Kount
Kount is an AI-powered fraud prevention and identity verification platform providing real-time pre-transaction risk scoring for online merchants, payment service providers, and financial institutions, now operating as part of Equifax's Identity & Fraud Services division.
- Company typePrivate
- Founded2007
- HeadquartersBoise, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Kount does
Kount is an AI and machine learning-powered fraud prevention and identity verification platform that provides real-time pre-transaction risk scoring for online merchants, payment service providers, and financial institutions. Founded in 2007 in Boise, Idaho, Kount's core technology analyzes transaction data in real time to detect payment fraud, synthetic identities, and account takeover attempts before transactions are authorized, and has been extended via the 2022 acquisition of Midigator into post-transaction chargeback and dispute management. The platform is distributed via API-first integration into enterprise payment stacks (e.g., PhaseZero Payment Solutions combined with Stripe at JEGS) and is embedded within Equifax's Identity & Fraud Services division following Equifax's approximately $640 million acquisition of Kount in 2021, giving the platform access to bureau-scale consumer data assets for identity verification.
Kount monetizes primarily through transaction-based or take-rate fees on fraud scoring and prevention services, supplemented by enterprise platform licensing where Kount is embedded as a component within broader payment orchestration suites. Pricing is quote-based and not publicly disclosed, consistent with B2B enterprise engagements serving merchants of varying transaction volumes. The go-to-market combines direct enterprise field sales to mid-to-large merchants and financial institutions with OEM/embedded distribution through payment platform partners, giving the company both a direct and indirect channel into the U.S. e-commerce, fintech, and payment service provider markets. As a wholly-owned subsidiary of Equifax, Kount's standalone revenue, funding cadence, and product roadmap are no longer separately disclosed.
Kount firmographics
Firmographics- Name
- Kount
- Legal name
- Kount Inc.
- Website
- https://kount.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Kount is an AI-powered fraud prevention and identity verification platform providing real-time pre-transaction risk scoring for online merchants, payment service providers, and financial institutions, now operating as part of Equifax's Identity & Fraud Services division.
- Ownership category
- akta.pro rank
Kount industry classification
Industry- Product category
- Fraud Detection and Prevention Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industries
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI), Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)
Keywords
Where Kount is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Markets served
Kount business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction-Based Fraud Prevention: Kount generates revenue by charging merchants a per-transaction or take-rate fee for fraud scoring and prevention services rendered at the point of sale. This model aligns with its positioning as a pre-transaction fraud prevention tool, where merchants pay based on transaction volume processed through the platform.
- Enterprise Platform Licensing: Kount is embedded as part of enterprise payments platforms (e.g., PhaseZero Payment Solutions powering JEGS), where it is licensed or integrated as a component of a broader payment orchestration and fraud prevention suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise pricing — custom quote-based model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Kount product offering
Product offeringCore offering
Kount provides an AI and machine learning-powered fraud detection and prevention platform that delivers real-time pre-transaction risk scoring, identity verification, and online authentication for digital businesses and online merchants. The platform integrates via API into merchant payment and e-commerce systems to block fraudulent transactions before payment authorization, and supports chargeback reduction through synthetic identity and account takeover detection. Following its 2021 acquisition by Equifax, Kount's capabilities are embedded in Equifax's Identity & Fraud product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Kount Fraud Prevention Platform AI and machine learning-powered fraud detection platform providing real-time pre-transaction risk scoring, identity verification, and online authentication for digital businesses and online merchants. Designed for e-commerce retailers, financial institutions, and payment service providers to block fraudulent transactions before payment authorization and reduce chargebacks.
- Account Protection Suite
Companies that use Kount
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Kount technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kount partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- PhaseZero Payment SolutionscorePhaseZero Payment Solutions integrated Kount for fraud prevention into its enterprise-grade payments platform powering JEGS. The platform combines Stripe for global payment processing with Kount's fraud detection capabilities, providing tokenized card processing, PCI-DSS compliance, and support for Apple Pay and Google Pay. Kount's integration enables real-time pre-transaction fraud scoring to protect the merchant from payment fraud and chargebacks.
- StripecoreStripe serves as the global payment processing backbone for the PhaseZero Payment Solutions platform that incorporates Kount's fraud prevention. While Stripe is not a direct Kount partner per se, the three-way integration (Stripe + PhaseZero + Kount) at JEGS demonstrates interoperability and joint go-to-market in enterprise payments ecosystems.
