Svami
Svami was a Mumbai-based craft beverages company founded in 2016, offering drinks and libations to consumers through a direct-to-consumer storefront at svamidrinks.com. The company is currently offline, with its Shopify store listed as unavailable.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Svami firmographics
Firmographics- Name
- Svami
- Website
- https://svamidrinks.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Svami was a Mumbai-based craft beverages company founded in 2016, offering drinks and libations to consumers through a direct-to-consumer storefront at svamidrinks.com. The company is currently offline, with its Shopify store listed as unavailable.
- Ownership category
- akta.pro rank
Where Svami is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Svami business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Svami product offering
Product offeringCore offering
Svami is a craft beverage brand that produces and sells a range of artisanal drinks and mixers, founded by three seasoned drinks enthusiasts. The company built its brand around premium, craft-style libations targeting consumers in India, with distribution through an online storefront and retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Svami craft beverages and mixers A range of craft, artisanal beverages and mixers produced by Svami for individual consumers in India, designed for home cocktail preparation and direct consumption.
Companies that use Svami
Customer profileIdeal customer profiles1 record
Svami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Svami competitors and assessment
Company assessmentDirect peers
- Bisleri: Leading Indian packaged beverage company producing bottled water, sodas, and mixers. Most direct large Indian peer for Svami because it competes in the same branded non-alcoholic beverage space and is the natural retail/D2C benchmark.
- Paper Boat (Hector Beverages): Indian craft beverage brand offering traditional and modern flavored drinks. Comparable as a fellow Indian D2C-leaning craft beverage startup chasing premium positioning and brand-led growth.
- Raw Pressery: Premium Indian cold-pressed juice and beverage brand. Comparable because it targets the same urban, health-conscious Indian consumer with a non-alcoholic premium drink portfolio and D2C plus retail distribution.
- Bira 91 (B9 Beverages): Indian craft beverage brand best known for beer but also expanding into non-alcoholic drinks. Comparable as a craft-styled beverage startup building a brand-led business in India.
- Fever-Tree: Global leader in premium mixers (tonics, ginger beer, etc.). Comparable because it occupies the exact premium tonic/mixer category Svami targets, and represents the global benchmark for premium mixer economics.
- Q Mixers: US premium craft mixer brand. Comparable as a similarly sized craft mixer challenger with a D2C plus retail model and a tightly focused mixer product line.
Emerging players
- East Imperial: New Zealand-based premium mixer brand. Comparable as a craft mixer player with similar product mix and on-premise-led distribution model.
Broad incumbents
- Schweppes (Coca-Cola India): Legacy mixer brand distributed globally by Coca-Cola. Comparable as the dominant incumbent in the tonic/mixer category that Svami competes against for shelf and on-premise placement.
- Real (Dabur): Large Indian branded beverage line (juices, drinks) owned by Dabur. Comparable as a broader incumbent Indian beverage portfolio player competing for the same retail shelf space.
- Coca-Cola India: Indian arm of the global beverage giant. Comparable as the dominant incumbent setting price, distribution, and shelf-share dynamics that any Indian beverage startup must overcome.
Market position
Customer concentration
Svami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Svami leadership team
Management profileNumber of profiles
Profiles1 record
Svami funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Svami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Svami
What does Svami do?
Svami is a craft beverage brand that produces and sells a range of artisanal drinks and mixers, founded by three seasoned drinks enthusiasts. The company built its brand around premium, craft-style libations targeting consumers in India, with distribution through an online storefront and retail channels.
When was Svami founded?
Svami was founded in 2016. It employs 11 to 50 people.
Where is Svami based?
Svami is headquartered in Mumbai, India, in the Asia region.
Who are Svami's main competitors?
Direct peers on record are Bisleri, Paper Boat (Hector Beverages), Raw Pressery, Bira 91 (B9 Beverages), Fever-Tree and Q Mixers. East Imperial is listed as an emerging player. Broad incumbents are Schweppes (Coca-Cola India), Real (Dabur) and Coca-Cola India.
Does Svami have an API?
No public API is recorded for Svami.