What MiiR does

MiiR is a Seattle-based privately held lifestyle brand that designs, manufactures, and sells premium stainless steel vacuum-insulated drinkware, kitchenware, and accessories direct to consumers and businesses. The product portfolio is anchored by core drinkware SKUs — Wide Mouth Bottles (16/20/32oz from $32), the 360 Traveler and Flip Traveler tumblers, the award-winning Tomo sharing vessel, All Day Straw Cup, Camp Cup, Growler, Can Chiller, Pint Cup, wine and spirits formats, and the Everywhere line — alongside a New Standard kitchenware collection (Moka Pot, Carafe, Pourigami, Pour-over Kettle, Coffee Canister, milk pitcher) and accessories (interchangeable lids, cleaning kit, scales, grinders). The technical foundation centers on Thermo3D double-wall vacuum insulation and a Hardshell powder coat finish, with a modular interchangeable lid system that cross-fits multiple bottle and tumbler bodies.

MiiR makes money through two primary channels: (1) direct-to-consumer e-commerce on a Shopify storefront (miir.com) shipping globally with free US ground shipping over $75, with one-time-purchase pricing ranging from $11.50 to $300; and (2) B2B wholesale and custom-branded orders of 24+ units through a dedicated b2b.miir.com platform with quote-based, multi-year contract pricing. Personalization via engraving is offered free on orders of 6+ units, providing a premium upsell on small orders. Marketing relies on an email/SMS VIP list, content/blog, Instagram, YouTube, Facebook and LinkedIn, industry events (World of Coffee 2026), and limited-edition collaboration drops with brands such as Bale Breaker, Carryology, Lauren Barnes, Boon Boona Coffee, Noihsaf Bazaar, Don Carvajal Café, and Salmon Sisters × Kaladi Brothers.

The company differentiates structurally through a Give Code tracking system linking each product to verified nonprofit/environmental impact — supported by B Corp certification, 1% for the Planet membership, The Climate Label, and Certified Evergreen status, with $5.6M+ donated to 150+ nonprofit partners across 5 continents. MiiR is a subsidiary of Karrimor International Co., Ltd. under Japan's Andesty HD Group, which is enabling recent international expansion into Japan via Andesty Co., Ltd.'s 'and ST' web store (March 2026) and entry into apparel and bags (August 2026). In May 2025, MiiR filed a patent infringement lawsuit against Tesla over its 2024 design patent for the 'solid, saucer-shaped circular lid'. The company headcount is 51-100 employees and operates without disclosed external venture funding beyond a single 2018 round of $1.17M.

Name

MiiR

Legal name

MiiR Inc.

Website

https://miir.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

MiiR is a Seattle-based private lifestyle brand designing premium stainless steel vacuum-insulated drinkware, kitchenware, and accessories, selling direct-to-consumer online and through a B2B wholesale platform to consumers aged 30+ and corporate gifting customers, with a differentiated Give Code impact-tracking system.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: MiiR generates revenue through direct-to-consumer sales via its e-commerce storefront (miir.com). Customers purchase stainless steel drinkware, kitchenware, and accessories at listed retail prices. This is a one-time purchase model with no subscription component.
2. B2B Wholesale & Custom Orders: MiiR serves business customers through its B2B platform (b2b.miir.com) for bulk orders of 24+ units, branded corporate gifts, and custom product assortments. This stream includes both standard wholesale and custom-designed products for businesses.
3. Personalization & Engraving Services: MiiR offers personalization services including engraving artwork, custom text, and bespoke designs on drinkware products. Free engraving available on orders of 6+ engraved items. This adds premium value to base products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MiiR designs, manufactures, and sells premium stainless steel vacuum-insulated drinkware (water bottles, tumblers, travel mugs, growlers, wine and barware), kitchenware (coffee makers, kettles, carafes, canisters), and accessories (replacement lids, filters, cleaning tools). The company sells directly to consumers through miir.com and to businesses through b2b.miir.com, with each product carrying a Give Code that connects the purchase to nonprofit and environmental giving.

