Defence on strategic initiatives.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BP Australia: Downstream arm of BP operating retail, commercial, aviation, and marine fuel in Australia. Named as a co-respondent with Viva in ACCC pricing and competition investigations, with overlapping customer segments in mining, transport, and convenience.
• Mobil Oil Australia: ExxonMobil's Australian downstream subsidiary, operating fuel retail and commercial fuel supply. Direct competitor in retail networks, commercial sales, and subject to the same ACCC investigations as Viva Energy.
• Ampol Limited: Australia's other major integrated fuel retailing and refining company (formerly Caltex Australia). Operates refining, ~1,900 retail sites, and convenience retail — directly comparable business model, geographic footprint, and regulatory exposure to Viva Energy, and named alongside Viva in every ACCC investigation.
• EG Group: Global convenience and fuel retail operator with significant Australian presence via EG Australia. Comparable convenience-led fuel retail model, with overlapping convenience store and QSR strategy that mirrors Viva's OTR transformation.
• 7-Eleven Australia: Major fuel and convenience retailer in Australia, with comparable convenience store and fuel card offerings. Directly competes with Viva's OTR and Reddy Express formats in the convenience-led fuel retail segment.
• United Petroleum: Australian independent fuel retailer with a comparable regional and metropolitan service station network. Competes directly with Viva's Liberty brand in regional and secondary markets.
• Parkland Corporation: Canadian-based independent fuel and convenience retailer with comparable multi-brand retail network, commercial fuel distribution, and convenience transformation strategy. Closest international comparable to Viva's integrated downstream + convenience model.

Broad incumbents

• Chevron Australia: Integrated energy major with Australian downstream operations including fuel retail (Puma Energy-branded assets) and aviation supply. Overlaps with Viva in commercial fuel, lubricants, and aviation fuel but is part of a broader upstream-focused global portfolio.
• Idemitsu Kosan: Japanese integrated energy company with refining, petrochemical, and retail operations. Comparable in the refining-plus-polyolefins (polypropylene) integrated model that Viva operates at Geelong, though smaller retail footprint.
• Phillips 66: US-based integrated refining and marketing company with comparable refining-to-retail value chain. Relevant international benchmark for refining margin dynamics, though operates at much larger scale and in a different regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vivaenergy_au
• YouTubeyoutube.com/channel/UCbxOcn2QL3OVcUH6i8dbc3A
• LinkedInlinkedin.com/company/viva-energy-australia
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Energy Australia