What Boosters does

Boosters (부스터스) is a Seoul-based brand aggregator founded around 2019-2020 that acquires, develops, and scales Korean consumer brands into global markets. The company operates a "co-prosperity" model that shares marketing costs and performance profits with partner brands, applying proprietary data infrastructure to compress the time required for small and medium Korean brands to achieve international scale. Its two anchor brands are Equalberry (이퀄베리), a K-beauty skincare line whose Vitamin Illuminating Serum reached #1 BSR in the Amazon North America Facial Serum category, and Brandon (브랜든), a lifestyle/organization brand specializing in compression pouches and travel goods with cumulative shipments exceeding 10.12 million units since 2023.

The company is built on three internal technology assets: (1) BOOSTA, a proprietary data analytics system accumulating over 340 million commerce data points that is shared transparently with all crew members for decision-making; (2) a fully integrated Supply Chain Management system spanning product planning, production, logistics, and sales; and (3) category-specific product technologies such as Equalberry's ceramide capsule particle technology for its serum formulations. Distribution is omnichannel across owned D2C storefronts (branden.shop, eqqualberryglobal.com), Amazon North America, Korean platforms (Naver Smart Store, 29CM, Ohmyhome), and physical retail including Olive Young Korea and Olive Young USA Pasadena, collectively spanning 130+ countries.

Commercially, Boosters monetizes through direct product sales across both its own and partner brands. In 2025, it reported revenue of 152.7 billion KRW (approximately $110-115M USD) with operating profit of 25.5 billion KRW at a 16.7% operating margin — growth of 109.6% and 179.9% respectively year-over-year, with global sales expanding from 26% to 54% of mix between H1 and H2 2025. The company is a subsidiary of Korean conglomerate FSN, has raised 63.7 billion KRW cumulatively (including a January 2026 round of 37.4 billion KRW), and is valued at approximately 1.9 trillion KRW.

Name

Boosters

Legal name

Boosters Co. Ltd.

Website

https://boosters.kr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Boosters (부스터스) is a Seoul-based Korean brand aggregator that acquires and scales SMB consumer brands globally via a co-prosperity model, anchored by K-beauty brand Equalberry and lifestyle brand Brandon across 130+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Brand Commerce (Product Sales): Boosters generates revenue primarily through selling proprietary and partner brands including skincare brand Equalberry and lifestyle brand Brandon. The company reported 152.7 billion KRW in sales and 25.5 billion KRW in operating profit in 2025, with year-on-year growth of 109.6% and 179.9% respectively.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

Boosters is a Korean brand aggregator that acquires, develops, and expands consumer brands under a co-prosperity model, sharing marketing costs and performance profits with partner brands. The company operates two main sub-brands: Equalberry (K-beauty skincare, anchored by Vitamin Illuminating Serum) and Brandon (lifestyle compression pouches and travel organizers), selling them through Amazon North America, owned D2C sites, and offline retail in 130+ countries.

Product overview

Boosters operates as a global commerce company with a co-prosperity business model that shares marketing costs and performance profits with partner brands. The company manages two main sub-brands: Equalberry (K-beauty skincare) and Brandon (lifestyle organization products). Boosters leverages its proprietary data-driven integrated supply chain management system and BOOSTA internal analytics platform to acquire, grow, and globalize Korean brands, expanding to 130+ countries with products like Equalberry's Vitamin Illuminating Serum ranking #1 on North America Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Eqqualberry (이퀄베리): Skincare brand creating products for all skin types with natural-derived ingredients; flagship product is the Vitamin Illuminating Serum which ranked #1 on Amazon North America BSR Facial Serum category.
• Branden (브랜든)

Products and services

• Equalberry (이퀄베리) K-beauty skincare brand offering products with naturally-derived ingredients across multiple lines (Glow Filter Line, Lush Blush Line, Deep Cera Line, Green Aid Line, Blue Blow Line). Flagship Vitamin Illuminating Serum achieved #1 BSR ranking in North America Amazon Facial Serum category. Targets global skincare consumers across North America, Southeast Asia, and Oceania.
• Brandon (브랜든) Lifestyle brand focused on organization and storage solutions including compression pouches for bedding and clothing, travel organizers, Safe line anti-theft travel bags, Multi Packable products, and Outer Compression Pouches. Pioneered the compression pouch market in Korea with cumulative shipments exceeding 10.12 million units.
• Equalberry Check Authentication App Authentication application for Equalberry products allowing consumers to verify product authenticity.

