University of Oregon
- Company typePrivate
- Founded1876
- HeadquartersEugene, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
University of Oregon firmographics
Firmographics- Name
- University of Oregon
- Legal name
- University of Oregon
- Website
- https://uoregon.edu
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
University of Oregon industry classification
Industry- Product category
- Higher Education (Public Research University)
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
- akta.pro secondary industries
- Public Research Universities with Multi-Campus Systems (EDAHAAAI), Public Research Universities with Major Extension & Outreach Missions (EDAHAAAG), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI)
Keywords
Where University of Oregon is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
University of Oregon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition and Fees: The university generates primary revenue from undergraduate and graduate tuition, with nonresident students generating more than three times the net tuition revenue of in-state peers. The financial model has relied heavily on nonresident students.
- Research Grants and Contracts: UO generates revenue through competitive research awards and grants, with $177M in grants, contracts, and competitive awards reported for FY24. The university submitted 1,082 research proposals in FY24.
- Technology Transfer and Licensing: The Knight Campus supports spinout companies like Penderia Technologies, providing translational awards and incubator space. UO has received $1.4B endowment value and $3.2B in campaign gifts.
- Athletics Revenue: Big Ten conference media contracts totaling more than $8 billion through 2030, ticket sales, and branded merchandise partnerships with Nike.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-State Undergraduate Tuition |
| Subscription | Annual | Out-of-State Undergraduate Tuition |
| Subscription | Annual | Graduate Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
University of Oregon product offering
Product offeringCore offering
The University of Oregon is a public research university that delivers more than 300 undergraduate and graduate degree programs across 10 schools and colleges to approximately 24,448 students. It operates NCAA Division I athletics (Oregon Ducks, Big Ten Conference), conducts federally funded research through units such as the Knight Campus for Accelerating Scientific Impact, and provides student services including the Canvas LMS, Duckweb portal, and a Technology Service Desk. Revenue is generated primarily from tuition, state appropriations, research grants ($177M in FY24), athletics media rights, and philanthropy ($1.4B endowment).
Product overview
The University of Oregon is a public research university offering more than 300 undergraduate and graduate degree programs across its Eugene main campus, Portland campus, and online. Its core educational offerings span the College of Arts and Sciences, Lundquist College of Business, College of Design, College of Education, Clark Honors College, School of Journalism and Communication, School of Law, School of Music and Dance, and the Knight Campus for Accelerating Scientific Impact. Student-facing technology services include Canvas LMS (learning management), Duckweb (student portal), and the Technology Service Desk. Research units like the Knight Campus support technology transfer and spinouts such as medical device startups. The institution also operates a major athletics program (Oregon Ducks) competing in the Big Ten Conference. The university does not offer commercial software products; its offerings are educational programs, student services, and research initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Academic Degree Programs More than 300 undergraduate and graduate degree programs across 10 schools and colleges (Arts and Sciences, Lundquist College of Business, College of Design, College of Education, Clark Honors College, School of Journalism and Communication, School of Law, School of Music and Dance, Ballmer Institute, Knight Campus) delivered on-campus in Eugene and Portland and online through UO Online.
- Oregon Ducks Athletics Program NCAA Division I FBS athletics program competing in the Big Ten Conference, including football, basketball, track and field at Hayward Field, and other sports. Features international showcases (Tokyo), Heisman Trophy campaigns, and Nike licensing partnerships.
- UO Portland Campus Regional academic campus in downtown Portland offering urban-focused degree programs, research, and community engagement, including the Ballmer Institute for Children's Behavioral Health.
- PathwayOregon Financial Aid Program Financial assistance program that covers tuition and fees for Pell Grant-eligible Oregon residents, combining federal, state, and university funds to ensure higher education access.
- Oregon Institute of Marine Biology (OIMB) Marine biology field station in Charleston, Oregon offering field-based courses and research programs in marine sciences.
- Knight Campus for Accelerating Scientific Impact Research hub focused on translating scientific discoveries into real-world applications, supporting interdisciplinary research and spinout companies such as Penderia Technologies through translational awards and incubator space.
Quantifiable outcome
- Athletes developed into NFL players - 7 of 10 Big Ten first-round picks including 2 from Oregon in 2026
- +4 more outcomes
Companies that use University of Oregon
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
University of Oregon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
University of Oregon partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Wieden + KennedycoreGlobal creative agency partnering with Oregon football for Dante Moore's Heisman Trophy campaign, including Tokyo billboard marketing and international showcase events.
- NikeflagshipLong-standing partnership including Air Max Day releases, 'Grateful Ducks' collection with Class Trip and Grateful Dead, and athletic merchandise licensing. Nike co-founded by UO alumnus Phil Knight.
- Flight ClubminorSponsorship partner for Tokyo Oregon Football Showcase presented by Flight Club.
