What Konduto does

Konduto is a Brazilian e-commerce anti-fraud platform founded in 2014 and headquartered in São Paulo, now operating as part of Equifax Brazil's (Boa Vista Serviços) ID & Fraude product portfolio. The company provides fraud prevention and identity verification solutions for online retailers, covering the full purchase lifecycle from customer onboarding through transaction approval to chargeback management. Its product suite consists of three integrated modules: Konduto Valida (secure onboarding and identity verification), Konduto Performance (real-time transaction analysis with approve/deny/review recommendations), and Konduto Completo (complete order management with automated and manual review capabilities).

The platform's underlying technology is built around Artificial Intelligence and Machine Learning models that are customized for each merchant business, drawing on more than 2,000 variables per decision and incorporating navigation behavior analysis across the entire purchase journey. A key differentiator is exclusive access to the SCPC (Serviço Central de Proteção ao Crédito) database, providing rich Brazilian consumer and business identity data that is not readily available to competitors. The AI/ML layer focuses on anomaly detection and predictive scoring of structured transaction data, and integration with Equifax's global data network adds cross-border intelligence capability.

Konduto operates a B2B enterprise sales motion through Equifax Brazil's direct sales team, targeting e-commerce merchants across Brazil as its sole geographic market. Pricing follows a subscription model with monthly billing across the three product tiers, though specific pricing is not publicly disclosed. Founded by Tom Canabarro, Milton Tavares Neto, and Daniel Bento, Konduto raised approximately $1.76M in funding during 2016-2017 from investors including Crescera Capital, Triaxis Capital, and Criatec 2 prior to its integration into Equifax Brazil's portfolio.

Name

Konduto

Legal name

Konduto

Website

https://konduto.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Konduto is a Brazilian e-commerce fraud prevention platform that uses AI/ML and exclusive SCPC database access to provide onboarding verification, real-time transaction scoring, and chargeback management for online retailers, operating as part of Equifax Brazil's enterprise product suite.

Ownership category

akta.pro rank

Product category

E-commerce Fraud Prevention Software

NAICS

Credit Bureaus (56145), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Fraud Detection & Transaction Monitoring (FSAMALAA)

akta.pro secondary industries

Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI), Risk Scoring, Decisioning & Orchestration (FSAMALAB), Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)

Keywords

• Fraud prevention software
• E-commerce security
• Transaction risk scoring
• Identity verification platform
• Chargeback management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Anti-fraud solutions subscription: Konduto offers three product tiers (Valida, Performance, Completo) as fraud prevention solutions for e-commerce, likely billed as subscription or transaction-based services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Konduto provides an AI and Machine Learning-based e-commerce fraud prevention platform delivered as three subscription modules: Konduto Valida for secure customer onboarding and identity verification, Konduto Performance for real-time transaction scoring with approve/deny/review recommendations, and Konduto Completo for end-to-end order management including automated and manual review and chargeback handling. The platform analyzes over 2,000 variables per transaction and uses the exclusive SCPC database alongside behavioral analysis to detect fraud across the entire purchase journey.

Product overview

Konduto is an e-commerce anti-fraud platform that operates as part of Equifax Brazil's fraud prevention suite. The product portfolio consists of three integrated modules: Konduto Valida (for secure customer onboarding and identity verification), Konduto Performance (for real-time transaction analysis with approve/deny/review recommendations), and Konduto Completo (for comprehensive order management with both automated and manual review capabilities). The platform leverages artificial intelligence and Machine Learning, utilizing over 2,000 variables and exclusive SCPC database information to evaluate customer behavior throughout the entire purchase journey from registration to chargeback management.

Differentiator

Problem solved

Functional benefit

Brands

• Konduto Valida: Secure, precise, and agile onboarding process for e-commerce anti-fraud operations.
• Konduto Performance
• Konduto Completo

Products and services

• Konduto Valida Subscription product providing identity verification and risk scoring during the customer onboarding / registration step of online checkout, for e-commerce merchants seeking to reduce fraud at sign-up.
• Konduto Performance Subscription product delivering real-time transaction analysis for online purchases, providing recommendations to approve, deny, or review transactions for e-commerce merchants.
• Konduto Completo Subscription product offering complete order management for virtual stores, combining automated and manual review capabilities to approve or reject online purchases and manage chargebacks.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• SCPC (Serviço Central de Proteção ao Crédito)coreTechnology or IntegrationKonduto leverages the exclusive SCPC database as a core component of its fraud prevention solutions, accessing extensive Brazilian consumer and business data for identity verification and fraud detection.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sift: AI/ML-based digital trust and fraud-detection platform used by global e-commerce merchants for real-time transaction risk scoring and account abuse prevention — directly comparable to Konduto Performance/Completo in both underlying technology (ML-based scoring) and target buyer (online retailers).
• ClearSale: LatAm-headquartered e-commerce fraud prevention specialist with strong Brazil presence, combining automated ML scoring with manual review — competes head-to-head with Konduto in the same Brazilian merchant segment on transaction analysis and chargeback management.
• Signifyd: E-commerce-focused fraud protection platform providing real-time transaction decisions and chargeback guarantees for online retailers — competes with Konduto on the same core use case (transaction approval/denial) for the same enterprise retail buyer.
• Forter: Identity-based e-commerce fraud-prevention platform providing instant approve/decline decisions across the full purchase journey — comparable to Konduto's real-time scoring and identity verification modules for global online retailers.
• Riskified: E-commerce fraud management and chargeback guarantee provider using behavioral analytics and ML — directly comparable in core offering (transaction fraud decisions for online merchants) and pricing model (per-transaction / revenue-share).

Broad incumbents

• Kount: Equifax-owned AI-driven fraud-prevention platform — operates as a sibling brand to Konduto inside the same parent, offering analogous real-time transaction scoring and identity verification, indicating both competitive overlap and direct corporate adjacency.
• Visa Cybersource Decision Manager: Global payments-network-owned fraud management solution used by large online merchants for transaction screening and risk scoring — competes with Konduto as a broadly distributed incumbent offering overlapping capabilities for enterprise e-commerce customers.
• LexisNexis Risk Solutions: Large-scale identity-data and fraud-risk analytics provider leveraging proprietary consortium data — comparable to Konduto's data-advantage play (SCPC) and competes in onboarding, KYC and transactional fraud scoring for enterprise customers.
• Mastercard NuData / Identity Solutions: Network-owned identity verification and behavioral biometrics fraud-detection suite — broadly overlaps with Konduto Valida and Performance for enterprise e-commerce and digital-banking customers across Latin America.

Emerging players

• DataVisor: AI-powered fraud and AML platform using unsupervised ML to detect organized fraud attacks — overlaps with Konduto on behavioral analytics for transaction fraud and serves a similar enterprise digital-commerce buyer with a more platform-orchestration angle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Konduto_
• Facebookfacebook.com/konduto
• LinkedInlinkedin.com/company/konduto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konduto