City Lodge Hotels

What City Lodge Hotels does

City Lodge Hotels Limited (JSE:CLH) is a publicly listed South African hospitality group headquartered in Johannesburg, operating 56 hotels across Southern Africa (54 in South Africa plus one each in Namibia, Botswana, and Mozambique). The company serves business, leisure, family, and budget travelers through four tiered sub-brands: Courtyard Hotels (luxury), City Lodge Hotels (core mid-market), Town Lodge (contemporary), and Road Lodge (budget), each with its own booking website and brand positioning. All properties feature in-house restaurants serving three meals daily, free WiFi, secure parking, 24/7 reception, and most include meeting spaces, swimming pools, gardens, and sundowner bars.

The underlying technology stack centers on a hotel property management and booking platform integrated with two loyalty programs (Individual and CLH Corporate Club). Recent product development includes electric vehicle charging stations launched in January 2026 at eight properties through a partnership with Chargify, adding a sustainability-linked amenity alongside free high-speed WiFi during charging stops. Distribution is primarily direct-to-consumer via the group's websites and walk-in or phone bookings, supplemented by cross-vertical loyalty partnerships with Clicks ClubCard, Edgars Club, Momentum Multiply, Avis, Budget, SuperSport Schools, and the Sunshine Tour. The group is B-BBEE certified and King IV governance compliant.

Revenue is generated primarily through room bookings (H1 FY2026: R1.14bn, up 12% YoY) and ancillary food and beverage sales (up 17% YoY), with pricing on a per-night unit basis and promotional levers such as the Woza Friday discount (from R750 per night) and seasonal offers up to 30% off. The business model combines owned, leased, and managed hotel properties under a multi-brand portfolio, with operational leverage evidenced by a 34% surge in cash from operations against 12% revenue growth in H1 FY2026.

Name

City Lodge Hotels

Legal name

City Lodge Hotels Limited

Website

https://clhg.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

City Lodge Hotels Limited (JSE:CLH) operates 56 hotels across Southern Africa under four tiered brands (Courtyard, City Lodge, Town Lodge, Road Lodge), serving business, leisure, and budget travelers with rooms, food and beverage, loyalty programs, and recently launched EV charging amenities.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Seasonal/Resort-Area Motels (THAGAFAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Hospitality management
• Budget hotel chains
• Corporate travel lodging
• Hotel loyalty programmes

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue stream from hotel room bookings across 56 properties. Revenue increased 12% to R1.14bn in H1 FY2026, driven by improved economic activity, B20/G20 summits, and hotel refurbishments. Room rates increased 4%, beating inflation.
2. Food and Beverage: In-house restaurants at all properties serving breakfast, lunch, and dinner. F&B revenue grew 17% year-on-year in H1 FY2026, contributing significantly to overall revenue growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

City Lodge Hotels owns, leases and manages 56 hotels across Southern Africa under four tiered sub-brands — Courtyard Hotels (luxury), City Lodge Hotels (mid-market), Town Lodges (contemporary) and Road Lodges (budget). The group sells nightly accommodation, in-house food and beverage, meetings and events space, and ancillary amenities (free WiFi, secure parking, swimming pools, fitness rooms, sundowner bars), supported by Individual and Corporate Club loyalty programmes and a newly launched EV charging network at eight South African properties.

Product overview

City Lodge Hotel Group is a hospitality company operating 56 properties across Southern Africa (54 in South Africa, one each in Namibia, Botswana, and Mozambique). The company offers a multi-tiered hotel brand portfolio comprising four sub-brands: Courtyard Hotels (luxury), City Lodge Hotels (core mid-market), Town Lodges (contemporary), and Road Lodges (budget-friendly). All properties feature in-house restaurants serving three meals daily, free WiFi, secure parking, and 24/7 reception. Additional amenities include swimming pools, gardens, sundowner bars, meeting spaces, and fitness rooms at most locations. The group operates two loyalty programmes (Individual and Corporate Club) and has recently launched EV charging stations as a new amenity.

Differentiator

Problem solved

Functional benefit

Brands

• Courtyard Hotels: Luxurious hotel brand offering premium accommodation with tagline 'The Soft Life Made Easy'
• City Lodge Hotels
• Town Lodge
• Road Lodge

