Olympics

What Olympics does

The International Olympic Committee (IOC), operating commercially under the Olympics brand, is the governing body of the global Olympic Movement and organizer of the Olympic Games. Founded in 1894 by Pierre de Coubertin and headquartered in Lausanne, Switzerland, the IOC operates through wholly owned organizing committees for each Games edition, with confirmed pipeline events running through Utah 2034, including Milano Cortina 2026, Dakar 2026 (the first Youth Olympic Games in Africa), LA28, Alpes 2030, and Brisbane 2032.

The IOC's core technology and product surface consists of the Olympics.com digital platform, the official Olympic mobile application (iOS and Android), the Olympic Channel streaming platform, and the Olympic Shop e-commerce storefront. These deliver live sport coverage, results, athlete profiles, original documentary series, merchandise, and the free Olympic Membership/ID program. The organization also operates the Olympic Museum in Lausanne and the Olympic Refuge Foundation, which provides sport-based support to displaced young people and reached more than 33,000 beneficiaries in 2025.

The IOC is a non-profit international organization whose commercial revenue is generated through four principal streams: exclusive global broadcast rights sold to television networks and streaming platforms; tiered Worldwide Olympic and Premium Partnerships with multinational sponsors (including Coca-Cola, Visa, Samsung, Airbnb, Omega, Allianz, Deloitte, TCL, AB InBev/Corona Cero, P&G, Alibaba, and JPMorgan Chase); ticket sales for Olympic events spanning accessible $28 tiers to premium hospitality; and licensing of Olympic intellectual property for merchandise. Customer segments include elite athletes, billions of global sports fans, corporate sponsors, and broadcast rights holders, with secondary social-impact programs serving refugees and displaced youth.

Name

Olympics

Legal name

International Olympic Committee

Website

https://olympics.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The International Olympic Committee (IOC) is a non-profit governing body headquartered in Lausanne, Switzerland, that organizes the Olympic Games and operates Olympics.com, the Olympic mobile app, and broadcast partnerships. It serves athletes, billions of global fans, corporate sponsors, and broadcasters, with a Games pipeline running through 2034.

Ownership category

akta.pro rank

Product category

International Multi-Sport Events Organization

NAICS

Spectator Sports (7112), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• Multi-sport events
• Broadcast rights licensing
• Olympic sponsorship programs
• Athletic event management
• Sports governance

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Broadcasting Rights: The IOC and organizing committees generate substantial revenue from broadcasting rights, selling exclusive rights to air Olympic Games to television networks and streaming platforms worldwide.
2. Sponsorship and Partnership Revenue: Corporate sponsorship through Worldwide Olympic Partners and other partnership tiers, with companies like TCL, Coca-Cola, Visa, and others paying for association with the Olympic brand.
3. Ticket Sales: Revenue from selling tickets to Olympic Games events, including various price points from affordable $28 tickets to premium hospitality packages.
4. Licensing and Merchandise: Revenue from licensing Olympic intellectual property for merchandise, with the official Olympic Shop selling products including the LA28 Bluebell Collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The International Olympic Committee (IOC) organizes and governs the Olympic Games, the world's premier multi-sport athletic competitions held every two years alternating between Summer and Winter editions. The IOC operates official digital platforms (Olympics.com, the Olympic mobile app, and the Olympic Channel) to deliver live coverage, results, news, and original content to global audiences, and generates revenue through broadcasting rights, worldwide sponsorships, ticket sales, and licensed Olympic merchandise.

