Alegra
Alegra is a Colombia-based cloud SaaS provider offering accounting, electronic invoicing, POS, and payroll solutions for SMBs and accounting firms across 13+ Latin American countries and Spain, with localized tax authority compliance and AI-powered accounting features.
- Company typePrivate
- Founded2012
- HeadquartersMedellín, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Alegra does
Alegra (legal entity: Soluciones Alegra S.A.S.) is a Colombia-headquartered cloud SaaS provider of accounting, electronic invoicing, point-of-sale (POS), and payroll software targeting small and medium-sized businesses (pymes) and accounting professionals across 13+ countries in Latin America and Europe. Founded in 2013 and operated by co-founder and CEO Jorge Soto, the platform is hosted on AWS and holds ISO 27001:2013 certification, with country-specific product variants and localized compliance for each jurisdiction's tax authority — DIAN in Colombia, DGII in the Dominican Republic, AFIP in Argentina, SUNAT in Peru, and Verifactu/TicketBAI in Spain. The product portfolio centers on four core modules (Alegra Contabilidad, Alegra Facturación Electrónica, Alegra POS, and Alegra Nómina), supplemented by Alegra para Contadores (multi-client accounting for firms), Alegra Enterprise, an API and Marketplace ecosystem (Shopify, WooCommerce, Clientify, Wisemed, Azul, VisaNet, Stripe, Zapier), and an AI-powered accounting module (Contabilidad Inteligente). Differentiated features include multi-currency operations (notably for Venezuela), carbon-neutral invoicing via partnership with Inverbosques, and per-country e-CF receipt workflows.
Alegra operates a hybrid go-to-market combining product-led growth (15-day free trial, freemium conversion, country-specific websites, mobile apps) with inside sales and a partner/reseller channel. Revenue is generated primarily through recurring SaaS subscriptions on monthly or annual cycles (with a 10% annual discount), cross-product discounting for users on multiple modules, and customized Enterprise pricing. Customers total 260,000+ in the Dominican Republic alone, with 40,000–50,000 reported in each of Venezuela, Argentina, and Spain, and 100M+ invoices generated cumulatively. The company is privately held by its founders and management, raised a Series 2 round in 2023 from Endeavor Catalyst and Riverwood Capital, and operates through regional subsidiaries (Alanube entities) in Argentina, Peru, Mexico, Costa Rica, Dominican Republic, and Panama, plus Alegra Soluciones S.L. in Spain.
Alegra firmographics
Firmographics- Name
- Alegra
- Legal name
- Soluciones Alegra S.A.S.
- Website
- https://www.alegra.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alegra is a Colombia-based cloud SaaS provider offering accounting, electronic invoicing, POS, and payroll solutions for SMBs and accounting firms across 13+ Latin American countries and Spain, with localized tax authority compliance and AI-powered accounting features.
- Ownership category
- akta.pro rank
Alegra industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
- akta.pro secondary industries
- iPaaS & Workflow Automation (BPAMAOAB), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Alegra is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Alegra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Core Products: Alegra generates revenue primarily through subscription fees for its core software products: Alegra Facturación (invoicing), Alegra Contabilidad (accounting), Alegra POS (point of sale), and Alegra Nómina (payroll). Users select plans based on monthly transaction limits, number of users, and feature access. Plans are available with monthly or annual billing, with a 10% discount for annual payments. The service operates as a prepaid model where users pay in advance for the subscription period.
- Cross-Selling Discounts: Users with multiple active products receive cross-selling discounts on additional subscriptions. The discount applies to the total sum of active products and is calculated according to the billing frequency of each product. Excludes 'Solo Facturación', 'Solo Emisión de Nómina', and 'Emprendedor' plans.
- Enterprise Plans: Alegra Enterprise offers enhanced capabilities for larger businesses with dedicated features, higher limits, and priority support. Pricing is customized based on organizational requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Plan Demo / Free Trial |
| Subscription | Annual | Alegra Contabilidad (Accounting) |
| Subscription | Monthly | Alegra Facturación (Invoicing Only) |
| Subscription | Annual | Alegra POS (Point of Sale) |
| Subscription | Monthly | Alegra Nómina (Payroll) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Alegra product offering
Product offeringCore offering
Alegra provides a cloud-based SaaS platform for small and medium businesses (SMEs) and accounting professionals across Latin America and Spain, offering electronic invoicing, accounting, point-of-sale (POS), and payroll management. The platform delivers country-specific tax compliance (DIAN, DGII, AFIP, SUNAT, Agencia Tributaria) with multi-currency support, AI-powered automation, and 24/7 customer support.
Product overview
Alegra is a cloud-based SME management platform offering a modular product portfolio centered on accounting, electronic invoicing, point-of-sale, and payroll. The core platform consists of three main products: Alegra Contabilidad (accounting and business management), Alegra Facturación Electrónica (electronic invoicing), and Alegra POS (point of sale). Additional modules include Alegra Nómina (payroll), Alegra para Contadores (accountant practice management), and API e Integraciones (developer API with marketplace). Country-specific variants address local tax requirements: Verifactu and TicketBAI for Spain, Boleta Electrónica and Guías de Remisión for Peru, multi-currency operation for Venezuela. The platform serves 260,000+ businesses across 13+ Latin American countries with 24/7 support and ISO 27001 certified infrastructure on AWS.
