Wicomico Health

What Wicomico Health does

Wicomico Health operates the Wicomico County Health Department (WiCHD), a county-level public health agency headquartered in Salisbury, Maryland, on the Eastern Shore (Delmarva Peninsula). The organization delivers the full statutory public health portfolio for Wicomico County, plus selected regional services for Somerset and Worcester counties. Core offerings span clinical services (cancer screening, communicable disease, reproductive and sexual health, dental, immunizations, family planning, HIV/AIDS, PrEP, STI testing, tuberculosis, immigration/civil surgeon exams), behavioral health (addiction treatment, mental health, DUI education, targeted case management, peer recovery support), environmental health (food safety, water safety, septic/well permitting, rabies control), vital records, WIC nutrition services, maternal and child health, developmental disabilities case management, and Medical Assistance enrollment and transportation. The department also operates the S.H.O.R.E. Center, the first harm reduction center on the Eastern Shore.

Service delivery relies on a conventional public-health technology stack: a Patagonia EMR-backed patient portal for clinical access, the CRISP statewide health information exchange for care coordination, Microsoft Forms for event and feedback workflows, and a WCAG 2.1 Level AA-compliant website. WiCHD is accredited under Healthy Families America for home visitation services, and operates under HIPAA-compliant privacy practices inherited from the Maryland Department of Health. Approximately 210 employees deliver services across multiple physical sites (Hurdle Building headquarters, William C. Fritz Health Center, Village Dental Center, E.S. Adkins Building) plus satellite WIC locations in Princess Anne, Berlin, and Pocomoke City, supplemented by community outreach, pop-up events, and mobile harm-reduction outreach.

The revenue model is almost entirely government-funded. Primary inflows are Maryland Department of Health state allocations and federal pass-through grants, including WIC/USDA, Ryan White CARE Act and HOPWA for HIV/AIDS, Medicaid Administrative Care Coordination, behavioral health authority funding, environmental health fees, and opioid restitution funds distributed via RFP to non-litigating municipalities. Fee-for-service revenue is marginal: a $300 immigration/civil surgeon physical (not covered by insurance), vital records fees, and sliding-scale clinical visits that may be billed to Maryland HealthChoice Medicaid MCOs. The customer base is functionally an entitlement population — county residents, Medicaid enrollees, uninsured individuals, WIC-eligible women and children, and harm-reduction clients — served under statutory mandate rather than commercial demand.

Name

Wicomico Health

Legal name

Wicomico County Health Department

Website

https://wicomicohealth.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Wicomico Health is the Wicomico County Health Department, a Maryland public agency providing clinical, behavioral, environmental, and community health services to roughly 103,000 county residents plus select regional programs across the Eastern Shore.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Individual and Family Services (6241), Administration of Environmental Quality Programs (924)

SIC

Services-Health Services (8000)

akta.pro primary industry

County/District/Local Health Departments (HLAJAAAB)

akta.pro secondary industries

City/Municipal Public Health Departments (HLAJAAAC), Environmental & Occupational Health Surveillance Programs (HLAJANAI)

Keywords

• Public health services
• Clinical health services
• Behavioral health programs
• Environmental health services
• Maternal and child health

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Government Funding (Maryland Department of Health): Primary funding from Maryland Department of Health (MDH) for public health programs including WIC, Medicaid Administrative Care Coordination, behavioral health services, communicable disease control, and environmental health. Additional opioid settlement funds (ORF) distributed through the county.
2. Clinical Service Fees: Fee-for-service revenue from clinical programs including immigration/civil surgeon physical exams ($300), dental services (for MCHP/Medical Assistance beneficiaries), and sliding-scale reproductive health services.
3. Ryan White CARE Act & HOPWA: Federal HIV/AIDS program funding providing medications, specialty medical care, and housing assistance for uninsured/underinsured individuals.
4. Medical Assistance / Medicaid Billing: Billing of Medical Assistance (Medicaid) Managed Care Organizations (MCOs) through Maryland HealthChoice Program for eligible enrollees receiving clinical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Wicomico Health is the Wicomico County Health Department (WiCHD), a county government public health agency that delivers clinical care, behavioral health, environmental health, vital records, and community health services to Wicomico County and surrounding Lower Shore residents. Core offerings include communicable disease control, immunizations, family planning and reproductive health, HIV/AIDS and STI testing and treatment, WIC supplemental nutrition, dental services, harm reduction (S.H.O.R.E. Center), behavioral health and addiction case management, and regulatory environmental health functions.

