What EasyPol does

EasyPol, operated by V.M.P. S.r.l., is an Italian fintech founded in 2018 and headquartered in Rome that provides a digital payments platform for Italian public administration transactions. Its consumer-facing mobile and web applications enable Italian citizens to pay pagoPA notices, vehicle taxes (bollo ACI), fines, utility bills (ENI Plenitude, Enel, Edison, ACEA, A2A), and postal slips without requiring SPID registration or account creation, reaching over 750,000 users and 23,000+ public entities. The platform differentiates through a no-registration, QR-code-driven flow that completes payments in approximately 37 seconds, combined with optional modules such as EasyPol Banking (PSD2-compliant multi-account aggregation via Salt Edge) and a Digital Garage for vehicle document management.

The underlying technology stack consists of native iOS, Android, and Huawei AppGallery applications, a web app, and a public REST API (v5) for B2B partners. Payment processing is handled through Nexi with 3D Secure authentication; Open Banking data is sourced through Salt Edge. For enterprise and government clients, EasyPol offers three integration modes — Checkout (redirect), Embedded (WebView), and Standalone (white-label) — packaged under the EasyPol pagoPA API. A flagship B2B distribution channel is the Safety21 partnership, which powers pagoPA collection for 300+ Italian municipalities including Milan, Bologna, Como, Padova, and Siena.

EasyPol generates revenue through per-transaction commission fees on the consumer app (with a EUR 1,500 per-operation limit) and through B2B API/platform licensing on a quote-based, multi-year contract basis. Pricing for API access is not publicly disclosed. The company has raised approximately €3 million cumulatively across six funding rounds between 2018 and 2021, including a €2 million Series A in August 2021 with backing from CDP Venture Capital. As of 2023, EasyPol expanded into adjacent financial services with the launch of a smart personal loan product, leveraging its aggregated Open Banking and payment data.

Name

EasyPol

Legal name

V.M.P. S.r.l.

Website

https://easypol.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyPol is an Italian fintech operating a consumer app, web app, and B2B API platform that enables Italians to pay over 23,000 public administration entities (pagoPA notices, vehicle tax, fines, utilities) without SPID, while offering Open Banking aggregation and a payments API used by 300+ municipalities.

Ownership category

akta.pro rank

Product category

Government Payment Platform

akta.pro primary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

akta.pro secondary industries

Open Banking APIs & Connectivity (FSAMAFAA), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• PagoPA payment services
• Vehicle tax payments
• Open banking aggregation
• Public sector payments
• Payment API integration

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: EasyPol charges commission fees on each payment transaction processed through the platform. The fees are displayed to users before transaction confirmation and are charged alongside the face value of the transaction. Single transaction limit is EUR 1,500.
2. B2B API/Platform Licensing: EasyPol provides paid API access and platform integration services to business partners (enterprises, municipalities, platforms) seeking to embed pagoPA payment capabilities. Partners contact sales for API access (x-api-key authentication).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

EasyPol operates a mobile and web application that lets Italian citizens pay pagoPA notices, vehicle tax (bollo ACI), fines, utility bills, and postal slips in roughly 37 seconds without SPID registration or account creation, while also connecting multiple bank accounts through PSD2-compliant Open Banking. Separately, EasyPol offers a B2B REST API (v5) with Checkout, Embedded, and white-label Standalone integration modes that lets partners, platforms, and municipalities embed pagoPA payment capabilities into their own ecosystems. The platform spans 23,000+ pagoPA entities and serves 750,000+ users alongside enterprise and public-sector partners.

Product overview

EasyPol is a digital payments platform focused on Italian public administration payments and personal finance management. The core product is the EasyPol App and Web App, enabling users to pay pagoPA notices, vehicle tax (bollo ACI), fines, utility bills (ENI Plenitude, Enel, Edison, ACEA, A2A, Telecom, AMA), and postal slips (MAV/RAV) to over 23,000 entities without requiring SPID registration. The platform offers optional modules including EasyPol Banking for multi-account aggregation via Open Banking, and a Digital Garage for vehicle document management. For B2B partners, EasyPol provides API integration options: Checkout (redirect), Embedded (WebView), and Standalone (white-label) solutions, all accessible through the EasyPol pagoPA API.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyPol App

Quantifiable outcome

• Pay in 37 seconds
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Salt EdgecoreTechnology or IntegrationSalt Edge is Europe's leader in Open Banking solutions, providing the infrastructure for EasyPol Banking feature. Through PSD2 compliance, Salt Edge enables EasyPol users to connect multiple bank accounts, view aggregate balances, and monitor expenses. Data security is guaranteed through this collaboration.
• NexicoreTechnology or IntegrationNexi provides payment processing infrastructure for EasyPol transactions. All payments are processed securely with 3D Secure authentication through Nexi.
• Safety21coreStrategic or Co-development PartnerSafety21 partnership enables digitalization of pagoPA collection in over 300 Italian municipalities including major cities like Milan, Bologna, Como, Padua, and Siena. This is a flagship B2B partnership for EasyPol's municipal services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SumUp: European payment-acceptance and merchant services provider operating across multiple countries. Comparable as a broader payments-platform incumbent offering merchant-facing tools adjacent to EasyPol's payment-acceptance proposition.
• Nexi: Italy's largest payments processor and a broader fintech incumbent; also EasyPol's payment-processing partner (3D Secure via Nexi). Comparable as it covers the same Italian merchant/payment acceptance space at much larger scale and broader scope.
• Poste Italiane (PostePay): Italian postal and financial services incumbent offering PostePay prepaid cards and a wide range of public-payment services through its retail network. Comparable as a broad incumbent serving Italian citizens for tax, utility, and public-sector payments.

Others

• Salt Edge: Open Banking API provider enabling PSD2-compliant account aggregation. EasyPol's Banking feature is built on Salt Edge infrastructure; comparable as an enabling technology partner whose capabilities EasyPol resells to end users.
• Fintastico: Italian fintech comparison and discovery platform that has profiled EasyPol. Comparable as an adjacent ecosystem participant operating in the Italian fintech distribution and information layer rather than direct payments competition.

Emerging players

• Qonto: European SMB neobank with strong Italy and France presence offering business banking plus integrated bill payments and expense management. Comparable on the financial-management layer (EasyPol Banking) and on serving Italian SMBs that may also use pagoPA flows.

Direct peers

• IO (app by PagoPA S.p.A.): The Italian government's public-services super-app, which natively embeds pagoPA notice payments. It is the most direct substitute for EasyPol's core consumer use case and represents the single largest competitive threat to EasyPol's consumer funnel.
• Satispay: Italian mobile payment network widely used by Italian consumers for everyday payments. Competes directly with EasyPol in the Italian consumer mobile-payments space and shares a similar product-led growth motion targeting citizens.
• SisalPay (Mooney): Italian proximity and bill-payment network with extensive retail point-of-sale coverage for paying utility bills, fines, and tax notices. Directly comparable in serving Italian citizens paying public-sector and utility bills through a non-bank channel.
• Bancomat Pay: Italian interbank mobile payment service operated by Bancomat, used for peer-to-peer and proximity payments. Comparable as a domestic Italian consumer payments app with overlapping target audience and similar transactional business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easy_pol
• Facebookfacebook.com/easypol
• LinkedInlinkedin.com/company/easypol

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyPol