What Progrit does

Progrit (株式会社プログリット) is a Tokyo-headquartered English education company founded in September 2016 that delivers short-term intensive English coaching programs to Japanese business professionals aged 20-40, supplemented by AI-powered tools and subscription services. The company's core offering pairs each learner with a dedicated human consultant for 2-3 month programs covering business English, beginner-level, and test preparation (TOEIC, TOEFL/IELTS). Customers are acquired through a sales-led model anchored by free 60-minute counseling sessions, supported by 13 physical school locations across Japan's major metropolitan areas (Tokyo, Yokohama, Nagoya, Osaka, Kyoto, Kobe) plus online delivery used by approximately half of customers. The company listed on the Tokyo Stock Exchange Growth Market in September 2022 (ticker: 9560) and claims to be the only listed company with English coaching as its primary business.

Progrit's technology stack combines proprietary application infrastructure with third-party AI services. The MyProgrit mobile app serves as the central learning management hub, tracking materials, study records, and progress visualization with real-time data sharing to assigned consultants. Since April 2023, the company has embedded OpenAI's ChatGPT and Whisper into its platform: PROGRIT先生 delivers 24/7 grammar, vocabulary, translation, and chat support via LINE; the Progrit Speech Checker uses Whisper for automatic transcription and speech rate measurement; and DiaTalk, launched in July 2024, provides on-demand AI conversation practice. The company also operates three subscription sub-brands — Shadoten (shadowing with professional audio review, 1,000+ materials and 1M+ cumulative corrections), Supiful (oral composition and 1-minute speech drills with AI correction), and an enterprise training arm (PROGRIT FOR ENTERPRISE).

Revenue is generated through three streams: short-term coaching subscriptions priced at ¥457,600-¥665,500 for 2-3 month programs (plus a ¥55,000 enrollment fee), recurring monthly subscriptions for Shadoten/Supiful/DiaTalk, and customized corporate training contracts. Cumulative coaching students reached 15,000+ by September 2025, with reported customer satisfaction of 94.9% and average TOEIC improvement of +141 points. FY2024 revenue was approximately ¥4.1 billion across 51-100 employees. The company emphasizes a scientific learning methodology (five-step speaking framework, three-step habit formation grounded in behavioral economics) and a 0.88% consultant acceptance rate as core differentiators versus other English-learning offerings in Japan.

Name

Progrit

Legal name

株式会社プログリット

Website

https://progrit.co.jp

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Progrit is a Tokyo-based English coaching company serving Japanese business professionals through short-term intensive programs pairing learners with dedicated consultants. The company supplements its core coaching with AI-powered tools and subscription services including Shadoten, Supiful, and DiaTalk.

Ownership category

akta.pro rank

Product category

English Language Coaching and Training

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

One-on-One ESL Tutoring & Coaching (EDAAACAL)

akta.pro secondary industries

Corporate & Workforce Language Training Platforms (EDAFAOAJ), Pronunciation, Accent Reduction & Speaking Fluency (EDAAACAH)

Keywords

• English language coaching
• Business English training
• Corporate English programs
• AI-powered language learning
• English speaking practice

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. English Coaching Services: Short-term intensive English coaching programs (2-3 months) with dedicated human consultants providing personalized curriculum, weekly meetings, and daily learning support. Includes Business English, TOEIC, TOEFL/IELTS, and Beginner courses.
2. Subscription Learning Services (Shadowten, Supiful, DiaTalk): Monthly subscription services for self-directed English learning. Shadowten offers shadowing with professional audio correction; Supiful focuses on speaking practice through口頭英作文; DiaTalk provides AI-powered conversation practice. February 2023 monthly sales reached approximately ¥76 million for Shadowten alone.
3. PROGRIT FOR ENTERPRISE: Corporate English training solutions offering customized training programs for enterprise clients' global talent development needs. Companies like Coincheck have utilized these services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Progrit delivers short-term intensive English coaching programs (typically 2-3 months) that pair individual learners with dedicated human consultants providing personalized curricula, weekly consultations, and daily learning support across Business English, Beginner, TOEIC, and TOEFL/IELTS tracks. The coaching is augmented by AI-powered services (ChatGPT-based Q&A, Whisper-based speech analysis, AI conversation practice) and supported by subscription-based self-study apps (Shadoten, Supiful, DiaTalk) plus a corporate training offering (PROGRIT FOR ENTERPRISE).