- Oregon State UniversitycoreFAST (Frontiers of Advanced Semiconductor Technology) partnership led by Oregon State University, with UO receiving $8.5 million in state grants to build semiconductor workforce pathways.
- Oregon Cybersecurity Center of ExcellenceminorRegional cybersecurity initiatives involving UO, local governments, and critical infrastructure organizations.
- Oregon Department of Education / State of OregoncoreOregon Legislature provided $10 million from Oregon CHIPS Act dollars, with $8.5 million awarded to FAST partnership for semiconductor workforce development.
- Digital Media Companies and BrandsminorOregon following Clemson and LSU in building in-house media operations, partnering with digital media companies and brands like Wendy's and Google's Gemini for branded content production.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
University of Oregon competitors and assessment
Company assessmentDirect peers
- University of Washington: The other Pacific Northwest AAU public research university. Directly comparable as a flagship public research institution competing for the same regional talent pool, federal research funding, and out-of-state students.
- University of Michigan: AAU public research flagship and Big Ten conference peer. Closely comparable on research scale, athletics prominence (Big Ten media rights), and the public-research-university-with-elite-brand profile UO is aspiring to.
- Ohio State University: Big Ten peer and fellow Nike-aligned athletic brand (Ohio State has its own apparel partnership). Comparable scale of athletics revenue, public research standing, and multi-campus operations.
- University of Wisconsin-Madison: Big Ten AAU public research peer. Comparable as a public flagship with strong research portfolio, similar enrollment scale, and shared conference media economics.
- University of Colorado Boulder: New Big Ten conference peer. Comparable public research profile, mountain-west regional positioning, and shared exposure to the demographic headwinds affecting flagship publics.
Regional players
- Oregon State University: In-state public research peer and direct FAST semiconductor partnership counterparty. Comparable as a public Oregon land-grant university with overlapping research portfolio, athletics competition (in-state rivalry), and state-appropriated funding dynamics.
Broad incumbents
- Stanford University: AAU peer and the higher bar UO is benchmarked against. Comparable on research excellence, deep Silicon Valley/industry commercialization model, and West Coast brand, but at much larger scale and endowment.
- University of California, Berkeley: AAU public research flagship on the West Coast. Comparable on AAU status, federal research funding scale, and selective admissions profile, with stronger STEM brand but similar structural dependence on out-of-state tuition.
- University of California, Los Angeles (UCLA): AAU public research flagship with elite athletics program (Big Ten). Comparable on the public-research-plus-athletics-brand model, though at significantly larger scale and higher national visibility.
- University of Southern California (USC): Private research university with elite athletics brand (Big Ten) and a strong student-recruiting overlap with UO out west. Comparable on the athletics-driven brand-and-recruiting dynamic, though structurally a private institution with different funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
University of Oregon social profiles
Digital presenceUniversity of Oregon compliance and trust
Trust signalCompliance2 records
University of Oregon financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Oregon leadership team
Management profileNumber of profiles
Profiles10 records
University of Oregon subsidiaries and ownership
Company hierarchySubsidiaries5 records
University of Oregon funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Oregon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Oregon
What does University of Oregon do?
The University of Oregon is a public research university that delivers more than 300 undergraduate and graduate degree programs across 10 schools and colleges to approximately 24,448 students. It operates NCAA Division I athletics (Oregon Ducks, Big Ten Conference), conducts federally funded research through units such as the Knight Campus for Accelerating Scientific Impact, and provides student services including the Canvas LMS, Duckweb portal, and a Technology Service Desk. Revenue is generated primarily from tuition, state appropriations, research grants ($177M in FY24), athletics media rights, and philanthropy ($1.4B endowment).
Is University of Oregon a public or private company?
University of Oregon is a private company. It is classified as state government owned and is currently operating.
When was University of Oregon founded?
University of Oregon was founded in 1876. It employs 5,001 to 10,000 people.
Where is University of Oregon based?
University of Oregon is headquartered in Eugene, United States, in the North America region.
How does University of Oregon make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are research Grants and Contracts, technology Transfer and Licensing and athletics Revenue.
Who are University of Oregon's main competitors?
Direct peers on record are University of Washington, University of Michigan, Ohio State University, University of Wisconsin-Madison and University of Colorado Boulder. Oregon State University is listed as a regional player. Broad incumbents are Stanford University, University of California, Berkeley, University of California, Los Angeles (UCLA) and University of Southern California (USC).
Does University of Oregon have an API?
No public API is recorded for University of Oregon.
What industry is University of Oregon in?
University of Oregon's product category is Higher Education (Public Research University). Its primary akta.pro industry code is EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools, with a secondary code of EDAHAAAI, Public Research Universities with Multi-Campus Systems. Its NAICS code is 6113 and its SIC code is 8200.