Product overview

The Wicomico County Health Department (WiCHD) is a county government health agency providing comprehensive public health services organized into several core divisions: Clinical/Health Services (including cancer screening, communicable disease, reproductive/sexual health, children's health, dental, and health education), Behavioral Health (mental health services, addiction services, DUI education, and case management), Environmental Health (food safety, water safety, rabies), and Vital Records. Key named programs include the WIC (Women, Infants and Children) Program, the S.H.O.R.E. Center harm reduction program, Maryland Children's Health Program (MCHP), Diabetes Prevention Program, Opioid Misuse Prevention Program, Overdose Prevention Team, and the Community Outreach Addictions Team (COAT). Services are delivered through multiple locations including the Hurdle Health Center, William C. Fritz Health Center, Village Dental Center, and the ES Adkins Building. The department also operates a patient portal for clinical services and participates in the CRISP health information exchange.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services Comprehensive clinical health services for Wicomico County residents covering cancer screening, communicable disease management, reproductive and sexual health, children's health, health insurance assistance, dental care, and health education programs.
• Behavioral Health Services Mental health and addiction services including DUI education classes, outpatient and inpatient addiction treatment, mental health services for children and adolescents, Rural Youth Outreach Mental Health Project, and case management. Delivered via the Local Behavioral Health Authority role.
• Environmental Health Services Environmental protection services including building permits, septic system and well permitting, food safety inspections, beaches/pools/water safety monitoring, groundwater monitoring, and rabies prevention.
• Birth & Death Certificates (Vital Records) Vital records services for obtaining birth and death certificates for Wicomico County residents, available at the Seth H. Hurdle Building, Mon-Fri 8:30AM-4PM (closed 1-1:30PM).
• WIC (Women, Infants, and Children) Program Supplemental nutrition program providing nutrition education, breastfeeding support, free healthy food, and referrals to health and social services for eligible pregnant women, postpartum women, infants, and children up to age 5 in Somerset, Wicomico, and Worcester counties.
• The Village Dental Center Dental program operated by the health department for individuals using MCHP/Medical Assistance at 705 North Salisbury Blvd.
• Breast & Cervical Cancer Program Provides screening mammograms, pap tests, pelvic exams, diagnostic mammograms, and clinical breast exams for eligible women.
• Colorectal Cancer Screening Program Colorectal cancer screening with community outreach, navigation services for clients who qualify, and doctor referrals.
• Communicable Disease Services Epidemiological investigations and TB program including diagnosis, treatment, and monitoring of patients with active and latent TB disease.
• Family Planning Confidential services for teens and women of childbearing age including gynecological exams, contraception, pregnancy testing, and STI testing, available on a sliding fee scale.
• HIV/AIDS Program Comprehensive HIV services including counseling and testing, partner notification, prevention education, case management, seropositive clinic care, Ryan White CARE Act assistance, and HOPWA housing support.
• Pre-exposure Prophylaxis (PrEP) Program HIV prevention program providing daily PrEP medication for people at high risk of HIV infection, with quarterly follow-up appointments.
• Sexually Transmitted Infections (STIs) Services Confidential STI testing, treatment, and education services including testing for Chlamydia, Gonorrhea, Syphilis, HIV, and HPV.
• Vaccines for Children Vaccination services for under-insured and uninsured children under age 19, including DTaP, Hepatitis A, HPV, Polio, MMR, Meningococcal, and more.
• Adult Vaccine Program Maryland Vaccine Program (MVP) providing free vaccines to eligible uninsured or underinsured adults 19 years and older, including COVID-19, Hepatitis B, Influenza, MMR, Tdap, Varicella, and Polio.
• Maternal Child Health Services Includes Babies Born Healthy (care coordination for at-risk postpartum women), Thrive By Three (for pregnant/postpartum women and families with children up to 3 years), and car seat safety programs.
• Lead Poisoning Prevention Program Identifies children with elevated Blood Lead Levels and provides intervention including education and home assessments for lead contamination.
• Asthma & Lead Management Case management team providing education, home visits, and free cleaning supplies to qualifying families with children who have moderate/severe asthma or blood lead levels of 5 or above.
