CarbonCrop
CarbonCrop is a New Zealand climate tech company that uses remote sensing, machine learning, and automation to help landholders identify native forest restoration opportunities, generate ETS-ready documentation, and monetize carbon credits through the Emissions Trading Scheme.
- Company typePrivate
- Founded2020
- HeadquartersNelson, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What CarbonCrop does
CarbonCrop (legally CarbonCo Ltd) is a New Zealand-based climate technology company founded in 2020 that operates an AI-driven platform enabling landholders to identify, plan, and monetize native forest restoration under the New Zealand Emissions Trading Scheme. The platform combines satellite and aerial remote sensing, machine learning, and structured land-use data analysis to detect carbon opportunities without on-site fieldwork, produce carbon forecasts and scenario plans, and auto-generate ETS-ready shapefiles and audit documentation at farm and landscape scale. CarbonCrop serves four customer segments: landholders (the primary users), catchment groups acting as onboarding intermediaries, restoration project developers, and corporate buyers seeking supply chain carbon removals.
The company runs a subscription-style and transaction-fee revenue model tied to facilitating carbon credit access, with a self-serve platform at app.carboncrop.com for individual landholders, direct sales engagement for enterprise and project-developer customers, and a catchment-group channel partner programme for distributed acquisition. Its product portfolio includes the core CarbonCrop Platform, a Free LUC Assessment module for ETS eligibility, a Selling Carbon Credits service, a Catchment Group Programme, and a Supply Chain Carbon Removals offering for corporates. As of September 2023, CarbonCrop reported facilitating more than NZ$25 million in carbon incentives for over 300 landholders across New Zealand.
CarbonCrop is a privately held company headquartered in Nelson, New Zealand, with 11-50 employees and three disclosed funding rounds between April 2021 and October 2023, backed by WNT Ventures, Icehouse Ventures, Impact Enterprise Fund, K1W1, NZVC, Agnition Ventures, and Aspire NZ Seed Fund. Its operations are geographically concentrated in New Zealand, with named customers spanning agriculture (Pāmu, Atkins Ranch, Ravensdown, NZ Merino, Tāmata Hauhā, Lake Hawea Station), food and beverage (Synlait, Heilala), fashion and apparel (Allbirds, Maggie Marilyn), fitness (Les Mills), aviation (Christchurch Airport), and manufacturing (Victory Knives). Leadership comprises CEO Nick Butcher, CFO Richard Perry, and Director Jo Blundell.
CarbonCrop firmographics
Firmographics- Name
- CarbonCrop
- Legal name
- CarbonCo Ltd
- Website
- https://carboncrop.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarbonCrop is a New Zealand climate tech company that uses remote sensing, machine learning, and automation to help landholders identify native forest restoration opportunities, generate ETS-ready documentation, and monetize carbon credits through the Emissions Trading Scheme.
- Ownership category
- akta.pro rank
CarbonCrop industry classification
Industry- Product category
- Forest Carbon Market Software
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM) (IMAMAJAD)
- akta.pro secondary industries
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)
Keywords
Where CarbonCrop is headquartered
LocationHeadquarters
- HQ city
- Nelson
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
CarbonCrop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Carbon Credit Facilitation: CarbonCrop facilitates access to carbon incentives for landholders by helping them restore forests and monetize carbon sequestration. The platform enables landholders to participate effectively in carbon markets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
CarbonCrop product offering
Product offeringCore offering
CarbonCrop operates an AI-driven forest restoration platform that uses remote sensing, satellite imagery, and machine learning to help landholders identify carbon opportunities on their land, plan forest planting, auto-generate ETS-ready documentation, and monetize carbon sequestration through the New Zealand Emissions Trading Scheme. The platform supports opportunity identification, carbon forecasting, shapefile and audit documentation generation, and landscape-scale project tracking for individual landholders, catchment groups, restoration project developers, and corporate supply chains seeking carbon removals.
Product overview
CarbonCrop offers a unified forest restoration platform that helps landholders and businesses manage carbon sequestration through native forest planting. The core CarbonCrop Platform enables opportunity identification, planning, and project management, supplemented by specialized modules including the Free LUC Assessment (ETS eligibility), Selling Carbon Credits (market access), Catchment Group Programme (collaborative management), and Supply Chain Carbon Removals (corporate sourcing). The platform is AI-driven and supports forest carbon market participants in New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- CarbonCrop Platform Forest restoration platform that helps landholders spot opportunities, plan smarter, and get more trees in the right places for climate resilience and carbon. Enables users to identify native forest areas, plan new plantings, auto-generate ETS-ready documentation, and track projects at farm and landscape scale.
- Free LUC Assessment Free land use change assessment tool that helps landholders evaluate their eligibility for the New Zealand Emissions Trading Scheme, identifying potential carbon sequestration opportunities on their land.
