SoapBox Soaps
- Company typePrivate
- Founded2011
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
SoapBox Soaps firmographics
Firmographics- Name
- SoapBox Soaps
- Legal name
- SoapBox Soaps LLC
- Website
- https://soapboxsoaps.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoapBox Soaps industry classification
Industry- Product category
- Personal Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Shampoo & Scalp Cleansers (CRABABAA)
- akta.pro secondary industries
- Conditioners & Hair Masks (CRABABAB), Hand Soap & Hand Wash (CRABAEAC), Deodorants & Antiperspirants (CRABADAB)
Keywords
Where SoapBox Soaps is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoapBox Soaps business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through soapboxsoaps.com with subscription model (Subscribe & Save 10%) providing recurring revenue. One-time purchase and subscription options available for all products.
- Retail Distribution: Wholesale distribution through national retail chains and regional grocery stores, representing significant revenue stream alongside DTC channel.
- Professional/Salon Channel: Products sold through Sally Beauty and other salon/beauty retailers targeting professional stylists and consumers seeking salon-quality care.
- Subscription Boxes and Bundles: Bundle products offering savings up to 27-38% (e.g., Biotin & Superfruit Volumizing Haircare Bundle) with subscription options driving customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Treatment Product - Oh My Growth Lengthening Vitamin Booster |
| One time/ perpetual license | Pay-as-you-go | Haircare Bundle - Biotin & Superfruit Volumizing Haircare Bundle |
| Subscription | Monthly | Clinical Hair Growth Product - ProGRO Density+ Scalp & Hair Serum |
| Unit Pricing | Pay-as-you-go | Shampoo + Conditioner Sets |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
SoapBox Soaps product offering
Product offeringCore offering
SoapBox Soaps manufactures and sells its own line of vegan, cruelty-free, paraben-free personal care products including shampoos, conditioners, hair treatments, stylers, body washes, body lotions, hand soaps (liquid, foaming, refill), aluminum-free deodorants, shampoo bars, and men's haircare, plus the ProGRO Density+ clinical scalp and hair serum. Products are sold through a direct-to-consumer website with a Subscribe & Save subscription option and through major retail partners.
Product overview
SoapBox Soaps is a personal care brand offering a diverse portfolio of hair care, body care, hand soap, and deodorant products. The core hair care lines include Biotin & Superfruit Volumizing (shampoo, conditioner, treatment, spray), Coconut & Shea Deep Moisture, Tea Tree & Mint Scalp Balancing, Argan Oil & Vanilla Anti-Frizz, Keratin & Raspberry Seed Oil Smoothing, and Collagen & Fruit Enzymes Repairing. The company's flagship clinical product is ProGRO Density+ Scalp & Hair Serum targeting hair thinning. Body care includes nourishing body washes and ultra hydrating body lotions in multiple scent profiles. Hand care encompasses foaming hand soaps, liquid hand soaps, and shampoo bars. The brand also offers a men's collection with 2-in-1 products and texturizers. All products are vegan, cruelty-free, and free from parabens and harsh sulfates. The company operates on a one-for-one give-back model donating soap and funding hygiene education worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Soapbox Clinical: A clinical line featuring ProGRO Density+ Scalp & Hair Serum with clinically-studied ingredients for hair regrowth and thinning hair solutions.
Products and services
- ProGRO Density+ Scalp & Hair Serum Clinical-grade scalp and hair serum using the proprietary VitaGRO Complex (Redensyl, Eterwell, BeauPlex, ALGAKTIV Densidyl) to address hair thinning from hormonal shifts, stress, and aging; drug-free formula targeting both women and men.
- Biotin & Superfruit Volumizing Haircare Bundle Four-piece haircare bundle (restoring shampoo, strengthening conditioner, Oh My Growth lengthening treatment, Lift Me Up volumizing spray) formulated with biotin, vegan collagen, elderberry, and plum oil.
- Biotin & Superfruit Volumizing Shampoo Volumizing shampoo with Biotin B7, vegan collagen, elderberry, and plum oil for fuller-looking hair; color-safe and sulfate-free.
- Biotin & Superfruit Volumizing Conditioner Volumizing conditioner with biotin, vegan collagen, elderberry, and plum oil designed to add fullness to limp hair.
- Oh My Growth Lengthening Vitamin Booster Rinse-Out Treatment Rinse-out treatment with a 5X nutrient complex of biotin, amla, and omega-3 oils (rapeseed, sesame, linseed) to promote fuller, thicker, stronger-looking hair.
- Coconut & Shea Deep Moisture Shampoo Moisturizing shampoo with coconut and shea butter for deep hydration of dry hair.