• Healthy Families Wicomico County Voluntary, evidence-based home visiting program modeled after Healthy Families America providing support for pregnant and parenting families with children up to age 5. Accredited by Healthy Families America (HFA).
• Children and Youth with Special Health Care Needs (CYSHCN) Program connecting families with specialty medical services including cardiology, neurology, oncology, orthopedics, and more through Children's Medical Services.
• Safe Storage Program Gun safety program providing free gun storage devices (lock boxes, carrying cases, cable locks) and education at community events to prevent gun-related injuries.
• Medical Assistance Transportation Non-emergency transportation for Wicomico County residents with active Medicaid to medical appointments using a shared ride program; limited service to Somerset and Worcester counties on restricted days.
• Immigration / Civil Surgeon Services Immigration physical exams, required lab testing, and completion of USCIS I-693 forms performed by a Civil Surgeon for $300 (not covered by insurance).
• Adult Evaluation & Review Services (AERS) Comprehensive evaluation services for functionally disabled individuals at risk of institutional placement, including pre-admission screening and geriatric evaluation.
• Tobacco Use Prevention and Cessation Program Stop Smoking Program offering group and individual support sessions, counseling, and low-cost quit aid medications including Nicotine Patches, Lozenges, and Chantix (free for eligible participants who attend 10+ weeks of sessions).
• Opioid Misuse Prevention Program (OMPP) Education and support program focusing on preventing opioid misuse and reducing stigma around substance use disorders through presentations on opioids, Narcan, and safe storage.
• Chronic Disease Prevention Program Diabetes Prevention Program and chronic disease education including A1C testing, fasting blood sugar tests, and the National Diabetes Prevention Program lifestyle change initiative (reduces Type 2 diabetes risk by 58% in prediabetes participants).
• Alcohol and Other Drug Use Prevention Prevention program reducing marijuana, prescription drug use, and underage drinking through education and community partnerships with Drug Free Wicomico and DART Youth Coalition.
• Adolescent Health Program Teen Pregnancy Prevention and Adolescent Health Program offering Sexual Risk Avoidance Education (SRAE), GEMS and Boys to Men after-school programs, and Personal Responsibility and Education Program (PREP).
• Maryland Children's Health Program (MCHP) Enrollment Health insurance program providing full health benefits to children up to age 19 and pregnant women through Medicaid.
• Administrative Care Coordination Unit (ACCU) & Ombudsman Program Education and outreach to Medical Assistance recipients and assistance resolving disputes through mediation and MCO grievance processes.
• Medical Assistance for Families Program Medical Assistance eligibility expansion for parents, family members, and adults including enrollment through Maryland HealthChoice Managed Care Organizations.
• S.H.O.R.E. Center (Harm Reduction Center) Harm Reduction Center providing Narcan education and distribution, overdose education, HIV/HCV testing, syringe exchange, and linkage to behavioral health treatment and other resources.
• Opioid-Associated Disease Prevention and Outreach Programs (OADPOP) Harm reduction program providing Narcan distribution, overdose education, HIV/HCV testing and referrals, outreach services, and sterile injection equipment distribution.
• Overdose Prevention Team (OPT) Collaborative community effort developing a unified strategy to reduce overdoses, addressing prevention, treatment, and enforcement in coordination with the Maryland Office of Overdose Response.
• Community Outreach Addictions Team (COAT) Peer support specialist program helping people fighting addiction with treatment barriers and transition to services using personal recovery experiences; 24/7 access available.
• Targeted Case Management Case management services for individuals with mental illness providing home visits, client advocacy, individualized service planning, HUD Shelter Plus Care Housing, and peer support.
• Coordination of Community Services Developmental Disabilities Program Information, referral, and case management services for children and adults with developmental disabilities including assistance with diagnostic evaluations, treatment, day programs, and residential support.
• Healthy Maryland Corner Store Recognition Program Program increasing access to healthy food in small retail stores by recognizing stores that provide fresh produce, whole grains, and low-sodium/low-sugar products.
• Local Behavioral Health Authority Statutory authority providing assistance to consumers of the public behavioral health system receiving treatment within the fee-for-service network.

