Webhook.site
Webhook.site is a Denmark-based, GDPR-compliant webhook testing and workflow automation platform that generates unique URLs and email addresses for capturing and inspecting HTTP requests. It serves 400,000 monthly users and 3,000 paying subscribers across individual developers, SMBs, and enterprises through a self-serve freemium and tiered subscription model.
- Company typePrivate
- Founded2020
- HeadquartersDenmark, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Webhook.site does
Webhook.site is a cloud-based webhook testing, inspection, and workflow automation platform operated by Webhook ApS, a privately held Danish company incorporated in August 2020 and headquartered in Odense, Denmark, with infrastructure hosted on Hetzner in Germany. The platform generates unique URLs, email addresses, and DNS names that allow developers, DevOps engineers, and technical teams to capture, inspect, and replay incoming HTTP requests in real time without standing up their own infrastructure. Beyond capture, the product has expanded into a workflow automation suite: Custom Actions provides a visual builder with 50+ native integrations (Slack, Discord, HubSpot, Google Sheets, Excel, AWS S3, Dropbox, RabbitMQ, MySQL, PostgreSQL, SQL Server, SSH, SFTP, SMTP, CloudFront), WebhookScript offers a proprietary scripting language for advanced transformation, and complementary modules cover scheduled cron jobs, a Form Builder, a hosted database, and a WebSocket streaming API.
The company sells through a self-serve, product-led growth motion with a freemium entry point (no registration required, up to 100 requests, 7-day expiration) and three paid subscription tiers: Basic at $9/month, Pro at $27/month, and Enterprise at $69/month. The Enterprise tier adds SAML 2.0 SSO with Google Workspace and Microsoft Entra, custom domains with SSL, role-based access control, and multi-user support. Billing is processed through Paddle with a 14-day refund window and annual prepay discounts available. Distribution is entirely digital: the website, REST API, NPM-distributed CLI, and developer channels (X, GitHub, YouTube, Reddit) drive acquisition without traditional resellers or field sales. The customer base spans 3,000 paying subscribers, 400,000 monthly unique users, and a roster of named enterprise users including Adobe, Swisscom, Infor, Ramp, Checkout.com, and VistaPrint. Recent product launches in early 2026 added a hosted database manager, JavaScript AI tools for workflow authoring, alternate domain support, and enhanced request filtering, indicating continued product investment by a small (1-10 employee) team operating at substantial scale.
Webhook.site firmographics
Firmographics- Name
- Webhook.site
- Legal name
- Webhook ApS
- Website
- https://webhook.site
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webhook.site is a Denmark-based, GDPR-compliant webhook testing and workflow automation platform that generates unique URLs and email addresses for capturing and inspecting HTTP requests. It serves 400,000 monthly users and 3,000 paying subscribers across individual developers, SMBs, and enterprises through a self-serve freemium and tiered subscription model.
- Ownership category
- akta.pro rank
Webhook.site industry classification
Industry- Product category
- Developer Tools
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Webhooks, Eventing & Message Streaming (BPAMAOAE)
Keywords
Where Webhook.site is headquartered
LocationHeadquarters
- HQ city
- Denmark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Webhook.site business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Three-tier subscription model (Basic, Pro, Enterprise) providing escalating feature access including URL limits, request history, schedules, databases, multi-user support, and custom domains. Revenue is recurring with monthly or annual billing.
- Freemium/Tiered Access: Free tier provides basic webhook URL/email generation with 100 request limit and 7-day expiration. Paid tiers remove restrictions and add advanced features. This drives conversion to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - For individuals |
| Subscription | Monthly | Pro - For small organizations |
| Subscription | Monthly | Enterprise - For larger organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Webhook.site product offering
Product offeringCore offering
Webhook.site is a cloud-based webhook testing, debugging, and workflow automation platform that generates unique URLs, email addresses, and DNS names to instantly capture and inspect incoming HTTP requests, emails, and DNS queries. The platform offers a visual Custom Actions workflow builder with JavaScript-like WebhookScript scripting for transforming and forwarding data to 50+ native integrations. It is sold via a freemium subscription model with Basic, Pro, and Enterprise tiers.
Product overview
Webhook.site is a webhook testing and automation platform consisting of a core free service plus paid subscription tiers (Basic, Pro, Enterprise). The core platform provides unique URLs and email addresses for capturing and inspecting HTTP requests, emails, and DNS queries. Premium features include Custom Actions (visual workflow builder with JavaScript/WebhookScript scripting), Webhook.site Databases (hosted SQLite), Schedules (cron jobs), DNSHook, Form Builder, WebSocket streaming API, and Templates. Subscriptions remove request limits, extend storage, and add enterprise features like custom domains and SSO.
Differentiator
Problem solved
Functional benefit
Products and services
- Webhook.site Platform Cloud-based webhook testing, debugging, and workflow automation platform that generates unique URLs and email addresses for capturing, inspecting, transforming, and automating HTTP requests, emails, and DNS queries. Targeted at developers, DevOps engineers, and technical teams building webhook integrations.
