LaCollection
LaCollection is a Paris-based NFT marketplace that partners with world-renowned museums (British Museum, Monnaie de Paris, MFA, AlUla) to mint, auction, and sell museum-grade digital art as ERC-721 NFTs to collectors globally, with secondary-market fees and royalties.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LaCollection does
LaCollection is a Paris-based NFT marketplace founded in 2021 that operates at the intersection of cultural institutions and blockchain-based digital art. The platform enables museums and rights holders to mint, sell, and trade digital editions of artworks as NFTs, using a custom LC-ERC-721 token standard on Ethereum. Core products include the LaCollection Marketplace supporting fixed-price sales, open auctions, and blind auctions, alongside a rotating curated Exhibitions program and an NFT Auction System. Transactions can be settled via credit card through Stripe or in Ether, broadening accessibility beyond crypto-native buyers.
The company's business model combines primary NFT sales (one-time license), a 3% transaction fee on user-to-user secondary sales, and 10% royalties on secondary sales routed to rights holders. Pricing spans a wide range, from approximately €563 for entry-level editions (e.g., LaTurbo Avedon) to €150,000 for premium works by artists like John Gerrard. LaCollection serves two primary customer segments: digital art and NFT collectors acquiring museum-grade artworks, and museums and cultural institutions (British Museum, Monnaie de Paris, AlUla, MFA, Leopold Museum, Grand Palais Immersif) seeking new digital revenue streams and reach into digital-native audiences. The platform is complemented by physical exhibition distribution at venues such as Le Bristol Paris and Paris Photo (2023 and 2024).
Go-to-market blends self-serve digital marketplace transactions with event-driven and community-led acquisition through art fairs, a Discord community, and curated social channels. The company has raised approximately $10.4 million to date across a 2021 pre-seed and a February 2022 funding round led by Alven with participation from Aglaé Ventures, Artnova, Cygni Capital, Kima Ventures, LIAN Group, Motier Ventures, and Premier Janvier Capital. Headcount is reported in the 11-50 range, and revenue is not publicly disclosed.
LaCollection firmographics
Firmographics- Name
- LaCollection
- Legal name
- laCollection SAS
- Website
- https://lacollection.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LaCollection is a Paris-based NFT marketplace that partners with world-renowned museums (British Museum, Monnaie de Paris, MFA, AlUla) to mint, auction, and sell museum-grade digital art as ERC-721 NFTs to collectors globally, with secondary-market fees and royalties.
- Ownership category
- akta.pro rank
LaCollection industry classification
Industry- Product category
- Digital Art NFT Marketplace
- NAICS
- Art Dealers (45992)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Art & 1/1 Digital Art NFT Marketplaces (FSADANAB)
- akta.pro secondary industry
- Collectibles, Art & Antiques C2C (CRAFAKAG)
Keywords
Where LaCollection is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LaCollection business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Primary NFT Sales: LaCollection sells NFTs directly to collectors through the marketplace. The company creates and initially places artworks for sale with prior authorization from rights holders. Various pricing models including fixed price, open auction, and blind auction. Transactions can be made via credit card (Stripe) or Ethereum cryptocurrency.
- Transaction Fee (Secondary Sales): When users resell NFTs to other users, LaCollection collects a 3% transaction fee of the sale price to cover operating costs
- Royalties (Secondary Sales): LaCollection collects 10% royalties for rights holders on secondary sales of NFTs, ensuring ongoing revenue from appreciated artworks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | NFT Artwork Sales (Various Purchase Methods) |
| Unit Pricing | Pay-as-you-go | Edition-based Rarity Tiers |
| Unit Pricing | Pay-as-you-go | Tyler Hobbs Day Gardens - Hybrid (Digital + Physical) |
| Unit Pricing | Pay-as-you-go | Tyler Hobbs Day Gardens - Digital Only |
| Unit Pricing | Pay-as-you-go | Robert Alice Babel II - Unique Pieces |
| Unit Pricing | Pay-as-you-go | John Gerrard - Smoke Hands (Pale) |
| Unit Pricing | Pay-as-you-go | Various Artists - Entry Level |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
LaCollection product offering
Product offeringCore offering
LaCollection operates a curated NFT marketplace for museum-certified digital art, where collectors can purchase, sell, and trade NFTs through fixed price, open auction, or blind auction formats. The platform virtualizes collections from world-renowned museums such as the British Museum, Monnaie de Paris, AlUla, Leopold Museum, and MFA, enabling rights holders to monetize digital reproductions while collectors gain blockchain-verified ownership and provenance. Payments are accepted via Stripe (credit card) or Ethereum cryptocurrency.
