RAW Pressery
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
RAW Pressery firmographics
Firmographics- Name
- RAW Pressery
- Legal name
- RAW Pressery
- Website
- https://rawpressery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RAW Pressery industry classification
Industry- Product category
- Cold-Pressed Juices and Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Refrigerated Juices & Smoothies (CRADACAL), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where RAW Pressery is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
RAW Pressery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: RAW Pressery generates revenue through direct-to-consumer online sales via their website (rawpressery.com) and linked checkout to wingreensworld.com. Products are sold at MRP with various pack sizes (250ml, 1L) available for purchase.
- Product Sales (B2C): Sale of cold-pressed juices, protein milkshakes, lactose-free beverages, and coconut water products to end consumers through online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valencia Orange Juice - 250ml at Rs.140 (Pack of 6: Rs.1,680) |
| Unit Pricing | Pay-as-you-go | Valencia Orange Juice - 1L at Rs.374 |
| Unit Pricing | Pay-as-you-go | Sugarcane Juice - 250ml at Rs.75 |
| Unit Pricing | Pay-as-you-go | Alphonso Mango - 200ml at Rs.65 |
| Unit Pricing | Pay-as-you-go | Mixed Fruit - 200ml at Rs.56 |
| Unit Pricing | Pay-as-you-go | Coconut Water - 200ml at Rs.65 (pack of 36: Rs.2,340) |
| Unit Pricing | Pay-as-you-go | Unsweetened Almond Beverage - 1L at Rs.289 |
| Unit Pricing | Pay-as-you-go | Protein Milkshakes - 18g protein variants |
| Unit Pricing | Pay-as-you-go | Banana Honey Protein Milkshake - 18g protein |
| Unit Pricing | Pay-as-you-go | Almond Beverage Cacao - 1L at Rs.289 |
| Unit Pricing | Pay-as-you-go | Grapefruit Juice - 1L at Rs.468 |
| Unit Pricing | Pay-as-you-go | Pomegranate Juice - 1L at Rs.421 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
RAW Pressery product offering
Product offeringCore offering
RAW Pressery is a clean-label beverage brand that produces and sells cold-pressed juices (Valencia Orange, Sugarcane, Pomegranate, Mixed Fruit, Coconut Water, Alphonso Mango, Grapefruit, Guava, Aam Panna, Masala Lemon), ready-to-drink protein milkshakes, plant-based lactose-free almond beverages, and smoothies. Products are sold directly to consumers via the brand's Shopify e-commerce website and the affiliated wingreensworld.com checkout platform, packaged in ambient (non-refrigerated) formats.
Product overview
RAW Pressery is a direct-to-consumer healthy beverage brand operating four product lines: (1) Juices — single-fruit and blended fruit/vegetable juices including Valencia Orange, Sugarcane, Pomegranate, Mixed Fruit, Coconut Water, Alphonso Mango, Grapefruit, Guava, Coconut Water Aloe Lemon, Masala Lemon, and Aam Panna, available in 200ml–1L formats; (2) Protein Milkshakes — three SKUs (Banana+Honey, Chocolate+Mint, Cold Coffee) each delivering 18g of protein with lactase enzymes for lactose-free positioning, in 200ml format; (3) Lactose Free Beverages — two almond-based dairy alternatives (Unsweetened and Cacao) in 1L format; and (4) Smoothies — currently with no in-stock products. The portfolio emphasizes natural ingredients, no added colour, ambient packaging (no refrigeration required before opening), and health/fitness positioning. All products are sold through the company's Shopify-powered e-commerce website and ship across India, with the Unsweetened Almond Beverage currently limited to Delhi-NCR pin codes.
Differentiator
Problem solved
Functional benefit
Products and services
- Juices A line of fruit juices and ambient beverages made from simple, recognizable ingredients with no added colour. Includes Valencia Orange, Sugarcane, Pomegranate, Mixed Fruit, Coconut Water, Alphonso Mango, Grapefruit, Guava, Coconut Water Aloe Lemon, Masala Lemon, and Aam Panna in 200ml–1L formats. Sold to health-conscious consumers via rawpressery.com.
- Protein Milkshakes Ready-to-drink protein milkshakes available in Banana+Honey, Chocolate+Mint, and Cold Coffee variants (200ml). Each serving delivers 18g of protein and 60% calcium, is lactose-free (via added lactase enzymes), and is positioned for pre/post-workout consumption and daily protein supplementation for fitness-focused consumers.
- Lactose Free Beverages Plant-based dairy alternatives in 1L format, including Unsweetened Almond Beverage and Almond Beverage Cacao. Marketed as lactose-free, plant-protein beverages for lactose-intolerant consumers and those seeking dairy-free options.
- Smoothies Smoothie product line listed on the RAW Pressery website. The smoothies collection currently shows no products in stock at the time of data capture.
