i.M

What i.M does

i.M (아이.엠) is a Seoul-based premium large-van taxi mobility platform operated by Jinmobility Inc. (주식회사 진모빌리티), founded in 2020 and headquartered in Seongdong-gu, Seoul. The service is built around a dedicated fleet of LPG-fueled 4th-generation Kia Carnival vans, which differentiates it from sedan-dominated ride-hailing platforms in Korea and addresses the chronic Korean taxi problem of ride rejection for group, long-distance, or off-peak trips. Customers access the service primarily through a self-serve mobile app (iOS/Android) or a 1688-7722 call center; booking produces a GPS-distance and time-based fixed fare with no surge pricing and post-payment settlement. The platform is organized into three branded tiers: i.M White (premium standard, up to 7 passengers), i.M High Black (top-tier VIP/executive service with Master Genie drivers), and i.M Business (B2B corporate commuting offering a 30% discount and structured post-payment billing).

Underlying the operation is a GPS-enabled dispatch system with route optimization, real-time vehicle tracking, and trip-status notifications, plus a driver-side "i.M Genie" partner program that supplies systematically trained, performance-rated drivers. The revenue model is usage-based per-ride fares across both consumer and corporate channels, with no subscription or joining fees and a 20,000 KRW welcome coupon for new users. Distribution is exclusively domestic, currently covering roughly twelve Seoul districts, with no disclosed geographic expansion beyond the capital region. The company is privately held with no disclosed parent or institutional investor composition beyond a January 2022 funding round (Everbest Partners, Hana Financial Investment, Yuanta Investment) and a December 2023 new stock issuance; financial figures are not publicly quantified.

Name

i.M

Legal name

(주)진모빌리티

Website

https://imforyou.co.kr

Company type

Private

Founded year

2020

Operating status

Operating

Short description

i.M is a Seoul-based premium large-van taxi platform, operated by Jinmobility Inc., that deploys LPG Kia Carnival vans via a mobile app to serve individual commuters, corporate clients, and hotel/tourist guests with fixed GPS-based fares.

Ownership category

akta.pro rank

Product category

Premium Van Taxi Service

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi & E-Hail Operators (TLAFAAAJ)

akta.pro secondary industries

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Premium van taxi
• Mobility services
• Ride-hailing platform
• Corporate transportation
• Large passenger vehicles

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Per-ride fares: Customers pay a fixed fare per ride calculated based on GPS distance, travel time, and duration. No surge pricing is applied. The fare is determined at booking confirmation and post-payment settlement occurs after the ride is completed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

i.M is a premium large-van taxi mobility platform operated by Jinmobility Inc. in Seoul, South Korea. The service deploys a fleet of 4th generation Kia Carnival LPG-fueled vans through a mobile app (iOS/Android) and a call center, offering GPS-based fixed fares with no surge pricing, in-vehicle WiFi and air purification, and professional driver training. It serves both individual consumers and corporate accounts via the i.M Business program, which provides a 30% discount on employee commuting rides with post-payment settlement.

Product overview

i.M (아이.엠) is a premium mobility platform operated by Jin Mobility (주)진모빌리티), offering large van taxi services (대형승합택시) across Seoul. The portfolio consists of three interconnected service layers: (1) the core i.M consumer app for real-time van taxi dispatch with GPS-based fixed fares and 24/7 call center support, (2) the i.M 비즈니스 (Business) B2B corporate service tier with post-payment settlement, administrator dashboards, and traffic congestion charge benefits, and (3) the i.M 지니 (Genie) driver partner program recruiting and training taxi drivers. Two branded service tiers operate within the business platform — 화이트 (White) for premium group transport (up to 7 passengers, 4th-gen Carnival vehicles with WiFi) and 하이블랙 (High Black) as the top-tier VIP service with master-genie drivers and premium interiors for C-level executives.

Differentiator

Problem solved

Functional benefit

Brands

• i.M 비즈니스: Premium large-van taxi service for corporate clients and business professionals, offering employee commute, business trips, events, VIP transport, golf/airport transfers, and concierge services. Features a custom settlement system, manager page, post-payment system, and traffic congestion burden reduction benefits.
• i.M 화이트
• i.M 하이블랙
• i.M 지니 (Genie)

Products and services

• i.M (아이.엠) Premium Van Taxi Core consumer premium mobility platform offering large-van taxi services with real-time dispatch, reservation calling, and GPS-based fixed fare pricing. Features 4th generation Kia Carnival vehicles equipped with free WiFi, air purifiers, premium seating, and automatic door systems across Seoul, South Korea.
• i.M Business (아이.엠 비즈니스)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Careem: Careem (now part of Uber) is a Middle East/North Africa super-app offering ride-hailing including premium tiers. Comparable in app-based premium ride model, though geographically distinct from i.M's Seoul-only footprint.
• Grab: Grab is Southeast Asia's leading ride-hailing super-app with GrabCar Premium and JustGrab tiers. Comparable as a regional ride-hailing operator with tiered premium and corporate offerings, though focused on SEA rather than Korea.
• Didi Chuxing: Didi operates China's dominant ride-hailing platform including premium tiers (Didi Premier, Didi Express). Comparable as a large-scale ride-hailing incumbent with multi-tier pricing, but geographically focused on China.
• Lyft: Lyft is a major US ride-hailing platform operating in North America. Comparable in app-based ride-hailing model with tiered service, though it does not serve Seoul and lacks i.M's large-van specialization.

Broad incumbents

• Uber: Uber operates Uber Black and UberXXL premium tiers globally and runs Uber Taxi in Korea. Comparable as a premium-segment ride-hailing incumbent, though i.M's large-van specialization and Seoul-only focus contrast with Uber's global, multi-tier platform.
• Kakao Mobility (Kakao T): Kakao Mobility operates South Korea's dominant ride-hailing super-app (Kakao T) with premium tiers (Kakao Black), parallel to i.M's premium positioning. It is comparable as the market-leading incumbent with overlapping premium-van and corporate mobility ambitions, but serves a much broader mass-market sedan base.

Direct peers

• Tada (Toss Mobility / VCNC): Tada is a Korean ride-hailing app that re-emerged under Toss Mobility focusing on premium taxi-hailing and corporate mobility, very similar in business model and Korean market context to i.M. Both compete in the app-based premium-van segment targeting enterprise and premium individual riders.
• Blacklane: Blacklane is a global premium chauffeur and airport-transfer service operating premium sedans and vans in 50+ countries. Comparable to i.M's High Black tier for executive/VIP chauffeur transport with fixed pricing and trained drivers.
• Curb Mobility: Curb is a US taxi-hailing app focused on professional driver fleets with fixed-fare, scheduled, and corporate mobility options. Comparable to i.M in marrying licensed professional taxi drivers with app-based booking and corporate billing, though US-focused.
• Onda (KST Mobility): Onda (formerly Macaron Taxi) is a Korean premium taxi-hailing platform offering fixed-fare, no-surge rides with a curated fleet and driver rating system. Closely comparable to i.M's White/High Black tiered premium model and Korean-only operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i.M