Product overview

Progrit operates a multi-product English learning platform combining coaching services, subscription apps, and AI-powered tools. The core is the PROGRIT English coaching service — a short-term intensive program pairing students with dedicated consultants who deliver personalized curricula based on second language acquisition theory. Supporting the coaching are subscription services: Shadoten (shadowing + professional audio review), Supiful (oral composition + speaking drills with AI correction), and DiaTalk (AI real-time conversation). AI features embedded across the platform include PROGRIT先生 (ChatGPT-based Q&A in LINE) and the speech checker (Whisper-based audio analysis). MyProgrit serves as the unified learning management hub connecting all services.

Differentiator

Problem solved

Functional benefit

Products and services

• PROGRIT English Coaching (プログリット) Short-term intensive English coaching program with dedicated 1-on-1 consultant support, 5-step speaking methodology, 3-step habit formation, rigorous planning and tracking, and AI integration. Multiple course tracks: Business English, Beginner, TOEIC, TOEFL/IELTS. Designed for business professionals aged 20-40 seeking measurable English improvement.
• PROGRIT FOR ENTERPRISE (プログリット FOR ENTERPRISE) Corporate English training service offering customized training programs aligned with enterprise global talent development challenges. Includes problem diagnosis, training implementation, and ongoing support for enterprise clients.
• Shadoten (シャドテン) Shadowing-focused monthly subscription service combining app-based daily shadowing practice with professional human audio review. Targets listening skill improvement. Over 1,000 learning materials and 1 million+ cumulative audio corrections.
• Supiful (スピフル) Subscription service for English speaking skill development combining oral composition drills and 1-minute speech practice with AI-powered automatic grammar correction and feedback.
• DiaTalk (ダイアトーク) AI-powered online English conversation service providing 24/7 access to an AI native-speaker tutor without advance booking. Features real-time conversation practice and pronunciation analysis for self-directed learners.

Quantifiable outcome

• Average TOEIC improvement of +141 points for TOEIC L&R TEST course graduates
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• OpenAIcoreTechnology or Integration · 12 April 2023OpenAI provides ChatGPT and Whisper technology used in PROGRIT's AI-powered learning support services. PROGRIT先生 uses ChatGPT for 24/7 grammar, vocabulary, and translation support. プログリットスピーチチェッカー uses Whisper for automatic speech transcription and analysis.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bizmates: Japan-focused online business English coaching platform pairing professionals with dedicated Filipino and Japanese coaches for 1-on-1 lessons. Targets the same business professional segment as PROGRIT with a subscription coaching model and similar price points.
• Gaba Corporation: Japan's leading 1-on-1 English conversation school with physical learning studios (Gaba教室). Sells lesson packages to individual learners with instructor-led lessons - structurally similar to PROGRIT's coaching model but without AI integration.
• DMM Eikaiwa (DMM英会話): Online English conversation service from DMM, offering unlimited lessons with international instructors via subscription. Competes with PROGRIT's lower-priced subscription products (DiaTalk) on price while targeting similar self-directed learners.
• ECC外語学院: One of Japan's largest language school chains with classroom-based English programs for adults, kids, and corporate clients. Overlaps with PROGRIT in business English and corporate training, though ECC's model is more classroom-and-textbook focused.
• AEON (AEON 英会話): Major Japanese English conversation school with nationwide branches and corporate training programs (AEON ビジネスイングリッシュ). Closely comparable to PROGRIT's retail coaching footprint and enterprise offering.
• Berlitz Japan: Global language training leader operating in Japan with strong business English and corporate training programs. Overlaps with PROGRIT FOR ENTERPRISE in the corporate segment and competes for premium business English learners.
• RareJob (レアジョブ): Online English conversation service listed on TSE, providing affordable Philippines-based instructor lessons via subscription. Targets a more price-sensitive segment than PROGRIT but competes for the same business professional learner.

Broad incumbents

• EF Education First: Global language education company with study abroad, corporate training (EF Corporate Learning), and online programs. Competes with PROGRIT FOR ENTERPRISE in multinational corporate training and offers much broader geographic reach.
• Duolingo: Mass-market AI-driven language learning app with 500M+ users. Indirect competitor to PROGRIT's subscription apps (Shadoten, DiaTalk), putting pricing pressure on consumer-facing English learning at the entry tier.

Emerging players

• ELSA Speak: AI-powered English pronunciation and speaking app used by individual learners globally. Comparable to DiaTalk and PROGRIT Speech Checker in AI-driven pronunciation analysis, representing a fast-follower threat to PROGRIT's AI features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PROGRIT
• YouTubeyoutube.com/@progrit
• LinkedInlinkedin.com/company/progrit-inc
• Instagraminstagram.com/progrit.english
• Facebookfacebook.com/PROGRIT.JP

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progrit