Orthopedic Institute of Wisconsin

What Orthopedic Institute of Wisconsin does

Orthopedic Institute of Wisconsin (OIW) is a private, physician-owned multi-specialty orthopedic medical practice organized in 1985 and headquartered in the Greater Milwaukee area. The practice employs 101-250 staff, including 30+ fellowship-trained, board-certified/eligible orthopedic surgeons and specialists, and operates 11+ clinical locations across Southeastern Wisconsin spanning Brookfield, Franklin, Greenfield, Mequon, Milwaukee, Mount Pleasant, and Wauwatosa. OIW delivers a full continuum of musculoskeletal care organized by body area and condition — foot and ankle, hand and wrist, hip, knee, shoulder, spine, sports medicine, trauma and fracture care, work-related injuries, and pain management — from diagnosis and on-site X-ray/imaging through surgical intervention (including robotic-assisted joint replacement, arthroscopy, and minimally invasive techniques) to rehabilitation and follow-up. The practice operates ancillary subsidiaries including the SmartScan Medical Imaging Center and two OrthoLazer Center locations, and maintains close hospital affiliations with Midwest Orthopedic Specialty Hospital (co-founded by OIW physicians), Ascension Wisconsin, and ambulatory surgery centers, as well as team physician relationships with 18+ local sports organizations and the Milwaukee Wave.

OIW's revenue model is fee-for-service clinical delivery billed through insurance (most insurances accepted), Workers' Compensation, and self-pay channels, supplemented by ancillary imaging (SmartScan) and laser treatment (OrthoLazer) revenue streams. Go-to-market is hybrid: physician referrals, hospital affiliations, community sports team sponsorships, an athenahealth-powered patient portal for appointment requests and records, and direct-to-patient intake with same-day or next-day availability for urgent cases and 24-hour office appointments for occupational injuries. The practice relies on its multi-specialty breadth, fellowship-trained talent, regional brand built through nearly four decades of operation and peer-recognized Top Doctor awards, and integrated facility footprint as its primary competitive differentiators, with no disclosed external capital, parent company, or non-physician ownership.

Name

Orthopedic Institute of Wisconsin

Legal name

The Orthopedic Institute of Wisconsin

Website

https://theorthoinstitute.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Orthopedic Institute of Wisconsin is a private, physician-owned multi-specialty orthopedic practice in Greater Milwaukee, employing 30+ fellowship-trained surgeons across 11+ sites to deliver full musculoskeletal care — from imaging and pain management to robotic joint replacement and rehabilitation — to patients in Southeastern Wisconsin.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Services

NAICS

Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAFAHAB

Orthopedic & Spine Specialty Hospitals

Healthcare & Life Sciences/Healthcare Providers & Systems/Specialty Hospitals & Inpatient Specialty Care

SECONDARYHLAFAIAG

Orthopedic & Spine Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

Keywords

• Orthopedic medical services
• Joint replacement surgery
• Sports medicine care
• Spine surgery services
• Pain management treatment

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Patient Healthcare Services: The primary revenue stream is fee-for-service healthcare delivery including consultations, diagnostic services, surgical procedures, and follow-up care for orthopedic conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Orthopedic Institute of Wisconsin is a multi-specialty orthopedic medical practice providing comprehensive diagnosis, treatment, rehabilitation, and follow-up care for musculoskeletal conditions. The practice offers fellowship-trained specialists across orthopedic subspecialties including foot and ankle, hand and wrist, hip, knee, shoulder, spine, sports medicine, trauma and fracture care, work-related injuries, and pain management, delivered through 11+ clinic locations in the greater Milwaukee area and Southeastern Wisconsin.

Product overview

The Orthopedic Institute of Wisconsin is a multi-specialty orthopedic medical practice organized in 1985 that provides diagnosis, treatment, rehabilitation, education, prevention, and follow-up care for musculoskeletal conditions. The practice offers a comprehensive range of orthopedic specialty services organized by body area: Foot and Ankle, Hand and Wrist, Hip, Knee, Shoulder, Spine, Sports Medicine, Trauma and Fracture Care, Work Related Injuries, and Pain Medicine. Services range from non-operative treatments (bracing, therapy, injections) to advanced surgical procedures including joint replacement, arthroscopy, and minimally invasive surgery. The practice also operates ancillary services including on-site X-ray, SmartScan Medical Imaging, and OrthoLazer Centers across multiple Wisconsin locations.

