Emporia
Emporia is a U.S. home energy management company that sells EV chargers, energy monitors, smart plugs, and home batteries paired with a cloud platform and mobile app, serving more than 400,000 residential customers with automated savings, solar, and grid-program features.
- Company typePrivate
- Founded2018
- HeadquartersLittleton, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emporia does
Emporia Corp. (doing business as Emporia Energy) is a privately held U.S. home energy management company headquartered in Littleton, Colorado, founded in 2018. The company sells a vertically integrated stack combining hardware (Classic and Pro Level 2 EV chargers, Vue energy monitors, smart plugs, home batteries, and an announced V2X bi-directional charger) with a cloud platform and mobile app that deliver real-time circuit-level energy monitoring, automated device scheduling for time-of-use rates, peak demand management, excess solar routing, and utility program participation. The technology proposition centers on PowerSmart load management, which delivers Level 2 charging speeds without requiring an electrical panel upgrade by dynamically balancing charger load against household consumption. Emporia serves more than 400,000 customers across the United States, ranks in the top two for Level 2 home charging in the J.D. Power 2025 study, and is expanding into Texas retail electricity supply via a partnership with Light while running home battery pilots in Connecticut (with CT Green Bank) and Colorado (with Xcel Energy's Advanced Battery Program).
The business model blends one-time hardware sales through a direct e-commerce storefront, subscription revenue from retail electricity plans ($14.95/month Texas EV Charging Savings Plan), and managed-services revenue from utility demand-response programs, the 100+ utility rebate and grid program portfolio, and 15-year home battery hosting agreements under which Emporia owns the asset, dispatches it for grid services, and reimburses customers for dispatch-event electricity costs. Go-to-market is a hybrid of product-led growth (self-install via app), utility channel partnerships (rebates and demand response), retail electricity partnerships (Texas), and contractor distribution via Raiven for batteries. Strategic shareholders include Honda (V2X co-development and investment since 2024) and Siemens (part shareholder since 2024), with the broader strategic narrative positioning Emporia as a residential virtual power plant aggregator aiming to connect millions of homes into demand-side grid services.
Emporia firmographics
Firmographics- Name
- Emporia
- Legal name
- Emporia Corp.
- Website
- https://emporiaenergy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emporia is a U.S. home energy management company that sells EV chargers, energy monitors, smart plugs, and home batteries paired with a cloud platform and mobile app, serving more than 400,000 residential customers with automated savings, solar, and grid-program features.
- Ownership category
- akta.pro rank
Emporia industry classification
Industry- Product category
- Residential Energy Management
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
Keywords
Where Emporia is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emporia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of physical products including EV chargers (Classic and Pro), Vue energy monitors, smart plugs, and home batteries. Products sold directly through e-commerce store with free shipping on orders to lower 48 states (except home batteries).
- Retail Electricity Plans: Emporia offers electricity plans in Texas through partnership with Light, a licensed retail electricity provider. EV Charging Savings Plan charges $14.95/month and provides free daily EV charging windows. Revenue generated from electricity supply margins.
- Platform Services: Home energy management platform enables utility program participation, demand response, and grid services. Emporia participates in over 100 utility and grid programs across the country and operates a battery hosting program in Connecticut and Colorado where customers host batteries at little/no upfront cost and Emporia uses them for grid services.
- Home Battery Program: Pilot program in Connecticut and Colorado where Emporia installs battery systems at customer homes. Emporia owns the battery, uses it for grid services, and reimburses customers for electricity costs during dispatch events. 15-year agreement term with potential for company transfer of ownership to customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EV Charging Savings Electricity Plan - $14.95/month for free daily EV charging windows |
| Other | Multi-year contract | Home Battery - Connecticut Grid Edge homes: $0 upfront |
| Other | Pay-as-you-go | Installation Services - $100 install credit |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Emporia product offering
Product offeringCore offering
Emporia designs and sells a smart home energy management platform built around hardware products — Level 2 EV chargers (Classic and Pro), Vue home energy monitors, Smart Plugs, and a Home Battery Backup system — backed by a cloud platform and mobile app that monitor circuit-level energy use, automate device scheduling around time-of-use rates and rooftop solar generation, and participate in utility grid programs.