Product overview

MiiR is a Seattle-based lifestyle brand specializing in premium stainless steel drinkware, kitchenware, and accessories. The product portfolio centers on vacuum-insulated tumblers, water bottles, and travel mugs utilizing Thermo3D double-wall insulation technology, complemented by a kitchenware collection (coffee makers, kettles, canisters) and accessories (replacement lids, filters, cleaning tools). Key product lines include the Wide Mouth Bottle, 360 Traveler, Flip Traveler, and Tomo (a dual-mug sharing vessel). The company offers personalization through engraving services and B2B custom branding for wholesale orders. MiiR differentiates through its Give Code tracking system that connects purchases to charitable impact, and the company is expanding into apparel and bags in August 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Wide Mouth Bottle Vacuum insulated stainless steel water bottle with a wide mouth opening for ice, easy cleaning, and refills. Available in 16oz, 20oz, and 32oz sizes; priced from $32.00. For individual consumers seeking daily hydration.
• 360 Traveler Insulated stainless steel travel tumbler with push-and-sip 360 Lid for one-handed drinking, featuring Thermo3D double-wall vacuum insulation. Available in 12oz and 16oz sizes; priced at $30.00. For commuters and travelers.
• Flip Traveler Premium stainless steel on-the-go tumbler with leakproof flip lid and double-wall vacuum insulation. Available in 12oz ($19.00), 16oz, and 20oz sizes. For commuters and on-the-go beverage consumers.
• Tomo Insulated 1L/33oz capsule with two twist-off mugs and leakproof 360 lid designed for sharing drinks. Winner of the European Product Design Award and International Design Excellence Award (IDEA) in 2017. For outdoor and on-the-go social use.
• All Day Straw Cup 32oz stainless steel water bottle with flexible silicone straw and built-in handle for easy hydration. Made from 90% recycled stainless steel with Hardshell powder coat finish. For active lifestyle users.
• Camp Cup Vacuum insulated stainless steel camp cup with double-wall insulation and Hardshell powder coat finish. Available in 8oz, 12oz, 16oz, and 20oz sizes. For outdoor and camping use.
• Tumbler Stainless steel vacuum-insulated tumbler available in 6oz, 8oz, 12oz, 16oz, and 20oz sizes with various lid options. For daily beverage use.
• Growler 64oz growler for keeping beer and other beverages fresh, with vacuum insulated stainless steel construction. For craft beer consumers.
• Can Chiller Vacuum insulated stainless steel can and bottle cooler that keeps canned or bottled drinks icy cold. Available in 12oz, 12oz Slim, and 16oz sizes starting at $11.50. For outdoor and on-the-go beverage consumers.
• Pint Cup 16oz stainless steel pint cup for beer and beverages, with vacuum insulation and Hardshell powder coat finish. For craft beer and casual beverage use.
• 750ml Wine Bottle Stainless steel bottle designed to hold a full 750mL bottle of wine, with patented leakproof threaded lid for portable use. For outdoor and picnic wine consumption.
• Wine Tumbler 10oz premium stainless steel outdoor wine tumbler that keeps drinks cold, designed to pair with the 750ml Wine Bottle. For outdoor wine consumption.
• Aero Flask Stainless steel flask for spirits, vacuum insulated for temperature retention. For travel and outdoor spirits consumption.
• Barware Tool Set Cocktail making accessories including a Cocktail Shaker Lid that turns MiiR tumblers into shakers for on-the-go cocktail mixing. For home bartenders and entertaining.
• Everywhere Straw Tumbler Stainless steel straw tumbler in the Everywhere product line, available in 16oz and 20oz sizes. For everyday hydration.
• Everywhere Bottle Stainless steel water bottle in the Everywhere product line, available in 20oz and 33oz sizes. For everyday hydration.
• Kids Bottle 12oz kid-friendly water bottle with protective silicone boot, leakproof straw lid, and durable Hardshell powder coat finish. For children and family use.
• New Standard Collection Premium kitchenware collection including Moka Pot, Carafe, Pourigami portable travel coffee dripper, and Pour-over Kettle, designed in collaboration with Don Carvajal Cafe. For specialty coffee enthusiasts and home brewers.
• New Standard Carafe Premium coffee carafe with coffee filters available, part of the New Standard kitchenware collection. For specialty coffee enthusiasts and home brewers.
• New Standard Moka Pot Premium stovetop espresso maker developed over a year in collaboration with Don Carvajal Cafe, with stainless steel construction. For specialty coffee enthusiasts and home brewers.
• Pourigami Portable travel coffee dripper with collapsible design for pour-over coffee on the go, with compatible paper filters. For travelers and specialty coffee consumers.
• Coffee Canister Airtight seal coffee storage canister to keep coffee beans fresh, available in Black, White, and Copper finishes. For home coffee storage.
• Coffee Hand Grinder Manual coffee hand grinder for fresh-ground coffee on the go. For travelers and specialty coffee consumers.
• Digital Coffee Scale Precision digital scale for coffee preparation and brewing. For specialty coffee enthusiasts.
• Canvas Tote Everyday canvas tote bag as part of MiiR's expanding lifestyle offerings. For everyday carrying needs.
• Cleaning Kit Essential cleaning kit for maintaining MiiR drinkware, including bottle brush. For drinkware owners.
• Dog Bowl Stainless steel dog bowl for pet hydration, portable and durable. For pet owners.
• Engraving & Personalization Service Custom engraving service for MiiR products with curated artwork designs inspired by milestones and memories. Free engraving on orders of 6 or more units; individual engraving available with varying fees on single or small orders. For individual consumers and gifting buyers.
• MiiR Custom & Wholesale (B2B) B2B custom branding and wholesale program for orders of 24+ units, allowing businesses to upload artwork for custom drinkware, bulk orders, and corporate gifts. Quote-based pricing. For corporations, retailers, and organizations.

