Compras Do Meu Jeito

What Compras Do Meu Jeito does

Compras Do Meu Jeito is a Brazilian B2B/B2C e-commerce marketplace founded in 2021 and headquartered in Goiânia, Goiás. The platform connects buyers of construction materials with small and medium local retailers (lojistas) through a proposal-based purchasing system: buyers browse products across eight categories, submit a price offer, and wait for the seller to accept, reject, or counter-propose. The product surface spans Materiais de Construção, Materiais Hidráulicos, Ferragens, Portas e Janelas, Tintas e Acessórios, Pisos e Revestimentos, Ferramentas, and Materiais Elétricos, listing more than 20,000 SKUs with a displayed "preço médio de mercado" reference on each product page.

The platform is built as a self-service, web-based marketplace with a product-led growth motion targeting SMB construction buyers (builders, contractors, renovators, developers) on the demand side and local construction retailers on the supply side. Distribution is purely digital (own e-commerce storefront plus an official TikTok channel under the tagline "Encurtando o caminho"). The company has cultivated a broad alliance network — including Google for Startups, FGV Ventures Batch 17, Inovativa Brasil, and Sindimaco Goiás — that extends its reach and credibility across multiple Brazilian states.

Monetization is structured as marketplace commissions on transactions, though no pricing details, commission rates, or take rates are publicly disclosed. Total disclosed funding is approximately $150,000 across two rounds ($50K in 2021 and $100K in April 2024), and headcount sits at 1-10 employees. Operating geographies are currently confined to Goiás state, with partnership signals suggesting future expansion into Minas Gerais, São Paulo, and Pernambuco. No AI/ML capabilities, APIs, or proprietary technology beyond the marketplace platform itself are evidenced.

Name

Compras Do Meu Jeito

Legal name

Compras Do Meu Jeito

Website

https://comprasdomeujeito.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Construction Materials Marketplace

NAICS

Building Material and Supplies Dealers (4441)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro industry

PRIMARYCRAFAHAA

Industrial Supplies & MRO Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• Construction materials marketplace
• Building supplies marketplace
• Proposal-based purchasing
• B2B retail platform
• E-commerce negotiation platform

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction/Marketplace Commission: Platform facilitates transactions between buyers and lojistas (shopkeepers). The proposal-based system allows price negotiation before transaction completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Compras Do Meu Jeito operates a Brazilian online marketplace that connects buyers with local small and medium retailers (lojistas) of construction materials and maintenance supplies. The platform's distinctive feature is a proposal-based purchasing system in which buyers submit a price offer for a product, then wait for the retailer to accept, reject, or submit a counter-proposal. It carries more than 20,000 SKUs across eight categories: construction materials, hydraulic materials, hardware, doors and windows, paints and accessories, floors and coverings, tools, and electrical materials.

Product overview

Compras do Meu Jeito é uma plataforma de marketplace B2B/B2C brasileira focada no segmento de materiais de construção e manutenção. A plataforma conecta compradores a lojistas através de um modelo de negociação por propostas, onde o comprador escolhe um produto, faz uma proposta de preço, e aguarda aceitação ou contraproposta. O portfólio inclui 8 categorias principais: Materiais de Construção, Materiais Hidráulicos, Ferragens, Portas e Janelas, Tintas e Acessórios, Pisos e Revestimentos, Ferramentas e Materiais Elétricos, cobrindo mais de 20.000 produtos de construction materials, hardware, paints, flooring e ferramentas.

Differentiator

Problem solved

Functional benefit

Products and services

• Compras Do Meu Jeito Marketplace Platform Online Brazilian B2B/B2C marketplace for construction materials and maintenance supplies where buyers submit price proposals that retailers can accept, reject, or counter-propose. Targeted at construction industry buyers and local building materials retailers across Brazil.
• Materiais de Construção (Construction Materials) Category on the marketplace covering cement, plaster, and other basic civil construction materials available for proposal-based purchase.
• Materiais Hidráulicos (Hydraulic Materials) Marketplace category for hydraulic installation and plumbing supplies available from local retailers through the proposal-based purchasing flow.
• Ferragens (Hardware) Marketplace category for hardware items and accessories used in construction and maintenance projects.
• Portas e Janelas (Doors and Windows) Marketplace category for doors, windows, and associated opening components in various materials, available via buyer proposal transactions.
• Tintas e Acessórios (Paints and Accessories) Marketplace category for paints, varnishes, brushes, rollers, and accessories used in painting projects.
• Pisos e Revestimentos (Floors and Coverings) Marketplace category for porcelain, ceramic flooring, wall coverings, grouts, and finishing products.
• Ferramentas (Tools) Marketplace category for manual tools, power tools, PPE equipment, machines, and construction accessories.
• Materiais Elétricos (Electrical Materials) Marketplace category for cables, wires, circuit breakers, outlets, switches, and other electrical installation materials.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Google For StartupscoreGTM or Marketing PartnerAccelerator and startup support program providing resources and visibility for early-stage startups in Brazil.
• FGV Ventures Batch 17coreGTM or Marketing PartnerVenture acceleration program by Fundação Getulio Vargas supporting startups with mentorship and investment.
• Sebrae StartupscoreGTM or Marketing PartnerBrazilian support program for small businesses and startups providing acceleration and consulting services.
• Inovativa BrasilcoreGTM or Marketing PartnerInnovation hub and acceleration program for impact-driven startups in Brazil.
• Sindimaco GoiásminorGTM or Marketing PartnerTrade association representing construction materials retailers in Goiás state.
• ACIRVminorGTM or Marketing PartnerChamber of commerce or industry association.
• CDL Belo HorizonteminorGTM or Marketing PartnerChamber of Commerce and Industry of Belo Horizonte, supporting retail businesses.
• Porto DigitalminorGTM or Marketing PartnerTechnology hub and innovation park in Recife supporting tech startups.
• InsperON InsperminorGTM or Marketing PartnerExecutive education and business school providing startup programs.
• HUB GoiásminorGTM or Marketing PartnerLocal innovation hub in Goiás supporting regional entrepreneurs.
• Niis HUB GoiásminorGTM or Marketing PartnerRegional startup hub in Goiás.
• Capital EmpreendedorminorGTM or Marketing PartnerStartup capital and entrepreneurship support program.
• CEI - UFGminorGTM or Marketing PartnerInnovation center at Federal University of Goiás.
• IAM FounderminorGTM or Marketing PartnerFounder community and support network for entrepreneurs.
• Varejo Inteligente CDL Belo HorizonteminorGTM or Marketing PartnerSmart retail initiative by Chamber of Commerce supporting digital transformation in retail.
• Sandbox Rio VerdeminorGTM or Marketing PartnerInnovation sandbox and startup support initiative in Rio Verde.
• CodervminorGTM or Marketing PartnerDevelopment or innovation agency.
• Cosntru MasterminorGTM or Marketing PartnerConstruction industry association or program.
• ACSP (Pátio 76)minorGTM or Marketing PartnerCommercial association supporting retail businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leroy Merlin Brasil: Brazilian arm of the global ADEO home-improvement and construction retailer. Operates large-format stores plus an omnichannel e-commerce site selling construction materials, tools, hardware, and home finishes — directly overlapping in product category with Compras Do Meu Jeito but with vastly greater assortment, financing, and marketing scale.
• Telhanorte: Brazilian specialty retailer for construction materials, finishes, tools, and home improvement owned by Saint-Gobain Distribution. Its B2B2C e-commerce platform targets many of the same builders and small retailers that Compras Do Meu Jeito serves on its supply side.
• Mercado Livre: Latin America's largest general marketplace; its Brazilian site hosts extensive construction materials categories and onboards the very SMB retailers Compras Do Meu Jeito targets. Comparable as a marketplace competitor but far broader and without the negotiation/proposal mechanic.
• C&C Casa & Construção: Brazilian construction materials and home-improvement chain, owned by Saint-Gobain. Sells the same core categories (building materials, tools, electrical, hydraulics) through physical stores and a growing e-commerce site, making it a comparable broad-line incumbent competing for the same lojista and end-buyer demand.

Others

• MadeiraMadeira: Brazilian online home and construction materials marketplace that aggregates multiple sellers and ships nationwide. Comparable as a digitally native marketplace operator in adjacent construction/home categories, though its assortment skews toward furniture and finishes rather than foundational building materials.

Regional players

• Balaroti: Construction materials retail chain concentrated in Paraná with online ordering. Sells the same categories (cement, tools, finishes, electrical, hydraulics) and represents the type of regional incumbent Compras Do Meu Jeito would need to aggregate lojistas away from.
• Tumelero: Regional construction materials retailer headquartered in Rio Grande do Sul with omnichannel operations. Comparable in product category but geographically separate from Compras Do Meu Jeito's Goiás base, illustrating the regional fragmentation the marketplace is trying to consolidate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• TikToktiktok.com/@comprasdomeujeito
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compras Do Meu Jeito