What Beets&Roots does

Beets & Roots GmbH is a German fast-casual restaurant chain founded in 2016 in Berlin by a Michelin-starred chef and an entrepreneur, addressing the limited supply of freshly prepared, healthy lunch options in German city centers. The company operates twenty physical restaurants across eight German cities — Berlin (9), Hamburg (2), Bremen (1), Düsseldorf (1), Köln (1), Frankfurt (2), Stuttgart (2), and Nürnberg (2) — with locations positioned at high-traffic transit nodes such as Berlin Friedrichstraße, Berlin Ostbahnhof, Köln Hauptbahnhof, Hamburg Hauptbahnhof, and Berlin BER Airport Terminal 1. The core menu consists of customizable bowls, salads, wraps, and soups developed by the Michelin-starred co-founder, with all items adaptable to vegan or gluten-free requirements.

Revenue is generated through four transactional channels: dine-in restaurant sales, pre-paid online pickup (via website or app, with dedicated contactless pickup shelves), delivery within 45 minutes (fulfilled via a Foodora integration across the seven largest delivery markets), and B2B corporate catering. The corporate catering line — anchored by a mix of marquee logos including Microsoft, HelloFresh, Deutsche Bahn, Zalando, L'Oréal, Renault, Rocket Internet, BMFSFJ, Messe Berlin, and Humboldt University — is operated through a dedicated online shop, an Order Assistant guided-ordering tool, and an in-house sales team (Account Manager, Junior Sales Manager), with catering minimum order values of €49–50 and invoice billing available. The digital stack consists of a Progressive Web App ordering platform, native iOS/Android applications with dietary filtering and a €6 first-order acquisition offer (code 'brapp'), and payment processing via WireCard (Mastercard, Visa, Amex, PayPal). Sustainability positioning includes 95% of deliveries made by e-bike, reusable bowl deposit systems, and bio-certified packaging, while a 'Bowl for Change' charitable program donates €1 per special bowl to rotating partners (Berliner Tafel, Kaneza Foundation, The Win / Arne Friedrich Stiftung, Black Lives Matter, Veganuary). Beets & Roots GmbH is privately held and founder-controlled under Managing Director (Geschäftsführer) Maximilian Kochen, with no disclosed external investor or parent entity, a single February 2024 funding event of approximately $543,719 from Skybrain GmbH, and a reported headcount of 51–100.

Name

Beets&Roots

Legal name

Beets & Roots GmbH

Website

https://beetsandroots.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Beets & Roots GmbH is a Berlin-founded (2016), privately held German fast-casual restaurant chain operating twenty locations across eight cities, serving freshly prepared bowls, salads, wraps, and soups alongside B2B corporate catering for enterprise accounts.

Ownership category

akta.pro rank

Product category

Fast Casual Dining

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

Keywords

• Fast casual dining
• Healthy meal bowls
• Corporate catering services
• Online food ordering
• Restaurant delivery service

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers eating at physical restaurant locations across 8 German cities
2. Online Pickup Orders: Pre-paid online orders picked up at restaurant locations, available 6-8 hours in advance
3. Delivery Orders: Online orders delivered within 45 minutes to addresses in Berlin, Hamburg, Frankfurt, Düsseldorf, Stuttgart, Köln, Nürnberg and surrounding areas. Delivery powered through Foodora integration.
4. Corporate Catering: B2B catering services for team lunches, meetings, workshops, conferences, and company events with minimum order value of €49-50, orderable until 16:30 the day before
5. Mobile App Orders: Orders placed through the beets&roots mobile app with exclusive discounts (€6 off first order with code 'brapp')

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Beets&Roots operates a fast-casual restaurant chain selling freshly prepared bowls, salads, wraps, and soups across 20 locations in 8 German cities. The company also runs a corporate catering business offering finger food, meeting platters, and full-service multi-day catering for team lunches, meetings, workshops, conferences, and company events. Customers can order via dine-in, online pickup, delivery (through Foodora integration), and a branded mobile app.

