What Circular Computing does

Circular Computing is a UK-based laptop remanufacturer operating under the legal entity A2C Services Ltd from a purpose-built facility in Portsmouth established in 2017. The company remanufactures and refurbishes enterprise-grade HP, Dell and Lenovo laptops through a proprietary 360-step, 5+ hour Circular Remanufacturing Process™ certified to BS8887-220, BS8887-211 and BS8887-240 standards, and is the first and only holder of a BSI Kitemark for remanufactured laptops. It positions its output as "The New New®" — carbon-neutral devices that perform like new while costing up to 40% less, with a less than 3% RMA rate.

Revenue is generated primarily through one-time hardware sales of remanufactured and refurbished laptops, supplemented by warranty/extended-warranty attachments, configure-to-order services, and an IT Asset Disposition (ITAD) buyback programme, with an emerging Remanufacturing-as-a-Service (RaaS) offering. Go-to-market combines enterprise field sales — evidenced by named accounts including Balfour Beatty (5,700 units), WWF-UK, the Royal Mint, Atos, DHL, the Ministry of Defence and NHS Trust — with a channel-partner model covering Ireland via Green IT on the OGP framework, eight African markets via InnoVent/Qrent, and Denmark via local resellers.

The business serves enterprise, public-sector, education, charity and (via Africa) emerging-market enterprise customers, monetising the gap between expensive new devices and low-quality used equipment. Sustainability credentials — Cranfield University-verified 6.34% of new-device carbon footprint, ISO 14064-1 carbon-neutral certification, RBA Code of Conduct adherence and WEEE/Battery compliance — are central to procurement decisions in ESG-mandated segments.

Name

Circular Computing

Legal name

A2C Services Ltd

Website

https://circularcomputing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Circular Computing is a UK-based laptop remanufacturer that uses a proprietary 360-step BSI Kitemark-certified process to deliver carbon-neutral, like-new HP, Dell and Lenovo laptops at up to 40% below new-device pricing to enterprises, public-sector bodies and resellers across the UK, Ireland, Denmark and Africa.

Ownership category

akta.pro rank

Product category

Laptop Remanufacturing and Refurbishment

NAICS

Electronic Computer Manufacturing (334111)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

akta.pro secondary industries

Certified Refurbished Electronics Retail (CRACAJAD), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

Keywords

• Laptop remanufacturing
• Refurbished computer hardware
• IT asset disposition
• Circular IT procurement
• Enterprise laptop configuration

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Remanufactured Laptops: One-time purchase of remanufactured (like-new) and refurbished HP, Dell, and Lenovo laptops. Revenue from direct sales and through reseller/partner network. Pricing up to 40% lower than new equivalents.
2. Warranty and Extended Warranty: Up to 3-year warranty options offered at point of purchase. Warranty extensions available for additional cost. Includes RTB (Return to Base) and ADV (Advanced Replacement) options.
3. Configure-to-Order Services: Customisation of laptops including RAM upgrades, storage upgrades, display options, operating system configuration, and personalised company branding.
4. ITAD Programme: IT Asset Disposition service for buyback and end-of-life management of customer devices. Helps organisations responsibly dispose of or remanufacture existing laptop estates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Circular Computing remanufactures and refurbishes HP, Dell and Lenovo laptops through a 360-step, 5+ hour Circular Remanufacturing Process. It sells the devices directly and through resellers, with warranty, configure-to-order, Remanufacturing as a Service and IT Asset Disposition offerings.

Product overview

Circular Computing is a remanufactured and refurbished laptop provider offering a portfolio of physical computing hardware complemented by proprietary remanufacturing processes, sustainability-focused solutions for specific sectors, and supporting services. The core products are Remanufactured Laptops (HP, Dell, Lenovo models restored via the proprietary 360-step Circular Remanufacturing Process with BSI Kitemark certification) and Refurbished Laptops (restored to BSI 8887-240 standards). These hardware products are delivered through sector-specific solution tracks: Business, Education, Public Procurement, and Charities. Supporting services include Remanufacturing as a Service (RaaS), ITAD Programme, and a Sustainable IT Calculator tool. Distribution extends to Africa via InnoVent/Qrent and to Ireland via Green IT on OGP framework.

Differentiator

Problem solved

Functional benefit

Brands

• The New New®: Brand concept emphasising that remanufactured laptops deliver quality comparable to new devices, marketed as 'as good as new, more sustainable than new, lower cost than new'.

Products and services

• Remanufactured Laptops HP, Dell and Lenovo laptops restored to like-new condition through the 360-step, 5+ hour Circular Remanufacturing Process, with BSI Kitemark certification, warranty options of up to three years and a stated RMA rate below 3%. They are sold to organizations through direct sales and partner channels.
• Refurbished Laptops Refurbished HP, Dell and Lenovo laptops processed to BSI 8887-240 standards, with enterprise-grade performance, comprehensive warranties and low RMA rates. They are distributed in African markets through InnoVent through Qrent.
• Warranty and Extended Warranty Warranty options sold with laptops, including extensions up to three years, Return to Base coverage and Advanced Replacement options. Extensions cost extra and are available only at the time of purchase.
• Configure-to-Order Services Customization of laptops with RAM upgrades, storage upgrades, display options, operating-system configuration and personalized company branding for business requirements.
• ITAD Programme IT Asset Disposition service providing device buyback and secondary lifecycle management for end-of-life equipment, including responsible disposition or remanufacturing of existing laptop estates.
• Remanufacturing as a Service (RaaS) Service through which organizations use Circular Computing's remanufacturing capabilities and processes for their own IT asset management.

Quantifiable outcome

• Up to 40% cost savings compared to purchasing new laptops
• +8 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and supporting.

• Green IT (Ireland)coreChannel Partner/ Reseller/ Distributor · 1 May 2024Exclusive Irish partner for OGP (Office of Government Procurement) framework for remanufactured notebooks. Enables public sector organisations in Ireland to procure Circular Computing products through direct drawdown. No minimum order quantities with 'no questions asked' replacement policy for faulty devices.
• InnoVent (Qrent)coreChannel Partner/ Reseller/ DistributorPartnership with InnoVent through its remarketing arm Qrent to bring certified refurbished laptops to organisations across Africa. InnoVent holds distribution rights to Circular Computing's refurbished laptops in the region, covering South Africa, Kenya, Nigeria, Lesotho, Eswatini, Namibia, Zimbabwe, and Zambia. InnoVent provides warranty support, after-sales service, and local distribution expertise.
• WeeeCare Compliance SchememinorOthersRegistered member of WeeeCare Compliance Scheme for UK WEEE Regulations compliance. WEEE Producer Registration Number: WEE/EC0104WV. Supports reuse and recycling of waste electrical and electronic equipment.
• BatteryBack Compliance SchememinorOthersRegistered member of BatteryBack Compliance Scheme for UK Battery Regulations compliance. Battery Producer Registration Number: BPRN04874. Supports responsible battery disposal and recycling.
• Cranfield UniversitysupportingStrategic or Co-development PartnerResearch partnership with Cranfield University. According to research by Cranfield University, Circular Computing remanufactured notebooks generate just 6.34% of the carbon emissions associated with manufacturing an average new notebook.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rebound Technology: UK-based IT asset disposition and refurbished hardware provider offering certified pre-owned enterprise laptops to public and private sector buyers. Direct competitor to Circular Computing on geography, customer base, and remanufactured laptop offering.
• Refurbed: European recommerce platform for refurbished consumer electronics including laptops, smartphones, and tablets. Comparable on refurbished-laptop distribution model and circular economy positioning, though weighted more toward consumer/B2C than enterprise procurement.
• Sims Lifecycle Services: Global ITAD specialist operating secure processing facilities for enterprise end-of-life IT assets, including refurbishment and resale of laptops. Direct peer on the ITAD-and-remanufacturing business model serving large enterprise customers.
• Green IT (Ireland): Irish sustainable IT specialist reselling remanufactured and refurbished enterprise hardware, including laptops, to public and private sector buyers. Direct peer in the Irish market and Circular Computing's channel partner; competes head-to-head on adjacent sustainable IT lines.
• Reconome: UK-based remanufacturer of refurbished enterprise laptops and IT equipment with a sustainability-led value proposition. Direct competitor to Circular Computing in the UK remanufactured laptop segment, targeting similar enterprise and public sector customers.
• Tier1 Asset Solutions: UK IT asset disposition and refurbishment specialist offering certified data sanitization, refurbishment, and resale of enterprise laptops and IT equipment. Comparable on the ITAD-plus-refurbishment business model and UK enterprise customer overlap.

Broad incumbents

• Ingram Micro Lifecycle: IT asset disposition and remarketing arm of global IT distributor Ingram Micro, processing enterprise end-of-life hardware at scale. Overlaps on certified refurbishment and reverse logistics but as part of a much broader distribution and services portfolio.
• Brightstar Corp. Global mobile and IT device lifecycle services provider offering refurbishment, remarketing, and ITAD for handsets and laptops. Comparable on certified device refurbishment and reverse logistics, with a much broader device and geographic footprint.
• HP Certified Refurbished PCs: HP's own factory-refurbished laptop program offering certified pre-owned EliteBook and ProBook devices with warranty. Direct competitive overlap on the same hardware families Circular Computing remanufactures, leveraging HP's brand, warranty infrastructure, and enterprise channel.

Emerging players

• Computrade (CSR plc): UK-based refurbished and remanufactured laptop supplier focused on education, public sector, and SMB buyers. Comparable offering at a lower price point but with less depth on enterprise-scale certified remanufacturing than Circular Computing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CircularIT
• Facebookfacebook.com/CircularIT
• LinkedInlinkedin.com/company/circular-computing

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circular Computing