Differentiator

Problem solved

Functional benefit

Brands

• OrthoLazer Center: Laser treatment center operated by the Orthopedic Institute of Wisconsin
• SmartScan Medical Imaging Center

Products and services

• Foot and Ankle Services

Quantifiable outcome

• Nearly 500 hip and knee replacements performed per year by Dr. Evanich alone
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• One World SurgeryminorStrategic or Co-development Partner · 1 January 2021The Orthopedic Institute of Wisconsin participates in surgical outreach missions to Honduras through One World Surgery. Dr. Christopher Evanich and team completed 40 total hip and knee replacements during a 7-day surgical mission. The organization operates the Holy Family Surgery Center on a 2,000-acre ranch owned by NPH.
• Nuestros Pequeños Hermanos (NPH)minorStrategic or Co-development Partner · 1 January 2021NPH is an international charitable organization housing orphaned and impoverished children. The Orthopedic Institute participates in medical missions to Honduras through this organization. NPH provides the facility (Holy Family Surgery Center) for surgical brigades.
• Midwest Orthopedic Specialty Hospital (MOSH)coreStrategic or Co-development PartnerMOSH is the affiliated hospital where OIW physicians practice. Multiple OIW physicians are founders or key practitioners at MOSH. The hospital provides surgical facilities and comprehensive orthopedic care.
• Wauwatosa Surgery CenterminorImplementation/ SI/ Consulting PartnerSurgery center affiliated with OIW providing outpatient surgical services in the greater Milwaukee area.
• The Surgery Center LLCminorImplementation/ SI/ Consulting PartnerAmbulatory surgery center partner providing surgical facilities for orthopedic procedures.
• Ascension WisconsinminorStrategic or Co-development PartnerMultiple OIW physicians practice at Ascension facilities including Ascension Brown Deer and Ascension Wauwatosa locations.
• Medical College of WisconsincoreStrategic or Co-development PartnerMany OIW physicians trained at MCW. Several serve as clinical instructors and mentors for medical students and residents.
• Local Sports Teams and SchoolsminorGTM or Marketing PartnerOIW provides team physician services and community support to 18+ local sports organizations including high schools, colleges, and sports clubs. Supports teams through logo display and sponsorship.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Hospital for Special Surgery (HSS): Nationally ranked specialty orthopedic hospital and physician group offering the full orthopedic continuum across multiple subspecialties — operates as a much larger, broader incumbent in the same specialty-practice category as OIW.
• Cleveland Clinic Orthopaedic & Rheumatologic Institute: Large multi-specialty health system's orthopedic service line, with fellowship-trained surgeons, sports medicine, and joint replacement at scale — a broad incumbent providing a competitive benchmark for orthopedic specialty care delivery.

Direct peers

• Steadman Clinic: Specialty orthopedic practice with a leading sports medicine and joint preservation focus, fellowship-trained surgeons, and elite athlete affiliations — directly comparable on sports medicine branding and sub-specialized orthopedic care delivery.
• Midwest Orthopaedics at Rush: Chicago-based multi-specialty orthopedic physician group with fellowship-trained surgeons across all major orthopedic subspecialties, a hospital affiliation with Rush University Medical Center, and a strong sports medicine brand — directly comparable to OIW in scale, scope, and physician-owned model.
• Twin Cities Orthopedics: Midwest multi-specialty orthopedic group with 30+ physicians, multiple clinic and surgery center locations, and a full subspecialty coverage model — a direct geographic and structural peer for an independent Wisconsin-based group of similar size.
• OrthoIndy: Indianapolis-based multi-specialty orthopedic physician group with 30+ physicians, a specialty hospital (OrthoIndy Hospital), and multiple clinic/ASC locations — a closely comparable multi-subspecialty orthopedic platform with hospital affiliation.
• OrthoCarolina: Multi-specialty orthopedic practice with 30+ physicians, multiple clinic and surgery center locations across the Carolinas, and fellowship-trained subspecialists — comparable in size, geographic concentration, and subspecialty breadth to OIW.
• Rothman Orthopaedic Institute: Large multi-specialty orthopedic practice with multiple locations, fellowship-trained physicians, sports team affiliations, and a vertically integrated model including imaging, PT, and surgery centers — closely mirrors OIW's full-continuum orthopedic strategy at a larger scale.
• Resurgens Orthopaedics: Large multi-specialty orthopedic group operating numerous clinics and surgery centers across the Southeast, with fellowship-trained subspecialists — comparable as a multi-site, multi-subspecialty orthopedic physician group.
• Beacon Orthopaedics & Sports Medicine: Regional multi-location orthopedic and sports medicine practice with fellowship-trained surgeons, ASC ownership, and sports team affiliations — comparable in scale, subspecialty breadth, and community-based brand building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OrthopedicInstituteOfWisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopedic Institute of Wisconsin