Quantifiable outcome

• Equalberry's Vitamin Illuminating Serum achieved #1 BSR in Facial Serum category on Amazon North America and #9 in Beauty & Personal Care overall, maintaining TOP5 for 2 consecutive months.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Olive Young USAminorChannel Partner/ Reseller/ Distributor · 28 May 2026Equalberry entered Olive Young USA Pasadena store in May 2026 as its first offline retail partner in the US. Olive Young is a K-beauty representative platform. The partnership expands Equalberry's presence from online Amazon to physical retail in the US market.
• Taiwan Market (International Expansion)minorChannel Partner/ Reseller/ Distributor · 1 September 2025Brandon brand entered overseas markets starting with Taiwan in September 2025. Q1 2026 revenue grew 222% compared to the previous quarter with average monthly revenue growth of about 20%, indicating strong initial traction.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• COSRX: COSRX is one of the leading K-beauty skincare brands with a strong global Amazon presence, comparable to Equalberry in product positioning (skincare with active ingredients), target consumer (global beauty shoppers), and channel mix (Amazon-led).
• Peach & Lily: Peach & Lily is a K-beauty skincare brand launched by a K-beauty influencer, with strong U.S. D2C and retail distribution. Comparable to Equalberry as a globally-distributed K-beauty skincare brand targeting similar ingredient-conscious consumers.

Emerging players

• YesStyle: YesStyle is a Hong Kong-based online retailer specializing in Asian beauty, fashion, and lifestyle products. Comparable to Boosters as a K-beauty distribution platform reaching global consumers, though operating a marketplace model rather than owning brands.
• Tonymoly: Tonymoly is a Korean beauty brand offering playful, affordable skincare and cosmetics with global distribution. Comparable to Equalberry as a Korean mass-market beauty brand with international e-commerce presence.
• Soko Glam: Soko Glam is a U.S.-based K-beauty retailer and brand creator founded by Charlotte Cho, selling curated Korean skincare brands plus its own house brand (Then I Met You). Comparable to Boosters' Equalberry in K-beauty product targeting and channel mix.
• Hero Cosmetics: Hero Cosmetics is a direct-to-consumer beauty brand best known for Mighty Patch, with strong Amazon and retail distribution. Comparable to Boosters' brands in digital-first scaling and Amazon-led global expansion strategy.

Broad incumbents

• Innisfree (Amorepacific): Innisfree is a flagship natural-ingredient K-beauty skincare brand owned by Amorepacific, competing with Equalberry in ingredient-led skincare. It is part of a much larger portfolio, making it a broader incumbent rather than a focused peer.
• The Honest Company: The Honest Company is a U.S. consumer products company operating a multi-category brand portfolio across personal care and household goods. Comparable to Boosters as a brand-aggregator-style operator building category leadership through digital-first distribution and brand storytelling.
• Amorepacific: Amorepacific is the largest K-beauty conglomerate, owning brands like Sulwhasoo, Innisfree, Laneige, and Etude. Comparable to Boosters as a multi-brand K-beauty operator but at vastly larger scale and as a public conglomerate.
• Coty Inc. Coty is a global beauty conglomerate owning brands like CoverGirl, Kylie Cosmetics, and Lancaster. Comparable to Boosters as a multi-brand beauty operator, though at vastly larger scale and with a portfolio of acquired brands across price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boosterskr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boosters