Tributi
Tributi is a Colombian fintech that operates a web-based tax filing platform with direct DIAN integration, serving Colombian individuals and SMBs through self-serve and expert-assisted annual income tax declarations priced per filing.
- Company typePrivate
- Founded2018
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Tributi does
Tributi (legal entity IC TECNOLOGIA S.A.S) is a Colombian fintech operating a web-based tax filing platform that connects directly to the DIAN, Colombia's tax authority, to auto-import taxpayer data and guide individuals through the annual income tax declaration. Founded in 2018 and headquartered in Medellín, the company is a Y Combinator alumnus and offers two service modalities: a self-serve app with step-by-step guidance, and an expert-assisted service where a tax advisor handles the declaration end-to-end via WhatsApp or video call. Tributi covers 100% of tax situations for natural persons in Colombia and provides a guarantee against DIAN sanctions resulting from platform calculation errors.
The product surface is organized around four pricing tiers spanning COP $159,000-$550,000 per filing, differentiated by urgency (standard vs. same-day) and service level (self-serve vs. expert). Beyond individual declarations, Tributi extends into the SMB/corporate vertical via 'Tributi para Empresas,' offers an add-on 'Recuperación de Saldo a Favor' service, and distributes a free content/utility ecosystem including a tax blog, personal finance blog, budget planner, mortgage simulator, and decision-making matrix. Distribution is fully digital and domestic: the proprietary web app (app.tributi.com), SEO-driven content marketing, social channels, referral/affiliate programs, and B2B2E partnerships with enterprises such as Globant, HubSpot, Scotiabank Colpatria, and Mercado Libre (used as employee-facing channels).
The business model is a one-time per-filing fee with pay-as-you-go billing, structured as product-led growth on the consumer side complemented by inside-sales/expert-assisted conversion. Tributi has raised approximately $920,000 across disclosed rounds from 2018-2021 (Y Combinator, Foundation Capital, Graph Ventures, Actions Capital, GE32 Capital, Bossa Invest, Simma Capital, Unpopular Ventures), and has received third-party recognition including Inc. Magazine's 2019 'Top 50 Emerging Companies That Changed the World' and the Premio Portafolio 2021 in the Innovation category. Core team includes co-founders Andrés Vélez (CEO) and Simón González (COO), with a headcount of 11-50 core employees supplemented by a network of 300+ tax advisors.
Tributi firmographics
Firmographics- Name
- Tributi
- Legal name
- IC TECNOLOGIA S.A.S
- Website
- https://tributi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tributi is a Colombian fintech that operates a web-based tax filing platform with direct DIAN integration, serving Colombian individuals and SMBs through self-serve and expert-assisted annual income tax declarations priced per filing.
- Ownership category
- akta.pro rank
Where Tributi is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Tributi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Tax Return Filing Service: One-time fee per tax return filing. Two service tiers: (1) 'Sin Afán' (standard) and (2) 'Exprés' (same-day). Both available as self-serve app-based or expert-assisted options. Prices range from $159,000 to $550,000 COP per filing depending on tier and service type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | App-based Self-Serve - Sin Afán (Standard) |
| One time/ perpetual license | Pay-as-you-go | App-based Self-Serve - Exprés (Express) |
| One time/ perpetual license | Pay-as-you-go | Expert-Assisted - Sin Afán (Standard) |
| One time/ perpetual license | Pay-as-you-go | Expert-Assisted - Exprés (Express) |
| One time/ perpetual license | Pay-as-you-go | App-based Self-Serve - Sin Afán (Discounted) |
| One time/ perpetual license | Pay-as-you-go | App-based Self-Serve - Exprés (Discounted) |
| One time/ perpetual license | Pay-as-you-go | Expert-Assisted - Sin Afán (Discounted) |
| One time/ perpetual license | Pay-as-you-go | Expert-Assisted - Exprés (Discounted) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels10 records
Tributi product offering
Product offeringCore offering
Tributi is a digital tax filing platform that helps Colombian individuals and businesses prepare and submit their annual income tax declarations (declaración de renta) to the DIAN tax authority. The platform connects directly to DIAN to auto-import taxpayer information and offers two service modes: a guided self-serve app and an expert-assisted service delivered via WhatsApp or video call, with a guarantee against calculation errors and DIAN sanctions.
