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Speede Fitness

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uuid0003afd

Namestring
Speede Fitness
Legal namestring
Speede Fitness
Websiteurl
speede.fit
Company typeenum
Private
Founded yearint
2021
Descriptiontext

Speede Fitness is a Chicago-based, privately-held company founded in 2021 that develops a smart strength training machine for the connected home fitness market. The product combines isokinetic resistance technology with eccentric overload, delivering up to 500 pounds of adaptive resistance in a proprietary React Mode that continuously matches user force output throughout every inch of every repetition. The machine's compact, folding form factor is designed to slide under a bed, addressing the residential space constraints that limit adoption of traditional strength equipment. The company targets both professional athletes (NFL, NBA, UFC, Olympic) and general home fitness consumers, including recovery/rehabilitation users and first-time strength trainees, with a horizontal segmentation approach.

The company's economic model is hardware sales of a single direct-to-consumer product, with a pre-launch go-to-market centered on a waitlist, founding pricing, and launch-day priority access. Marketing channels are concentrated on the company website (speede.fit) and Instagram, with athlete endorsements driving brand credibility. The technology is positioned against competing smart home gym systems on peak resistance: Speede at 500 lbs versus Tonal at 250 lbs and AMP at 100 lbs. The company has secured a single $2.5 million seed funding round in May 2022 from undisclosed investors and is led by Dan Mooney (President), Michael Chandler (Chief Athletic Officer), and Chris Minor (EVP Strategic Partnerships/Investor).

Short descriptiontext

Speede Fitness, founded in 2021, develops a smart strength training machine with isokinetic and eccentric overload technology providing up to 500 lbs of adaptive resistance. The company targets professional athletes and home fitness consumers through a pre-launch direct-to-consumer model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
smart strength training, home fitness equipment, connected fitness machine, resistance training machine, adaptive resistance equipment
Industry3 codes
1Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms)
CodeCRAMADAGPrimaryYes
2Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.)
CodeCRACAQAHPrimaryNo
3Strength Training Equipment Retail (Racks, Benches, Barbells, Plates)
CodeCRAMADABPrimaryNo
Product category
Smart Home Fitness Equipment
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Hardware Sales
TypeHardware Sales
Description

Sale of smart strength training machine with proprietary isokinetic technology. Pre-launch model with founding pricing for early adopters.

speede.fit
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Pricing details1 tier
1Standard launch pricing (details to be revealed)
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

Founding pricing offered exclusively to waitlist members at launch.

speede.fit
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Speede Fitness develops and sells a smart home strength training machine built around its proprietary React Mode, which delivers up to 500 lbs of adaptive isokinetic and eccentric overload resistance with real-time force feedback. The product folds flat to slide under a bed, replacing a full rack of weights with a single connected device. The company is in pre-launch phase, building a waitlist for early access at founding pricing before broad retail availability.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 5 reps = 38 lbs concentric / 59 lbs eccentric (vs 15 traditional reps for equivalent work)
+1 more record
Product overview1 text field

Speede Fitness offers a single unified product — a smart strength training machine with React Mode providing up to 500 lbs of adaptive resistance. The machine features isokinetic and eccentric overload technology that reads pushing force in real-time and matches resistance throughout every inch of each rep. Designed to fold flat for storage under a bed, the product targets both athletes and general consumers seeking efficient strength training in a compact form factor. The company is pre-launch with an active waitlist for early access and founding pricing.

Product and service1 record
1Speede Fitness React Mode Machine
CategorySmart Home Fitness Equipment
Description

Smart strength training machine for home use featuring up to 500 lbs of adaptive resistance in React Mode, with isokinetic and eccentric overload technology that reads pushing force in real-time and matches resistance throughout the full range of motion. The machine folds flat for under-bed storage and is designed for athletes, general consumers, rehabilitation users, and first-time strength trainees.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership4 partners
1NFL Athletes (Implied backing)
Strategic tierMinorTypeOthers
Description

Professional NFL athletes have tested and endorsed the Speede machine, providing credibility within professional sports training.

2NBA Athletes (Implied backing)
Strategic tierMinorTypeOthers
Description

Professional NBA athletes have tested and provided positive reactions to the Speede machine during development.

3UFC Athletes (Implied backing)
Strategic tierMinorTypeOthers
Description

UFC fighters have been part of the testing and endorsement process for the Speede strength training machine.

4Olympic Athletes (Implied backing)
Strategic tierMinorTypeOthers
Description

Olympic athletes have provided feedback and endorsements for the Speede machine, validating its performance credentials.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers4 records
1Tempo (formerly Tempo Studio)
2Tonal
TypeDirect peer
Description

Tonal is the most direct competitor: a wall-mounted smart strength training system using digital weight resistance and AI coaching. Speede explicitly benchmarks against Tonal on peak resistance (500 lbs vs 250 lbs), positioning in the same connected home strength category.

3Vitruvian
TypeDirect peer
Description

Vitruvian makes the Forme Studio, a compact smart resistance machine with adaptive weight up to ~440 lbs and real-time force feedback. It competes head-to-head with Speede on form factor, isokinetic-style resistance, and the home-use smart strength training niche.

4AMP (GoMini/AMP Fitness)
TypeDirect peer
Description

AMP produces compact, foldable connected strength machines (formerly GoMini) and is one of the two named competitors on Speede's comparison board (100 lbs vs Speede's 500 lbs). Direct overlap in the portable smart strength category.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Speede Fitness

Smart Home Fitness Equipmentspeede.fit

Speede Fitness, founded in 2021, develops a smart strength training machine with isokinetic and eccentric overload technology providing up to 500 lbs of adaptive resistance. The company targets professional athletes and home fitness consumers through a pre-launch direct-to-consumer model.

What Speede Fitness does

Speede Fitness is a Chicago-based, privately-held company founded in 2021 that develops a smart strength training machine for the connected home fitness market. The product combines isokinetic resistance technology with eccentric overload, delivering up to 500 pounds of adaptive resistance in a proprietary React Mode that continuously matches user force output throughout every inch of every repetition. The machine's compact, folding form factor is designed to slide under a bed, addressing the residential space constraints that limit adoption of traditional strength equipment. The company targets both professional athletes (NFL, NBA, UFC, Olympic) and general home fitness consumers, including recovery/rehabilitation users and first-time strength trainees, with a horizontal segmentation approach.

The company's economic model is hardware sales of a single direct-to-consumer product, with a pre-launch go-to-market centered on a waitlist, founding pricing, and launch-day priority access. Marketing channels are concentrated on the company website (speede.fit) and Instagram, with athlete endorsements driving brand credibility. The technology is positioned against competing smart home gym systems on peak resistance: Speede at 500 lbs versus Tonal at 250 lbs and AMP at 100 lbs. The company has secured a single $2.5 million seed funding round in May 2022 from undisclosed investors and is led by Dan Mooney (President), Michael Chandler (Chief Athletic Officer), and Chris Minor (EVP Strategic Partnerships/Investor).

Speede Fitness firmographics

Firmographics
Name
Speede Fitness
Legal name
Speede Fitness
Website
https://speede.fit
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
11–50 employees
Short description
Speede Fitness, founded in 2021, develops a smart strength training machine with isokinetic and eccentric overload technology providing up to 500 lbs of adaptive resistance. The company targets professional athletes and home fitness consumers through a pre-launch direct-to-consumer model.
Ownership category
akta.pro rank

Speede Fitness industry classification

Industry
Product category
Smart Home Fitness Equipment
akta.pro primary industry
Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
akta.pro secondary industries
Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

  • Smart strength training
  • Home fitness equipment
  • Connected fitness machine
  • Resistance training machine
  • Adaptive resistance equipment

Where Speede Fitness is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Markets served

Speede Fitness business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

  1. Hardware Sales: Sale of smart strength training machine with proprietary isokinetic technology. Pre-launch model with founding pricing for early adopters.

Pricing tiers

ModelBillingPrice
Unit PricingOne time/ perpetual licenseStandard launch pricing (details to be revealed)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Speede Fitness product offering

Product offering

Core offering

Speede Fitness develops and sells a smart home strength training machine built around its proprietary React Mode, which delivers up to 500 lbs of adaptive isokinetic and eccentric overload resistance with real-time force feedback. The product folds flat to slide under a bed, replacing a full rack of weights with a single connected device. The company is in pre-launch phase, building a waitlist for early access at founding pricing before broad retail availability.

