What ONOMO Hotels does

ONOMO Hotels is a privately held African lifestyle hotel group founded in 2008 and owned by Luxembourg-based Africa Hotel Developpement Luxembourg (AHD). The group operates a network of approximately 21-22 hotels across 13 African countries spanning Morocco, Côte d'Ivoire, Senegal, Mali, Guinea, Togo, Nigeria, Cameroon, Uganda, Rwanda, Tanzania, Mozambique, and South Africa. It runs a three-tier brand architecture — Onomo Hotels (mid-range), Onomo Allure (premium), and Onomo Collection (luxury/select) — and serves primarily business travelers, corporate accounts, and SMEs, with leisure and MICE/event segments as secondary demand sources. Leadership comprises CEO Cedric Guilleminot and COO Souleymane Khol, and headcount is reported at 501-1,000.

The company's revenue model is anchored by per-night room bookings across the three tiers, supplemented by on-site food and beverage operations (Afro-fusion concepts including Kokoma, Casa Baobab, Azour, O'Taste, O'Kope, Ramatou, Banantou, Vivaldi, Klok, and 31A) and meeting/event space rentals for conferences, weddings, and corporate retreats. Distribution runs through direct website and mobile app bookings, OTA/GDS channels, dedicated corporate B2B sales teams, travel agency partnerships, and a MICE sales function. The Onomo Fans loyalty program (up to 15% member discount, early check-in/late check-out, upgrades) drives direct-booking retention, while the Africa's Finest editorial platform and annual ONOMO Summer Fest events support brand and demand generation.

The group has raised approximately €106 million cumulatively across funding rounds, including a disclosed ~$53 million round in 2017 led by British International Investment and CIC Capital. British International Investment (then CDC Group) exited its €46 million stake in 2021. ONOMO is a founding board member of the Africa Hospitality Investors Council (AHIC) within the Energy & Environment Alliance (EEA), positioning the group as a pan-African hospitality investor voice. No revenue figures are publicly disclosed, and there is no evidence of proprietary AI/ML capabilities in the available data.

Name

ONOMO Hotels

Legal name

Africa Hotel Developpement Luxembourg

Website

https://onomohotels.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ONOMO Hotels is a privately held African lifestyle hotel group operating 21-22 properties across 13 African countries under three tiers (mid-range, premium, luxury), targeting business travelers, corporate accounts, and SMEs with accommodation, F&B, and MICE event services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• African hotel chain
• Business travel hotels
• Hotel accommodation
• Meetings and events venues
• Hospitality services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel room bookings: Core revenue is generated from the rental of hotel rooms across three tiers: Onomo Hotels (mid-range), Onomo Allure (premium/upscale), and Onomo Collection (luxury/select). Revenue is generated on a per-night basis with varying rates depending on hotel tier, season, and booking channel.
2. Food & beverage: Restaurants and bars within each hotel property generate food and beverage revenue. Concepts include Kokoma, Casa Baobab, Azour, O'Taste, O'Kope, Ramatou, Banantou, Vivaldi, Klok, 31A, and others. Menus feature Afro-fusion cuisine and regional specialties, targeting both hotel guests and external diners.
3. Meetings, conferences & events: ONOMO Hotels generates revenue from renting meeting rooms, conference facilities, and event spaces to corporate clients, travel agencies, and event organizers across their network of 25+ hotels. Packages include corporate retreats, weddings, and celebrations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ONOMO Hotels operates a pan-African network of mid-range to premium lifestyle hotels offering accommodation, food and beverage, meetings and events facilities, and a loyalty program across 13 African countries. The portfolio spans three branded tiers — Onomo Hotels (mid-range), Onomo Allure (premium), and Onomo Collection (luxury) — complemented by on-site Afro-fusion restaurants and dedicated corporate travel and MICE services.

Product overview

ONOMO Hotels is an African lifestyle hotel brand operating a network of 22 mid-range to premium hotels across 13 African countries (South Africa, Côte d'Ivoire, Morocco, Mali, Senegal, Tanzania, Cameroon, Uganda, Rwanda, Togo, Mozambique, Nigeria, Guinea). The portfolio consists of three distinct sub-brands: Onomo Hotels (mid-range), Onomo Allure (premium), and Onomo Collection (luxury). The company also operates a loyalty program (Onomo Fans), a cultural content platform (Africa's Finest), and hosts the annual ONOMO Summer Fest music festival. All properties feature Afro-fusion dining experiences and celebrate African art and culture.