Product overview
Tributi is a digital tax preparation platform for Colombian individuals and businesses. The core offering is the Declaracion de Renta service, available through a web app with two delivery modes: self-service (Planes Sin Ánimo) where users complete declarations independently following a guided step-by-step process, and expert-assisted (Planes con Experto) where tax advisors handle preparation via WhatsApp or video call. The platform connects directly to the DIAN to auto-import tax data. Tributi offers four pricing tiers differentiated by urgency (standard vs express) and service level (self-service vs expert), ranging from COP $159,000 to $550,000. Beyond the core tax declaration product, the company provides a complementary suite of free downloadable financial tools (budget planner, mortgage simulator, decision matrix), educational blogs covering both tax topics and general personal finance, and a business tax package (Tributi para Empresas). The ecosystem also includes guidance resources like tax deadline calendars, residency guides, and RUT update instructions.
Differentiator
Problem solved
Functional benefit
Products and services
- Declaración de Renta (Tributi App) A guided digital platform that enables Colombian individuals to prepare and submit their annual income tax declaration (declaración de renta) to the DIAN, available as self-serve step-by-step or expert-assisted, with a guarantee against calculation errors.
- Tributi para Empresas A business tax declaration package offering tax preparation services for corporate entities, extending Tributi's services beyond individual taxpayers to companies and their employees.
- Recuperación de Saldo a Favor Service helping Colombian taxpayers recover outstanding tax credit balances (Saldo a Favor) from previous DIAN declarations.
Quantifiable outcome
- 95% of tax information pre-managed and cross-referenced with DIAN data, simplifying user experience
- +1 more outcomes
Companies that use Tributi
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles2 records
Tributi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tributi partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tributi competitors and assessment
Company assessmentDirect peers
- ClearTax (now Clear): India's leading digital tax-filing platform for individuals and businesses, offering guided e-filing with government API integration — directly comparable to Tributi's DIAN-integrated individual filing flow.
- TaxScouts: UK-based guided tax-return platform pairing an automated interview-style flow with human accountant review — same self-serve-plus-expert positioning as Tributi, applied to UK HMRC filing.
- Taxfix: Berlin-based consumer tax-filing app with guided UX, expert chat, and fixed pricing per return — closest analog to Tributi's hybrid self-serve + expert-assisted model, applied to the German market.
- Alegra: Colombian/LATAM cloud accounting and tax platform for SMBs and freelancers; competes for the same Colombian taxpayer seeking simplified tax workflows and overlaps with Tributi's corporate/employee tax package ambitions.
- Siigo: Major LATAM (Colombia-headquartered) accounting and tax SaaS provider serving businesses and accountants — a regional incumbent whose installed base and accounting integrations position it as Tributi's closest domestic competitor for adjacent tax workflows.
- Keeper: US-focused tax-filing app targeting gig workers and freelancers with a mobile-first, interview-style flow — comparable to Tributi's self-serve "Sin Afán" tier and reliance on guided UX to simplify complex filings.
- FreeTaxUSA: Low-cost online US tax-preparation platform competing on price and simplicity — a relevant point of comparison for Tributi's lower-priced self-serve tier ($159K COP) targeting price-sensitive filers.
Broad incumbents
- TurboTax (Intuit): Dominant US tax-preparation suite with guided consumer flows, expert assistance, and a guarantee — the large-scale blueprint that Tributi's product follows, with a vastly broader portfolio and global brand.
- H&R Block: Established US/Canadian tax-preparation retailer offering both DIY software and in-person expert services — comparable diversified expert + digital offering though operating in much larger English-language markets.
- Wolters Kluwer (ONESOURCE): Global provider of corporate tax compliance and indirect-tax software — relevant broad incumbent whose enterprise-grade tax platforms could eventually compete with Tributi's emerging B2B/corporate tax package.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tributi social profiles
Digital presenceTributi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tributi leadership team
Management profileNumber of profiles
Profiles4 records
Tributi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tributi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tributi
What does Tributi do?
Tributi is a digital tax filing platform that helps Colombian individuals and businesses prepare and submit their annual income tax declarations (declaración de renta) to the DIAN tax authority. The platform connects directly to DIAN to auto-import taxpayer information and offers two service modes: a guided self-serve app and an expert-assisted service delivered via WhatsApp or video call, with a guarantee against calculation errors and DIAN sanctions.
Is Tributi a public or private company?
Tributi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tributi founded?
Tributi was founded in 2018. It employs 11 to 50 people.
Where is Tributi based?
Tributi is headquartered in Medellín, Colombia, in the Latin America region.
How does Tributi make money?
One revenue line is on record: tax Return Filing Service.
Who are Tributi's main competitors?
Direct peers on record are ClearTax (now Clear), TaxScouts, Taxfix, Alegra, Siigo, Keeper and FreeTaxUSA. Broad incumbents are TurboTax (Intuit), H&R Block and Wolters Kluwer (ONESOURCE).
Does Tributi have an API?
No public API is recorded for Tributi.