What Cheer Flower Farm
What Cheer Flower Farm (The Flower District) is a 501(c)(3) nonprofit in Providence, Rhode Island that grows organic cut flowers on a remediated brownfield site and distributes them free to underserved communities across the state via the CheerMobile van and community programs.
- Company typePrivate
- Founded2018
- HeadquartersProvidence, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What What Cheer Flower Farm does
What Cheer Flower Farm, operating as The Flower District, is a registered 501(c)(3) nonprofit urban flower farm founded around 2017 in Providence, Rhode Island. The organization runs regenerative urban agriculture, sustainable floristry, and circular-economy operations on a 2.7-acre site — the former Colonial Knife factory brownfield — where it grows organic cut flowers and distributes them free of charge to underserved communities across Rhode Island through its CheerMobile flower van. Core operations are labor- and volunteer-driven rather than technology-platform driven; no proprietary software, AI systems, or digital products are disclosed.
The program portfolio spans the Flowers to Soil Event Flower Rescue Program (launched January 2024 as Rhode Island's first such initiative, recycling event-floral waste into compost), community garden plots, on-site fresh flower workshops and yoga sessions, education and skill-development programming for all ages, and a volunteer pipeline that has engaged 1,500+ people over six years. Cumulative reported outputs include 15,000+ bouquets (150,000+ stems) given to community members and 10+ tons of compostable floral waste diverted from local landfills.
The financial model is donation- and grant-based, with no product pricing. Major capital inflows include a $500,000 U.S. EPA Brownfields Cleanup Grant (May 2023, funded via the Biden Infrastructure Investment and Jobs Act) and a $15,000 Champlin Foundation grant (December 2020), alongside donations collected through a Square.site portal and grassroots community support. The organization maintains six named community partnerships — Sojourner House, St. Mary's, Pace, Garden Club, RISCA, and Citizens — and operates with a small staff of 1-10 employees. Planned capital projects include an outdoor amphitheater and a larger replacement barn on the remediation site.
What Cheer Flower Farm firmographics
Firmographics- Name
- What Cheer Flower Farm
- Legal name
- The Flower District
- Website
- https://whatcheerfarm.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- What Cheer Flower Farm (The Flower District) is a 501(c)(3) nonprofit in Providence, Rhode Island that grows organic cut flowers on a remediated brownfield site and distributes them free to underserved communities across the state via the CheerMobile van and community programs.
- Ownership category
- akta.pro rank
What Cheer Flower Farm industry classification
Industry- Product category
- Urban Agriculture & Community Services
- NAICS
- Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industries
- Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Brownfield Redevelopment Support (Site Characterization & Reuse Planning) (EUAHAFAJ)
Keywords
Where What Cheer Flower Farm is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
What Cheer Flower Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Donations and Philanthropic Funding: Registered 501(c)(3) nonprofit organization relying primarily on donations, grants, and philanthropic funding. Receives federal grants (EPA Brownfields Cleanup Grant) and community donations to fund operations, site remediation, and community programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
What Cheer Flower Farm product offering
Product offeringCore offering
What Cheer Flower Farm, operating as The Flower District, is a registered 501(c)(3) nonprofit that grows organic cut flowers on a 2.7-acre remediated brownfields urban farm in Providence, Rhode Island, and distributes them entirely for free to underserved communities through its CheerMobile delivery van, on-site community gardens, and wellness and educational programming. Its portfolio includes the Flowers to Soil Event Flower Rescue Program (Rhode Island's first such initiative), free flower distributions, community gardens, volunteer engagement, and brownfield site remediation supported by a $500,000 EPA Brownfields Cleanup Grant.
Product overview
What Cheer Flower Farm operates as The Flower District, a registered 501(c)(3) nonprofit focused on regenerative urban agriculture and sustainable floristry. The organization functions as a single unified program — a community-driven urban flower farm — rather than a platform with modular add-ons. Its portfolio centers on the Flowers to Soil Event Flower Rescue Program (Rhode Island's first flower recycling initiative), the CheerMobile flower delivery van, community garden plots, health and wellness workshops, educational programming, and an active volunteer program. A major infrastructure component involves the EPA-funded brownfield remediation of the former Colonial Knife factory site in Providence, RI, with future plans for an outdoor amphitheater and expanded barn facilities.
Differentiator
Problem solved
Functional benefit
Brands
- CheerMobile: Flower van used for distributing fresh flowers to underserved communities throughout Rhode Island.
Products and services
- Flowers to Soil – Event Flower Rescue Program Rhode Island's first event flower rescue program that collects and recycles flowers from events and the floral industry, diverting compostable floral waste from landfills and cultivating rich compost for community gardens. Targeted at the local floral and events industry and the broader Rhode Island community.
