What Repeat Roses does

Repeat Roses is a Maryland-domiciled, for-profit professional services company that operates a post-event floral repurposing and donation service. The company's core offering involves a "strike team" that arrives at weddings, galas, corporate events, and high-profile productions (including the NFL Super Bowl, Kentucky Derby, SAG Awards, and Vanity Fair's Oscars Party), dismantles floral arrangements that would otherwise go to landfill, redesigns them into smaller bouquets, delivers them to hospitals, nursing homes, hospice facilities, cancer treatment centers, mental health facilities, and domestic abuse and homeless shelters, and subsequently composts the remains. The model is bookended by a charitable receipt process that allows event hosts to claim a tax deduction, with professional appraisal support via a partnership with AppraiseItNow for donations exceeding the $5,000 IRS threshold.

The company monetizes primarily through per-event service fees starting at $1,500, scaled by event size and floral volume, with a tiered refund policy tied to cancellation notice. A secondary revenue line is the Blossom Bar™ workshop — a 30-minute on-site floral design activity sold to corporate clients as a team-building and CSR engagement, with arrangements also routed to nonprofits and composted the following week. Go-to-market is sales-led, conducted via phone, email, and the company website, with services offered nationwide across the United States and Canada. The company is privately held by Jamie Seward, who revived the business in 2023 after its pandemic-era closure in 2020, with no disclosed institutional investment or venture funding.

Name

Repeat Roses

Legal name

Repeat Roses LLC

Website

https://repeatroses.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Repeat Roses is a professional services company that removes, redesigns, and donates floral arrangements from weddings and corporate events to hospitals and shelters, then composts the remains. It serves event hosts nationwide across North America.

Ownership category

akta.pro rank

Product category

Event Floral Repurposing Services

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Event floral repurposing
• Wedding sustainability services
• Floral donation logistics
• Event waste composting
• Corporate team building workshops

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Floral Repurposing Service: Fees charged to event hosts (weddings, corporate events, galas) for comprehensive floral removal, redesign into bouquets, donation delivery, and composting. The service is priced based on event size and floral volume, with fees starting at $1,500.
2. Blossom Bar Workshops: Corporate team-building workshops where participants create sustainable bouquets that are later delivered to nonprofits and composted. These 30-minute flower workshops engage employees in CSR activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Repeat Roses operates a post-event floral repurposing service: a strike team arrives at event venues immediately after weddings or corporate celebrations, removes floral arrangements, redesigns them into petite bouquets, and delivers the bouquets to hospitals, nursing homes, hospice care, cancer treatment centers, mental health facilities, domestic abuse shelters, and homeless shelters. The service is completed with a follow-up composting pickup that diverts floral waste from landfills, and includes tax-deductible donation receipt facilitation for the event host.

Product overview

Repeat Roses offers a single unified service focused on event floral arrangement repurposing and donation. The core offering is the floral repurposing service, which collects event flowers after celebrations, redesigns them into bouquets for donation to healthcare and shelter facilities, and composts the materials. An adjacent offering is the Blossom Bar™ workshop experience, a team-building activity where participants create bouquets for donation while learning sustainable floral design.

Differentiator

Problem solved

Functional benefit

Brands

• Blossom Bar: A 30-minute flower workshop experience where participants learn to make sustainably designed bouquets that Repeat Roses delivers to individuals in hospitals, nursing homes, and shelters. All arrangements are recovered the following week for composting to ensure a zero-waste experience. Also offered as corporate CSR team-building activities.

Products and services

• Core Floral Repurposing Service Full-service post-event floral removal, redesign into petite bouquets, donation delivery to healthcare and shelter facilities, charitable donation receipt facilitation, and composting pickup for event hosts including wedding couples and corporate event organizers across North America.
• Blossom Bar Workshop A 30-minute interactive flower workshop where participants create sustainably designed bouquets that Repeat Roses delivers to individuals in hospitals, nursing homes, and shelters, with all arrangements recovered the following week for composting to ensure a zero-waste experience; offered for private events, corporate team building, birthdays, and conferences.

Quantifiable outcome

• Over 47,000 arrangements of love, light, and flower magic delivered to people in need
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AppraiseItNowminorImplementation/ SI/ Consulting PartnerPartnership for floral donation appraisals. AppraiseItNow provides USPAP-compliant Appraisal Reports and signed IRS Form 8283 for floral donations exceeding $5,000 that require professional valuation per IRS requirements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Bouqs Co. Direct-to-consumer floral brand built around sustainable sourcing and farm-to-door logistics. Comparable as an emerging sustainability-positioned floral brand, though it sells flowers rather than repurposing them.
• Farmgirl Flowers: DTC floral brand emphasizing locally sourced, sustainably arranged bouquets. Comparable as a sustainability-led emerging floral brand competing for the same conscious-consumer mindshare.
• BloomNation: Online marketplace that connects consumers and event planners with local florists. Comparable as a technology-enabled event-floral intermediary serving a similar customer set, but without the post-event repurposing component.

Broad incumbents

• 1-800-Flowers: Large, established floral gifting and event-florals company. Comparable as a broad incumbent in event floral supply whose customer base overlaps with corporate event planners, though it does not repurpose or compost.
• The Knot Worldwide (The Knot / WeddingWire): Largest wedding marketplace in North America connecting couples to vendors. Comparable as the dominant platform where Repeat Roses' core wedding-couple segment discovers and books wedding services, including sustainability add-ons.
• Bloom Net (FTD affiliate network): Wholesale florist network enabling local florists to fulfill orders across geographies. Comparable as an incumbent infrastructure layer for event-floral delivery that could either partner with or compete against Repeat Roses' strike-team model.

Others

• Society of American Florists: National trade association for the U.S. floral industry. Comparable as an industry-body counterparty shaping sustainability standards and member networks that intersect with Repeat Roses' repositioning of event florals.
• CompostableLA / regional event composting services: Regional event-waste and composting providers serving festivals, conferences, and corporate events. Comparable as adjacent infrastructure players in the post-event waste stream that share the composting endpoint of Repeat Roses' workflow.
• Sustainable Floristry Network: Industry organization promoting sustainable practices across the floral supply chain. Comparable as a thematically adjacent ecosystem participant whose mission around floral waste and reuse overlaps with Repeat Roses.

Direct peers

• Random Acts of Flowers: National nonprofit that recovers flowers from events, hotels, and grocery stores and repurposes them into bouquets delivered to hospital patients and seniors. Closest functional peer to Repeat Roses' collection → redesign → donation → composting workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/repeatroses
• LinkedInlinkedin.com/company/10413482/admin/feed/posts
• Instagraminstagram.com/repeatroses
• TikToktiktok.com/@repeatroses
• Xx.com/RepeatRoses

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repeat Roses