Viva Energy Australia
Viva Energy Australia operates the Geelong Refinery and approximately 1,500 service stations across Australia. It supplies roughly 25% of Australia's fuel, serving retail motorists, commercial fleets, mining, aviation, marine, and defence customers under Shell, OTR, Reddy Express, and Liberty brands.
- Company typePublic
- Founded2014
- HeadquartersDocklands, Australia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Viva Energy Australia does
Viva Energy Australia is one of Australia's largest integrated downstream energy companies. It operates the Geelong Refinery at 120,000 barrels per day — one of only two remaining oil refineries in Australia — and a national network of import terminals and depots. The company supplies approximately 25% of Australia's fuel needs and operates around 1,500 service stations across the Shell, OTR, Reddy Express, and Liberty brands. Beyond refining, Viva Energy manufactures polypropylene resins under the PlasVE brand at the Geelong Energy Hub, where it is Australia's only domestic polypropylene producer, and is the sole Australian manufacturer of bitumen, solvents, and avgas.
Revenue is generated across multiple streams: wholesale fuel refining (Geelong), retail fuel and convenience (transaction-based across company-operated and independent sites), convenience retail (substantially expanded by the March 2024 OTR Group acquisition for AUD 1,215 million, the 2022 Coles Express acquisition, and the February 2026 Liberty Convenience acquisition), polymer manufacturing and importing, and commercial/industrial sales to mining, oil and gas, aviation, marine, transport, defence, and manufacturing customers. Pricing includes published terminal gate pricing for bulk fuel buyers, Shell Card subscriptions at AUD 2.50 per card per month with Flybuys rewards at Reddy Express sites, and negotiated commercial contracts. The company operates as the exclusive Australian licensee of the Shell brand, following Vitol's 2014 acquisition of Shell's Australian downstream business and the company's 2018 ASX listing.
Viva Energy is executing a multi-pronged energy transition strategy anchored on the Geelong Energy Hub. Federal environmental approval was granted in April 2025 for a proposed LNG import terminal; hydrogen refuelling, solar generation, and ultra-low sulphur gasoline projects are also in development. Renewable fuel production includes ISCC Plus certified HVO renewable diesel, Sustainable Aviation Fuel infrastructure at the Pinkenba terminal (supported by AUD 2.39 million in ARENA funding), and a bio-LPG proof of concept (MoU with Origin Energy in November 2025). The company supplies the Australian Defence Force, holds a strategic role in national fuel security through Export Finance Australia-backed import arrangements, and is governed with significant Vitol (the world's largest independent oil trader) representation. Headcount is approximately 15,000 across Australian operations.
Viva Energy Australia firmographics
Firmographics- Name
- Viva Energy Australia
- Legal name
- Viva Energy Australia Limited
- Website
- https://vivaenergy.com.au
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Viva Energy Australia operates the Geelong Refinery and approximately 1,500 service stations across Australia. It supplies roughly 25% of Australia's fuel, serving retail motorists, commercial fleets, mining, aviation, marine, and defence customers under Shell, OTR, Reddy Express, and Liberty brands.
- Ownership category
- akta.pro rank
Viva Energy Australia industry classification
Industry- Product category
- Fuel Refining and Distribution
- NAICS
- Petroleum Refineries (324110), Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191), Petrochemical Manufacturing (32511)
- SIC
- Petroleum Refining (2911), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Refinery Blending & Product Quality Control (Gasoline/Diesel/Jet Blending, Additives) (EUALAGAJ), Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
Keywords
Where Viva Energy Australia is headquartered
LocationHeadquarters
- HQ city
- Docklands
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Viva Energy Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Refining: Refining crude oil at Geelong Refinery to produce petrol, diesel, jet fuel, bitumen, solvents, and avgas. The refinery supplies approximately 50% of Victoria's fuel and 10% of Australia's total fuel needs. Revenue generated from wholesale fuel sales.
- Fuel Marketing and Retail: Sale of fuel through approximately 1,500 Shell, OTR, Reddy Express, and Liberty service stations across Australia. Revenue from retail fuel sales and convenience store operations.