Product overview
LaCollection is a digital art NFT marketplace and platform that bridges museums with blockchain technology. The core offering consists of the LaCollection Marketplace for buying and selling NFTs, a rotating Exhibitions program featuring curated digital artworks, and an NFT Auction System supporting multiple sale formats. The platform uses ERC-721 token standard on Ethereum for NFT minting, with partnerships with institutions including British Museum, Monnaie de Paris, AlUla, MFA, and Leopold Museum enabling digital art virtualization. Artists like Tyler Hobbs, Robert Alice, Ivona Tau, and Louis-Paul Caron sell generative AI-created and digital artworks on the platform, with some works combining digital NFTs with physical components.
Differentiator
Problem solved
Functional benefit
Products and services
- LaCollection Marketplace The primary digital art NFT marketplace where collectors can browse, bid on, and purchase NFTs from museum-certified exhibitions and contemporary digital artists such as Tyler Hobbs, Robert Alice, and Ivona Tau. Supports three purchase mechanisms (open auction, blind auction, fixed price) and accepts both credit card (via Stripe) and Ethereum cryptocurrency payments.
- Curated NFT Exhibitions Curated digital art exhibitions featuring NFT works from partnered museums and contemporary digital artists. Examples include Day Gardens by Tyler Hobbs, Babel II by Robert Alice, Digital Wilderness with AlUla (Arabian Leopard conservation), Web 3.0 Aesthetics with Annka Kultys Gallery, and Between Worlds at Le Bristol Paris. Exhibitions are tied to museum partnerships and may include physical display at partner venues.
Quantifiable outcome
- First NFT sold at major auction house credited to Robert Alice's Portraits of a Mind (2019-)
- +2 more outcomes
Companies that use LaCollection
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
LaCollection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability14 records
Feature7 records
LaCollection partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- British MuseumflagshipPartnership to virtualize the British Museum's collections as NFTs. First success with Hokusai works achieving significant digital sales. The museum collections are being brought to digital-native collectors through LaCollection's platform.
- Monnaie de PariscorePartnership with the world's oldest mint for Robert Alice's Blueprint series, transforming historical mint blueprints into speculative cosmic structures.
- AlUlacoreDigital Wilderness project dedicated to the Arabian Leopard conservation, featuring commissioned digital artworks from international artists including John Gerrard, Petra Cortright, and Anna Ridler.
- MFA (Museum of Fine Arts)corePartner institution for digital art exhibitions and NFT virtualization of museum collections.
- Leopold MuseumcorePartner institution for digital art exhibitions and NFT projects.
- Grand Palais ImmersifcorePartner for immersive digital art experiences and exhibitions.
- AFP (Agence France-Presse)minorMedia partnership for content and coverage.
- Le Bristol ParisflagshipCollaborative exhibition 'Between Worlds' at Le Bristol Paris hotel featuring artists Benjamin Bardou, Louis Paul Caron, Ryan Koopmans & Alice Wexell, Clément Morin, Ivona Tau. Artworks displayed at the Bar du Bristol and available as NFTs.
- Annka Kultys GalleryminorGallery partnership for 'Web 3.0 Aesthetics: Metamorphosis of the Body' exhibition featuring NFT artists working on body representation through technology.