Product overview
Emporia offers a unified home energy management platform comprising hardware products (EV chargers, energy monitors, smart plugs, home batteries) and a mobile app that connects and automates them. The core platform monitors real-time energy usage down to individual circuits and automatically optimizes device scheduling based on time-of-use rates, solar generation, and demand thresholds. The portfolio includes the Classic and Pro EV Chargers (Level 2), the Vue Energy Monitor, Smart Plug, and Home Battery Backup (pilot program). Platform features include Excess Solar Management, Smart Scheduling, Peak Demand Management, PowerSmart Load Management, and the AI Energy Assistant. A retail electricity plan (EV Charging Savings Plan) launched in Texas in 2026, adding the missing piece of supplying electricity alongside the hardware and software.
Differentiator
Problem solved
Functional benefit
Products and services
- Emporia Classic Level 2 EV Charger A 48-amp Level 2 residential EV charger with a 24-foot cable and J1772 connector (with NACS adapter for Tesla). Designed for U.S. homeowners who want faster home EV charging and supports PowerSmart load management when paired with a Vue energy monitor.
- Emporia Pro Level 2 EV Charger A Level 2 EV charger featuring Emporia's PowerSmart Load Management technology, which dynamically balances EV charging against household loads so homeowners can charge at Level 2 without a dedicated circuit or service-panel upgrade.
- Emporia Vue Energy Monitor A whole-home and circuit-level energy monitor installed in the home electrical panel. Each Vue supports up to 16 circuits, 200A main service (with optional 80A CTs), and pairs with the Emporia app and cloud platform to surface real-time consumption, enable Smart Scheduling, Excess Solar Management, Peak Demand Management, and PowerSmart load management.
- Emporia Vue Utility Connect A wireless variant of the Vue energy monitor designed for easier installation in electrical panels with limited space and for integration with utility demand-response and rebate programs.
- Emporia Smart Plug A 2.4 GHz Wi-Fi-connected smart outlet that monitors energy consumption of any plugged-in appliance and integrates with the Emporia app and energy management platform for scheduling and automation.
- Emporia Home Battery Backup A home battery storage system that integrates with the Emporia energy management platform and rooftop solar installations to support solar self-consumption, backup power, and time-of-use shifting.
- Professional Installation Services Professional installation service for Emporia EV chargers and Vue energy monitors, available directly from Emporia (with a $100 credit included with purchase) and through independent installers.
- Emporia Energy Management Platform (App) The cloud-based energy management platform and iOS/Android mobile app that unifies the Vue monitor, Smart Plugs, EV chargers, and home battery under a single interface, providing real-time monitoring, Smart Scheduling, Excess Solar Management, Peak Demand Management, Combined Vues configuration, and an AI Energy Assistant.
- EV Charging Savings Electricity Plan (with Light, Texas) A subscription-based retail electricity plan offered in partnership with Light in Texas at $14.95 per month, designed for Emporia EV charger owners to reduce home-charging costs.
Quantifiable outcome
- Average customer saves 10% or more monthly on energy bills
- +2 more outcomes
Companies that use Emporia
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Emporia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Emporia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Google NestcoreGoogle Nest thermostat integration into the Emporia app. Nest users can connect via Google OAuth flow and get real-time temperature sync, Smart Saver scheduling, Peak Demand Goal integration, and Excess Solar Optimization for thermostats.
- RaivencoreRaiven expanded strategic partnership to serve as preferred distribution channel for Emporia's Home Battery Solution nationwide to contractors. Emporia also joined Raiven Marketplace providing group purchasing access.
- LightcoreLight is a licensed retail electricity provider partnering with Emporia to offer the EV Charging Savings Electricity Plan in Texas. Emporia's charger automatically schedules charging into free windows provided by the plan.
- WeaveGridminorPartnership announced to make smart EV charging more accessible by expanding access to utility managed charging programs. Focus on accelerating EV adoption through smart charging integration.
- CT Green Bank / CT ESScoreConnecticut Green Bank partners with Emporia on the Home Battery Program, with Grid Edge homes (top 10% by outage frequency/duration) qualifying for no-cost installation. Program administrators help determine eligibility.