Product overview

Olympics.com serves as the official digital platform of the International Olympic Committee (IOC), offering a unified ecosystem centered around Olympic Games coverage. The portfolio includes the main Olympics.com website with news, results, and athlete information; the Olympic Channel streaming platform; the Olympic mobile app; and physical/digital merchandise through the Olympic Shop. Major upcoming sporting events include the Dakar 2026 Youth Olympic Games, LA28 Summer Olympics, Alpes 2030 Winter Olympics, and Brisbane 2032 Games. Social initiatives include the Olympic Refuge Foundation supporting displaced athletes and the Let's Move Olympic Day programme. The organization also operates the Olympic Museum in Lausanne and offers Olympic Membership accounts for fans.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympics.com Website Official website of the Olympic Movement providing Olympic Games information, medals, results, latest news, athlete profiles, sports listings, and video content for global sports fans.
• Olympic App Official mobile application available on iOS and Android providing live sport streaming, breaking news, results, and original series content for Olympic events.
• Olympic Channel Video streaming platform featuring Olympic content, replays, highlights, and original series programming for global audiences.
• Olympic Shop Official Olympics online merchandise store offering Olympic Games merchandise, collectibles, and licensed products such as the LA28 Bluebell Collection.
• Olympic Membership / Olympic ID Free membership programme offering benefits including live sports streaming, following favorite athletes and sports, and exclusive Olympic news access.
• Olympic Museum Physical museum in Lausanne, Switzerland featuring exhibitions on Olympic history, artifacts, the Olympic Values Education Programme, a restaurant, and a souvenir shop.
• Dakar 2026 Youth Olympic Games The fourth edition of the Summer Youth Olympic Games, the first Youth Olympic Games in Africa, featuring 25 competition sports and 10 engagement sports with 207 national delegations representing nations from across Africa and beyond.
• LA28 Olympic Games Los Angeles 2028 Summer Olympic Games scheduled for July 14-30, 2028 in the United States.
• Alpes 2030 Olympic Winter Games French Alps 2030 Olympic Winter Games scheduled for February 1-17, 2030, positioned as the first gender-equal Winter Olympics.
• Brisbane 2032 Olympic and Paralympic Games Brisbane 2032 Olympic and Paralympic Games scheduled for July 23 - August 8, 2032 in Queensland, Australia.

Quantifiable outcome

• 2,700+ athletes participated in Youth Olympic Games
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, premium and official.