- Convenience Retail (OTR): Revenue from OTR convenience stores acquired in March 2024, including 226 stores and 94 QSR outlets, with focus on higher-margin convenience offerings and store conversions.
- Polymers: Manufacturing and sale of polypropylene resins (PlasVE brand), polyethylene, specialty compounds, and masterbatches. Australia's sole polypropylene manufacturer and major polyolefin importer.
- Commercial and Industrial Sales: Bulk fuel, lubricants, bitumen, and specialty products supplied to mining, oil & gas, aviation, marine, transport, defence, and industrial sectors through dedicated account management.
- Aviation Fuels: Supply of jet fuel, avgas, and related services to aviation customers at over 95 airports across Australia, including into-plane refuelling and Jet Valet premium services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Terminal Gate Pricing |
| Subscription | Monthly | Shell Card Business Account |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Viva Energy Australia product offering
Product offeringCore offering
Viva Energy refines crude oil at the Geelong Refinery and supplies petroleum products including petrol, diesel, jet fuel, bitumen, solvents, and avgas through ~1,500 retail service stations under Shell, OTR, Reddy Express, and Liberty brands. The company also manufactures polypropylene resins, distributes aviation and marine fuels, supplies bulk fuel and lubricants to mining, transport, defence, and industrial customers, and operates convenience retail stores (OTR, Liberty, Coles Express).
Differentiator
Problem solved
Functional benefit
Brands
- Coles Express: Convenience store and fuel retail brand acquired from Coles Group in 2022
- Shell V-Power Racing Team
- Geelong Cats AFLW
- Queensland Maroons
- Fuel2Sky
- Jet Valet
- PlasVE
Products and services
- Shell Fuels (Retail Petroleum Products) Shell-branded petrol and diesel sold through ~1,500 Shell-branded service stations across Australia, targeting retail motorists and small businesses requiring high-quality fuels including the Shell V-Power premium product line.
- OTR Convenience Stores Network of 226 convenience stores and 94 quick-service restaurant outlets acquired with OTR Group, offering higher-margin convenience products, food service, and fuel to retail motorists and travellers across Australia.
- Aviation Fuels Jet fuel, avgas, and related aviation services supplied to commercial airlines, charter operators, flight schools, business jets, and emergency aviation at over 95 Australian airports, including into-plane refuelling and Jet Valet premium business jet services.
- Marine Fuels Marine fuel oil (MFO), marine gas oil (MGO), very low sulphur fuel oil (VLSFO), and bunkering services supplied to commercial vessels, recreational boats, and shipping companies at 20+ marine refuelling facilities including barge, pipeline, and truck delivery.
- Bitumen Products Bitumen, polymer modified binders, cutters, and fluxes supplied to road construction companies, civil contractors, and airport and port developers for infrastructure projects across Australia.
- Polypropylene Resins (PlasVE) Australia's sole domestically manufactured polypropylene resins including PlasVE, PlasVEx (enhanced polypropylene), and PlasVE-Bio (bio-circular polypropylene) produced at Geelong Energy Hub for use in plastics manufacturing, packaging, and industrial applications.
- Renewable Diesel (HVO) Hydrotreated Vegetable Oil (HVO) renewable diesel offering up to 90% greenhouse gas reduction versus conventional diesel, produced from waste and residue feedstocks and ISCC Plus certified, supplied to transport, mining, and industrial customers seeking decarbonization solutions.
- Sustainable Aviation Fuel (SAF) Sustainable Aviation Fuel stored and blended at Pinkenba terminal for supply to Brisbane Airport, utilizing book-and-claim technology for sustainability attribute tracking, with Virgin Australia as offtake partner for SAF blended with conventional jet fuel.
- Jet Valet Premium Refuelling Service Premium business jet refuelling service offered at major Australian airports, targeting business jet operators requiring priority handling and high-quality aviation fuel supply.
- Industrial Lubricants and Oils Shell-branded industrial lubricants, coolants, detergents, and fuel handling equipment sold to manufacturing facilities and industrial operations through a dedicated technical sales team.
