7-Eleven Australia
7-Eleven Australia is a wholly-owned subsidiary of Seven & i Holdings that operates Australia's largest 760+ store convenience retail network, selling proprietary fresh food and beverages (including Slurpee and 100% Fairtrade coffee), Mobil fuels and franchise-operated outlets to mass-market consumers, SME fleet customers and franchisees across the country.
- Company typePrivate
- Founded1977
- HeadquartersRichmond, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What 7-Eleven Australia does
7-Eleven Australia operates the largest convenience-store network in Australia with more than 760 storefronts trading 24/7 across all states, plus corporate support offices in Richmond (Victoria, headquarters), Macquarie Park (New South Wales), Eight Mile Plains (Queensland) and Ascot (Western Australia). The company sells a vertically curated assortment of proprietary and licensed products — Slurpee frozen beverages, 100% Fairtrade freshly ground coffee (80 million cups annually), sandwiches and wraps, hot food, pizza, Krispy Kreme and Daniel's Donuts — alongside a Japanese-prepared-food range and private-label Onigiri introduced after the 2024 change of ownership. The network also sells Mobil Quality fuels and operates business fuel-card programs targeting SME fleet operators.
The company's operating model combines corporate-owned and franchised stores (Fuel Store franchise investment A$400,000-A$1,400,000 with a guaranteed yearly gross income of A$365,300; Non-Fuel franchise investment in the same range with a guaranteed yearly gross income of A$399,000). A digital layer sits on top of the physical network: the My 7-Eleven app unifies mobile payment (Pay & Go), home delivery (7NOW Delivery, with DoorDash as secondary delivery channel), the Fuel Price Lock feature (up to 25 cents per litre saving for seven days across the five closest fuel stores) and Velocity Frequent Flyer loyalty (2 points per $1 in-store, 1-2 points per litre of fuel). Environmental and social programs — Cup Rescue (680+ stores, 230+ schools, 27 million cups diverted), Fairtrade coffee, Loop uniform upcycling, and over A$1.26 million in donated product to the Salvation Army since 2021 — are part of the brand's community positioning.
7-Eleven Australia is wholly owned by Seven & i Holdings, the Japanese listed conglomerate, which acquired the local operator for A$1.7 billion in 2024 and is now using Australia as a live test market for the Japanese convenience-store model, with plans to expand the network to 1,000 outlets by 2030 through the addition of nearly 240 new stores. Headcount is reported in the 5,001-10,000 range and is highly multicultural, with the workforce speaking almost 50 languages and representing more than 73 cultural backgrounds.
7-Eleven Australia firmographics
Firmographics- Name
- 7-Eleven Australia
- Legal name
- 7-Eleven Australia Pty Ltd
- Website
- https://7eleven.com.au
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- 7-Eleven Australia is a wholly-owned subsidiary of Seven & i Holdings that operates Australia's largest 760+ store convenience retail network, selling proprietary fresh food and beverages (including Slurpee and 100% Fairtrade coffee), Mobil fuels and franchise-operated outlets to mass-market consumers, SME fleet customers and franchisees across the country.
- Ownership category
- akta.pro rank
7-Eleven Australia industry classification
Industry- Product category
- Convenience Retail
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)
- akta.pro secondary industry
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)
Keywords
Where 7-Eleven Australia is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
7-Eleven Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - In-Store: 7-Eleven generates revenue through retail sales of convenience items, beverages (coffee, Slurpee, cold drinks), food (sandwiches, hot food, sweet food, Krispy Kreme, pizza), fuel, and other convenience products across its network of 760+ Australian stores operating 24/7.
- Fuel Sales: Sale of Mobil Quality fuels at 7-Eleven fuel stations, with fuel cards for business customers offering exclusive savings and streamlined benefits.
- Delivery Services: 7NOW Delivery service enabling customers to order products for home delivery through the My 7-Eleven app.
- Franchise Fees: Revenue from franchisees who purchase the right to operate 7-Eleven stores. Franchise investment ranges from $400,000 to $1,400,000.
- Partnership Services: Workforce software and operational support services from partners like WorkJam for managing dispersed store workforces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fuel Store Franchise |
| One time/ perpetual license | Multi-year contract | Non-Fuel Store Franchise |
| Unit Pricing | Pay-as-you-go | Coffee products |
| Unit Pricing | Pay-as-you-go | Meal combos |
| Subscription | Monthly | Fuel Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
7-Eleven Australia product offering
Product offeringCore offering
7-Eleven Australia owns and operates a chain of more than 760 convenience stores across Australia, selling proprietary beverages (Slurpee, Fairtrade coffee), fresh and prepared foods, snacks, and Mobil-branded fuels, supported by a My 7-Eleven mobile app, 7NOW home delivery, Velocity Frequent Flyer loyalty integration, and a fuel card program for business customers. The business combines company-operated stores with a franchise model and is positioning Australia as a test market for the Japanese convenience store format.
