Salisbury University

What Salisbury University does

Salisbury University is a public four-year university located at 1101 Camden Avenue in Salisbury, Maryland, operating as a constituent institution of the University System of Maryland. Founded in 1925 as the Salisbury State Normal School, it now offers approximately 70 academic programs spanning bachelor's, master's, and doctoral degrees across multiple colleges and schools, supported by a 14:1 student-faculty ratio. The university markets itself as a "right-size" institution with emphasis on community, faculty engagement, and hands-on learning through research, internships, and study abroad.

The institution's core operational technology consists of a university website, the GullNet student portal for course registration and academic records, and a Student Health Web Portal providing 24/7 access to appointments, test results, secure messaging, and immunization records. Supporting infrastructure includes 24/7 Wellness to Go vending machines in the Guerrieri Student Union and Academic Commons, the PACE Institute for Public Affairs and Civic Engagement, and Delmarva Public Media (a wholly-owned public broadcasting subsidiary).

Salisbury University generates revenue through five primary streams: tuition and fees (with differentiated in-state and out-of-state rates), State of Maryland appropriations, federal and state financial aid distribution, auxiliary services (housing, dining, athletics, with the dining operation recognized via NACUFS Gold Award for the SU Centennial Gala), and philanthropic giving. Go-to-market follows a traditional higher-education enrollment motion: regional and national undergraduate recruitment, graduate school admissions, transfer pathways such as the 'Wor-Wic to SU' initiative, and on-campus delivery. The university serves multiple segments — prospective students, graduate students, families, alumni, faculty/staff, and community members — with no single commercial customer concentration. The institution is led by President Dr. Carolyn Ringer Lepre (also referenced as Dr. Lyn Lepre) and is currently celebrating its centennial, with Spring 2026 Commencement marking 100 years since the first commencement ceremony.

Name

Salisbury University

Legal name

Salisbury University

Website

https://salisbury.edu

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Salisbury University is a public four-year university in Salisbury, Maryland, part of the University System of Maryland, offering approximately 70 bachelor's, master's, and doctoral programs with a 14:1 student-faculty ratio. It serves prospective and current students, graduate students, and the regional community through tuition, state funding, auxiliary services, and philanthropy.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

Keywords

• Undergraduate education
• Graduate programs
• Higher education
• Liberal arts education
• Student health services

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, along with various student fees including course fees, lab fees, and service fees.
2. State Funding: State of Maryland appropriation and funding for public higher education institution.
3. Financial Aid Distribution: Federal and state financial aid including grants, loans, and work-study programs administered to students.
4. Auxiliary Services: Revenue from housing, dining services (University Dining Services), athletics, and other student services. NACUFS Gold Award winner for SU Centennial Gala.
5. Giving and Donations: Philanthropic contributions from alumni, donors, and supporters through the giving portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Salisbury University is a public four-year university that provides undergraduate, graduate, and doctoral education across 70 academic programs spanning multiple colleges and schools, including the Fulton School of Liberal Arts. It supplements instruction with on-campus student services such as Student Health Services (primary care, immunizations, reproductive health), a secure Student Health Web Portal, 24/7 Wellness to Go vending machines, and civic engagement programming through the PACE Institute. The university also operates auxiliary services including housing, dining, and NCAA athletics.

Product overview

Salisbury University is a public four-year university offering a comprehensive portfolio of educational and student services. The core academic offerings span 70 undergraduate, graduate, and doctoral programs across multiple colleges and schools. Supporting the academic mission, the university provides Student Health Services including a secure web portal for 24/7 appointment scheduling and health record access, plus 24/7 Wellness to Go vending machines for OTC medications and wellness products. The institution also operates the Office of Institutional Equity for Title IX compliance and PACE (Institute for Public Affairs and Civic Engagement) for civic education. A Net Price Calculator helps prospective students estimate college costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Programs (Bachelor's, Master's, and Doctoral) A portfolio of 70 academic programs spanning bachelor's, master's, and doctoral degrees across multiple colleges and schools (including the Fulton School of Liberal Arts), delivered to enrolled students at a 14:1 student-faculty ratio.
• Student Health Services On-campus student health services providing primary care, acute care, sexual and reproductive health services, immunizations, allergy injections, and health education to enrolled Salisbury University students.
• Student Health Web Portal Secure online portal giving Salisbury University students 24/7 access to schedule appointments, view test results, exchange secure messages with health center staff, complete required forms, check health-service financial accounts, and review or update immunization records.
• Wellness to Go Vending Machines 24/7 wellness vending machines located in Guerrieri Student Union and Guerrieri Academic Commons offering OTC medications, emergency contraception (Opill, Plan B), pregnancy tests, STI supplies, and other wellness products at reduced prices.
• PACE (Institute for Public Affairs and Civic Engagement) Institute providing civic education resources, voter registration, Constitution Day events, and community engagement programming for Salisbury University students and the broader Mid-Atlantic community.