- Shell Card Fleet and personal fuel card offered at $2.50 per card per month, providing access to Shell and Liberty networks, Flybuys rewards at Reddy Express stations, fraud protection, and fleet management reporting tools for commercial and consumer users.
- Fuel2Sky Aviation Card Aviation fuel carnet card for general aviation businesses enabling access to jet fuel and avgas across Viva Energy's aviation network at 95+ Australian airports.
- Biofuel Solutions Biofuel solutions portfolio encompassing renewable diesel (HVO), sustainable aviation fuel (SAF), carbon offsetting, and bio-LPG development targeting transport, aviation, and industrial customers seeking low-carbon fuel alternatives.
- LPG Supply Liquefied Petroleum Gas (LPG) stored and distributed via Lara LPG Terminal to retail, commercial, and industrial customers for heating, cooking, and industrial applications.
Quantifiable outcome
- Geelong Refinery supplies ~50% of Victoria's fuel and ~10% of Australia's total fuel
- +2 more outcomes
Companies that use Viva Energy Australia
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
Viva Energy Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Viva Energy Australia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Origin EnergyminorMoU signed to develop bio-LPG proof of concept at Viva Energy's Geelong refinery, sourcing used cooking oil and other feedstocks to establish a supply chain for bio-LPG supporting Australia's emissions reduction efforts.
- Cleanaway Waste ManagementminorMoU to supply purified used cooking oil from Cleanaway's Laverton facility to Viva Energy's Geelong refinery for co-processing into renewable diesel and low-carbon products. Partnership establishes closed-loop system where waste cooking oil is purified and co-processed with crude oil.
- OTR Group (On The Run)coreViva Energy acquired OTR Group from Peregrine Corporation for AUD 1,215 million (USD 791 million), adding 226 convenience stores and 94 QSR outlets to expand convenience and mobility services. The acquisition significantly increased Viva Energy's convenience earnings contribution and transaction volume.
- Coles ExpresscoreViva Energy acquired the Coles Express convenience business from Coles Group, creating the largest fuel and convenience network in Australia. Sites have been rebranded and integrated into Viva Energy's retail network.
- Virgin AustraliaminorOfftake partner for SAF supply project at Brisbane Airport, where SAF will be blended with conventional jet fuel and delivered to Virgin Australia for aircraft refuelling.
- Alliance AirlinesminorPartnership for carbon neutral jet fuel with inaugural 90-minute flight offsetting 14.5 tonnes of carbon emissions. Pioneer customer for Climate Active certified carbon neutral aviation fuel.
- Crown CoachesminorFleet of over 150 buses and coaches using Opt-in Climate Active Carbon Neutral Diesel as demonstration of sustainable fuel solutions in transport sector.
- Australian Institute of Petroleum (AIP)minorIndustry body of which Viva Energy is a member, coordinating fuel supply responses and communications during supply disruptions. AIP represents major fuel suppliers including Viva Energy, Ampol, BP, and Mobil.
- Rio TintominorRenewable diesel trial in Pilbara iron ore operations using 20% HVO blend sourced from Viva Energy's Singapore biorefinery, achieving approximately 27,000 tonnes of annual CO2 emissions reduction.
- Waypoint REITminorWaypoint REIT is a separate listed entity (ASX: WPR) with 94.1% of rental income from anchor tenant Viva Energy. Owns properties leased to Viva Energy service stations and convenience stores.
- Shell (Vitol Group)coreExclusive Australian licensee for Shell fuels and lubricants brand. Shell's Australian downstream business was acquired by Vitol in 2024, and Viva Energy continues as exclusive Shell licensee. Relationship enables access to Shell brand, technology, and fuels expertise.
- Tiwi Port and Marine, Department of DefenceminorCollaboration with Indigenous-led organization supporting jobs and opportunities, partnering with Defence on strategic initiatives.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Viva Energy Australia competitors and assessment
Company assessmentDirect peers
- BP Australia: Downstream arm of BP operating retail, commercial, aviation, and marine fuel in Australia. Named as a co-respondent with Viva in ACCC pricing and competition investigations, with overlapping customer segments in mining, transport, and convenience.