- CheerMobile Flower Van Deliveries
Quantifiable outcome
- Removed over 10 tons of compostable waste from local landfills
- +2 more outcomes
Companies that use What Cheer Flower Farm
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
What Cheer Flower Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
What Cheer Flower Farm partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Sojourner HouseminorCommunity partnership with Sojourner House, a local nonprofit organization. Sojourner House is listed among community partners on The Flower District website, supporting environmental sustainability initiatives.
- St. Mary'sminorCommunity partnership with St. Mary's, a local organization. Listed among community partners on The Flower District website, supporting community garden programs.
- PaceminorEducational partnership with Pace, supporting educational programs and skill development initiatives at The Flower District.
- Garden ClubminorPartnership with Garden Club supporting community gardening initiatives and eco-friendly practices promotion.
- RISCA (Rhode Island State Council on the Arts)minorCultural partnership with RISCA supporting creative and cultural community programs at The Flower District.
- CitizensminorCommunity partnership with Citizens organization supporting advocacy and community engagement programs.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
What Cheer Flower Farm competitors and assessment
Company assessmentDirect peers
- Repeat Roses: Repeat Roses is a NYC-based nonprofit that collects and repurposes event flowers - the same conceptual model as What Cheer's 'Flowers to Soil' Event Flower Rescue Program. Comparable mission (diverting floral waste from landfill, giving flowers to underserved communities), comparable donation-funded model.
- BloomAgain Brooklyn: BloomAgain Brooklyn is a nonprofit that recycles wedding and event flowers and redistributes them to hospitals, hospices, and senior facilities. Directly comparable to What Cheer's flower-rescue/redistribution model and target beneficiary population.
Broad incumbents
- City Blossoms: City Blossoms is a DC-based nonprofit that builds community gardens and green spaces for youth and families. Comparable community-garden-plus-education nonprofit model and youth/underserved audience focus, though broader in scope and longer-established than What Cheer.
- Soul Fire Farm: Soul Fire Farm is a Troy, NY-based nonprofit farm focused on regenerative agriculture, food sovereignty, and racial justice. Comparable urban/regenerative-agriculture nonprofit mission and educational programming, though focused on food crops rather than cut flowers.
- Big Green: Big Green is a national nonprofit that builds Learning Gardens in schools and communities across the US. Comparable community-garden-plus-education nonprofit, with multi-city scale and school-based programming analogous to What Cheer's educational workshops.
Regional players
- Urban Tilth: Urban Tilth is a Richmond, CA-based nonprofit promoting urban agriculture, environmental restoration, and community wellness. Comparable urban-farming-on-underutilized-land nonprofit model and environmental justice framing, with West Coast geography.
- Ron Finley Project: Ron Finley Project is a Los Angeles-based nonprofit teaching urban gardening and sustainable food/flower growing in underserved neighborhoods. Comparable community-led urban agriculture mission and educational programming, with West Coast geography.
Others
- Groundwork USA: Groundwork USA is a national network of local Trust nonprofits focused on brownfield remediation and environmental restoration. Comparable brownfield remediation and community-led environmental mission; functions as ecosystem peer for site reuse programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
What Cheer Flower Farm social profiles
Digital presenceWhat Cheer Flower Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
What Cheer Flower Farm leadership team
Management profileNumber of profiles
Profiles2 records
What Cheer Flower Farm funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What Cheer Flower Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What Cheer Flower Farm
What does What Cheer Flower Farm do?
What Cheer Flower Farm, operating as The Flower District, is a registered 501(c)(3) nonprofit that grows organic cut flowers on a 2.7-acre remediated brownfields urban farm in Providence, Rhode Island, and distributes them entirely for free to underserved communities through its CheerMobile delivery van, on-site community gardens, and wellness and educational programming. Its portfolio includes the Flowers to Soil Event Flower Rescue Program (Rhode Island's first such initiative), free flower distributions, community gardens, volunteer engagement, and brownfield site remediation supported by a $500,000 EPA Brownfields Cleanup Grant.
Is What Cheer Flower Farm a public or private company?
What Cheer Flower Farm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was What Cheer Flower Farm founded?
What Cheer Flower Farm was founded in 2018. It employs 1 to 10 people.
Where is What Cheer Flower Farm based?
What Cheer Flower Farm is headquartered in Providence, United States, in the North America region.
How does What Cheer Flower Farm make money?
One revenue line is on record: donations and Philanthropic Funding.
Who are What Cheer Flower Farm's main competitors?
Direct peers on record are Repeat Roses and BloomAgain Brooklyn. Broad incumbents are City Blossoms, Soul Fire Farm and Big Green. Regional players are Urban Tilth and Ron Finley Project. Groundwork USA is listed as an others.
Does What Cheer Flower Farm have an API?
No public API is recorded for What Cheer Flower Farm.
What industry is What Cheer Flower Farm in?
What Cheer Flower Farm's product category is Urban Agriculture & Community Services. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 111422 and its SIC code is 100.