- EquifaxflagshipKount is now part of Equifax following its acquisition. Equifax's Identity & Fraud Services division leverages Kount's AI-driven fraud prevention capabilities alongside its own data assets, synthetic identity risk scoring, identity proofing, and credit abuse risk solutions. Equifax's blog references a 'Kount migration' article, indicating integration of Kount into Equifax's broader account protection and dispute processing product suites.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Kount competitors and assessment
Company assessmentDirect peers
- Feedzai: Feedzai provides an AI-based financial crime and fraud detection platform used by banks, PSPs, and merchants. It overlaps with Kount on real-time transaction risk scoring and is featured in the same online marketplace fraud detection comparisons.
- Forter: Forter delivers real-time, fully automated fraud prevention for online merchants, with an emphasis on e-commerce approvals and chargeback guarantee economics. It is repeatedly listed alongside Kount in fraud prevention buying guides and addresses the same pre-transaction decisioning use case for digital retailers.
- Sift: Sift offers an AI-driven digital trust and safety suite spanning payment fraud, account takeover, content abuse, and dispute management. It is one of the most frequently co-cited peers with Kount in third-party fraud platform comparisons and serves the same e-commerce and digital merchant base with a comparable machine-learning core.
- Ravelin: Ravelin offers a fraud detection and prevention platform combining machine learning, graph databases, and device intelligence for merchants and online businesses. It is one of the named direct competitors in Kount's peer set across fraud prevention roundups.
- Riskified: Riskified offers AI-powered fraud and risk management for e-commerce, with a chargeback guarantee model similar to Signifyd. It targets the same enterprise merchants and PSPs and is repeatedly cited alongside Kount in 2025–2026 fraud platform comparisons.
- Signifyd: Signifyd provides a chargeback guarantee fraud protection platform focused on e-commerce merchants. It competes head-to-head with Kount in pre-transaction scoring and is consistently co-listed in fraud prevention and online marketplace platform rankings.
- SEON: SEON provides digital fraud detection and AML compliance combining digital footprint analysis with ML-based transaction scoring. It addresses overlapping merchant, fintech, and PSP use cases with Kount and is frequently co-listed in fraud platform buyer guides.
- Accertify (LexisNexis Risk Solutions): Accertify delivers end-to-end fraud prevention, chargeback management, and risk scoring for merchants and travel/e-commerce. Like Kount, it is positioned as a leading pre-transaction fraud solution and appears in similar market research and buyer comparison lists.
Broad incumbents
- LexisNexis Risk Solutions: LexisNexis Risk Solutions is a large incumbent data and analytics provider serving identity verification, fraud prevention, compliance, and credit risk. Kount and LexisNexis compete in fraud detection while also being relevant data and identity partners within Equifax's broader stack.
- TransUnion TruValidate: TransUnion's TruValidate suite offers fraud, identity, and risk solutions for online merchants and financial institutions. It is positioned as a broader, credit-bureau-backed alternative to Kount's pre-transaction fraud offering and appears repeatedly alongside Kount in 2026 fraud tool reviews.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kount social profiles
Digital presenceKount financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kount leadership team
Management profileNumber of profiles
Profiles3 records
Kount funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kount M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kount
What does Kount do?
Kount provides an AI and machine learning-powered fraud detection and prevention platform that delivers real-time pre-transaction risk scoring, identity verification, and online authentication for digital businesses and online merchants. The platform integrates via API into merchant payment and e-commerce systems to block fraudulent transactions before payment authorization, and supports chargeback reduction through synthetic identity and account takeover detection. Following its 2021 acquisition by Equifax, Kount's capabilities are embedded in Equifax's Identity & Fraud product suite.
Is Kount a public or private company?
Kount is a private company. It is classified as corporate owned and is currently acquired.
When was Kount founded?
Kount was founded in 2007. It employs 251 to 500 people.
Where is Kount based?
Kount is headquartered in Boise, United States, in the North America region.
How does Kount make money?
Two revenue lines are on record. Transaction-Based Fraud Prevention is the primary driver. The others are enterprise Platform Licensing.
Who are Kount's main competitors?
Direct peers on record are Feedzai, Forter, Sift, Ravelin, Riskified, Signifyd, SEON and Accertify (LexisNexis Risk Solutions). Broad incumbents are LexisNexis Risk Solutions and TransUnion TruValidate.
Does Kount have an API?
No public API is recorded for Kount.
What industry is Kount in?
Kount's product category is Fraud Detection and Prevention Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms. Its NAICS code is 513210 and its SIC code is 7372.