Quantifiable outcome

• Healthy Families Wicomico has been accredited by Healthy Families America (HFA) and meets standards for Home Visitation Services
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Maryland Department of Health (MDH)coreStrategic or Co-development PartnerThe Wicomico County Health Department is a subsidiary agency of the Maryland Department of Health. MDH provides funding, regulatory oversight, program guidance, and policy direction for all county health department programs including WIC, Medicaid, behavioral health, communicable disease, and environmental health. MDH also operates the Chesapeake Regional Information System for our Patients (CRISP), Maryland's statewide health information exchange in which WiCHD participates.
• Local Health Improvement Coalition (LHIC)coreStrategic or Co-development PartnerA coalition of individuals from Wicomico County and representatives from organizations serving the county. The coalition meets regularly to address local health priorities and serves as a coordination body for community health improvement efforts, including reviewing LHIC meeting minutes and implementing the Community Health Improvement Plan (CHIP).
• Maryland Office of Overdose ResponsecoreStrategic or Co-development PartnerThe Maryland Office of Overdose Response, established by Governor Larry Hogan, sets the framework for county-level Overdose Prevention Teams (OPT). WiCHD's OPT develops a unified strategy to reduce overdoses in alignment with state-level prevention, treatment, and enforcement priorities.
• S.H.O.R.E. Center Partners (Harm Reduction)minorOthersThe S.H.O.R.E. Center (Supporting Harm Reduction, Outreach, Resources, and Education) partners with behavioral health treatment providers, food banks, housing services, wound care clinics, reproductive health providers, medical facilities, insurance navigators, and transportation services to provide linkage to resources for harm reduction clients.
• Drug Free Wicomico (DFW) and Drug Action Response (DART) Youth CoalitionminorStrategic or Co-development PartnerCommunity partnerships supporting alcohol and drug use prevention efforts. The health department fosters these partnerships as part of its prevention programming to reduce marijuana use, prescription drug misuse, and underage drinking in Wicomico County.
• USDA (United States Department of Agriculture)coreStrategic or Co-development PartnerThe Maryland WIC Program is funded by and operates under USDA regulations. WIC provides supplemental nutrition benefits to women, infants, and children up to age 5, with USDA establishing eligibility guidelines and authorized food lists.
• Developmental Disabilities Administration (DDA) - Maryland Department of HealthcoreStrategic or Co-development PartnerWiCHD's Coordination of Community Services Developmental Disabilities Program works under DDA's service delivery system, which is organized into regions including the Eastern Shore Regional Office. The DDA processes applications, determines eligibility, and allocates funding for developmental disabilities services delivered through WiCHD.
• Maryland State Online Employment Center / jobapscloud.comminorOthersAll job applications for the Wicomico County Health Department must be submitted through the Maryland State Online Employment Center at jobapscloud.com/MD. This is the official channel for all employment recruitment and hiring.
• Maryland Health Choice / Managed Care Organizations (MCOs)minorOthersMedical Assistance enrollees select or are assigned to MCOs through the Maryland HealthChoice Program. WiCHD's ACCU provides education and outreach to Medical Assistance recipients and assists enrollees in navigating the MCO grievance and appeals process.
• Opioid Settlement Defendants / Pharmacies (Smoking Cessation RFP)minorChannel Partner/ Reseller/ DistributorWiCHD issues RFPs for pharmacies to dispense nicotine replacement therapy (patches, lozenges) and Chantix to participants in the county's smoking cessation program. Awarded through RFP process (RFP #0617-2027).