Quantifiable outcome
- Valencia oranges contain 92% of daily recommended Vitamin C
- +3 more outcomes
Companies that use RAW Pressery
Customer profileSegments4 records
Ideal customer profiles4 records
RAW Pressery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RAW Pressery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wingreens Farms / Wingreens WorldcoreRAW Pressery products are sold through wingreensworld.com, which appears to be the primary e-commerce checkout platform for the brand. All 'Proceed to buy' buttons on rawpressery.com redirect to wingreensworld.com, indicating a distribution or sales partnership where Wingreens handles order fulfillment and potentially broader distribution for RAW Pressery products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RAW Pressery competitors and assessment
Company assessmentEmerging players
- Coolberg: India-based non-alcoholic malt beverage brand with D2C and modern trade presence. Comparable to RAW Pressery as an Indian D2C beverage challenger targeting young adult urban consumers with category-creation positioning, though in a different beverage segment (malt vs. juice/protein).
Broad incumbents
- Real (Dabur): Mass-market fruit juice brand from Dabur, one of India's largest FMCG companies. Competes with RAW Pressery across fruit juice categories (orange, mixed fruit, mango) with much wider distribution, pricing flexibility, and brand awareness, though positioned more value-tier than premium.
- B Natural (ITC): ITC's fruit juice brand positioned as '100% fruit' with national distribution. Directly comparable to RAW Pressery in fruit juice categories and clean-label positioning, but with ITC's distribution scale and trade marketing resources across India.
- Tropicana (PepsiCo India): Multinational fruit juice brand from PepsiCo with extensive Indian distribution across modern and general trade. Comparable to RAW Pressery in fruit juice portfolio (orange, mango, mixed fruit) but operates at vastly larger scale, broader retail penetration, and different price points.
Direct peers
- OZiva: India-based plant-based nutrition brand offering protein, wellness, and clean-label products through D2C channels. Comparable to RAW Pressery in plant-protein and clean-label positioning, premium D2C-led go-to-market, and health-and-fitness consumer segments.
- Karma Cold Pressed Juice: Cold-pressed juice and cleanse brand offering subscription-based juice programs and functional beverages. Comparable to RAW Pressery in cold-press technology, premium positioning, and D2C-led distribution model.
- Paper Boat (Hector Beverages): Indian premium beverage brand offering a range of traditional and contemporary drinks including juices, coconut water, and traditional Indian flavors. Competes directly with RAW Pressery in the premium D2C and modern trade juice/beverage category with overlapping target consumers and similar brand-led positioning.
- Yoga Bar (Sproutlife Foods): Indian better-for-you food brand offering protein bars, muesli, and functional products including beverages. Comparable to RAW Pressery in clean-label positioning, functional nutrition (high protein), D2C-first distribution, and health-conscious urban target market.
- Pulp (Pulp Beverages): India-based cold-pressed juice brand offering fresh fruit and vegetable juices through D2C and quick-commerce channels. Directly comparable to RAW Pressery in cold-pressed processing, ambient/refrigerated formats, and health-conscious urban consumer targeting.
- Epigamia (Hamam Foods): India-based premium dairy and plant-based brand offering yogurt, protein, and lactose-free products. Directly comparable to RAW Pressery in lactose-free plant-protein positioning (almond beverages, protein milkshakes) and premium urban health-conscious consumer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RAW Pressery social profiles
Digital presenceRAW Pressery financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAW Pressery leadership team
Management profileNumber of profiles
Profiles5 records
RAW Pressery funding detail
Funding detailFunding overview
Funding rounds11 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAW Pressery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAW Pressery
What does RAW Pressery do?
RAW Pressery is a clean-label beverage brand that produces and sells cold-pressed juices (Valencia Orange, Sugarcane, Pomegranate, Mixed Fruit, Coconut Water, Alphonso Mango, Grapefruit, Guava, Aam Panna, Masala Lemon), ready-to-drink protein milkshakes, plant-based lactose-free almond beverages, and smoothies. Products are sold directly to consumers via the brand's Shopify e-commerce website and the affiliated wingreensworld.com checkout platform, packaged in ambient (non-refrigerated) formats.
Is RAW Pressery a public or private company?
RAW Pressery is a private company. It is classified as corporate owned and is currently operating.
When was RAW Pressery founded?
RAW Pressery was founded in 2014. It employs 101 to 250 people.
Where is RAW Pressery based?
RAW Pressery is headquartered in Mumbai, India, in the Asia region.
How does RAW Pressery make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are product Sales (B2C).
Who are RAW Pressery's main competitors?
Coolberg is listed as an emerging player. Broad incumbents are Real (Dabur), B Natural (ITC) and Tropicana (PepsiCo India). Direct peers are OZiva, Karma Cold Pressed Juice, Paper Boat (Hector Beverages), Yoga Bar (Sproutlife Foods), Pulp (Pulp Beverages) and Epigamia (Hamam Foods).
Does RAW Pressery have an API?
No public API is recorded for RAW Pressery.
What industry is RAW Pressery in?
RAW Pressery's product category is Cold-Pressed Juices and Functional Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 312111 and its SIC code is 2080.