Flight Club
Flight Club Darts Limited operates 30+ proprietary social entertainment venues globally, offering tech-enabled Social Darts experiences with automatic scoring, food and beverage, and event packages for young adults, corporate groups, and special-occasion celebrators across the UK, US, Australia, and Ireland.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Flight Club does
Flight Club Darts Limited is a UK-registered private limited company founded in 2015 by Steve Moore that operates a chain of 30+ social entertainment venues across the United Kingdom (15 venues), the United States (10+ venues operated by franchise partner State of Play Hospitality), Australia (4 venues), and Ireland (1 venue). The company's core product, Social Darts, is a proprietary reimagining of traditional darts built around a computer-vision-based automatic scoring system ('darts vision') that uses cameras to track and score throws, combined with seven proprietary multi-player games and an oche-cam feature that captures video highlights emailed to guests the day after their visit.
Revenue is generated through per-seat Social Darts session bookings (typically 60 or 90 minutes at $9-$17pp depending on venue and time slot), full food and beverage service including a weekend Brunch Social package, corporate tournament events for groups of 37+, merchandise sales (profits directed to the Yellow Ball Foundation), and gift vouchers valid across the network. Primary customers are millennials and Gen Z seeking group entertainment experiences, with secondary segments in corporate teams (teambuilding, Christmas events) and special-occasion celebrators; pricing tiers include student, hospitality industry, and Blue Light cardholder discounts. Distribution is direct-to-consumer via owned venues and the flightclubdarts.com booking platform, with corporate events handled by a dedicated sales team. International expansion is executed through State of Play Hospitality, which operates the North American footprint under a franchise/lease model, and the company holds registered trademarks (FLIGHT CLUB, SOCIAL DARTS) via Flight Path IP Limited.
Flight Club firmographics
Firmographics- Name
- Flight Club
- Legal name
- Flight Club Darts Limited
- Website
- https://flightclubdarts.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flight Club Darts Limited operates 30+ proprietary social entertainment venues globally, offering tech-enabled Social Darts experiences with automatic scoring, food and beverage, and event packages for young adults, corporate groups, and special-occasion celebrators across the UK, US, Australia, and Ireland.
- Ownership category
- akta.pro rank
Flight Club industry classification
Industry- Product category
- Social Entertainment Venues / Competitive Socializing
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Flight Club is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices35 records
Markets served
Flight Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Social Darts Session Bookings: Primary revenue driver. Customers pay per-person fees for 60 or 90-minute Social Darts sessions in private oche playing areas. Pricing varies by venue and time (off-peak vs. standard).
- Food & Beverage Sales: Full bar with craft cocktails, beers, and wines plus elevated pub-style food including pizzas, sharing plates, and small plates. Guests order via app or at bar; food delivered to oche during play.
- Corporate Events & Private Hire: Tournament events for groups of 37+ with minimum spend requirements. Classic Tournament (individual players) and Team Tournament options. Full venue private hire available. Revenue includes food/drink packages and tournament fees.
- Merchandise Sales: Online merch store selling sustainable t-shirts and jumpers. All profits from merch sales go to the Yellow Ball Foundation charity.
- Gift Vouchers: Digital and physical gift vouchers redeemable for Social Darts, food, and drinks at any Flight Club venue. Cards valid for 12 months from purchase.
- Brunch Social Package: Weekend brunch offering combining Prosecco/beer, bottomless pizza, and optional Social Darts. Two-hour experience priced as a package per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Birmingham - Off-Peak (Sun-Wed) |
| Per seat | Pay-as-you-go | Birmingham - Standard (Thurs-Sat) |
| Per seat | Pay-as-you-go | Cardiff - Off-Peak (Sun-Tues) |
| Per seat | Pay-as-you-go | Cardiff - Standard (Wed-Sat) |
| Per seat | Pay-as-you-go | Washington D.C. - Standard |
| Per seat | Pay-as-you-go | Brunch Social Package |
| Other | Multi-year contract | Corporate Tournament Events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Flight Club product offering
Product offeringCore offering
Flight Club fundamentally sells Social Darts experiences out of themed bar-and-grill venues: groups book 60- or 90-minute sessions at private 'oche' playing areas where a proprietary automatic-scoring darts system runs seven multi-player games and captures video highlights for guests. The core product is paired with full food and beverage service (craft cocktails, pizzas, sharing plates), weekend Brunch Social packages, corporate and private event hire, gift vouchers, and branded merchandise, all delivered through owned physical venues and a direct online booking platform.
