What Éxxita Be Circular does

Éxxita Be Circular is a Spain-based technology group founded in 2004 that applies circular economy principles to electronic waste through three integrated business lines: Circular Impact (refurbishment, recycling and valorization of electronic devices with embedded labor inclusion), Smart Tech (Corely SaaS, an AI and big-data platform for device lifecycle management and regulatory compliance), and Business Solutions (technical support, responsible procurement, and managed IT asset services). The underlying technology stack combines a proprietary AI platform (Aitana, trained on more than 3 million device experiences) for predictive repairability and recoverability modeling, the Corely SaaS platform for lifecycle and compliance management, and a blockchain-certified digital device passport (European Green Tech Passport) co-developed with Telefónica Tech's TrustOS platform.

The company serves enterprise OEMs (Lenovo, Asus, Samsung, LG, TCL), large enterprises, and public-sector buyers (e.g., Madrid Futuro), operating directly in more than 15 countries and through a partner network across five continents. Revenue is generated through three mechanics: transaction-based device recovery, refurbishment and resale; subscription-based licensing of the Corely SaaS platform; and managed-services contracts for asset lifecycle management. Pricing is quote-based, tied to device volumes and service scope, with no publicly disclosed rate card. The customer base is anchored by a small number of tier-1 consumer electronics OEMs complemented by telecommunications partners and government sustainability projects.

Éxxita is privately held, headquartered in Bollullos de la Mitación (Sevilla) with regional offices in Madrid, Barcelona, Cáceres and Badajoz, and has raised disclosed equity from Wayra (2015) and €6 million from Global Social Impact Investments SGIIC (June 2024). Leadership is held by co-founder Alejandro Costa (CEO) and Manuel Fernández Gómez del Castillo (also identified as CEO on the most recent March 2025 management policy), with co-founders Ricardo González Buzón and José Ángel Costa in senior operating and data science roles. The company holds ISO 9001/14001/45001/27001/20000-1/14064, EMAS, and ENS certifications and has received the Andalusia Environment Award 2022.

Name

Éxxita Be Circular

Legal name

Éxxita Be Circular, S.A.

Website

https://exxita.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Éxxita Be Circular is a Spain-based technology group, founded in 2004, that uses proprietary AI (Aitana) and blockchain (European Green Tech Passport with Telefónica Tech) to recover, refurbish, and manage the lifecycle of electronic devices for enterprise OEMs and public-sector buyers.

Ownership category

akta.pro rank

Product category

Electronic Waste Management & Circular Economy Services

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

akta.pro primary industry

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Electronic waste recovery
• Circular economy solutions
• IT asset lifecycle management
• AI device remanufacturing
• Blockchain device passport

Headquarters

HQ city

Bollullos De La Mitación

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Circular Impact (Device Recovery & Remanufacturing): Refabrication, recycling and valorization of electronic devices, integrating labor inclusion and waste reduction. Revenue generated from recovering, refurbishing, and reselling electronic devices, as well as processing fees from manufacturers and enterprises.
2. Smart Tech (Corely Platform): Development and licensing of Corely SaaS platform using AI and big data for device lifecycle management and regulatory compliance, offered as a technology service to enterprises and manufacturers.
3. Business Solutions: Technical support, responsible procurement, and integrated management of technological assets for enterprise clients, with professional and traceable approach. Revenue from service contracts with enterprise customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Éxxita Be Circular provides end-to-end electronic device lifecycle management, including recovery, refurbishment, and recycling of electronic devices, combined with its proprietary Aitana AI platform and Corely SaaS for lifecycle tracking, repairability diagnostics, and regulatory compliance. The company also issues blockchain-verified digital passports (European Green Tech Passport) for individual devices in partnership with Telefónica Tech, and offers managed IT asset services to manufacturers and enterprises.

Product overview

Éxxita Be Circular is a technology group specialized in applied circular economy with a platform-plus-modules architecture. The core offering consists of three complementary business lines: Circular Impact (refurbishment, recycling and recovery of electronic devices with social inclusion), Smart Tech/Business Solutions (technical support, responsible procurement and asset management), and Corely SaaS (AI-powered platform for device lifecycle management and regulatory compliance). The proprietary Aitana AI platform serves as the underlying technology engine powering predictive analytics for device repairability and recoverability across all solutions. The European Green Tech Passport, developed in partnership with Telefónica Tech, extends the platform capabilities with blockchain-verified device traceability. The company operates in more than 15 countries, managing over 500,000 electronic devices annually and avoiding 110,000 tons of CO2 emissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Circular Impact Refabrication, recycling, and valorization of electronic devices for OEMs and enterprises, integrating labor inclusion and waste reduction in each process. The service recovers, refurbishes, and resells devices while providing processing and circular economy services to manufacturers.
• Smart Tech / Business Solutions Managed services providing technical support, responsible procurement, and integrated management of technological assets for enterprise clients, with a professional and traceable approach supporting the right to repair and digital transformation of critical sectors.
• Corely SaaS SaaS platform applying AI and big data to maximize efficiency and ensure regulatory compliance in managing the complete lifecycle of electronic devices. Offered to enterprise clients and OEMs as a subscription technology service.
• European Green Tech Passport Blockchain-certified digital passport for electronic equipment providing complete device traceability including technical characteristics, component status, durability, repairability, sustainability metrics, and Eco Rating data. Issued in partnership with Telefónica Tech's TrustOS blockchain platform, with a QR code per device for quick identification and tamper-proof lifecycle records.

Quantifiable outcome

• 110,000 tonnes of CO₂ avoided annually through device recovery and remanufacturing
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Telefónica Tech (Wayra)coreStrategic or Co-development Partner · 17 February 2022Telefónica Tech and Éxxita Be Circular co-developed the European Green Passport for electronic equipment. Éxxita's Aitana AI platform integrates with Telefónica Tech's TrustOS blockchain to issue digital device passports with unique QR codes. Éxxita is part of Telefónica's open innovation ecosystem; Wayra invested in Éxxita in 2015. Company participates in Wayra's stands at MWC and 4YFN events.
• MONDRAGONcoreStrategic or Co-development PartnerMONDRAGON and Éxxita Be Circular launched Circular Replay to drive circular transformation of industry. Éxxita contributes its AI, big data, and blockchain tools while MONDRAGON leads with its transversal industrial technology proposal. Two divisions (Components and Equipment) and Sareteknika cooperative are initially involved, with plans to incorporate new divisions. Project targets sectors including urban mobility and healthcare for resource reuse and energy efficiency.
• Madrid FuturominorGTM or Marketing PartnerMadrid Futuro (non-profit organization with 100+ partners sponsored by Madrid City Council) selected Éxxita Be Circular as its Sustainability Supplier for a digital divide reduction project. Éxxita recovers and refurbishes donated computers through its AI platform and transfers them to laboratories for second-life deployment in disadvantaged communities.
• Fundación ONCEminorStrategic or Co-development PartnerÉxxita developed a pioneering project with Fundación ONCE to generate green employment among people with intellectual disabilities, integrating social inclusion into circular economy operations.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sims Lifecycle Services: One of the world's largest IT asset disposition and electronics recycling companies, offering enterprise device recovery, data destruction, and refurbishment. Direct overlap with Éxxita's Circular Impact and Business Solutions lines for OEM and enterprise clients.
• TES (Total e-Manufacturing Solutions / TSS): Global ITAD and device lifecycle services provider with operations across Europe, the Americas, and Asia-Pacific. Directly comparable to Éxxita in scale-up, multi-country coverage, and enterprise/B2B IT recovery focus.
• Circular Computing: UK-based laptop remanufacturer that rebuilds enterprise IT equipment to OEM-grade specifications for resale. Comparable to Éxxita's Circular Impact refabrication line in target market and refurbished-device outputs.
• Apto Solutions: US-headquartered ITAD and electronics refurbishment specialist serving OEMs and enterprises. Comparable to Éxxita's core ITAD/refurbishment business with similar customer types, although focused on North America.
• Reconomix: Dutch ITAD and circular electronics company focused on refurbishment, remarketing, and traceability of enterprise devices. Closely comparable to Éxxita in European footprint, OEM relationships, and circular-economy positioning.

Emerging players

• Reverse Logistics Group (RLG): European circular-economy services and software provider offering take-back, EPR, and recycling operations across product categories. Adjacent to Éxxita in circular-economy SaaS and producer-responsibility services; complementary rather than directly competing in ITAD.

Broad incumbents

• Ingram Micro ITAD: Global IT distribution giant with an integrated IT asset disposition practice covering recovery, refurbishment, and resale. Overlaps with Éxxita on enterprise device recovery services but operates within a much broader distribution portfolio.
• Dell Asset Recovery Services: OEM-operated take-back and refurbishment program from one of the world's largest PC vendors. Represents the structural in-house alternative to third-party providers like Éxxita and is relevant for assessing competitive risk.
• Iron Mountain Asset Lifecycle Management: Global information management company with significant data-center and IT asset disposition services. Overlaps with Éxxita's enterprise IT lifecycle and compliance offerings but as part of a much larger records/storage portfolio.
• Apple Trade In: OEM-operated device trade-in and refurbishment channel from the leading consumer electronics brand. Provides the in-house benchmark against which third-party refurbishers like Éxxita must compete for quality, channel access, and brand-acceptance economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@exxita
• Facebookfacebook.com/ExxitaBeCircular
• LinkedInlinkedin.com/company/exxitabecircular
• Xx.com/exxitabcircular

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Éxxita Be Circular