- Tea Tree & Mint Scalp Balancing Shampoo Clarifying shampoo with tea tree and mint for scalp balancing and purification.
- Argan Oil & Vanilla Anti-Frizz Shampoo Anti-frizz shampoo with argan oil and vanilla for smoothing and softening hair.
- Keratin & Raspberry Seed Oil Smoothing Shampoo Smoothing shampoo with keratin and raspberry seed oil for shine and smoothing benefits.
- Collagen & Fruit Enzymes Repairing Shampoo Repairing shampoo with collagen and fruit enzymes for damaged hair restoration.
- Coconut & Shea Deep Moisture Conditioner Deep moisture conditioner with coconut and shea butter for nourishing dry hair.
- Tea Tree & Mint Scalp Balancing Conditioner Scalp balancing conditioner with tea tree and mint for clarifying and rebalancing.
- Argan Oil & Vanilla Anti-Frizz Conditioner Anti-frizz conditioner with argan oil and vanilla for smoothing and softening.
- Mane Tamer Weightless Leave-In Conditioner Weightless leave-in conditioner spray for hydrating and taming hair without heaviness.
- Shield & Shine Heat Protecting Blowout Spray Heat protecting spray for blowout styling with shine enhancement.
- Lift Me Up Volumizing Styling Spray Volumizing styling spray with biotin B7, vegan collagen, and hydrolyzed rice protein for fuller-looking hair.
- Argan Oil Anti-Frizz Smoothing Serum Anti-frizz serum with argan oil for smoothing and shine without heaviness.
- Anti-Humidity Flexible Hold Hairspray Non-aerosol anti-humidity hairspray with brushable hold and vanilla & birch scent.
- Refresh Oil-Absorbing Dry Shampoo Oil-absorbing dry shampoo formulated to refresh hair between washes.
- Blowout Brilliance Gloss-Boosting Heat Protectant Gloss-boosting heat protectant spray for blowout styling.
- Men's Thick & Full 2-in-1 Shampoo and Conditioner Men's 2-in-1 shampoo and conditioner with cedar and oak scent for thick, full-looking hair.
- Men's Scalp Care 2-in-1 Shampoo and Conditioner Men's 2-in-1 with tea tree and eucalyptus for scalp care and cleansing.
- Men's Thicken & Style Foaming Texturizer Men's foaming texturizer for thickening and styling hair with volume.
- Nourishing Body Wash range (Oat Milk + Lavender, Coconut + Goji Berry, Vanilla Bean + Fig, Watermelon + Peony) Body wash line offered in multiple scent profiles (oat milk + lavender, coconut + goji berry, vanilla bean + fig, watermelon + peony) for a gentle, hydrating cleanse.
- Ultra Hydrating Body Lotion range (Oat Milk + Lavender, Coconut + Goji Berry, Cucumber + Yuzu Lemon, Vanilla Bean + Fig) Body lotion line in multiple scent profiles (oat milk + lavender, coconut + goji berry, cucumber + yuzu lemon, vanilla bean + fig) for all-day moisture.
- Vanilla Bean Moisturizing Liquid Hand Soap 3-Pack Liquid hand soap 3-pack with vanilla bean scent, formulated with shea butter and antioxidants (3 × 12 fl oz).
- Coconut Milk + Sandalwood Moisturizing Liquid Hand Soap Gallon Refill Gallon refill size of coconut milk + sandalwood moisturizing liquid hand soap for value/bulk buyers.
- Foaming Hand Soap range (Sweet Orange Citrus, Aloe Water & Sage, Watermelon & Basil) Foaming hand soap line offered in sweet orange citrus, aloe water & sage, and watermelon & basil scents.
- Aluminum-Free Deodorant range (Bergamot + Citrus, Coconut + Vanilla) Aluminum-free deodorants in bergamot + citrus and coconut + vanilla scents, formulated with magnesium hydroxide, castor oil, and shea butter.
- Coconut Oil Moisture & Nourish Shampoo Bar Solid shampoo bar with coconut oil for moisture and nourishment as an eco-friendly alternative to bottled shampoo.
Quantifiable outcome
- 90% of users noticed new hair growth in as little as 6 weeks with ProGRO Density+
- +3 more outcomes
Companies that use SoapBox Soaps
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
SoapBox Soaps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SoapBox Soaps partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SoapBox Soaps competitors and assessment
Company assessmentDirect peers
- Love Beauty and Planet: Unilever's clean, vegan, cruelty-free haircare and body-care brand distributed through Walmart, Target, and drugstores; competes head-to-head with SoapBox on mass-retail shelf space, vegan/sulfate-free formulations, and millennial/Gen Z female consumer targeting.