Product overview

Speede Fitness offers a single unified product — a smart strength training machine with React Mode providing up to 500 lbs of adaptive resistance. The machine features isokinetic and eccentric overload technology that reads pushing force in real-time and matches resistance throughout every inch of each rep. Designed to fold flat for storage under a bed, the product targets both athletes and general consumers seeking efficient strength training in a compact form factor. The company is pre-launch with an active waitlist for early access and founding pricing.

Differentiator

Problem solved

Functional benefit

Products and services

  • Speede Fitness React Mode Machine Smart strength training machine for home use featuring up to 500 lbs of adaptive resistance in React Mode, with isokinetic and eccentric overload technology that reads pushing force in real-time and matches resistance throughout the full range of motion. The machine folds flat for under-bed storage and is designed for athletes, general consumers, rehabilitation users, and first-time strength trainees.

Quantifiable outcome

  • 5 reps = 38 lbs concentric / 59 lbs eccentric (vs 15 traditional reps for equivalent work)
  • +1 more outcomes

Companies that use Speede Fitness

Customer profile

Segments4 records

Ideal customer profiles4 records

Speede Fitness technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Speede Fitness partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

  • NFL Athletes (Implied backing)minorOthersProfessional NFL athletes have tested and endorsed the Speede machine, providing credibility within professional sports training.
  • NBA Athletes (Implied backing)minorOthersProfessional NBA athletes have tested and provided positive reactions to the Speede machine during development.
  • UFC Athletes (Implied backing)minorOthersUFC fighters have been part of the testing and endorsement process for the Speede strength training machine.
  • Olympic Athletes (Implied backing)minorOthersOlympic athletes have provided feedback and endorsements for the Speede machine, validating its performance credentials.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Speede Fitness competitors and assessment

Company assessment

Peers

Direct peers

  • Tonal: Tonal is the most direct competitor: a wall-mounted smart strength training system using digital weight resistance and AI coaching. Speede explicitly benchmarks against Tonal on peak resistance (500 lbs vs 250 lbs), positioning in the same connected home strength category.
  • Vitruvian: Vitruvian makes the Forme Studio, a compact smart resistance machine with adaptive weight up to ~440 lbs and real-time force feedback. It competes head-to-head with Speede on form factor, isokinetic-style resistance, and the home-use smart strength training niche.
  • AMP (GoMini/AMP Fitness): AMP produces compact, foldable connected strength machines (formerly GoMini) and is one of the two named competitors on Speede's comparison board (100 lbs vs Speede's 500 lbs). Direct overlap in the portable smart strength category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Speede Fitness social profiles

Digital presence

Speede Fitness financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Speede Fitness leadership team

Management profile

Number of profiles

Profiles3 records

Speede Fitness funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Speede Fitness M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speede Fitness

What does Speede Fitness do?

Speede Fitness develops and sells a smart home strength training machine built around its proprietary React Mode, which delivers up to 500 lbs of adaptive isokinetic and eccentric overload resistance with real-time force feedback. The product folds flat to slide under a bed, replacing a full rack of weights with a single connected device. The company is in pre-launch phase, building a waitlist for early access at founding pricing before broad retail availability.

Is Speede Fitness a public or private company?

Speede Fitness is a private company. It is classified as unknown and is currently operating.

When was Speede Fitness founded?

Speede Fitness was founded in 2021. It employs 11 to 50 people.

Where is Speede Fitness based?

Speede Fitness is headquartered in Chicago, United States, in the North America region.

How does Speede Fitness make money?

One revenue line is on record: hardware Sales.

Who are Speede Fitness's main competitors?

Tempo (formerly Tempo Studio) is listed as a peer. Direct peers are Tonal, Vitruvian and AMP (GoMini/AMP Fitness).

Does Speede Fitness have an API?

No public API is recorded for Speede Fitness.

What industry is Speede Fitness in?

Speede Fitness's product category is Smart Home Fitness Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.).

