Smart Scan Medical Imaging
Smart Scan Medical Imaging operates four outpatient MRI, CT, and ultrasound centers across Wisconsin, offering flat-rate diagnostic imaging ($650-$850 per MRI) to individual patients and physician referrals, enhanced by Cortechs.AI volumetrics and Ezra whole-body screening partnerships.
- Company typePrivate
- Founded2021
- HeadquartersNorthbrook, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smart Scan Medical Imaging does
Smart Scan Medical Imaging, LLC is a Wisconsin-based, privately-held operator of outpatient diagnostic imaging centers founded in 2021 and headquartered in Northbrook. The company runs four sites - Eau Claire, Weston/Wausau, Middleton/Madison, and Franklin/Milwaukee - providing MRI, CT, and ultrasound services to individual patients, athletes, and physician-referred cases across general, orthopedic, neurological, body, oncologic, gastrointestinal, and vascular indications. Service delivery is split between a direct-to-consumer channel (online and phone appointment requests) and a B2B physician-referral channel supported by a dedicated physician portal at exa.myssmi.com.
The technological foundation rests on a fleet of GE Voyager 1.5T Wide Bore MRI scanners paired with ACR Gold Seal accreditation (three-year term awarded after peer review). The platform layers AI-powered quantitative analysis through Cortechs.AI - including NeuroQuant for brain volumetry, ARIA detection for disease-modifying Alzheimer's therapy monitoring, LesionQuant for multiple sclerosis, and OnQ RSI-MRI for prostate cancer - and a channel partnership with Ezra that brings AI-augmented whole-body screening reports to Smart Scan's scanner base. Additional advanced protocols include Diffusion Tensor Imaging (DTI) for microstructural brain assessment and a dedicated sports-concussion imaging workflow. All reads are performed by nine board-certified, fellowship-trained radiologists with subspecialty training in MSK, neuroradiology, and body/oncologic imaging.
The commercial model is fee-for-service imaging with publicly disclosed flat-rate pricing - $650 for MRI without contrast and $850 for MRI with and without contrast - positioned at roughly one-tenth of Wisconsin hospital-based MRI pricing (up to $6,400). Smart Scan accepts most major insurance including Medicare and Medicaid (BadgerCare Plus) at specified locations and operates transparent self-pay options. The company has raised approximately $2.8M across three consecutive SEC-exempt securities offerings in 2021 ($700K), 2022 ($900K), and 2023-2024 ($1.2M), with ownership concentrated among the Rosengarten-led radiologist group and no institutional venture or private equity backers identified in the available filings.
Smart Scan Medical Imaging firmographics
Firmographics- Name
- Smart Scan Medical Imaging
- Legal name
- Smart Scan Medical Imaging, LLC
- Website
- https://myssmi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Scan Medical Imaging operates four outpatient MRI, CT, and ultrasound centers across Wisconsin, offering flat-rate diagnostic imaging ($650-$850 per MRI) to individual patients and physician referrals, enhanced by Cortechs.AI volumetrics and Ezra whole-body screening partnerships.
- Ownership category
- akta.pro rank
Smart Scan Medical Imaging industry classification
Industry- Product category
- Diagnostic Medical Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where Smart Scan Medical Imaging is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Smart Scan Medical Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Diagnostic Imaging Services: Fee-for-service medical imaging procedures including MRI scans, CT scans, ultrasound, and other diagnostic imaging services. Revenue is generated through direct patient payments, insurance billing, and self-pay options with transparent flat-rate pricing.
- Securities Offerings: The company has raised capital through SEC exempt securities offerings. The most recent filing (2024) shows a $1,200,000 offering that began in October 2023.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MRI without contrast |
| Unit Pricing | Pay-as-you-go | MRI with and without contrast |
| Unit Pricing | Pay-as-you-go | Industry comparison |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Smart Scan Medical Imaging product offering
Product offeringCore offering
Smart Scan Medical Imaging operates four outpatient diagnostic imaging centers across Wisconsin providing MRI, CT, and ultrasound scans interpreted by fellowship-trained subspecialty radiologists. Services are offered at transparent flat-rate pricing with same-day or next-day appointment availability, accepting most major insurance plus Medicare and Medicaid alongside self-pay. Advanced specialty offerings include AI-powered brain volumetry, prostate MRI, sports concussion protocols, DTI brain mapping, and whole-body screening through the Ezra partnership.
Product overview
Smart Scan Medical Imaging operates as a multi-location diagnostic imaging center network offering MRI, CT, and ultrasound services across Wisconsin. The core offering centers on MRI imaging using GE 1.5T wide bore scanners, supported by fellowship-trained radiologists. The portfolio includes foundational services (MRI Scans, CT Scans, Ultrasound) and specialized body-system imaging (Body Imaging, Orthopedic/Sports Medicine, Neuroradiology, Head & Neck, GI, Vascular, Oncology). Advanced capabilities layer includes AI-powered volumetric analysis via Cortechs.AI integration (NeuroQuant for dementia, OnQ for prostate), Ezra Whole Body Scans for proactive screening, DTI Brain Mapping, Sports Concussion Scans, and Cognitive MRI diagnostics. The four Wisconsin locations (Eau Claire, Wausau/Weston, Madison, Milwaukee/Franklin) share the same radiologist team and technology standards.
