Toast Ale
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Toast Ale firmographics
Firmographics- Name
- Toast Ale
- Legal name
- Toast Ale Ltd
- Website
- https://toastale.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Toast Ale is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Toast Ale business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Craft Beer Sales: Direct-to-consumer and retail sales of craft beers brewed from surplus bread. Products sold through e-commerce, major UK retailers (Waitrose, Co-op, Ocado), and on-tap at pubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mixed Case - 12/24/36 x 330ml cans |
| Unit Pricing | Pay-as-you-go | New Dawn Session IPA - 12/24/36 x 330ml cans |
| Unit Pricing | Pay-as-you-go | Grassroots Pale Ale - 12/24/36 x 330ml cans |
| Unit Pricing | Pay-as-you-go | Rise Up Lager - 12/24/36 x 330ml cans |
| Unit Pricing | Pay-as-you-go | Jason's Sourdough IPA - 12 x 440ml cans |
| Unit Pricing | Pay-as-you-go | Changing Tides 0.5% Lager - 12/24/36 x 330ml cans |
| Unit Pricing | Pay-as-you-go | Mixed Case Full Range - 12/24/36 case |
| Unit Pricing | Pay-as-you-go | Pint Gift Pack - 10 x 330ml cans + pint glass |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Toast Ale product offering
Product offeringCore offering
Toast Ale is a craft brewery that produces and sells craft beer brewed using surplus bakery bread as a key ingredient. Its product range includes session IPAs, pale ales, lagers, a sourdough IPA, and a 0.5% low-alcohol lager, packaged as individual SKUs, multi-can mixed cases (12/24/36), and gift packs. The company operates as a social enterprise, directing profits to environmental charities.
Product overview
Toast Ale is a single-product circular economy brewery that produces craft beer brewed using surplus bakery bread. The product portfolio consists of core beer offerings (New Dawn Session IPA, Grassroots Pale Ale, Rise Up Lager, Jason's Sourdough IPA, and Changing Tides 0.5% Lager), along with bundle products (Mixed Case and Mixed Case Full Range) and a gift pack (Pint Gift Pack). All products are sold through the company's e-commerce platform and in retail stores including Waitrose, Ocado, and Co-op. The company operates as a mission-driven business, with all profits donated to charitable causes focused on environmental protection.
Differentiator
Problem solved
Functional benefit
Products and services
- New Dawn Session IPA A session IPA brewed using surplus bakery bread, positioned as a craft beer with environmental benefits.
- Grassroots Pale Ale A pale ale crafted from surplus bakery bread, marketed as an environmentally friendly craft beer option.
- Rise Up Lager A lager brewed with surplus bread, positioned as a refreshing craft beer that reduces food waste.
- Jason's Sourdough IPA A sourdough IPA brewed using surplus bread, combining a distinctive flavor profile with sustainable brewing practices; sold in 12 x 440ml cans.
- Changing Tides 0.5% Lager A 0.5% ABV lager brewed from surplus bread, marketed as a mindful-drinking craft beer option.
- Mixed Case A curated multi-pack selection of Toast Ale beers available in 12, 24, or 36 x 330ml cans for variety across the core range.
- Mixed Case - Full Range A comprehensive case featuring the complete Toast Ale product lineup across 12, 24, or 36 x 330ml cans.
- Pint Gift Pack A gift pack containing 10 x 330ml cans of Toast Ale beer plus a branded pint glass, positioned for gifting occasions.
Quantifiable outcome
- Converts surplus bakery bread into premium craft beer
Companies that use Toast Ale
Customer profileSegments3 records
Ideal customer profiles3 records
Toast Ale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Toast Ale partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Toast Ale competitors and assessment
Company assessmentDirect peers
- BrewDog: UK's largest independent craft brewery, producing a comparable portfolio of IPAs, lagers, pale ales, and stouts sold through DTC e-commerce, supermarkets (including Waitrose), and a global pub network. Directly comparable on product category, target customer, and UK retail channel mix.
- Camden Town Brewery: London-based craft brewery producing lagers and pale ales sold through UK supermarkets, on-trade, and DTC. Direct peer on craft beer category, London/UK market, and retail-supermarket-led GTM motion.
- Beavertown Brewery: London-based craft brewery with a strong IPAs and lagers portfolio distributed through UK supermarkets and on-trade. Comparable on UK craft beer positioning, urban consumer target, and retail distribution model.
- Northern Monk: Independent Leeds-based craft brewery with a similar premium craft positioning, DTC e-commerce, supermarket listings, and pub taproom presence. Directly comparable on craft beer category and UK retail + DTC GTM.
- Magic Rock Brewing: UK craft brewery producing IPAs, pale ales, and lagers with distribution through supermarkets and on-trade. Comparable product portfolio and UK craft beer market positioning to Toast Ale.
- Fourpure Brewing: London-based craft brewery with a comparable portfolio of IPAs, lagers, and pales distributed through UK supermarkets and DTC. Direct craft beer peer in the same urban UK segment.
- Thornbridge Brewery: UK craft brewery producing IPAs, pales, and lagers with supermarket and on-trade distribution. Comparable on craft beer category and UK retail GTM.
- Toast Ale: Comparable UK-based mission-led circular-economy food/beverage brands using surplus ingredients (e.g., Rubies in the Rubble for jams/chutneys from surplus produce, Toast Ale for surplus-bread beer). Comparable on upcycled food positioning and UK retail listings.
Emerging players
- Big Drop Brewing: UK craft brewery specializing in low/no alcohol beer (sub-0.5% ABV). Overlaps with Toast Ale's Changing Tides 0.5% lager positioning in the mindful-drinking/low-alcohol craft segment.
- Regrained: Upcycled food brand that converts spent brewery grain into snack bars. Directly comparable on the upcycled/circular-economy food proposition and use of brewing byproducts as a hero ingredient.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Toast Ale social profiles
Digital presenceToast Ale compliance and trust
Trust signalCompliance2 records
Toast Ale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toast Ale leadership team
Management profileNumber of profiles
Profiles1 record
Toast Ale funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toast Ale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toast Ale
What does Toast Ale do?
Toast Ale is a craft brewery that produces and sells craft beer brewed using surplus bakery bread as a key ingredient. Its product range includes session IPAs, pale ales, lagers, a sourdough IPA, and a 0.5% low-alcohol lager, packaged as individual SKUs, multi-can mixed cases (12/24/36), and gift packs. The company operates as a social enterprise, directing profits to environmental charities.
Is Toast Ale a public or private company?
Toast Ale is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toast Ale founded?
Toast Ale was founded in 2015. It employs 1 to 10 people.
Where is Toast Ale based?
Toast Ale is headquartered in London, United Kingdom, in the Europe region.
How does Toast Ale make money?
One revenue line is on record: craft Beer Sales.
Who are Toast Ale's main competitors?
Direct peers on record are BrewDog, Camden Town Brewery, Beavertown Brewery, Northern Monk, Magic Rock Brewing, Fourpure Brewing, Thornbridge Brewery and Toast Ale. Emerging players are Big Drop Brewing and Regrained.
Does Toast Ale have an API?
No public API is recorded for Toast Ale.