Quantifiable outcome

• 27 consecutive years of national recognition from Princeton Review
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Project PericlescoreStrategic or Co-development PartnerNot-for-profit organization that encourages and facilitates commitments by colleges and universities to include social responsibility and participatory citizenship as essential elements of their educational programs. Salisbury University is a Periclean institution working directly with Project Pericles on civic engagement programs.
• American Democracy Project (ADP)coreStrategic or Co-development PartnerA network of more than 250 state colleges and universities focused on public higher education's role in preparing the next generation of informed, engaged citizens for democracy. ADP was established in 2003 as an initiative of the American Association of State Colleges and Universities (AASCU) in partnership with The New York Times.
• Imagining AmericaminorStrategic or Co-development PartnerNational organization advancing higher education's civic purpose, focusing on humanities, arts, and design in civic engagement. Values of reciprocity and mutual benefit in community partnerships.
• Wicomico County Health DepartmentcoreStrategic or Co-development PartnerPartnership for PrEP (HIV Prevention Medication) program. Wicomico County Health Department provides PrEP services, with Student Health Services offering referrals and coordination at 300 West Carroll Street, Salisbury, MD 21801.
• Life Crisis CentercoreStrategic or Co-development PartnerCommunity organization providing comprehensive support services to victims and child victims of domestic violence, rape, and sexual assault. Available to students outside University business hours. Call 410-749-HELP or 2-1-1, 24hrs/day.
• Community Partners (PACE Compendium)minorStrategic or Co-development PartnerComprehensive collection of community organizations related to civic engagement including academic journals, books, community partners, conferences, funding sources, and organizations/initiatives supporting civil discourse and active informed participation in democracy.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• James Madison University: JMU is a mid-sized public regional comprehensive in Virginia with a similar 14:1-class student-faculty narrative, strong rankings brand, and similar academic portfolio. It is one of the most structurally similar publics in the broader Mid-Atlantic/South-Atlantic.
• Towson University: Towson is another University System of Maryland public comprehensive university, similar in mission and size, with a broad academic portfolio and strong regional draw. It is the most directly comparable Maryland public peer to Salisbury.
• University of Maryland Eastern Shore: UMES is a USM regional public university located on the Eastern Shore of Maryland, sharing Salisbury's geographic catchment and regional-recruitment model. The two institutions compete directly for Eastern Shore and Mid-Atlantic students.
• Frostburg State University: Frostburg is a USM regional comprehensive university in western Maryland offering similar undergraduate/graduate programming and serving a similar size and mission profile. It is one of the closest structural comparables within the same system.
• Bowie State University: Bowie State is a USM public university with a similar size, comprehensive-program structure, and regional-recruitment model. It overlaps with Salisbury in serving Maryland residents and transfer students at similar tuition points.
• West Chester University of Pennsylvania: West Chester is a Pennsylvania state-system comprehensive university with a similar enrollment scale, academic breadth, and regional-recruitment model. It is a strong structural comparable for Salisbury's positioning.
• St. Mary's College of Maryland: St. Mary's is Maryland's public honors college with a smaller enrollment and liberal-arts emphasis. It competes with Salisbury for high-achieving Maryland residents seeking a residential liberal-arts experience.
• Coastal Carolina University: Coastal Carolina is a mid-sized public regional comprehensive in South Carolina with a similar 'right-size campus' positioning, strong athletics brand, and Eastern-Seaboard regional-recruitment model. It mirrors Salisbury's structural profile.

Broad incumbents

• University of Delaware: Delaware is a larger, well-known Mid-Atlantic public research university. While it competes for the same regional applicant pool, it operates with a broader research footprint, larger enrollment, and more national recognition, placing it as a broad incumbent peer.
• University of Maryland, Baltimore County (UMBC): UMBC is a USM public research university with a stronger STEM/research brand and a comparable regional applicant pool. It serves as a more research-intensive incumbent in the same system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=YBPqb22_1g8
• Xx.com/salisburyu
• Facebookfacebook.com/122620361558
• LinkedInlinkedin.com/company/salisbury-university

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salisbury University