Differentiator
Problem solved
Functional benefit
Brands
- Diaspora Radiology: Parent radiology practice affiliated with Smart Scan Medical Imaging. Dr. Zachary Rosengarten and Dr. Joseph Yetto are affiliated with Diaspora Radiology.
Products and services
- MRI Scans Core diagnostic MRI service using the GE Voyager 1.5T Wide Bore MRI scanner across all four Wisconsin locations (Eau Claire, Wausau/Weston, Madison/Middleton, Milwaukee/Franklin). Provides high-resolution imaging of bones, soft tissues, and organs interpreted by fellowship-trained, board-certified radiologists. Scans are available with flat-rate pricing ($650 without contrast, $850 with and without contrast) including the radiologist report, with same-day/next-day scheduling and 24–48 hour results turnaround.
- CT Scans Computed Tomography (CT) scanning service available at the Milwaukee/Franklin location. Uses X-ray technology to create cross-sectional images of bones, blood vessels, and soft tissues for diagnosing bone disorders, tumors, infections, and internal injuries.
- Ultrasound Imaging Sonography service using high-frequency sound waves to create real-time images of internal body structures. Available at the Milwaukee/Franklin location for evaluating organs, blood vessels, and tissues without radiation exposure.
- Ezra Whole Body Scans Comprehensive MRI screening partnership with Ezra for proactive health assessment and early detection of cancer, cardiovascular disease, and other conditions. Includes AI-powered digital reports with results accessible through Ezra's platform. Patients book through Ezra's scheduling platform and receive scans performed at Smart Scan Wisconsin locations.
- Sports Medicine & Orthopedic MRI Specialized MRI service for musculoskeletal conditions affecting bones, joints, ligaments, tendons, and cartilage — including sports-related injuries and orthopedic pain. Detects subtle differences in bones and soft tissues to diagnose injuries, track rehabilitation progress, and guide return-to-play decisions for athletes and active individuals.
- Neuroradiology Services Neurological MRI imaging service interpreted by fellowship-trained neuroradiologists. Covers stroke, multiple sclerosis, brain tumors, spinal cord issues, nerve injuries, epilepsy, Alzheimer's disease, and Parkinson's disease. Particularly used for pre-treatment screening and monitoring of disease-modifying therapies such as lecanemab and donanemab, including ARIA detection.
- Body & Oncologic Imaging Comprehensive MRI-based imaging for abdominal, pelvic, gynecological, gastrointestinal, vascular (MRA), and oncologic conditions. Includes evaluation of the bowel, pelvis, liver, pancreas, gallbladder, kidneys, urinary tract, and arteries/veins, as well as cancer detection and monitoring of brain, abdominal, pelvic, bone, soft tissue, and head/neck malignancies.
- DTI Brain Mapping Diffusion Tensor Imaging (DTI) brain mapping providing detailed visualization of brain white matter pathways. Detects microstructural damage invisible on standard imaging from trauma or disease; supports pre-surgical planning and evaluation of stroke, multiple sclerosis, and neurodegenerative conditions.
- Sports Concussion Scans Advanced MRI protocol combining Diffusion Tensor Imaging (DTI)-based evaluation with expert neuroimaging review for detecting subtle concussion effects. Used for establishing athletic baselines, acute injury evaluation, and long-term monitoring of athletes with persistent post-concussion symptoms.
- AI Cognitive Diagnostics (NeuroQuant) AI-powered brain volumetrics using Cortechs.AI NeuroQuant to measure hippocampal and cortical volumes compared to age- and gender-matched normative databases. Supports early detection of neurodegeneration and differentiation between normal aging, MCI, and dementia, including ARIA monitoring for Alzheimer's disease-modifying therapies.
- Advanced Prostate Imaging (OnQ) High-resolution prostate MRI combined with OnQ and Cortechs.AI analysis for enhanced lesion detection, characterization, and non-invasive prostate cancer evaluation. Uses Restriction Spectrum Imaging (RSI)-based MRI technology to reduce unnecessary biopsies and guide targeted treatment.
Quantifiable outcome
- 99.5% scan completion rate with less than 5 re-scans per 1,000 patients
- +4 more outcomes
Companies that use Smart Scan Medical Imaging
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Smart Scan Medical Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Smart Scan Medical Imaging partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Smart Infusion Therapy ServicescorePartnership to provide NeuroQuant AI brain volumetry alongside infusion therapy services, making Smart Scan the only outpatient facility in Wisconsin offering this combination of diagnostic imaging and treatment. Enables comprehensive care from early Alzheimer's diagnosis through advanced treatment options.
- EzracoreEzra provides AI-powered whole-body MRI screening technology and scheduling platform. Smart Scan serves as Ezra's imaging location partner in Wisconsin, offering Ezra's comprehensive screening protocols including cancer detection, cardiovascular risk assessment, and early disease identification.