Quantifiable outcome
- 400,000 monthly unique users as of November 2025
- +3 more outcomes
Companies that use Webhook.site
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Webhook.site technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature10 records
Webhook.site partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google WorkspacecoreEnterprise customers can configure SAML 2.0 SSO to allow login via Google Workspace. This is a native integration providing enterprise authentication capabilities.
- Microsoft EntracoreEnterprise customers can configure SAML 2.0 SSO to allow login via Microsoft Entra (Azure AD). This is a native integration providing enterprise authentication capabilities.
- HetznercoreInfrastructure hosting provider. Webhook.site infrastructure is hosted on Hetzner servers in Germany with ISO 27001 and SOC 2 certifications.
- PaddlecorePayment processing provider for subscriptions, invoicing, and VAT handling. Customers can pay via VISA, Mastercard, AMEX, PayPal, Apple Pay, Google Pay, and iDeal.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Webhook.site competitors and assessment
Company assessmentDirect peers
- Svix: Svix is an enterprise-grade webhook delivery service offering reliability, retries, and security features. It is comparable to Webhook.site for production webhook infrastructure rather than just testing.
- ngrok: ngrok provides secure tunnels to localhost and webhook inspection capabilities used by developers. It overlaps directly with Webhook.site's CLI tunneling (whcli) and webhook testing functionality.
- RequestBin: RequestBin (and its successor Hoppscotch Inspect) is a webhook and HTTP request inspection tool. It competes with Webhook.site's primary use case of capturing and inspecting incoming HTTP requests.
- Hookdeck: Hookdeck is a webhook infrastructure platform offering reliable webhook delivery, retries, monitoring, and queuing. It is the closest direct competitor to Webhook.site's automation and reliability use cases, targeting developers building production webhook pipelines.
- Pipedream: Pipedream is a developer-focused integration and workflow automation platform with HTTP/webhook triggers and code-level steps. It competes with Webhook.site's Custom Actions workflow builder for developer automation workloads.
- Beeceptor: Beeceptor is a webhook testing, mocking, and inspection tool that provides virtual endpoints similar to Webhook.site's core free offering. It targets the same developer audience for API and webhook debugging.
Broad incumbents
- Zapier: Zapier is the dominant workflow automation platform with webhook triggers and 6,000+ app integrations. It is a broad incumbent that competes for the same workflow automation budget as Webhook.site's Custom Actions.
- Postman: Postman is a dominant API development platform with mock servers and webhook testing capabilities. It overlaps with Webhook.site's developer audience and request inspection use cases, but as part of a much broader API toolchain.
- Make (Integromat): Make is a visual automation platform with webhook support and extensive app integrations. It competes with Webhook.site's Custom Actions for users who need scheduled and event-driven workflow automation.
- Cloudflare Workers / Tunnels: Cloudflare offers webhook handling via Workers, Event Notifications, and Tunnels, increasingly commoditizing webhook infrastructure for developers. It represents a large, well-funded incumbent that could erode Webhook.site's value proposition through bundled offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Webhook.site social profiles
Digital presenceWebhook.site compliance and trust
Trust signalCompliance3 records
Webhook.site financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webhook.site leadership team
Management profileNumber of profiles
Profiles1 record
Webhook.site funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webhook.site M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webhook.site
What does Webhook.site do?
Webhook.site is a cloud-based webhook testing, debugging, and workflow automation platform that generates unique URLs, email addresses, and DNS names to instantly capture and inspect incoming HTTP requests, emails, and DNS queries. The platform offers a visual Custom Actions workflow builder with JavaScript-like WebhookScript scripting for transforming and forwarding data to 50+ native integrations. It is sold via a freemium subscription model with Basic, Pro, and Enterprise tiers.
Is Webhook.site a public or private company?
Webhook.site is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webhook.site founded?
Webhook.site was founded in 2020. It employs 1 to 10 people.
Where is Webhook.site based?
Webhook.site is headquartered in Denmark, United States, in the North America region.
How does Webhook.site make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are freemium/Tiered Access.
Who are Webhook.site's main competitors?
Direct peers on record are Svix, ngrok, RequestBin, Hookdeck, Pipedream and Beeceptor. Broad incumbents are Zapier, Postman, Make (Integromat) and Cloudflare Workers / Tunnels.
Does Webhook.site have an API?
Yes. Webhook.site provides a public REST API that allows developers to programmatically manage tokens (URLs), requests, Custom Actions, databases, schedules, users, groups, templates, and global variables. The API supports authentication via API keys and includes endpoints for WebSocket connections for real-time request streaming. Rate limits apply: 10 tokens per minute for free users, 60 per minute for Pro and Enterprise. Documentation is available at docs.webhook.site/api/about.html. Developer documentation is at docs.webhook.site/api/about.html.
What industry is Webhook.site in?
Webhook.site's product category is Developer Tools. Its primary akta.pro industry code is BPAMAOAE, Webhooks, Eventing & Message Streaming. Its NAICS code is 51821 and its SIC code is 7372.