Product overview
7-Eleven Australia operates a convenience retail platform offering a broad portfolio of proprietary and branded products across food, beverages, and fuel, supported by a digital ecosystem of mobile applications, loyalty programs, and delivery services. The core product portfolio is anchored by iconic proprietary offerings—Slurpee frozen beverages and freshly ground Fairtrade certified coffee—alongside a diverse food program spanning fresh sandwiches, wraps, hot food, pizzas, and sweet treats including Krispy Kreme and Daniel's Donuts. The company has recently expanded into Japanese-style prepared foods and private-label products (Onigiri range) under its 7-Eleven branded label, reflecting its strategic pivot toward fresh food following Seven & i Holdings' acquisition. The digital layer is centred on the My 7-Eleven app, which unifies mobile payment (Pay & Go), fuel price locking, store location, delivery ordering (7NOW, DoorDash), and the Velocity Frequent Flyer loyalty integration. Operational services include fuel cards for business customers, gift cards, and a franchise program with guaranteed income. Sustainability initiatives include the Cup Rescue recycling program with Simply Cups, present in 680+ stores and 230+ schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Slurpee 7-Eleven's signature frozen carbonated beverage sold in many flavours, available exclusively at 7-Eleven Australia stores.
- Fairtrade Certified Coffee Freshly ground coffee, 100% Fairtrade certified, served at 7-Eleven stores; 7-Eleven Australia serves approximately 80 million cups per year.
- Shake Station (Smoothies and Frappes) Frozen blended smoothies, shakes and frappe beverages available at select 7-Eleven stores.
- Sandwiches and Wraps Freshly prepared sandwiches and wraps sold daily at 7-Eleven stores as quick on-the-go meal options.
- Hot Food Range Hot food items including pies, hot pastries, chicken tenders and combo meals served at 7-Eleven stores.
- Sweet Food Range Sweet food products including donuts, cakes and muffins sold at 7-Eleven stores.
- Japanese Range Japanese-style prepared food items introduced following the Seven & i Holdings acquisition as part of the fresh-food strategy pivot.
- 7-Eleven Pizza Fresh sliced pizza served at select 7-Eleven stores.
- Krispy Kreme Doughnuts Krispy Kreme doughnuts sold at select 7-Eleven stores under an exclusive product partnership.
- Daniel's Donuts Daniel's Donuts sweet treats available at 7-Eleven stores under a national partnership.
- My 7-Eleven App 7-Eleven Australia's mobile app integrating Pay & Go mobile payments, fuel price lock, store locator, 7NOW delivery ordering and Velocity Frequent Flyer loyalty.
- 7NOW Delivery Home delivery service for 7-Eleven products ordered through the My 7-Eleven app.
- 7-Eleven Fuel Cards Business fuel cards offering exclusive savings and streamlined fleet management benefits at 7-Eleven fuel stations; won the 2024 Canstar Blue award for small-to-medium business fuel cards.
- Mobil Quality Fuels Mobil Supreme+ 98, Mobil Extra 95 and other Mobil Quality fuels sold at 7-Eleven fuel stations under fuel supply partnership with Mobil.
- 7-Eleven Gift Cards Gift cards available for purchase at 7-Eleven stores that can be redeemed for in-store purchases.
- 7-Eleven Franchise Program Franchise opportunity enabling individuals to operate 7-Eleven stores, with guaranteed yearly gross income of $365,300 (Fuel) or $399,000 (Non-Fuel) and investment of $400,000–$1,400,000.
- Cup Rescue Program Coffee cup recycling program operated in partnership with Simply Cups, collecting disposable cups and straws from 7-Eleven stores and schools.
- Mornington Peninsula Summer Pop-Ups Temporary seasonal pop-up 7-Eleven stores operating in high-demand holiday locations such as Mornington, Rye and Sorrento over summer.
Quantifiable outcome
- 24/7 availability
- +2 more outcomes
Companies that use 7-Eleven Australia
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
7-Eleven Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
7-Eleven Australia partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- WorkJamcoreWorkJam was named Partner of the Year at 7-Eleven Australia's 2026 supplier and partner awards. They provide communications, task management and workforce engagement systems across 7-Eleven Australia's frontline operations for its network of 760+ stores.
