Speede Fitness
Speede Fitness, founded in 2021, develops a smart strength training machine with isokinetic and eccentric overload technology providing up to 500 lbs of adaptive resistance. The company targets professional athletes and home fitness consumers through a pre-launch direct-to-consumer model.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Speede Fitness does
Speede Fitness is a Chicago-based, privately-held company founded in 2021 that develops a smart strength training machine for the connected home fitness market. The product combines isokinetic resistance technology with eccentric overload, delivering up to 500 pounds of adaptive resistance in a proprietary React Mode that continuously matches user force output throughout every inch of every repetition. The machine's compact, folding form factor is designed to slide under a bed, addressing the residential space constraints that limit adoption of traditional strength equipment. The company targets both professional athletes (NFL, NBA, UFC, Olympic) and general home fitness consumers, including recovery/rehabilitation users and first-time strength trainees, with a horizontal segmentation approach.
The company's economic model is hardware sales of a single direct-to-consumer product, with a pre-launch go-to-market centered on a waitlist, founding pricing, and launch-day priority access. Marketing channels are concentrated on the company website (speede.fit) and Instagram, with athlete endorsements driving brand credibility. The technology is positioned against competing smart home gym systems on peak resistance: Speede at 500 lbs versus Tonal at 250 lbs and AMP at 100 lbs. The company has secured a single $2.5 million seed funding round in May 2022 from undisclosed investors and is led by Dan Mooney (President), Michael Chandler (Chief Athletic Officer), and Chris Minor (EVP Strategic Partnerships/Investor).
Speede Fitness firmographics
Firmographics- Name
- Speede Fitness
- Legal name
- Speede Fitness
- Website
- https://speede.fit
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speede Fitness, founded in 2021, develops a smart strength training machine with isokinetic and eccentric overload technology providing up to 500 lbs of adaptive resistance. The company targets professional athletes and home fitness consumers through a pre-launch direct-to-consumer model.
- Ownership category
- akta.pro rank
Speede Fitness industry classification
Industry- Product category
- Smart Home Fitness Equipment
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where Speede Fitness is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Speede Fitness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of smart strength training machine with proprietary isokinetic technology. Pre-launch model with founding pricing for early adopters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Standard launch pricing (details to be revealed) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Speede Fitness product offering
Product offeringCore offering
Speede Fitness develops and sells a smart home strength training machine built around its proprietary React Mode, which delivers up to 500 lbs of adaptive isokinetic and eccentric overload resistance with real-time force feedback. The product folds flat to slide under a bed, replacing a full rack of weights with a single connected device. The company is in pre-launch phase, building a waitlist for early access at founding pricing before broad retail availability.
Product overview
Speede Fitness offers a single unified product — a smart strength training machine with React Mode providing up to 500 lbs of adaptive resistance. The machine features isokinetic and eccentric overload technology that reads pushing force in real-time and matches resistance throughout every inch of each rep. Designed to fold flat for storage under a bed, the product targets both athletes and general consumers seeking efficient strength training in a compact form factor. The company is pre-launch with an active waitlist for early access and founding pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Speede Fitness React Mode Machine Smart strength training machine for home use featuring up to 500 lbs of adaptive resistance in React Mode, with isokinetic and eccentric overload technology that reads pushing force in real-time and matches resistance throughout the full range of motion. The machine folds flat for under-bed storage and is designed for athletes, general consumers, rehabilitation users, and first-time strength trainees.
Quantifiable outcome
- 5 reps = 38 lbs concentric / 59 lbs eccentric (vs 15 traditional reps for equivalent work)
- +1 more outcomes
Companies that use Speede Fitness
Customer profileSegments4 records
Ideal customer profiles4 records
Speede Fitness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Speede Fitness partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- NFL Athletes (Implied backing)minorProfessional NFL athletes have tested and endorsed the Speede machine, providing credibility within professional sports training.
- NBA Athletes (Implied backing)minorProfessional NBA athletes have tested and provided positive reactions to the Speede machine during development.
- UFC Athletes (Implied backing)minorUFC fighters have been part of the testing and endorsement process for the Speede strength training machine.
- Olympic Athletes (Implied backing)minorOlympic athletes have provided feedback and endorsements for the Speede machine, validating its performance credentials.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Speede Fitness competitors and assessment
Company assessmentPeers
Direct peers
- Tonal: Tonal is the most direct competitor: a wall-mounted smart strength training system using digital weight resistance and AI coaching. Speede explicitly benchmarks against Tonal on peak resistance (500 lbs vs 250 lbs), positioning in the same connected home strength category.
- Vitruvian: Vitruvian makes the Forme Studio, a compact smart resistance machine with adaptive weight up to ~440 lbs and real-time force feedback. It competes head-to-head with Speede on form factor, isokinetic-style resistance, and the home-use smart strength training niche.
- AMP (GoMini/AMP Fitness): AMP produces compact, foldable connected strength machines (formerly GoMini) and is one of the two named competitors on Speede's comparison board (100 lbs vs Speede's 500 lbs). Direct overlap in the portable smart strength category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Speede Fitness social profiles
Digital presenceSpeede Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speede Fitness leadership team
Management profileNumber of profiles
Profiles3 records
Speede Fitness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speede Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speede Fitness
What does Speede Fitness do?
Speede Fitness develops and sells a smart home strength training machine built around its proprietary React Mode, which delivers up to 500 lbs of adaptive isokinetic and eccentric overload resistance with real-time force feedback. The product folds flat to slide under a bed, replacing a full rack of weights with a single connected device. The company is in pre-launch phase, building a waitlist for early access at founding pricing before broad retail availability.
Is Speede Fitness a public or private company?
Speede Fitness is a private company. It is classified as unknown and is currently operating.
When was Speede Fitness founded?
Speede Fitness was founded in 2021. It employs 11 to 50 people.
Where is Speede Fitness based?
Speede Fitness is headquartered in Chicago, United States, in the North America region.
How does Speede Fitness make money?
One revenue line is on record: hardware Sales.
Who are Speede Fitness's main competitors?
Tempo (formerly Tempo Studio) is listed as a peer. Direct peers are Tonal, Vitruvian and AMP (GoMini/AMP Fitness).
Does Speede Fitness have an API?
No public API is recorded for Speede Fitness.
What industry is Speede Fitness in?
Speede Fitness's product category is Smart Home Fitness Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.).