What Hans Im Glück does

Hans im Glück, operating through its primary legal entity HANS IM GLÜCK Franchise GmbH headquartered in Munich, is a German full-service casual-dining burger restaurant chain founded in 2010. The company runs over 100 restaurant locations across Germany, Austria, Switzerland, and the Netherlands, combining company-owned and franchise-operated sites under the HANS IM GLÜCK Burgergrill & Bar brand, with a separate HIG Express sub-brand for quicker-service and delivery occasions. Its menu is built around made-to-order burgers available in beef, chicken, vegan, and vegetarian variants, supplemented by bowls, fresh salads, loaded fries, sides, desserts, and a wide beverage program including craft cocktails, iced teas, lemonades, and non-alcoholic alternatives — all served in a distinctive birch-forest-themed restaurant environment.

Revenue is generated through three principal streams: (1) per-transaction food and beverage sales at company-owned restaurants across dine-in, takeaway, and delivery channels; (2) franchise fees and ongoing royalties from the franchise partner network, supported by a dedicated franchise portal and a separate Austrian franchise GmbH; and (3) prepaid gift cards sold via the Glückskarte digital and physical gift card program. Supporting infrastructure includes a postcode-based online ordering platform, a Resmio-powered table reservation system, a digital menu with an embedded nutrition calculator, a WhatsApp customer communication channel, and a Vispato-based whistleblower compliance system administered by external counsel. The customer base is horizontal — general consumers, vegan/vegetarian diners, families with children, and health-conscious low-carb diners — with no enterprise or B2B segment.

Operationally, Hans im Glück runs through eleven wholly-owned subsidiaries covering regional restaurants (Germany and Austria), franchise management, payment systems, and interim operations, indicating a centralized back-office supporting distributed front-of-house execution. No proprietary technology platform is disclosed; the chain relies on standard restaurant POS and third-party SaaS (Resmio for reservations, Vispato for compliance, online ordering on its own web stack). The business model is essentially a scaled, branded retail food-service operation with a franchise overlay, monetized through unit-level transactions, partner economics, and ancillary gift card revenue.

Name

Hans Im Glück

Legal name

HANS IM GLÜCK Franchise GmbH

Website

https://hansimglueck-burgergrill.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Hans im Glück is a German full-service burger restaurant chain operating 100+ locations across Germany, Austria, Switzerland, and the Netherlands via company-owned and franchise models. Founded in 2010, it serves general consumers, vegan/vegetarian diners, and families with made-to-order burgers, bowls, and salads in a birch-forest-themed setting.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Restaurant Food and Beverage Sales: Revenue generated from sales of burgers, bowls, salads, sides, desserts, and beverages at company-owned restaurant locations. Customers pay per order for dine-in, delivery, or takeaway.
2. Franchise Operations: Revenue from franchise partner network, including franchise fees and ongoing royalties from franchise-operated locations.
3. Gift Cards (Glückskarte): Sale of digital and physical gift cards through the online shop, providing prepaid value for future dining experiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HANS IM GLÜCK operates a casual dining burger restaurant chain offering made-to-order gourmet burgers in beef, chicken, vegan, and vegetarian variants alongside bowls, salads, loaded fries, sides, desserts, and alcoholic and non-alcoholic beverages. The company sells these offerings through 100+ company-owned and franchise-operated dine-in locations across Germany, Austria, Switzerland, and the Netherlands, complemented by website-based online ordering for delivery and takeaway, a digital gift card shop, and a franchise partner program.

Product overview

HANS IM GLÜCK Burgergrill & Bar is a German full-service burger restaurant chain operating a multi-format portfolio comprising its core dine-in bar-and-grill concept, the HIG Express quick-service variant, and a franchise partner network. The core product centers on gourmet burgers, available in beef, chicken, vegan, and vegetarian variants, complemented by bowls, fresh salads, loaded fries and sides, desserts, cocktails, and soft drinks. Supporting the in-restaurant experience, the company offers an integrated online ordering and delivery platform, a Resmio-powered table reservation system, a digital menu with a built-in nutrition calculator, a Glückskarte gift card program sold via a dedicated web shop, and a WhatsApp customer communication channel. The company also runs themed seasonal promotions (Glutenfreie Woche, WM Specials, Pride Month) and maintains a compliance infrastructure including a Vispato-based whistleblower system administered by LUTZ | ABEL for both company-owned and franchisee-operated locations.

Differentiator

Problem solved

Functional benefit

Brands

• HIG Express: Express delivery service operated by the company for faster order fulfillment
• Glückskarte

Products and services

• HANS IM GLÜCK Burgergrill & Bar restaurant concept Full-service casual dining burger restaurant and bar offering dine-in service across company-owned and franchise locations in Germany, Austria, Switzerland, and the Netherlands, featuring gourmet burgers (beef, chicken, vegan, vegetarian), bowls, salads, loaded fries, sides, desserts, cocktails, and non-alcoholic beverages in a forest-themed atmosphere.
• Online food ordering and delivery Website-based ordering system enabling customers to order burgers, bowls, sides, and beverages for delivery or pickup from the nearest HANS IM GLÜCK restaurant identified by postcode lookup.
• Table reservations Online reservation system allowing customers to book tables at HANS IM GLÜCK restaurant locations via the website, powered by Resmio.
• Glückskarte gift card Prepaid gift card product available as a digital code or printed card via the dedicated online shop at shop.hansimglueck-burgergrill.de, usable for HANS IM GLÜCK dining experiences.
• HIG Express sub-brand Express-format variant of the HANS IM GLÜCK concept offering a quicker-service convenience experience to customers, operated under the dedicated hansimglueck-express.de sub-brand.
• Franchise partnership program Franchise program inviting partners to open and operate HANS IM GLÜCK Burgergrill & Bar restaurant locations, with a dedicated franchise portal and application process administered by HANS IM GLÜCK Franchise GmbH.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• L'Osteria: Largest Italian casual-dining chain in Germany with full bar, themed restaurants, and >150 locations across DACH. Comparable as a DACH casual-dining multi-site operator targeting similar occasion types (family meals, social gatherings) with dine-in bar economics.
• Sausalitos: German-Californian themed bar-and-restaurant chain with full bar program, cocktails, and casual dining format. Comparable to Hans im Glück on the bar-led casual-dining experience, target demographic, and DACH multi-site footprint.
• dean&david: German healthy fast-casual chain offering bowls, salads, and customizable meals with a strong dietary-inclusivity positioning. Comparable to Hans im Glück's health-conscious and flexitarian customer segments, particularly around bowls and breadless options.

Broad incumbents

• McDonald's Deutschland: Market-leading QSR in Germany with expanded McCafé and premium burger offerings. While operating at a different price tier and service model, it competes for the same burger occasions and benefits from significantly greater marketing, supply-chain, and real-estate scale.
• Five Guys: US-originated premium burger chain with established German and European footprint. Competes in the same burger casual-dining category with significantly larger scale and brand recognition, serving as a broad benchmark for unit economics and consumer expectations.
• Burger King Deutschland: Second-largest burger QSR in Germany, with active premium-burger line extensions and dine-in refurbishments. Overlaps with Hans im Glück on the burger occasion and increasingly on casual-dining formats.
• Block House: Established German steakhouse casual-dining chain with full bar and multi-location presence in major German cities. Overlaps with Hans im Glück in the casual dine-in occasion, premium beef menu positioning, and family/group dining use cases.
• Vapiano: European casual-dining chain (Italian cuisine) that has restructured its footprint post-insolvency. Relevant comparable for the operational, financial, and multi-country governance challenges facing a multi-site casual-dining operator in Europe.

Direct peers

• Peter Pane: Peter Pane is a German burger casual-dining chain with similar positioning: gourmet burgers (beef, chicken, vegetarian/vegan), cocktails, and themed restaurants across multiple German cities. It is the closest direct competitor in the German burger fast-casual segment, with comparable price point and dine-in experience.
• Burgermeister: Berlin-based gourmet burger chain operating dine-in locations, delivery kitchens, and a strong digital/brand identity. Directly comparable as a premium-positioned burger concept in Germany competing for similar urban, design-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Im Glück