- Selling Carbon Credits Service for landholders to sell carbon credits generated through forest restoration, connecting them to the carbon market and facilitating access to carbon incentives.
- Catchment Group Programme Collaborative platform for catchment groups to understand, protect, and engage their catchment areas in forest restoration and carbon management initiatives.
- Supply Chain Carbon Removals Service for businesses to unlock and manage supply chain carbon removals, enabling companies to source and track forest-based carbon credits for their sustainability reporting.
Quantifiable outcome
- Over NZ$25 million in carbon financing unlocked for native forests in New Zealand as of September 2023
- +1 more outcomes
Companies that use CarbonCrop
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
CarbonCrop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
CarbonCrop partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
CarbonCrop competitors and assessment
Company assessmentDirect peers
- Pachama: AI- and satellite-based platform for verifying and trading nature-based carbon credits. Closely comparable to CarbonCrop in combining remote sensing, ML-driven MRV, and a marketplace for forest carbon credits, though Pachama operates globally rather than NZ-specific.
- Sylvera: Satellite- and ML-driven carbon ratings and MRV provider for nature-based projects, including forestry. Comparable to CarbonCrop's AI verification and forecasting capabilities, but Sylvera serves ratings/buyers globally rather than originating projects at the landholder level.
- NCX (Natural Capital Exchange): Marketplace connecting forest landowners with carbon buyers using remote sensing and baselining. Highly comparable to CarbonCrop's landholder-facilitation model and tech stack, focused on US forests rather than NZ ETS forestry.
- veritree: Restoration and reforestation platform that uses field data and satellite monitoring to verify tree-planting carbon projects. Comparable to CarbonCrop in linking restoration projects to corporate carbon buyers with a tech-enabled verification layer.
- Treeconomy: UK-based forest carbon MRV technology company using AI and remote sensing to measure and verify woodland carbon. Closely comparable to CarbonCrop on the AI/forest-MRV axis, serving UK and European forestry rather than NZ ETS projects.
Broad incumbents
- Cloverly: Carbon credit marketplace API serving enterprise buyers across multiple project types. Comparable to CarbonCrop's supply-chain removals offering, but operates broadly across carbon categories rather than specializing in NZ forest origination.
- South Pole: Large global carbon project developer and advisory firm with significant forestry and nature-based portfolios. Comparable to CarbonCrop on the forest carbon origination and corporate supply-side axis, but operating at far greater scale across multiple project types and geographies.
Emerging players
- Patch: API platform enabling software companies to embed carbon credit purchasing, including nature-based credits. Comparable to CarbonCrop on the corporate-buy-side flow, but serves as distribution infrastructure rather than project origination.
- Mast Reforestation: Tech-enabled reforestation project developer focused on wildfire-affected US forests with vertical integration from seedling to credit issuance. Comparable to CarbonCrop in combining restoration with carbon credit monetization, but with a US operational focus.
Regional players
- Permanent Forests NZ: NZ-based entity managing the Permanent Forests Sink Initiative, an alternative ETS-compliant forestry scheme. Comparable to CarbonCrop as a NZ forestry carbon administration and registration counterpart, though structured as a scheme administrator rather than a SaaS platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CarbonCrop social profiles
Digital presenceCarbonCrop financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarbonCrop leadership team
Management profileNumber of profiles
Profiles3 records
CarbonCrop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarbonCrop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarbonCrop
What does CarbonCrop do?
CarbonCrop operates an AI-driven forest restoration platform that uses remote sensing, satellite imagery, and machine learning to help landholders identify carbon opportunities on their land, plan forest planting, auto-generate ETS-ready documentation, and monetize carbon sequestration through the New Zealand Emissions Trading Scheme. The platform supports opportunity identification, carbon forecasting, shapefile and audit documentation generation, and landscape-scale project tracking for individual landholders, catchment groups, restoration project developers, and corporate supply chains seeking carbon removals.
Is CarbonCrop a public or private company?
CarbonCrop is a private company. It is classified as venture growth investor backed and is currently operating.
When was CarbonCrop founded?
CarbonCrop was founded in 2020. It employs 11 to 50 people.
Where is CarbonCrop based?
CarbonCrop is headquartered in Nelson, New Zealand, in the Oceania region.
How does CarbonCrop make money?
One revenue line is on record: carbon Credit Facilitation.
Who are CarbonCrop's main competitors?
Direct peers on record are Pachama, Sylvera, NCX (Natural Capital Exchange), veritree and Treeconomy. Broad incumbents are Cloverly and South Pole. Emerging players are Patch and Mast Reforestation. Permanent Forests NZ is listed as a regional player.
Does CarbonCrop have an API?
No public API is recorded for CarbonCrop.
What industry is CarbonCrop in?
CarbonCrop's product category is Forest Carbon Market Software. Its primary akta.pro industry code is IMAMAJAD, Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM), with a secondary code of EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon). Its NAICS code is 1153 and its SIC code is 800.