- Mobil Oil Australia: ExxonMobil's Australian downstream subsidiary, operating fuel retail and commercial fuel supply. Direct competitor in retail networks, commercial sales, and subject to the same ACCC investigations as Viva Energy.
- Ampol Limited: Australia's other major integrated fuel retailing and refining company (formerly Caltex Australia). Operates refining, ~1,900 retail sites, and convenience retail — directly comparable business model, geographic footprint, and regulatory exposure to Viva Energy, and named alongside Viva in every ACCC investigation.
- EG Group: Global convenience and fuel retail operator with significant Australian presence via EG Australia. Comparable convenience-led fuel retail model, with overlapping convenience store and QSR strategy that mirrors Viva's OTR transformation.
- 7-Eleven Australia: Major fuel and convenience retailer in Australia, with comparable convenience store and fuel card offerings. Directly competes with Viva's OTR and Reddy Express formats in the convenience-led fuel retail segment.
- United Petroleum: Australian independent fuel retailer with a comparable regional and metropolitan service station network. Competes directly with Viva's Liberty brand in regional and secondary markets.
- Parkland Corporation: Canadian-based independent fuel and convenience retailer with comparable multi-brand retail network, commercial fuel distribution, and convenience transformation strategy. Closest international comparable to Viva's integrated downstream + convenience model.
Broad incumbents
- Chevron Australia: Integrated energy major with Australian downstream operations including fuel retail (Puma Energy-branded assets) and aviation supply. Overlaps with Viva in commercial fuel, lubricants, and aviation fuel but is part of a broader upstream-focused global portfolio.
- Idemitsu Kosan: Japanese integrated energy company with refining, petrochemical, and retail operations. Comparable in the refining-plus-polyolefins (polypropylene) integrated model that Viva operates at Geelong, though smaller retail footprint.
- Phillips 66: US-based integrated refining and marketing company with comparable refining-to-retail value chain. Relevant international benchmark for refining margin dynamics, though operates at much larger scale and in a different regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viva Energy Australia social profiles
Digital presenceViva Energy Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Energy Australia leadership team
Management profileNumber of profiles
Profiles14 records
Viva Energy Australia subsidiaries and ownership
Company hierarchySubsidiaries3 records
Viva Energy Australia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Energy Australia M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Energy Australia
What does Viva Energy Australia do?
Viva Energy refines crude oil at the Geelong Refinery and supplies petroleum products including petrol, diesel, jet fuel, bitumen, solvents, and avgas through ~1,500 retail service stations under Shell, OTR, Reddy Express, and Liberty brands. The company also manufactures polypropylene resins, distributes aviation and marine fuels, supplies bulk fuel and lubricants to mining, transport, defence, and industrial customers, and operates convenience retail stores (OTR, Liberty, Coles Express).
Is Viva Energy Australia a public or private company?
Viva Energy Australia is a public company. It is classified as public and is currently operating.
When was Viva Energy Australia founded?
Viva Energy Australia was founded in 2014. It employs 5,001 to 10,000 people.
Where is Viva Energy Australia based?
Viva Energy Australia is headquartered in Docklands, Australia, in the Oceania region.
How does Viva Energy Australia make money?
Six revenue lines are on record. Fuel Refining is the primary driver. The others are fuel Marketing and Retail, convenience Retail (OTR), polymers, commercial and Industrial Sales and aviation Fuels.
Who are Viva Energy Australia's main competitors?
Direct peers on record are BP Australia, Mobil Oil Australia, Ampol Limited, EG Group, 7-Eleven Australia, United Petroleum and Parkland Corporation. Broad incumbents are Chevron Australia, Idemitsu Kosan and Phillips 66.
Does Viva Energy Australia have an API?
No public API is recorded for Viva Energy Australia.
What industry is Viva Energy Australia in?
Viva Energy Australia's product category is Fuel Refining and Distribution. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 324110 and its SIC code is 2911.