- Carol's Daughter: Haircare and body-care brand sold through mass retail (Target, Walmart, CVS) with a clean, plant-based formulation profile and B-Corp-adjacent positioning — closely overlapping SoapBox's DTC-plus-retail go-to-market, vegan/cruelty-free stance, and haircare-led assortment.
- Mrs. Meyer's Clean Day: SC Johnson-owned cruelty-free, eco-friendly hand soap, body care, and household brand distributed nationally through grocery and mass retail; analogous in plant-derived hand soap assortment, scent-led merchandising, and broad mass distribution.
- OGX (Henkel): Mid-tier mass-retail haircare brand (shampoos, conditioners, treatments) sold through Walmart, Target, drug, and grocery channels; competes on the same mass-shelf haircare segments with comparable price points ($15-25 sets) and SKU breadth.
- SheaMoisture: Clean-beauty haircare, body care and bar soap brand distributed nationally through Target, Walmart, CVS and drug/grocery chains; comparable category mix (shampoo, conditioner, body wash, bar soap), retail channel footprint, and mission-driven clean-beauty positioning.
- Pureology: Clinical, vegan, sulfate-free premium haircare brand sold through Ulta, Sephora, and professional salons; comparable on the clinical/scalp-care positioning, vegan formulation stance, and salon-channel distribution that SoapBox targets via Sally Beauty with the ProGRO line.
- The Honest Company: Clean-beauty and personal-care subscription-DTC plus major retail (Target, Walmart) brand with vegan, cruelty-free certification and B Corp positioning; closest analogue to SoapBox's DTC-subscription engine, clean-ingredient positioning, and multi-category personal care portfolio.
- Method Products: Ecover-owned eco-friendly personal care and home cleaning brand with mass-retail distribution and strong design/scent branding; overlap with SoapBox on hand and body soap category at mass retailers, vegan formulas, and design-forward shelf presentation.
- Dr. Bronner's: Mission-driven, all-natural bar and liquid soap brand with similar one-for-one / give-back DNA, vegan and B Corp positioning, and mass retail plus DTC distribution; comparable on ethos, bar-soap heritage, and purpose-led brand building.
Broad incumbents
- Dove (Unilever): Mass-market haircare, body wash, and hand soap brand from Unilever sold across grocery, drug, and mass retail; direct substitute across SoapBox's shampoo/conditioner/body-wash/hand-soap SKUs at the value-and-mid tiers and the most visible broad incumbent in SoapBox's distribution channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SoapBox Soaps social profiles
Digital presenceSoapBox Soaps compliance and trust
Trust signalCompliance3 records
SoapBox Soaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoapBox Soaps leadership team
Management profileNumber of profiles
Profiles2 records
SoapBox Soaps funding detail
Funding detailFunding overview
Funding rounds9 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoapBox Soaps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoapBox Soaps
What does SoapBox Soaps do?
SoapBox Soaps manufactures and sells its own line of vegan, cruelty-free, paraben-free personal care products including shampoos, conditioners, hair treatments, stylers, body washes, body lotions, hand soaps (liquid, foaming, refill), aluminum-free deodorants, shampoo bars, and men's haircare, plus the ProGRO Density+ clinical scalp and hair serum. Products are sold through a direct-to-consumer website with a Subscribe & Save subscription option and through major retail partners.
Is SoapBox Soaps a public or private company?
SoapBox Soaps is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoapBox Soaps founded?
SoapBox Soaps was founded in 2011. It employs 11 to 50 people.
Where is SoapBox Soaps based?
SoapBox Soaps is headquartered in Washington, United States, in the North America region.
How does SoapBox Soaps make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, professional/Salon Channel and subscription Boxes and Bundles.
Who are SoapBox Soaps's main competitors?
Direct peers on record are Love Beauty and Planet, Carol's Daughter, Mrs. Meyer's Clean Day, OGX (Henkel), SheaMoisture, Pureology, The Honest Company, Method Products and Dr. Bronner's. Dove (Unilever) is listed as a broad incumbent.
Does SoapBox Soaps have an API?
No public API is recorded for SoapBox Soaps.
What industry is SoapBox Soaps in?
SoapBox Soaps's product category is Personal Care Products. Its primary akta.pro industry code is CRABABAA, Shampoo & Scalp Cleansers, with a secondary code of CRABABAB, Conditioners & Hair Masks. Its NAICS code is 32561 and its SIC code is 2844.