- Paris PhotocoreSelected for Paris Photo's new Digital sector for both 2023 and 2024 editions. Curated booth presenting digital artists to art fair audiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LaCollection competitors and assessment
Company assessmentOthers
Direct peers
- SuperRare: Curated art NFT marketplace with a similar focus on museum- and gallery-grade digital art. Directly comparable in target audience (collectors and institutions), curated drop mechanics, and emphasis on provenance.
- Nifty Gateway: Curated NFT art platform known for high-profile artist drops and fiat on-ramps. Closely comparable to LaCollection in selling museum- and gallery-grade digital art with fiat payment options and time-limited curated releases.
- Art Blocks: Generative art NFT platform and the canonical home for artists like Tyler Hobbs (whose Day Gardens work LaCollection also lists). Comparable on curated generative-art drops, edition mechanics and collector base.
- Foundation: Curated NFT art marketplace focused on 1/1 and limited-edition digital art from invited artists. Comparable to LaCollection in curation model, auction mechanics, and artist-led drops.
- MakersPlace: Curated NFT art marketplace emphasizing provenance and authenticity for digital artworks. Directly comparable to LaCollection in selling authenticated, high-end digital art NFTs to collectors.
- Objkt: Large art NFT marketplace built on Tezos with a curated segment of museum- and gallery-grade works. Comparable to LaCollection in collector base and curated high-end digital art focus.
Broad incumbents
- Sotheby's Metaverse: Auction house's curated NFT arm that ran the 'Natively Digital' sales cited in LaCollection's data. Comparable as a competitor and validation anchor for the high-end digital art collector market.
- Christie's 3.0: Auction house's on-chain sales platform for curated NFTs. Adjacent to LaCollection's positioning in legitimizing high-end digital art for traditional collectors and museums.
- OpenSea: Largest general NFT marketplace by volume. Not a direct art-collector competitor but the default alternative buyers consider; competes indirectly for liquidity, listings, and fiat/crypto rails.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LaCollection social profiles
Digital presenceLaCollection financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaCollection leadership team
Management profileNumber of profiles
Profiles2 records
LaCollection funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaCollection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaCollection
What does LaCollection do?
LaCollection operates a curated NFT marketplace for museum-certified digital art, where collectors can purchase, sell, and trade NFTs through fixed price, open auction, or blind auction formats. The platform virtualizes collections from world-renowned museums such as the British Museum, Monnaie de Paris, AlUla, Leopold Museum, and MFA, enabling rights holders to monetize digital reproductions while collectors gain blockchain-verified ownership and provenance. Payments are accepted via Stripe (credit card) or Ethereum cryptocurrency.
Is LaCollection a public or private company?
LaCollection is a private company. It is classified as venture growth investor backed and is currently operating.
When was LaCollection founded?
LaCollection was founded in 2021. It employs 11 to 50 people.
Where is LaCollection based?
LaCollection is headquartered in Paris, France, in the Europe region.
How does LaCollection make money?
Three revenue lines are on record. Primary NFT Sales are the primary driver. The others are transaction Fee (Secondary Sales) and royalties (Secondary Sales).
Who are LaCollection's main competitors?
KnownOrigin is listed as an others. Direct peers are SuperRare, Nifty Gateway, Art Blocks, Foundation, MakersPlace and Objkt. Broad incumbents are Sotheby's Metaverse, Christie's 3.0 and OpenSea.
Does LaCollection have an API?
No public API is recorded for LaCollection.
What industry is LaCollection in?
LaCollection's product category is Digital Art NFT Marketplace. Its primary akta.pro industry code is FSADANAB, Art & 1/1 Digital Art NFT Marketplaces, with a secondary code of CRAFAKAG, Collectibles, Art & Antiques C2C. Its NAICS code is 45992 and its SIC code is 6200.