• TCLcoreGTM or Marketing Partner · 5 February 2026TCL, a global technology company, is a Worldwide Olympic and Paralympic Partner providing display and smart home technologies for the Milano Cortina 2026 Winter Games. TCL deployed AI-powered appliances in Olympic athlete villages and showcased innovations through immersive events at Piazza Duca d'Aosta in Milan.
• Corona CerocoreGTM or Marketing Partner · 5 November 2025Corona Cero, the no-alcohol beer brand from AB InBev, became the first non-alcoholic beer sponsor of the Olympic Winter Games Milano Cortina 2026, launching its 'For Every Golden Moment' global platform with activations across over 25 markets. Partnership extended through 2032.
• AB InBevcoreGTM or Marketing PartnerAB InBev through its Corona Cero brand is a Worldwide Olympic Partner providing non-alcoholic beer sponsorship for Olympic Winter Games with partnership extending through 2032.
• AllianzcoreGTM or Marketing PartnerAllianz is a Worldwide Olympic and Paralympic Partner, featured on the Brisbane 2032 website as a premium sponsor of the Olympic Games.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is a Worldwide Olympic Partner contributing to the Olympic sponsorship ecosystem across multiple Games including Brisbane 2032.
• DeloittecoreGTM or Marketing PartnerDeloitte is a Worldwide Olympic Partner providing professional services and sponsorship support to the Olympic movement.
• OmegacoreGTM or Marketing PartnerOmega serves as the Official Timekeeper for the Olympic Games, providing timekeeping and scoring services. The OMEGA countdown clock was unveiled for Brisbane 2032 marking six years to go.
• VisacoreGTM or Marketing PartnerVisa is a Worldwide Olympic Partner providing payment technology sponsorship for the Olympic Games.
• Commonwealth BankpremiumGTM or Marketing PartnerCommonwealth Bank is a Premium Partner for Brisbane 2032 Olympic and Paralympic Games, serving as a major Australian financial institution sponsor.
• AirbnbcoreGTM or Marketing PartnerAirbnb is a Worldwide Olympic Partner for Dakar 2026, providing accommodation services and hosting platform integration for the Youth Olympic Games.
• AlibabacoreGTM or Marketing PartnerAlibaba is a Worldwide Olympic Partner for Dakar 2026, contributing technology and digital platform services.
• JPMorgan ChasecoreGTM or Marketing PartnerJPMorgan Chase is a Worldwide Olympic Partner for Dakar 2026, providing financial services sponsorship.
• P&GcoreGTM or Marketing PartnerProcter & Gamble is a Worldwide Olympic Partner for Dakar 2026, offering consumer goods sponsorship.
• SamsungcoreGTM or Marketing PartnerSamsung is a Worldwide Olympic Partner for Dakar 2026, providing technology and electronics sponsorship.
• SonatelpremiumGTM or Marketing PartnerSonatel is a Premium Partner for Dakar 2026, serving as a major Senegalese telecommunications partner.
• PelliotpremiumGTM or Marketing PartnerPelliot is a Premium Partner for Dakar 2026, an outdoor equipment brand supporting the Youth Olympic Games.
• Air SenegalofficialGTM or Marketing PartnerAir Senegal is an Official Partner for Dakar 2026, providing airline transportation services.
• UNHCRcoreStrategic or Co-development PartnerThe UN Refugee Agency (UNHCR) is a core partner of the Olympic Refuge Foundation, working together to support displaced young people through sport.
• Olympic SolidaritycoreStrategic or Co-development PartnerOlympic Solidarity provides support to athletes worldwide, with 1,516 athletes chasing their LA28 dreams through Olympic Solidarity scholarships.
• Casey WassermancoreOthersCasey Wasserman serves as chairman of the LA28 Olympic Organizing Committee, leading the Los Angeles 2028 Olympic Games organizing efforts.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FIFA: Governing body of world football and organizer of the FIFA World Cup, the largest single-sport global competition. Comparable to the IOC as a non-profit federation generating multi-billion-dollar broadcast, sponsorship, and licensing revenue from a quadrennial mega-event, with similar governance, host-bid, and sponsorship-partner dynamics.
• World Athletics: International federation governing athletics/track-and-field and organizing World Athletics Championships. Directly comparable to the IOC's constituent International Federations in operating model, broadcast-rights commercialization, and multi-national event staging.
• Commonwealth Games Federation: Organizer of the Commonwealth Games, a multi-sport event held every four years for athletes from Commonwealth nations. Highly comparable to the IOC in being a multi-sport Games organizer reliant on host cities, sponsorship, and broadcast revenue, though at smaller scale and narrower membership.
• UEFA: Governing body of European football and organizer of UEFA European Championship and Champions League. Comparable as an international federation monetizing premium broadcast rights, sponsorship, and licensing around major recurring events with strong brand IP.
• World Rugby: International federation governing rugby union and organizer of the Rugby World Cup. Directly comparable to the IOC's constituent IFs in governance structure, event-based revenue (broadcast, sponsorship, ticketing), and global multi-national footprint.
• International Cricket Council (ICC): Governing body of international cricket and organizer of the ICC Cricket World Cup and T20 World Cup. Comparable to the IOC as a non-profit international federation generating substantial broadcast, sponsorship, and licensing revenue from quadrennial marquee events.

Others

• International Paralympic Committee (IPC): Governs the Paralympic Movement and organizes the Paralympic Games in close coordination with the IOC. Directly comparable as a multi-sport international federation and Games organizer with shared athletes, venues, and broadcast rights, though it is a separate organization rather than a direct competitor.

Broad incumbents

• Formula 1: Global annual motorsport series with comparable revenue model anchored on broadcast rights, title sponsors, hospitality, and merchandise. A broad incumbent in global sports IP commercialization rather than multi-sport, but directly comparable in commercial structure.
• National Football League (NFL): Largest US professional sports league by revenue, monetizing broadcast rights, sponsorships, tickets, and licensing. Comparable to the IOC in scale of media-rights revenue and global brand-building efforts, though it is a single-sport league rather than a multi-sport movement.
• National Basketball Association (NBA): Global professional basketball league with strong international broadcast, merchandise, and digital-content monetization (NBA League Pass, social channels). Comparable to the IOC in building global fan engagement and direct-to-consumer digital platforms, though focused on a single sport.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Olympics
• YouTubeyoutube.com/user/iocmedia
• LinkedInlinkedin.com/company/international-olympic-committee
• Facebookfacebook.com/Olympics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympics