UntieNots
- Company typePublic
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
UntieNots firmographics
Firmographics- Name
- UntieNots
- Legal name
- Eagle Eye Solutions Group Plc
- Website
- https://untienots.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where UntieNots is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
UntieNots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Eagle Eye operates as a SaaS platform provider for retail loyalty and personalization. The AIR Platform is offered as a cloud-based subscription service to enterprise retailers, processing billions of customer interactions and delivering personalized experiences.
- Supplier/CPG Revenue Streams: The Personalized Challenges product unlocks revenue streams from suppliers (CPG brands) who can expect 4:1 incremental sales to reward earned, indicating a B2B2C model where CPG suppliers co-invest in loyalty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform - Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
UntieNots product offering
Product offeringCore offering
UntieNots is a SaaS solution for AI-based targeted loyalty in retail. The company provides retailers with a software platform that uses artificial intelligence to power personalized loyalty programs, customer engagement campaigns, and targeted promotional offers. Its offering is designed to enable retail operators to capture first-party customer data, deliver individualized experiences, and measure loyalty-driven sales outcomes.
Product overview
Eagle Eye operates as a unified platform-plus-modules architecture called the AIR Platform, which combines AI-powered loyalty management and 1-to-1 personalization. The core AI engine is EagleAI, which processes 2.8 billion customer interactions per minute and powers two main AI-driven solutions: Personalized Challenges (multi-step continuity offers with Frequency, Brand, Category, and Referral types) and Personalized Promotions (AI-based individualized offer generation). Supporting the AI platform are integrated products including Real-Time Loyalty (for delivering real-time rewards), Omnichannel Promotions (for cross-channel offer management), Smart Checkout (for contextual offer delivery at checkout), Gifting & Top-Up (for digital gift cards and stored value), and PromoBase (for coupon fraud elimination). All products share the unified AIR Platform infrastructure and are built for retailers operating at scale across grocery, fashion, hospitality, eCommerce, and fuel retail sectors.
Differentiator
Problem solved
Functional benefit
Brands
- EagleAI: AI-powered personalization platform that uses customer data to generate and execute personalized customer experiences at scale. EagleAI processes 2.8 billion customer interactions per minute and powers Personalized Challenges and Personalized Promotions.
- AIR Platform
- Real-Time Loyalty
- Omnichannel Promotions
- Smart Checkout
- Gifting & Top-Up
- PromoBase
Products and services
- UntieNots AI-Based Targeted Loyalty SaaS SaaS platform providing AI-based targeted customer loyalty and personalized promotional offer capabilities for retail operators. Designed to enable retailers to capture first-party data and deliver individualized customer engagement.
Quantifiable outcome
- 7:1 incremental sales to reward earned for Personalized Challenges
- +3 more outcomes
Companies that use UntieNots
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
UntieNots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
UntieNots partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google CloudcoreGoogle Cloud Premier Partner providing cloud infrastructure and technology integration for Eagle Eye's AIR Platform. The partnership enables scalable, cloud-native deployment of loyalty and personalization services for enterprise retailers.
- MACH AlliancecoreCertified member of the MACH Alliance, demonstrating commitment to modern, composable enterprise technology architecture using microservices, API-first, cloud-native, and headless approaches.
Scale indicators4 records
Recent moves2 records
Expansion highlights2 records
UntieNots competitors and assessment
Company assessmentDirect peers
- Eagle Eye Solutions Group Plc: AIM-listed UK AI loyalty and personalization platform for grocery and retail. Closest comparable in product architecture (AIR Platform / EagleAI), target verticals (grocery, fuel, fashion, hospitality) and GTM (enterprise direct sales). Both compete for the same Tier-1 retail logos.
- Antavo: Enterprise SaaS loyalty cloud for retail and fashion brands, with AI-driven personalization and omnichannel campaign management. Direct overlap with UntieNots on loyalty platform core, enterprise retail customer base and B2B SaaS model.
- Yotpo: Loyalty and referrals platform bundled with reviews and UGC, targeting DTC and retail brands. Comparable on AI-personalized loyalty mechanics and merchant SaaS pricing, though broader in scope into reviews/SMS marketing.
- Smile.io: Loyalty, referral and VIP program platform primarily serving Shopify-based retailers. Comparable loyalty mechanics and B2B SaaS model; differs in being SMB/mid-market focused rather than enterprise grocery.
- LoyaltyLion: Loyalty and rewards platform for eCommerce merchants, with points, tiers and personalization APIs. Comparable on SaaS loyalty model and retail/DTC focus; positioned further down-market than UntieNots' enterprise grocery emphasis.
- Punchh: AI-powered loyalty and digital engagement platform purpose-built for restaurants and convenience retail. Direct overlap on enterprise vertical SaaS, AI personalization and CPG/supplier co-funding of loyalty programs.
- Talon.One: Promotion engine and loyalty platform for enterprise retail and eCommerce, with API-first architecture. Comparable on promotions/personalization engine and enterprise SaaS GTM; overlaps directly with UntieNots' omnichannel promotions product.
- SessionM (Mastercard): Enterprise loyalty and customer engagement platform (now part of Mastercard Dynamic Yield / Mastercard Services). Direct overlap on enterprise retail loyalty, AI personalization and supplier-funded programs.
Broad incumbents
- Salesforce Marketing Cloud / Loyalty Management: Large enterprise martech suite with built-in Loyalty Management and AI personalization (Einstein). Overlaps with UntieNots on enterprise retail personalization and loyalty but competes from a much broader CX platform footprint.
- Oracle CrowdTwist / Responsys: Oracle's enterprise loyalty and cross-channel marketing suite, targeting large retailers and CPG brands. Comparable enterprise retail focus and AI-driven personalization, but bundled into Oracle's broader CX/cloud portfolio.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
UntieNots social profiles
Digital presenceUntieNots compliance and trust
Trust signalCompliance2 records
UntieNots financial estimates
Financial estimateRevenue estimate
Valuation estimate
UntieNots leadership team
Management profileNumber of profiles
Profiles2 records
UntieNots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UntieNots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UntieNots
What does UntieNots do?
UntieNots is a SaaS solution for AI-based targeted loyalty in retail. The company provides retailers with a software platform that uses artificial intelligence to power personalized loyalty programs, customer engagement campaigns, and targeted promotional offers. Its offering is designed to enable retail operators to capture first-party customer data, deliver individualized experiences, and measure loyalty-driven sales outcomes.
Is UntieNots a public or private company?
UntieNots is a public company. It is classified as venture growth investor backed and is currently operating.
When was UntieNots founded?
UntieNots was founded in 2012. It employs 11 to 50 people.
Where is UntieNots based?
UntieNots is headquartered in Paris, France, in the Europe region.
How does UntieNots make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are supplier/CPG Revenue Streams.
Who are UntieNots's main competitors?
Direct peers on record are Eagle Eye Solutions Group Plc, Antavo, Yotpo, Smile.io, LoyaltyLion, Punchh, Talon.One and SessionM (Mastercard). Broad incumbents are Salesforce Marketing Cloud / Loyalty Management and Oracle CrowdTwist / Responsys.
Does UntieNots have an API?
Yes. Eagle Eye provides API documents for developers. The developer portal is available at developer.eagleeye.com/. Specific API types (REST, GraphQL), auth methods, rate limits, and versioning details are not specified in the source content. Developer documentation is at developer.eagleeye.com.