Name

S'well

Legal name

S'well (A Division of Lifetime Brands, Inc.)

Website

https://swell.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Insulated Drinkware and Food Containers

akta.pro primary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Insulated drinkware
• Stainless steel bottles
• Reusable water bottles
• Food storage containers
• Corporate gift merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (Direct E-commerce): Direct-to-consumer sales of insulated water bottles, food containers, and accessories through swell.com. One-time hardware purchase model with various price points ranging from $5 accessories to $75+ bundles.
2. Corporate Gifts & Bulk Orders: B2B sales channel through business.swell.com offering corporate gift programs and bulk/customized orders for企业 clients.
3. Custom Studio Services: Customization services including color printing and laser engraving through S'well Custom Studio, adding premium pricing to standard products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

S'well designs, manufactures, and sells premium reusable insulated drinkware and food containers, including stainless steel water bottles, tumblers, travelers, explorers, roamers, mugs, glass bottles, salad bowl kits, bento boxes, and food canisters. All products feature proprietary Therma-S'well triple-layered vacuum insulation with a copper layer for temperature retention. The company sells primarily direct-to-consumer through its e-commerce site and secondarily through a B2B corporate gifting portal offering custom color printing and laser engraving.

Product overview

S'well is a lifestyle brand offering insulated stainless steel water bottles, food containers, and drinkware organized into three main collections: Drink (water bottles, tumblers, travelers, explorers, roamers, mugs), Eat (salad bowl kits, bento boxes, food canisters, S'well Eats, prep bowls, lunch totes, ice cream chillers), and Live (barware). All products feature Therma-S'well triple-layered vacuum insulation technology with copper layer for temperature retention. The company also offers S'well Custom Studio for product personalization through color printing and laser engraving, Club S'well loyalty rewards program, and corporate gifting services. Products are designed in New York City and manufactured in China using 18/8 food-grade stainless steel, with a growing glass product line offering plastic-free alternatives. The brand emphasizes sustainability through BPA-free materials, reusable products, and minimal paper packaging.

Differentiator

Problem solved

Functional benefit

Brands

• S'well Eats™: Food storage and meal prep containers including salad bowl kits, bento boxes, and food canisters
• S'nack by S'well™
• S'ip by S'well
• S'well Custom Studio

Products and services

• Original Bottle Classic insulated stainless steel water bottle available in 9oz, 17oz, and 25oz sizes featuring Therma-S'well triple-layered insulation that keeps drinks cold for up to 36 hours or hot for up to 18 hours with a condensation-free exterior.
• Traveler Wide-mouth insulated bottle optimized for coffee or smoothies, available in 14oz, 16oz, 24oz, and 40oz sizes, with triple-walled insulation keeping beverages cold for up to 36 hours and hot for up to 15 hours.
• Tumbler Insulated stainless steel tumbler for indoor and outdoor entertaining, available in 10oz and 18oz sizes with an optional insulated stainless steel lid.
• Tumbler XL Large format insulated tumbler available in 30oz and 40oz sizes featuring Therma-S'well triple-layered insulation with optional straw sets and bumper accessories.
• Explorer Adventure-focused insulated water bottle with built-in ergonomic handle and Flip Straw Lid, featuring Therma-S'well triple-layered vacuum insulation with copper layer. Available in 18oz, 24oz, 32oz, and 40oz sizes; keeps drinks cold for up to 54 hours.
• Roamer On-the-go pitcher designed for sharing beverages, ideal for hiking, road trips, camping, and tailgating. Available in 40oz and 64oz sizes with ergonomic handle and base ledge. Keeps carbonated beverages fresh.
• Mug Insulated stainless steel coffee mug in 16oz size featuring Therma-S'well technology for keeping beverages at optimal temperature.
• Glass Original Bottle 18oz glass water bottle made from high-quality borosilicate glass with protective silicone sleeve and leakproof 18/8 stainless steel lid with food-grade silicone gasket. 100% plastic-free with collapsible glass straw included.
• Salad Bowl Kit All-in-one food storage and lunch container with 64oz (1.9L) capacity, including a 2oz mini canister for salad dressing, leakproof see-through lid, and removable tray for organizing toppings. Made from 18/8 food-grade stainless steel, BPA/BPS-free, and dishwasher safe.
• Bento Box 60oz compartmentalized food storage container designed for meal prep and lunch on-the-go.
• S'well Eats Food container line available in 21.5oz size, made from 18/8 food-grade stainless steel, BPA/BPS-free and reusable.
• Prep Bowls Set of prep bowls in 10oz size (4-pack) for meal preparation and food storage, available in stainless steel or glass variants.
• Food Canister Set Stacking food canister set for kitchen storage organization.
• Lunch Tote Insulated lunch bag for transporting meals and beverages on-the-go.
• Ice Cream Chiller Insulated container designed to keep ice cream frozen while transporting, available in multiple colors.
• Travel Container Set Travel-sized container set including bottles and pods with travel bag for convenient food and beverage transport.
• Droplet Tote Compact travel bag for transporting capsules and small containers.
• S'well Custom Studio Customization service offering Color Printing and Laser Engraving options for personalization of bottles and containers. Color printing allows selection of colors, fonts, monograms, and graphics; laser engraving offers monogram or name engraving.
• Drink Accessories Collection of drink accessories including Flip Straw Caps, Sports Caps, Commuter Lids, Original Bottle Caps, Stainless Steel Straw Sets, Gasket Replacement 3-Packs, Bottle Handles, Traveler Handles, Super Chill Ice Trays, Blender Spring 2-Packs, and Explorer Lids.
• S'well Gift Card Digital gift cards available in denominations of $25, $50, $75, $100, $125, $150, and $200.
• Club S'well Rewards program allowing members to earn points on purchases (1 point per $1), receive birthday rewards, and access exclusive discounts. Three-tier system: Tier 1 (25 points signup bonus), Tier 2 (100 points - free customization up to $10 value), Tier 3 (300 points - 25% off one order).

Quantifiable outcome

• Beverages stay cold for up to 54 hours (Explorer 40oz)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lifetime Brands, Inc.coreOthersS'well is a division of Lifetime Brands, Inc., a major housewares company. This corporate ownership provides manufacturing, distribution, and operational infrastructure support. Returns and customer service are handled through Lifetime Brands facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YETI: Premium insulated drinkware and cooler brand that competes head-to-head with S'well across bottles, tumblers, and travel mugs at similar premium price points and lifestyle-led brand positioning.
• Hydro Flask: Owned by Helen of Troy; one of the original insulated stainless-steel bottle brands that established the premium category S'well now competes in, with overlapping SKU range (Original Bottle competitor) and similar mass-retail + lifestyle brand play.
• Stanley: PMI-owned heritage drinkware brand that has used viral TikTok moments (Quencher) to surge past S'well in DTC and retail share; directly competes across tumblers and bottles with the same lifestyle/premium positioning.
• Owala: Direct-to-consumer hydration brand built on insulated bottles with patented leak-proof lids, targeting the same health-conscious, style-driven consumer as S'well and competing directly in the 20-40oz insulated-bottle segment.
• Klean Kanteen: Pioneering reusable stainless-steel bottle brand with overlapping product range (insulated bottles, food canisters, kids line) and a comparable sustainability-first positioning versus single-use plastic.
• Takeya: Premium insulated drinkware and food-storage brand with parallel SKU structure (water bottles, tumblers, cold-brew makers) at similar price points and a comparable performance-insulation value proposition.
• Contigo: Mass-market insulated drinkware brand (part of Newell Brands) competing across travel mugs, tumblers, and kids bottles with a strong retail footprint that overlaps with S'well's target consumer.
• CamelBak: Outdoor and active-lifestyle hydration brand (Vista Outdoor) selling insulated bottles, kids tumblers and reservoirs with comparable performance claims and adjacent (outdoor/adventure) positioning to S'well's Explorer line.
• Iron Flask: DTC-first premium insulated water bottle brand competing directly with S'well via similar triple-wall vacuum insulation and lifestyle colorways at a slightly lower price point that pressures S'well's ASP.

Broad incumbents

• Thermos (brand): Iconic incumbent vacuum-insulated housewares brand with a wide portfolio (bottles, food jars, lunch kits) that overlaps with S'well's categories but serves a broader family/mass-market audience rather than S'well's premium lifestyle niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/s'well-bottle/jobs
• Xx.com/swellbottle
• Facebookfacebook.com/swellbottle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S'well