Quantifiable outcome

• Products designed to last, reducing single-use plastic waste and replacing disposable drinkware
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Andesty Co., Ltd. (and ST)coreChannel Partner/ Reseller/ Distributor · 25 March 2026MiiR expanded into the Japanese market through a partnership with Andesty Co., Ltd., with products sold on their 'and ST' web store starting March 25, 2026. Andesty HD Group owns Karrimor International Co., Ltd., which owns the MiiR brand. This represents MiiR's first major international market expansion.
• Bale Breaker Brewing CompanycoreStrategic or Co-development PartnerCollaboration with fourth-generation hop farm Bale Breaker Brewing Company resulting in the 'I Love My State Parks' limited-edition Wide Mouth Bottle. The partnership celebrates Pacific Northwest craft beer culture and state park conservation.
• CarryologycoreStrategic or Co-development PartnerOngoing partnership with Carryology, a carry gear and lifestyle publication, resulting in multiple limited-edition co-designed products including Wide Mouth Bottle, Sipper Straw Bottle, and Tomo.
• Lauren BarnesminorGTM or Marketing PartnerPartnership with soccer/futbol personality Lauren Barnes for limited-edition Football for Her Straw Bottle. Designed by Jessie Lipscomb of Momma Lips Draws, with portion of purchases benefiting Football for Her nonprofit.
• Boon Boona CoffeeminorStrategic or Co-development PartnerPartnership with Boon Boona Coffee celebrating tradition, community, and shared values in the specialty coffee space.
• Noihsaf BazaarminorStrategic or Co-development PartnerCustom design partnership with Noihsaf Bazaar, a sustainable fashion retailer, combining MiiR's custom Everywhere drinkware with Noihsaf Bazaar's sustainable fashion line.
• Don Carvajal CaféminorStrategic or Co-development PartnerCollaboration with Don Carvajal Café in developing the New Standard Moka Pot, with over a year of refinement to achieve optimal functionality and design.
• International Rescue Committee (IRC)minorGTM or Marketing PartnerGiving Tuesday partnership supporting IRC's New Roots Program, which empowers refugees and communities through urban agriculture and food security initiatives.
• Salmon Sisters x Kaladi BrothersminorStrategic or Co-development PartnerThree-way partnership celebrating Alaska's 'Mug Up' coffee tradition with a custom product collection from Salmon Sisters and Kaladi Brothers coffee roasters.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yeti Holdings: Yeti is a leading premium drinkware and cooler brand offering stainless steel bottles, tumblers, and related products. Direct competitor to MiiR in the premium insulated drinkware category with similar DTC and retail distribution and a comparable design-led brand ethos.
• Owala: Owala is a fast-growing premium water bottle brand known for innovative lid designs (e.g., FreeSip). Competes directly with MiiR in insulated drinkware for active, design-conscious consumers at similar price points.
• S'well:
• Hydro Flask: Hydro Flask (owned by Helen of Troy) is a major premium insulated water bottle brand. Directly competes with MiiR in stainless steel vacuum-insulated drinkware with overlapping target demographics, similar price points, and comparable lifestyle positioning.
• Stanley 1913 (PMI Worldwide): Stanley 1913 (owned by Brand Street Partners/PMI Worldwide) makes iconic insulated tumblers and drinkware that have surged in popularity. Direct competitor to MiiR in stainless steel drinkware with broader mass-market retail distribution and viral consumer appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MiiROfficial
• Facebookfacebook.com/miir
• LinkedInlinkedin.com/company/miir-inc.
• Instagraminstagram.com/miir
• Xx.com/miir

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiiR