Convoy
Convoy is an enterprise-grade webhook gateway platform providing reliable, secure, and scalable webhook delivery for developers and engineering teams. It offers a managed cloud service and self-hosted deployment, serving fintech, payments, healthcare, SaaS, and IoT customers.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Convoy does
Convoy is an enterprise-grade webhook gateway platform that enables organizations to send, receive, and manage webhook events reliably and at scale. Founded around 2022 and headquartered at 2261 Market Street, San Francisco, California, the company serves developer and engineering teams who need production-grade infrastructure for outbound and inbound webhook delivery, offering a managed cloud service (Convoy Cloud) alongside a self-hosted deployment option originally distributed under MIT license. The customer base spans fintech and payments (Xendit, Mono, Maple, Caxton, Ascenda, Marble, Piggyvest, Elenpay), healthcare (Spruce Health), crypto/Web3 (Neynar), developer tools (Testlify), agtech (Source.ag), trust and safety (Trustmi), and logistics (Sline, Freshtrack).
The platform is built in Go with a control-and-data-plane architecture backed by PostgreSQL for durability and Redis for caching, supporting high-throughput event processing claimed to handle billions of events at sub-second delivery latency. Core capabilities include automatic retries with configurable linear/exponential backoff strategies, per-endpoint rate limiting, circuit breaking, fine-grained subscription filtering, SSRF protection with payload signatures and rolling secrets, native message broker ingestion from Kafka, Amazon SQS, Google Pub/Sub, and RabbitMQ, and observability through Prometheus metrics and OpenTelemetry tracing. In August 2024, Convoy transitioned from MIT to the Elastic License v2.0 and began gating enterprise features such as RBAC (multiplayer mode) and advanced worker/agent execution modes behind commercial license keys.
Convoy operates a dual GTM combining product-led growth for developers — free playground, SDKs, self-serve signup, open-source GitHub distribution — with enterprise field sales for compliance-sensitive buyers requiring SOC2 Type 2, GDPR compliance, SSO/SAML, private networking, and a contractual 99.999% uptime SLA. Revenue streams include Convoy Cloud SaaS subscriptions, self-hosted premium licensing, and enterprise licenses with advanced capabilities. With a team of 1-10 employees and a single $500,000 seed round from Musha Ventures and Y Combinator, Convoy is an early-stage infrastructure vendor competing against broader webhook and event-delivery solutions including Hookdeck.
Convoy firmographics
Firmographics- Name
- Convoy
- Legal name
- Convoy
- Website
- https://getconvoy.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Convoy is an enterprise-grade webhook gateway platform providing reliable, secure, and scalable webhook delivery for developers and engineering teams. It offers a managed cloud service and self-hosted deployment, serving fintech, payments, healthcare, SaaS, and IoT customers.
- Ownership category
- akta.pro rank
Where Convoy is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Convoy business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Convoy Cloud SaaS Subscription: Cloud-hosted SaaS offering with monthly/annual subscription plans for teams wanting managed infrastructure without self-hosting overhead.
- Self-Hosted Licensing: Self-hosted deployment options including open source (MIT license) and premium self-hosted versions with additional enterprise features.
- Enterprise License: Paid features and enterprise capabilities including RBAC (multiplayer mode), worker/agent execution mode settings, and advanced enterprise features gated behind license keys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-hosted (MIT Open Source) |
| Subscription | Annual | Self-hosted Premium / Enterprise |
| Subscription | Monthly | Convoy Cloud (SaaS) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Convoy product offering
Product offeringCore offering
Convoy is a webhook gateway platform that provides reliable, secure, and scalable webhook delivery for sending and receiving events.
Product overview
Convoy is an enterprise-grade webhook gateway platform that provides reliable, secure, and scalable webhook delivery for both sending and receiving events. The product portfolio consists of Convoy Core Gateway as the central platform, available through Convoy Cloud (fully managed SaaS with 99.999% uptime SLA) or Convoy Self-Hosted (for private deployment). The open-source version is available on GitHub under MIT license. Additional offerings include Convoy Playground for interactive testing and debugging, and a comprehensive REST API with SDK support for programmatic management. Convoy supports message broker ingestion from Kafka, Amazon SQS, Google Pub/Sub, and RabbitMQ, and provides features including automatic retries, rate limiting, circuit breakers, subscription filtering, and developer portal capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Convoy Cloud: Cloud-hosted version of Convoy webhook gateway
- Convoy Playground
- Convoy Core Gateway
Products and services
- Convoy Webhook Gateway A webhook gateway platform that provides reliable, secure, and scalable webhook delivery for sending and receiving events, available as SaaS and self-hosted software for developers and enterprises.
Quantifiable outcome
- Sub 1 second delivery latency
- +3 more outcomes
Companies that use Convoy
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles1 record
Convoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature20 records
Convoy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Convoy competitors and assessment
Company assessmentDirect peers
- Hookdeck: Closest direct competitor — a managed webhook delivery and event ingestion platform with retry, filtering, rate limiting, and queueing features aimed at developers and enterprises, with comparable pricing tiers and explicit third-party comparisons against Convoy.
- Svix: Direct peer offering webhook infrastructure-as-a-service (sending, receiving, retrying webhooks) with a similar developer-centric API, enterprise security features, and overlapping customer base in fintech and SaaS.
Broad incumbents
- AWS EventBridge: Hyperscaler event bus service that handles webhook-style event delivery, filtering, and routing to AWS targets; competes by bundling webhook-like functionality into a much broader cloud event and integration platform with deep enterprise penetration.
- Workato: Enterprise integration and automation platform that includes webhook triggers/actions within broader workflow/iPaaS offerings; competes for the same enterprise automation budget, particularly with companies that already use integration suites.
- MuleSoft (Salesforce): Enterprise API and integration platform with webhook-style event delivery and API management capabilities; overlaps with Convoy at large enterprises where API governance, security, and integration scale drive purchasing decisions.
Emerging players
- ngrok: Developer-focused connectivity platform offering webhook delivery alongside secure tunnels, ingress, and traffic policies; overlaps with Convoy on outbound webhook reliability and developer experience, with a larger user base in dev/staging use cases.
- Beeceptor: Lightweight webhook inspection, mocking, and testing tool; overlaps with Convoy's Playground use case and addresses part of the developer debugging workflow that Convoy also targets.
- webhook.site: Popular free webhook inspection and testing utility used by developers for debugging; adjacent to Convoy on developer webhook tooling, though it lacks production-grade delivery and retry features.
- Knock: Developer-focused notification infrastructure for in-app, email, SMS, and push with webhook-style fan-out and reliability primitives; competes for engineering-team budget alongside Convoy, especially in product-led SaaS use cases.
- Merge: Unified API and webhook infrastructure for B2B integrations; overlaps with Convoy in serving fintech and SaaS developers who need reliable inbound/outbound event delivery as part of their integration stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Convoy social profiles
Digital presenceConvoy compliance and trust
Trust signalCompliance2 records
Convoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convoy leadership team
Management profileNumber of profiles
Convoy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convoy
What does Convoy do?
Convoy is a webhook gateway platform that provides reliable, secure, and scalable webhook delivery for sending and receiving events.
Is Convoy a public or private company?
Convoy is a private company. It is classified as unknown and is currently operating.
When was Convoy founded?
Convoy was founded in 2022. It employs 1 to 10 people.
Where is Convoy based?
Convoy is headquartered in Wilmington, United States, in the North America region.
How does Convoy make money?
Three revenue lines are on record. Convoy Cloud SaaS Subscription is the primary driver. The others are self-Hosted Licensing and enterprise License.
Who are Convoy's main competitors?
Direct peers on record are Hookdeck and Svix. Broad incumbents are AWS EventBridge, Workato and MuleSoft (Salesforce). Emerging players are ngrok, Beeceptor, webhook.site, Knock and Merge.
Does Convoy have an API?
Yes. Convoy offers a public REST API with Bearer token authentication. The API supports cursor-based pagination, versioning (current default: 2024-01-01, with 2024-04-01 available), and backward compatibility. It provides endpoints for managing endpoints, subscriptions, events, sources, portal links, filters, event deliveries, and more. An OpenAPI specification is publicly available. Convoy also offers SDKs including a Go SDK. Developer documentation is at www.getconvoy.io/docs/api-reference/welcome.