Product overview

Beets&Roots is a German fast-casual restaurant chain founded in 2016 in Berlin. The core offering consists of healthy, freshly prepared meals including Bowls, Salads, Wraps, and Soups, developed by a Michelin-starred chef. The company operates a multi-channel distribution model: dine-in restaurants, online ordering with pickup, and delivery via Foodora. Business Catering is a major product line serving corporate events with customizable options for team lunches, meetings, conferences, and multi-day events. The digital ecosystem includes a proprietary online ordering platform and mobile app (beets&roots App) featuring dietary filtering. The Order Assistant provides guided catering selection. Sustainability initiatives include reusable bowl programs and eco-friendly packaging sourced from bio-certified suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowls Healthy grain bowls with customizable proteins, vegetables, and dressings, developed by a Michelin-starred chef and freshly prepared daily for dine-in, pickup, or delivery customers.
• Salads Fresh salads featuring seasonal ingredients, part of the core healthy meal offerings available in-store, for pickup, or delivery.
• Wraps Grilled wraps offering a convenient handheld healthy meal option.
• Soups

Quantifiable outcome

• 99% customer satisfaction rate for catering service
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• The Win (Arne Friedrich Stiftung)minorStrategic or Co-development PartnerCharitable partnership through 'Bowl for Change' program. Beets&Roots creates a special bowl with the partner, and €1 is donated per bowl sold to the partner organization. Arne Friedrich's foundation focuses on youth sports and social causes.
• Kaneza FoundationminorStrategic or Co-development PartnerCharitable partnership through 'Bowl for Change' program with Hyrox athlete Imke Salander. The partnership supports the Kaneza Foundation with €1 donated per special bowl sold.
• Berliner TafelminorStrategic or Co-development PartnerCharitable partnership with Berlin's largest food bank. 'Bowl for Change' collaboration with chef Billy Wagner supporting food redistribution to those in need.
• Black Lives MatterminorStrategic or Co-development PartnerCharitable partnership through 'Bowl for Change' with artist Julia Dalia. €1 per special bowl sold donated to the movement.
• VeganuaryminorStrategic or Co-development PartnerPartnership supporting the annual vegan campaign, with special menu offerings and promotions during Veganuary month.
• Foodora GmbHcoreTechnology or IntegrationDelivery integration partner. Foodora handles the 'Order for Delivery' service, redirecting customers to Foodora platform for delivery fulfillment. Data processing agreement in place.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Foodora: European food delivery aggregator (part of Delivery Hero) used by Beets&Roots as its delivery-fulfillment partner. Comparable as a distribution/infrastructure enabler rather than a direct competitor; relevant because it shapes Beets&Roots' delivery economics.
• Wolt: Nordic-origin delivery and retail platform operating across Germany. Comparable as a delivery channel option for healthy-bowl operators and a potential alternative to Foodora for Beets&Roots' last-mile fulfillment.

Broad incumbents

• Vapiano: German-originated fast-casual Italian chain with dine-in locations across major German cities. Comparable as a German fast-casual incumbent with multi-city footprint, though positioned in Italian pasta/pizza rather than healthy bowls.
• Subway: Global QSR chain offering customizable sandwiches/wraps/salads with broad footprint and growing focus on digital ordering and delivery. Comparable as the broad incumbent Beets&Roots competes against for healthy, quick urban lunch occasions.
• Hans im Glück: German fast-casual chain (burgers/salads) with a strong urban presence and design-led brand. Comparable as a scaled German fast-casual operator competing for the same urban lunch occasion and B2B catering budgets.

Direct peers

• dean&david: German-founded healthy fast-casual chain specializing in bowls, salads, wraps and smoothies. Most directly comparable peer — same D2C + corporate catering model, same health-focused positioning in German cities, but with a longer operating history and larger footprint.
• Sweetgreen: US-listed healthy fast-casual chain centered on customizable grain bowls and salads with tech-forward ordering and supply chain. Closest international comparable for menu concept, digital ordering emphasis, and premium positioning relative to standard QSR.
• Pokeworks: Customizable bowl (poke) fast-casual chain with urban footprint and digital ordering. Comparable as a bowls-led category peer, though focused on poke rather than the broader salad/wrap/bowl assortment Beets&Roots offers.
• CAVA: US-listed Mediterranean bowl/gran bowl concept with strong digital ordering, catering for B2B, and rapid urban expansion. Closest pure-play bowl peer in terms of menu structure, tech stack, and catering-led enterprise revenue motion.

Emerging players

• Salad Days: European salad/bowl delivery concept focused on corporate lunches and healthy meal plans. Comparable on the corporate catering + healthy salads overlap, but operates with a delivery-first model rather than Beets&Roots' physical-restaurant-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beets&Roots