- Xcel EnergycoreColorado Home Battery Program tied to Xcel Energy Advanced Battery Program (AVPP). Emporia pursuing Aggregator approval from Xcel Energy. Initial pilot focuses on Boulder, Jefferson, and Gilpin counties.
- Southern California EdisonminorPartnership with Southern California Edison to test vehicle-to-home (V2H) and vehicle-to-grid (V2G) technologies using future Honda and Acura EVs, with ChargeScape supporting the initiative. Honda's collaboration with Emporia extends to this utility partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Emporia competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint offers the ChargePoint Home Flex Level 2 residential EV charger and a broader EV charging network. Most directly comparable to Emporia on the residential charging product, with significantly larger network and brand scale.
- Wallbox: Wallbox makes residential Level 2 chargers (Pulsar Plus) and bi-directional chargers (Quasar) and sells energy management software. Closest peer to Emporia in residential EV charging + bidirectional + energy management platform positioning.
Broad incumbents
- Enphase Energy: Enphase now sells the IQ Energy Router and acquired JuiceBox to compete in residential EV charging, while dominating residential solar inverters and batteries. Comparable because it pursues the integrated home energy management stack Emporia targets.
- Tesla Energy: Tesla Wall Connector is the U.S. residential EV charging volume leader and Powerwall is a leading home battery, both integrated with Tesla vehicles. Comparable as the incumbent integrated home energy platform, especially for V2H with Cybertruck and future Tesla models.
- Generac (Ecobee, PWRcell): Generac owns PWRcell home batteries and acquired Ecobee (smart thermostats). Targets the integrated residential energy management + backup power stack where Emporia also competes (smart thermostat, battery, EV charger).
- Schneider Electric (Wiser): Schneider Electric offers Wiser smart home energy management and a wide portfolio of residential and grid-edge products. Comparable as a broad incumbent in home and energy management; relevant counterparty given Siemens' investment in Emporia.
- Uplight: Uplight provides a customer engagement and energy management platform to electric utilities, including demand-response and DER orchestration. Comparable as the broad incumbent utility-side platform Emporia integrates with through its 100+ utility programs.
- Sunrun: Sunrun is the largest U.S. residential solar installer and offers Brightbox home batteries plus EV charging. Comparable as an integrated residential electrification player, though distribution-led rather than product-led like Emporia.
Emerging players
- Span: Span makes a smart electrical panel that monitors and controls individual home circuits, integrating with solar, battery, and EV charging. Comparable as a hardware-software platform competing for the same residential HEMS coordination layer Emporia targets with the Vue monitor and PowerSmart.
- OhmConnect: OhmConnect runs a residential demand-response and virtual power plant program that pays households to reduce energy use. Comparable as a VPP/demand-response platform competing for the same utility grid-services revenues Emporia is targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Emporia social profiles
Digital presenceEmporia compliance and trust
Trust signalCompliance3 records
Emporia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emporia leadership team
Management profileNumber of profiles
Profiles2 records
Emporia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emporia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emporia
What does Emporia do?
Emporia designs and sells a smart home energy management platform built around hardware products — Level 2 EV chargers (Classic and Pro), Vue home energy monitors, Smart Plugs, and a Home Battery Backup system — backed by a cloud platform and mobile app that monitor circuit-level energy use, automate device scheduling around time-of-use rates and rooftop solar generation, and participate in utility grid programs.
Is Emporia a public or private company?
Emporia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Emporia founded?
Emporia was founded in 2018. It employs 51 to 100 people.
Where is Emporia based?
Emporia is headquartered in Littleton, United States, in the North America region.
How does Emporia make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are retail Electricity Plans, platform Services and home Battery Program.
Who are Emporia's main competitors?
Direct peers on record are ChargePoint and Wallbox. Broad incumbents are Enphase Energy, Tesla Energy, Generac (Ecobee, PWRcell), Schneider Electric (Wiser), Uplight and Sunrun. Emerging players are Span and OhmConnect.
Does Emporia have an API?
No public API is recorded for Emporia.
What industry is Emporia in?
Emporia's product category is Residential Energy Management. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 334512 and its SIC code is 3822.