Products and services

• Courtyard Hotels Luxury sub-brand of City Lodge Hotels offering upscale accommodation with in-house restaurants, swimming pools, gardens, sundowner bars, meeting spaces and fitness rooms, targeting upscale leisure and business travellers.
• City Lodge Hotels Core mid-market hotel brand offering comfortable accommodation with in-house restaurants serving three meals daily, free WiFi, secure parking and 24/7 reception.
• Town Lodge Contemporary hotel sub-brand offering comfortable accommodation with restaurants, swimming pools, gardens and meeting spaces.
• Road Lodge Budget-friendly hotel sub-brand offering economical accommodation with essential amenities including restaurants, free WiFi and secure parking.
• Individual Loyalty Programme Free online loyalty programme that lets individual guests earn and redeem points for accommodation across all City Lodge Hotels brands, with no block-out restrictions.
• CLH Corporate Club Free corporate loyalty programme allowing companies and their designated travel bookers to earn and redeem points on corporate travel bookings at any City Lodge Hotels property.
• Meetings and Events Hire of meeting rooms and event facilities available at most City Lodge Hotels properties for corporate meetings, conferences and private events.
• Food and Beverage In-house restaurants at every property serving breakfast, lunch and dinner, with sundowner bars available at most locations.
• EV Charging Stations Electric vehicle charging stations launched at eight City Lodge properties across South Africa in partnership with Chargify, with complimentary high-speed WiFi during charging and no booking required.

Quantifiable outcome

• 61.6% occupancy rate achieved (highest since Covid-19)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ChargifycoreTechnology or Integration · 29 January 2026Strategic partnership to launch electric vehicle charging stations at eight City Lodge properties across South Africa. The network spans from Kimberley to Gqeberha, offering free high-speed WiFi during charging stops. Initiative addresses EV range anxiety and aligns with sustainable travel trends.
• Clicks ClubCardcoreGTM or Marketing PartnerLoyalty rewards partnership allowing Clicks ClubCard members to earn and redeem rewards at City Lodge Hotels properties across South Africa. Integrated into booking experience with special offers for members.
• AvisminorGTM or Marketing PartnerCar rental partner providing integrated travel solutions for hotel guests. Part of membership partner program offering bundled travel benefits.
• BudgetminorGTM or Marketing PartnerBudget car rental partnership offering value-conscious travelers vehicle hire options when booking accommodation.
• SuperSport SchoolsminorGTM or Marketing PartnerSports broadcasting partner collaboration providing entertainment content and marketing exposure to active families and sports enthusiasts.
• Edgars ClubminorGTM or Marketing PartnerLoyalty program partnership with Edgars retail loyalty scheme, expanding reach to fashion-conscious shoppers and their families.
• Sunshine TourminorGTM or Marketing PartnerPartnership with Sunshine Tour golf tournament series, providing accommodation for participants and promoting the brand to golf tourism segment.
• Momentum MultiplyminorGTM or Marketing PartnerHealth and wellness rewards partnership allowing Multiply members to earn benefits when staying at City Lodge Hotels properties.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accor Hotels: International hospitality group operating Ibis, Novotel, and Mercure brands across Africa. Competes with CLH's mid-market and budget brands (Town Lodge, Road Lodge) on price and location in key African cities.
• Marriott International: Global hotel major with select-service and full-service brands in South Africa. Competes with Courtyard by Marriott and other urban properties against CLH's Courtyard Hotels and City Lodge brands in business hubs.
• InterContinental Hotels Group (IHG): Global hotel major with Holiday Inn and Crowne Plaza brands active in South Africa. Directly comparable mid-scale and full-service positioning to CLH's Town Lodge and City Lodge brands.
• Hilton Worldwide: Global hotel group with upscale and focused-service brands active in major South African cities. Overlaps with CLH's business and upscale leisure demand pools, particularly Hilton Garden Inn and Hampton by Hilton.
• Radisson Hotel Group: Global hotel operator with Radisson Blu and Park Inn properties across Africa. Competes with CLH's Courtyard and City Lodge brands for business and conference travelers in major Southern African hubs.

Direct peers

• Premier Hotels & Resorts: Southern African mid-market and upscale hotel group with comparable brand positioning and corporate/family traveler focus. Operates in similar price tiers and geographies as CLH's City Lodge and Town Lodge brands.
• Sun International: Major South African hospitality group with resort and urban hotels. Overlaps in business traveler and upscale leisure segments, particularly in Johannesburg and key regional nodes where CLH operates.
• Southern Sun (Tsogo Sun Hotels): Direct South African competitor operating a comparable portfolio of full-service and select-service hotels across Southern Africa. Strong overlap in business and leisure traveler segments and similar tiered brand architecture.

Emerging players

• Airstay (Short-Term Rental Operator): South African short-term rental aggregator serving the same urban business and leisure traveler base as CLH's mid-market brands. Represents the alternative-accommodation competitive threat against CLH's family and budget segments.

Regional players

• Hospitality Property Fund (HPF): South African REIT focused on hotel and leisure property assets. Provides indirect comparison on Southern African hotel real estate economics relevant to CLH's owned/leased asset base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CityLodgeHotels
• YouTubeyoutube.com/@city-lodge-hotels
• Facebookfacebook.com/CityLodgeHotels
• LinkedInlinkedin.com/company/city-lodge-hotels-limited
• Instagraminstagram.com/citylodgehotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Lodge Hotels