- Velocity Frequent FlyercoreLoyalty program partnership allowing customers to earn 2 Velocity Points per $1 spent on in-store Eligible Purchases, with bonus point promotions and card linking through My 7-Eleven app.
- Simply Cups (Closed Loop Environmental Solutions)coreCoffee cup recycling partnership established in 2018, with collection units in 680+ stores and 230+ schools. Has diverted 27 million cups from landfill. 7-Eleven subsidizes the program into high schools.
- AMES AustraliacorePartnership since 2018 to support migrants and refugees to live, learn and work in Australia. 7-Eleven provides financial assistance, team member volunteering, and donated 189 laptops to AMES clients.
- The Salvation Army AustraliacorePartnership since 2014 for food rescue and community support. The Store to Corps program rescues stock from stores and redirects to Salvation Army Corps. Over $1.26 million in product donated since 2021.
- ReachOutcorePartnership since 2019 as part of Good Cause youth pillar. ReachOut is Australia's leading online mental health organisation for young people and parents. Goal to reach over 1 million young people and parents over three years.
- SecondBitecorePartnership since 2018 for food rescue to end hunger and reduce waste. 7-Eleven provides substantial funding, corporate team volunteering, and workplace giving through the Secondbite FeedMORE grants program.
- Fairtrade Australia & New ZealandcorePartnership making 7-Eleven the biggest Fairtrade certified coffee retailer in Australia. All 80 million cups of coffee sold annually are now 100% Fairtrade certified.
- MobilcoreFuel supply partnership for Mobil Quality fuels at 7-Eleven fuel stations. Also partnered with Oracle Red Bull Racing for Mobil's top performing fuel.
- Loop UpcyclingminorPartnership to recycle old 7-Eleven uniforms into products like beanies, diverting 143kg+ of clothing from landfill. Beanies donated to people experiencing homelessness and new migrants.
- Krispy KremecoreExclusive product partnership for Krispy Kreme donuts available at 7-Eleven stores nationwide.
- Daniel's DonutsminorPartnership to bring Daniel's Donuts sweet treats to more Australians through 7-Eleven stores.
- DoorDashminorDelivery partner for 7-Eleven products. Nominated for Partner of the Year at 2026 Awards.
- Diversity Council AustraliacoreDiversity and inclusion partner collaborating to improve approach to diversity, equity, inclusion and belonging across the business.
- Pride in DiversitycoreAustralia's leading employer support program for LGBTQIA+ workplace inclusion. 7-Eleven achieved Bronze AWEI Accreditation through this partnership.
- Sisterhood ClubminorDiversity and inclusion partner collaborating on inclusion initiatives in communities nationwide.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
7-Eleven Australia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
7-Eleven Australia social profiles
Digital presence7-Eleven Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
7-Eleven Australia leadership team
Management profileNumber of profiles
Profiles6 records
7-Eleven Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7-Eleven Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7-Eleven Australia
What does 7-Eleven Australia do?
7-Eleven Australia owns and operates a chain of more than 760 convenience stores across Australia, selling proprietary beverages (Slurpee, Fairtrade coffee), fresh and prepared foods, snacks, and Mobil-branded fuels, supported by a My 7-Eleven mobile app, 7NOW home delivery, Velocity Frequent Flyer loyalty integration, and a fuel card program for business customers. The business combines company-operated stores with a franchise model and is positioning Australia as a test market for the Japanese convenience store format.
Is 7-Eleven Australia a public or private company?
7-Eleven Australia is a private company. It is classified as corporate owned and is currently operating.
When was 7-Eleven Australia founded?
7-Eleven Australia was founded in 1977. It employs 5,001 to 10,000 people.
Where is 7-Eleven Australia based?
7-Eleven Australia is headquartered in Richmond, Australia, in the Oceania region.
How does 7-Eleven Australia make money?
Five revenue lines are on record. Retail Sales - In-Store is the primary driver. The others are fuel Sales, delivery Services, franchise Fees and partnership Services.
Does 7-Eleven Australia have an API?
No public API is recorded for 7-Eleven Australia.
What industry is 7-Eleven Australia in?
7-Eleven Australia's product category is Convenience Retail. Its primary akta.pro industry code is CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus), with a secondary code of CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared). Its NAICS code is 445131 and its SIC code is 5412.