Differentiator

Problem solved

Functional benefit

Brands

• Onomo Hotels: Mid-range hotels offering urban nomads and leisure travelers joyful and inspiring experiences with comfort and modern facilities.
• Onomo Allure
• Onomo Collection
• Onomo Fans

Products and services

• Onomo Hotels Mid-range lifestyle hotel tier of the ONOMO group, offering design-forward, comfort-focused accommodation with modern amenities and an African hospitality approach for urban and leisure travellers across Africa.
• Onomo Allure Premium hotel tier of the ONOMO group, providing superior infrastructure and services that blend modern design and comfort with African cultural hospitality for an elevated stay experience.
• Onomo Collection Luxury/select hotel tier of the ONOMO group, comprising a selective portfolio of upscale establishments each with its own character and design, offering unique experiences, exceptional service, and premium amenities.
• Onomo Fans Free loyalty program for ONOMO Hotels guests, providing up to 15% member discount on stays, early check-in/late check-out and room upgrades (subject to availability), and early access to exclusive promotional offers and campaigns.
• ONOMO Corporate Travel Services B2B corporate travel service offering negotiated corporate rates, centralized billing and reporting tools, and dedicated booking infrastructure for SMEs, large enterprises, travel management companies, and travel agencies across ONOMO's pan-African network.
• ONOMO Meetings, Conferences and Events (MICE) Meetings, conferences, and events service providing meeting rooms, conference facilities, and event spaces for corporate retreats, weddings, celebrations, and group bookings across ONOMO's network of more than 21 hotels in Africa.
• ONOMO Food and Beverage On-site restaurant and bar service at ONOMO properties, featuring Afro-fusion cuisine and regional specialties (concepts include Kokoma, Casa Baobab, Azour, O'Taste, O'Kope, Ramatou, Banantou, Vivaldi, Klok, 31A, and others), serving both hotel guests and external diners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Africa Hospitality Investors Council (AHIC)coreStrategic or Co-development Partner · 5 May 2026ONOMO Hotels serves as a founding Board Member of the Africa Hospitality Investors Council (AHIC), an independent body within the Energy & Environment Alliance (EEA) that serves as Africa's collective voice for capital committed to sustainable hospitality investment. The council coordinates engagement between ministries and investors across Africa's hospitality sector.
• Energy & Environment Alliance (EEA)coreStrategic or Co-development PartnerThe EEA is a network comprising 50,000+ hotel assets valued at approximately US$400bn. It provides legal, governance, and operational foundation for AHIC. ONOMO Hotels participates as a board member through AHIC.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Lodge Hotels: South African mid-market hotel group operating brands like City Lodge, Town Lodge, and Courtyard across Southern and East Africa. Comparable to ONOMO's mid-range tier in target customer (African business traveler) and price segment, though primarily Anglophone-focused.
• Southern Sun (Tsogo Sun): Major South African hotel group with mid-range to upscale brands (Southern Sun, SunSquare, StayEasy) across Africa and the Middle East. Comparable to ONOMO's three-tier architecture and corporate-travel focus, with deeper South African penetration.

Regional players

• Liberian Continental Hotel / Kairaba Hotels: West African-focused hotel operator. Comparable as a regional African mid-range brand but with much narrower geographic reach than ONOMO's pan-African network.

Broad incumbents

• Protea Hotels by Marriott: Largest African hotel brand by footprint, now part of Marriott International. Directly comparable mid-range offering across Africa with the advantage of Marriott Bonvoy distribution — ONOMO's most significant competitive threat for corporate accounts.
• Accor (Africa portfolio): Global hotel group operating ibis, Novotel, Mövenpick, Fairmont, and Raffles brands across Africa. Comparable through its mid-range ibis/Novotel tier and broader luxury offerings, with significantly deeper loyalty (ALL) and corporate programs.
• Hilton (Africa portfolio): Global operator with a growing African footprint across Hilton Hotels & Resorts, DoubleTree, Hampton by Hilton, and Hilton Garden Inn. Comparable in mid-range and premium segments with strong corporate travel demand via Hilton Honors.
• Mövenpick Hotels & Resorts: Accor-owned upscale hotel brand with significant African presence (Egypt, Morocco, Tunisia, Kenya, Tanzania). Comparable to ONOMO's premium and select-tier offerings in select markets.
• Radisson Hotel Group (Africa): Global hotel group operating Radisson Blu, Park Inn, and Radisson Collection brands in Africa. Comparable through its upscale African presence targeting business travelers, with strong European corporate demand pull.

Others

• W Hospitality Group: Africa-focused hotel development advisory and asset manager. Comparable not as a competitor but as a key ecosystem participant in African hotel investment, aligned with ONOMO's pan-African development strategy.

Emerging players

• Lodges & Beyond (andBeyond): Luxury African lodge and hotel operator focused on safari and high-end leisure. Comparable to ONOMO Collection's luxury tier in addressing design-conscious African experiential travel, but with a different (leisure-led) customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/onomohotels
• Xx.com/OnomoHotels
• LinkedInlinkedin.com/company/onomo-international---african-hotel-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONOMO Hotels