- Cortechs.AIcoreCortechs.AI provides AI-powered imaging analysis software including NeuroQuant for brain volumetry, Lesion quantification for MS, and OnQ prostate imaging. Partnership enables advanced quantitative analysis across neurology, oncology, and prostate imaging specialties.
- Orthopedic Institute of WisconsincoreCo-location partnership at the Orthopedic Institute of Wisconsin in Weston. Smart Scan's Weston imaging center is housed within the orthopedic facility, enabling seamless coordination for orthopedic patients who need imaging and follow-up care in one location.
- GE HealthcarecoreEquipment partnership for GE Voyager 1.5T Wide Bore MRI Scanner. GE provides the core imaging technology enabling Smart Scan's diagnostic capabilities with high-resolution imaging and enhanced patient comfort.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Smart Scan Medical Imaging competitors and assessment
Company assessmentDirect peers
- SimonMed Imaging: One of the largest outpatient medical imaging networks in the U.S., operating MRI, CT, ultrasound, and X-ray services with transparent cash pricing and an emphasis on affordability—directly comparable to Smart Scan's value-positioned MRI/outpatient imaging model.
- RadNet: The largest U.S. outpatient imaging network with hundreds of centers offering MRI, CT, ultrasound, and X-ray, plus AI-augmented radiology through DeepHealth. Closest scaled analogue to a multi-site outpatient imaging player like Smart Scan.
- RAYUS Radiology: National network of outpatient imaging centers offering MRI, CT, and other modalities with subspecialty-trained radiologists—directly comparable in service mix, talent positioning, and clinical quality orientation to Smart Scan.
- Akumin: Multi-site outpatient imaging operator delivering MRI, CT, PET, ultrasound, and X-ray across fixed and mobile sites in North America; closely comparable fixed-center imaging business model and modality breadth.
- Outpatient Imaging Affiliates: Outpatient imaging operator developing and managing joint-venture imaging centers with hospital systems; directly comparable fixed-site outpatient imaging model, though typically partnered with health systems rather than independent.
- Alliance HealthCare Services: Operates fixed-site and mobile diagnostic imaging centers including MRI and CT with radiology staffing services—comparable outpatient imaging services and equipment partnership model to Smart Scan.
Broad incumbents
- U.S. Radiology Specialists: Large radiology partnership operating a broad network of subspecialty imaging centers and teleradiology services; comparable on subspecialty-read positioning but broader portfolio and deeper teleradiology arm than Smart Scan.
- Concentra: National occupational health and urgent care provider that includes imaging (X-ray, MRI) as part of broader employer-focused health services; overlaps with Smart Scan on diagnostic imaging but serves a different primary customer.
Regional players
- InMed Diagnostic Imaging: Regional outpatient imaging operator providing MRI, CT, and other modalities—comparable Midwestern outpatient imaging footprint and modality mix, but operates in non-overlapping markets.
Emerging players
- Ezra: Direct-to-consumer whole-body MRI screening company that partners with imaging centers (including Smart Scan) to deliver AI-powered preventive scans; comparable on AI-driven MRI positioning, but Ezra is the technology/scheduling layer while Smart Scan is the physical-delivery operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Scan Medical Imaging social profiles
Digital presenceSmart Scan Medical Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Scan Medical Imaging leadership team
Management profileNumber of profiles
Profiles8 records
Smart Scan Medical Imaging funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Scan Medical Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Scan Medical Imaging
What does Smart Scan Medical Imaging do?
Smart Scan Medical Imaging operates four outpatient diagnostic imaging centers across Wisconsin providing MRI, CT, and ultrasound scans interpreted by fellowship-trained subspecialty radiologists. Services are offered at transparent flat-rate pricing with same-day or next-day appointment availability, accepting most major insurance plus Medicare and Medicaid alongside self-pay. Advanced specialty offerings include AI-powered brain volumetry, prostate MRI, sports concussion protocols, DTI brain mapping, and whole-body screening through the Ezra partnership.
Is Smart Scan Medical Imaging a public or private company?
Smart Scan Medical Imaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Scan Medical Imaging founded?
Smart Scan Medical Imaging was founded in 2021. It employs 11 to 50 people.
Where is Smart Scan Medical Imaging based?
Smart Scan Medical Imaging is headquartered in Northbrook, United States, in the North America region.
How does Smart Scan Medical Imaging make money?
Two revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are securities Offerings.
Who are Smart Scan Medical Imaging's main competitors?
Direct peers on record are SimonMed Imaging, RadNet, RAYUS Radiology, Akumin, Outpatient Imaging Affiliates and Alliance HealthCare Services. Broad incumbents are U.S. Radiology Specialists and Concentra. InMed Diagnostic Imaging is listed as a regional player. Ezra is listed as an emerging player.
Does Smart Scan Medical Imaging have an API?
No public API is recorded for Smart Scan Medical Imaging.
What industry is Smart Scan Medical Imaging in?
Smart Scan Medical Imaging's product category is Diagnostic Medical Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8093.