Differentiator
Problem solved
Functional benefit
Brands
- Alegra Enterprise: Enterprise-grade business management solution for larger organizations
- Alegra para Contadores
- Alanube
Products and services
- Alegra Contabilidad
Quantifiable outcome
- Users report saving 6.7 hours per week on average in Dominican Republic operations
- +3 more outcomes
Companies that use Alegra
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Alegra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature6 records
Alegra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InverbosquescoreEnvironmental partnership for Alegra's carbon-offset initiative. Each electronic invoice generated through Alegra contributes to planting trees in the Los Llanos Orientales region of Colombia. Inverbosques has planted 36 million trees to date, with potential CO2 capture of 850,000 tons. The initiative benefits 1,130 indigenous communities and provides environmental education to 520 people.
- Amazon Web Services (AWS)coreAlegra's cloud infrastructure is hosted on Amazon servers, which comply with the highest security and suitability standards required by the company for data protection and service availability.
- AlanubecoreIntegration partner for electronic receipt synchronization, eliminating failed webhooks and ensuring reliable data exchange between systems.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Alegra competitors and assessment
Company assessmentDirect peers
- Siigo: Colombia-headquartered SMB accounting and invoicing SaaS platform with deep LatAm presence. Closest direct competitor to Alegra in the Colombian market and the broader Spanish-speaking LatAm cloud accounting category.
- Conta Azul: Brazil's leading SMB cloud accounting and management SaaS, serving small businesses with invoicing, financial management, and tax compliance. Same SMB cloud accounting playbook adapted to Brazilian tax authority requirements.
- Holded: Spain-based SMB business management SaaS combining accounting, invoicing, and ERP for SMEs and autónomos. Direct competitor in the Spanish market where Alegra competes with Verifactu and TicketBAI compliance.
- Billin: Spanish electronic invoicing and SMB management SaaS targeted at autónomos and small businesses. Competes with Alegra in Spain on invoicing-first workflows with Verifactu support.
- Defontana: Chilean cloud ERP/accounting SaaS expanding across LatAm (Mexico, Peru, Colombia). Comparable to Alegra in target customer (SMBs), product scope (accounting, invoicing, payroll), and go-to-market model.
- Bsale: Chilean cloud POS, invoicing, and e-commerce platform serving SMBs across Chile, Mexico, and Peru. Overlaps with Alegra's POS, electronic invoicing, and e-commerce integration modules.
Emerging players
- Buk: Chilean-born HR and payroll SaaS expanding across LatAm. Adjacent competitor where Alegra's Nómina module overlaps, but Buk's depth in HR/labor compliance in Chile makes it a partial substitute rather than full alternative.
- Bind ERP: Brazilian SMB ERP with accounting, invoicing, and payroll for small businesses. Comparable in scope to Alegra but focused on Brazil and not yet present in the Spanish-speaking LatAm countries where Alegra operates.
Broad incumbents
- QuickBooks: Intuit's global SMB accounting platform — the dominant incumbent in cloud accounting for small businesses. Competes with Alegra in Spain and increasingly across LatAm as Intuit localizes for tax authorities.
- Xero: Global SMB cloud accounting platform with growing presence in Spain and select LatAm markets through partners. Represents the well-capitalized global benchmark that Alegra must differentiate against through local tax authority certifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alegra social profiles
Digital presenceAlegra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alegra leadership team
Management profileNumber of profiles
Profiles1 record
Alegra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alegra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alegra
What does Alegra do?
Alegra provides a cloud-based SaaS platform for small and medium businesses (SMEs) and accounting professionals across Latin America and Spain, offering electronic invoicing, accounting, point-of-sale (POS), and payroll management. The platform delivers country-specific tax compliance (DIAN, DGII, AFIP, SUNAT, Agencia Tributaria) with multi-currency support, AI-powered automation, and 24/7 customer support.
Is Alegra a public or private company?
Alegra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alegra founded?
Alegra was founded in 2012. It employs 51 to 100 people.
Where is Alegra based?
Alegra is headquartered in Medellín, Colombia, in the Latin America region.
How does Alegra make money?
Three revenue lines are on record. SaaS Subscription - Core Products are the primary driver. The others are cross-Selling Discounts and enterprise Plans.
Who are Alegra's main competitors?
Direct peers on record are Siigo, Conta Azul, Holded, Billin, Defontana and Bsale. Emerging players are Buk and Bind ERP. Broad incumbents are QuickBooks and Xero.
Does Alegra have an API?
Yes. Alegra offers a public API that enables developers to integrate the system with other applications. The API supports creating invoices, managing inventory, handling contacts, and banking operations. The platform provides API 2.0 integration capabilities for connecting Alegra functions with other systems. Payments are processed through PayU (Colombia and LATAM) and Stripe (Spain). Developer documentation is at developer.alegra.com.
What industry is Alegra in?
Alegra's product category is Cloud Accounting Software. Its primary akta.pro industry code is BPAHALAM, Pricing, Revenue & Commercial Analytics, with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 541511 and its SIC code is 7372.