Product overview
Flight Club operates a social entertainment venue concept built around its proprietary Social Darts® technology—a high-tech automatic-scoring darts system with camera-tracked throws and video replay capabilities. The core offering consists of Social Darts experiences in themed bar venues across UK, USA, Australia, and Ireland, complemented by food and beverage service, event hosting (Social Darts Tournaments for corporate and private groups of 37+), and weekend Brunch Social packages. Additional offerings include Flight Club Stories (automated video highlights), gift vouchers, merchandise (with profits supporting the Yellow Ball Foundation), and seasonal experiences like World Cup 2026 watch parties. The portfolio spans 30+ global venues offering the Social Darts core product alongside add-on food/drink, events, and retail modules.
Differentiator
Problem solved
Functional benefit
Brands
- Social Darts: The company's proprietary technology-enabled darts experience featuring seven fast-paced games with automatic scoring and video replay capabilities.
- Brunch Social
- Yellow Ball Foundation
Products and services
- Social Darts
- Flight Club Venues
- Brunch Social
- Social Darts Tournaments
- Food and Drink
- Flight Club Merchandise
- Gift Vouchers
- World Cup 2026 Experience
- Limbo
- Flight Club 10 Anniversary Program
- One Billion Darts Competition
Quantifiable outcome
- 14.4 million+ guests hosted over decade of operation
- +3 more outcomes
Companies that use Flight Club
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Flight Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Flight Club partnerships and signals
Strategic signalScale indicators10 records
Recent moves9 records
Expansion highlights6 records
Flight Club competitors and assessment
Company assessmentDirect peers
- Puttshack: Tech-enabled mini golf plus bar and restaurant concept with venues in UK and US. Direct peer in the tech-augmented competitive socializing category, with comparable group-event and walk-in consumer model.
- Bounce: Ping pong themed bar with venues in London and New York. Direct peer offering tech/socialized versions of a traditional game alongside food, drinks, and group-event programming for the same customer demographic.
- Roxy Ball Room: UK-based bar and gaming concept offering bowling, shuffleboard, beer pong, and pool alongside food and drinks. Closest direct UK peer in multi-activity bar-gaming format with comparable group-event focus.
- Lucky Voice: UK karaoke bar chain with private singing rooms alongside food, drinks, and group event packages. Direct peer in tech-enabled group activity venues with comparable per-party pricing and event vertical.
- AceBounce: London ping pong and bar venue with group event focus. Direct peer in the socialized bar-gaming format, targeting similar group outings, corporate bookings, and weekend social occasions.
- Swingers: Operator of crazy golf and bar venues in London and New York. Direct competitive socializing peer with the same 'eatertainment' positioning, group-venue format, and millennial/Gen Z target customer.
- Electric Shuffle: Tech-enabled shuffleboard plus bar concept operated by the same parent (Red Engine/State of Play Hospitality). Sister brand sharing operational backbone, customer demographic, and venue-style DNA with Flight Club.
- Junkyard Golf Club: UK-based crazy golf and bar concept with multiple London venues. Direct competitive socializing peer targeting the same group-entertainment, weekend, and hen/stag occasion occasions as Flight Club.
- Lane7: UK bowling, shuffleboard, and bar concept with multiple regional venues. Direct competitive socializing peer offering tech-augmented group activities alongside food and drinks for similar demographics.
Broad incumbents
- Topgolf: Largest tech-enabled competitive socializing operator globally with golf as the anchor activity. Broad incumbent in the same category as Flight Club, with overlapping customer demographic but materially larger scale and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flight Club social profiles
Digital presenceFlight Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flight Club leadership team
Management profileNumber of profiles
Profiles3 records
Flight Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flight Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flight Club
What does Flight Club do?
Flight Club fundamentally sells Social Darts experiences out of themed bar-and-grill venues: groups book 60- or 90-minute sessions at private 'oche' playing areas where a proprietary automatic-scoring darts system runs seven multi-player games and captures video highlights for guests. The core product is paired with full food and beverage service (craft cocktails, pizzas, sharing plates), weekend Brunch Social packages, corporate and private event hire, gift vouchers, and branded merchandise, all delivered through owned physical venues and a direct online booking platform.
Is Flight Club a public or private company?
Flight Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flight Club founded?
Flight Club was founded in 2015. It employs 101 to 250 people.
Where is Flight Club based?
Flight Club is headquartered in London, United Kingdom, in the Europe region.
How does Flight Club make money?
Six revenue lines are on record. Social Darts Session Bookings are the primary driver. The others are food & Beverage Sales, corporate Events & Private Hire, merchandise Sales, gift Vouchers and brunch Social Package.
Who are Flight Club's main competitors?
Direct peers on record are Puttshack, Bounce, Roxy Ball Room, Lucky Voice, AceBounce, Swingers, Electric Shuffle, Junkyard Golf Club and Lane7. Topgolf is listed as a broad incumbent.
Does Flight Club have an API?
No public API is recorded for Flight Club.
What industry is Flight Club in?
Flight Club's product category is Social Entertainment Venues / Competitive Socializing. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 7224 and its SIC code is 5810.