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Live signals
FittHydrow Acquires Speede, Enters Connected StrengthHydrow acquired a majority stake in Speede, makers of smart strength equipment, and plans to release a consumer strength product next year. The acquisition follows Hydrow's 23% YoY sales growth, with Amazon sales up 273% through March 31. Founder Bruce Smith will step down as CEO, moving to board chairman.SGB Media OnlineHydrow Acquires Majority Stake in Speede FitnessHydrow acquired a majority stake in Speede Fitness, the strength training equipment and analytics manufacturer, with an option to buy the remainder. The acquisition supports Hydrow's mission to expand as a whole-body health company, with a consumer product expected to come to market next year.PR NewswireUnited States Smart Strength Training Equipment Market Analysis Report 2023-2028 Featuring Peloton, Lululemon Studio, JAXJOX, OxeFit, Speede Fitness, FightCamp, Tonal, Forme, & VirtuvianA market research report analyzes the United States smart strength training equipment market from 2018 to 2028, highlighting significant growth driven by increased at-home fitness adoption and technology integration by companies like Peloton. The market was valued at USD 317.49 million in 2021 and is projected to reach USD 1.02 billion by 2028, with key players including Peloton, Lululemon Studio, and JAXJOX.PR NewswireSpeede Fitness draws massive crowds at IHRSA as company continues to disrupt the fitness industrySpeede Fitness, a Chicago-area strength training startup, showcased its Speede Challenger connected fitness machine at the IHRSA convention in Miami Beach in June 2022, drawing over 200 attendees to a live training session with UFC fighter Michael Chandler. The machine, which combines isokinetic, eccentric, and isotonic training in one device, launched simultaneously on Indiegogo for consumer pre-orders. The company has attracted equity investment from professional athletes across the NFL and NBA, including players from the Chicago Bears, Denver Broncos, Kansas City Chiefs, and Charlotte Hornets.PR NewswireSpeede Fitness partners with Hyperice to create one-of-a-kind trade show experienceSpeede Fitness has announced a partnership with Hyperice to create a cross-booth experience at the IHRSA Convention in Miami Beach on June 23-24, 2022. UFC fighter Michael Chandler will demonstrate Speede's Nemesis Mode training on their new Speede Challenger connected fitness machine, followed by a recovery session using Hyperice products including the Hypervolt and Normatec systems. The Speede Challenger, launching in fall 2022, is the first connected fitness machine to combine isotonic, isokinetic, and max eccentric training.PR NewswireSpeede Fitness begins new funding round at gala event with Chicago Bears players, investors and VIPsSpeede Fitness launched a new fundraising round and showcased its strength training machine, the Speede Challenger, at an event in Chicago featuring NFL players and investors. The company, which is backed by equity holders from major sports leagues including the NFL and NBA, oversubscribed its seed round with David Meltzer leading the new investment. Speede plans to unveil its Gamma prototype at the upcoming IHRSA convention in Miami.FinSMEsSpeede Fitness Raised $2.5M in Seed FundingSpeede Fitness, a Chicago-area strength training startup, raised $2.5 million in seed funding led by investors including UFC fighter Michael Chandler and several professional athletes. The company plans to use the capital to prepare for the summer launch of its Speede Challenger connected fitness machine. This financing round also includes equity holders from business and social media sectors such as David Meltzer and Ed Mylett.PR NewswireSpeede Fitness oversubscribes seed round and signs NFL, NBA and UFC stars as equity holdersSpeede Fitness has oversubscribed its seed funding round, raising $2.5 million to support the summer launch of its Speede Challenger strength training machine. The company has secured equity partnerships with high-profile athletes from the NFL, NBA, and UFC, including Michael Chandler and Justin Fields, alongside business figures like David Meltzer.SportsdigestSpeede Fitness oversubscribes seed round and signs NFL, NBA and UFC stars as equity holdersChicago-based startup Speede Fitness has raised $2.5 million in an oversubscribed seed round and signed high-profile athletes from the NFL, NBA, and UFC as equity holders ahead of its summer product launch. The company is introducing the Speede Challenger, a connected fitness machine combining isotonic, isokinetic, and max eccentric training, with partners including Michael Chandler, Justin Fields, and Mason Plumlee.