• Non-Litigating Municipalities (ORF Program)minorOthersWiCHD distributes Opioid Restitution Funds (ORF) from opioid settlements to non-litigating municipal subdivisions in Wicomico County via RFP (RFP #0611-2027). Municipalities receive funds to implement opioid prevention and harm reduction programs.
• Maryland WIC Breastfeeding Services / State WIC ProgramcoreStrategic or Co-development PartnerWiCHD's WIC program operates under the Maryland WIC Program and has access to state-level breastfeeding support resources, materials, and training for WIC mothers including breast pumps for working/student mothers.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Worcester County Health Department: County health department serving Worcester County on Maryland's Eastern Shore, immediately adjacent to Wicomico. WiCHD operates WIC appointment sites in Worcester County (Berlin, Pocomoke City), making the two organizations direct operational peers serving overlapping populations with comparable service mixes.
• Somerset County Health Department: County health department serving Somerset County on the Eastern Shore, adjacent to Wicomico. WiCHD runs WIC appointments at the Seton Center in Princess Anne (Somerset County), creating a direct service-delivery peer relationship and near-identical rural public health mandate.
• Talbot County Health Department: County health department on Maryland's Eastern Shore providing the same mix of clinical, behavioral, environmental, and community health services under the Maryland Department of Health umbrella. Directly comparable in scope, funding model, and rural Mid-Atlantic context.
• Dorchester County Health Department: County health department on the Eastern Shore serving a similarly rural, lower-income population with comparable clinical, environmental health, behavioral health, and WIC services. Operates under the same Maryland Department of Health framework as WiCHD.
• Baltimore City Health Department: Local health department operating under Maryland Department of Health with a more mature harm reduction portfolio, including established syringe services and opioid response programs. Directly comparable mandate, with scale and case studies relevant to WiCHD's S.H.O.R.E. Center roadmap.
• Anne Arundel County Health Department: Larger Maryland county health department with a similar full-stack service portfolio (clinical, behavioral, environmental, vital records, WIC). Comparable operating model under Maryland Department of Health and a useful scale benchmark for WiCHD's growth trajectory.
• Baltimore County Health Department: Large Maryland county health department offering the same Maryland Department of Health-aligned portfolio of clinical, behavioral, environmental, and community health services. Operates as a more urbanized version of WiCHD's model with comparable regulatory authority.

Broad incumbents

• Maryland Department of Health: Parent organization of WiCHD and the statewide authority that sets policy, allocates funding, and oversees all 24 Maryland county/city health departments. It is the broader incumbent setting the regulatory and funding framework within which WiCHD operates.

Emerging players

• Choptank Community Health System: Federally Qualified Health Center serving Maryland's Eastern Shore, including locations on the Delmarva Peninsula. Provides complementary primary care, dental, and behavioral health services to overlapping rural, Medicaid-heavy populations, making it a partial peer in target market and service line.
• Chesapeake Health Care: Federally Qualified Health Center headquartered in Salisbury, MD (Wicomico County) that provides primary care, dental, behavioral health, and pharmacy services to the same Lower Shore population. Operates as a direct on-the-ground complement/competitor to several WiCHD clinical service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wicomicohealth
• Xx.com/WicomicoHealth
• Facebookfacebook.com/WICOMICOHEALTH
• LinkedInlinkedin.com/company/wicomico-county-health-dept

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicomico Health